I can feel my mind going 100 km/h listening to this! I think I need to rewatch all of the videos and take -even- more notes. This is gold in a video. Thank you so much.
I have written every lesson and bullitpoint of the previous videos in the comments, so whoever wants can copy. help yourself. Ill do the same from this video a little later
Grace, you’ve seriously outdone yourself with this one! This final video in your series feels like the perfect culmination of everything you’ve been teaching, and it’s got me so hyped. You’ve packed so much into it-from bringing a product to market to nailing email marketing, influencer campaigns, and even paid ads. It’s like a complete business masterclass in itself! I’ve already gotten so much from your videos-especially on creating and marketing a product-and I can only imagine how much deeper you dive in the course. The modules on branding, scaling a team, and selling online sound like they’re going to make the process 10 times easier. You really have a way of making things feel achievable, even when they’re as big as launching a business. And now, with 60 classes, 60 templates!!... I can’t even imagine how comprehensive this is going to be. The fact that you’ve taken everything you’ve learned over the years and turned it into this powerhouse of a course is incredible. It’s exactly the kind of blueprint that every new entrepreneur needs but never knows where to find. I’m sitting here thinking, “How much more can she give us?” But I know you, and I know it’s going to be absolutely next level. I love how open you are about your journey, and you never gatekeep the secrets to your success. You’ve turned what could be overwhelming into something fun, practical, and full of possibility. Can’t wait to see where this journey leads me-and so many others! You’re a legend, Grace!
I saw this in a reel a while back, and recently started a job as Product Manager where my next task is to plan the positioning of a new product that we're launching. I actually searched to find this golden content again, and it's SO useful. 🙏❤ Thank you Grace!
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
I'm convinced that I would buy a "glass of hot water" if Grace sold it. Everything she touches turns to gold. Just bought the course! I'm so excited! ❤
The thing I love about your videos is that you don't start saying "I own 3 businesses and I'm a 7-8 figure business owner, top 30 under 30 and bla bla". It's like you don't need to prove your credibility to us. It's rare to find nowadays. I also love the key messaging house, it's the first time I heard of it
YAY! I've been following you since your Uni days and I've been waiting for you to come out with something like this ever since I filled out a survey you once put out that alluded to some sort of mentorship program ;). I'm about to launch my first ever small business on October 1st after over a year of working away at it, and I spent almost double the price of The Business Method on an online business course at the beginning of the year. I'm kicking myself now because I can already tell from your module breakdown that your program is much more comprehensive and practical. This video alone has been incredibly insightful, loaded with new information I had never heard before (activation calendar?! chefs kiss!). Thank you so much for sharing!
The parts which really stood out were about how important KPIs were even though we give them such a bad rep and how important activation sequences are for launches. This 3 part series was incredible, so much incredible free value. Thank you so much
Thank you so much for these videos Grace. I am a stay at home mum of 2 under 2 who is finally starting a business after years of wanting to... why now when I am the busiest I've ever been? All of your content has helped and inspired me for years now and I am so excited for this next step I am taking!
Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
Bought it! I've been GLUED to your chats about business growth and I loved your pitch deck videos! SO excited for this new resource you've created...I can already say it's beautiful!!
The clarity you brought to things like media checklists and KPIs was exactly what I needed! You've turned what felt like a daunting task into something I'm excited to dive into! Thank you sooo much for making all of this feel possible and for sharing such valuable insights!
The messaging house is an incredible way to conceptualize building campaigns and the messaging around them. Thank you for sharing such great actionable insights.
I feel like i'm so ready to get my 4yr old idea off the ground now! i cant thank you enough for all of this invaluable information. I have filled a full a4 sized note pad up with everything i needed from these 3 videos and its basically my to do list now in order for me to get this product part of my business off the ground!!! If i could i would be RUNNING to purchase the full course but my first task is to generate enough money to purchase it. I will be putting into practice what i have learnt in order for me to buy buy buy and really give myself the fighting chance i deserve. Thank you Grace xoxo P.S you liked my comment on one of your Tiktoks last night and i'm seeing that as a sign from the universe that i am on the right path with this idea... (i was screaming lol)
I just love how clear and simple and actionable these steps are - I've had a product based business for 5 years now and this video puts my chaotic mind boggle into a strategic to-do-list launch guide - thank you so much Grace!! -Maja
Omg Grace this video is so in sync with my actual status right now, an existing business but wanting to develop something BIG with my sister! Also why is it the day before your official launch my mind was brainstorming my new business idea from 1am to 4am 😅😅 I need a plan and this is it x
What I love about this video and entire series is the fact that my entire process in business will be significantly improved, this video specifically has me adjusting my drop media checklist. Checklist checklists checklists always ✨
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
This content is 🤌🏼 thank you so much! (again). What I learned from this one and what's most interesting for me was the focus in the storytelling that we should have in each step, specially in the content creation -of course-. I also liked how you explained the planning that we should have with each stage of the launch to avoid issues at the end. Again, thank you! Hopefully, as soon as I have the means, I'll definitely invest on this course!
Oh my gosh!!!!! The amount of information shared is invaluable THANK YOU SO MUCH! As I mentioned before, I am going back to the drawing board and, together with this information set up a step by step guide to get my business on the right path.
This is so kind, thank you! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
Planning, planning, planning!!!! I swear to God, your launches look so effortless and easy, but it’s such a relief to learn that it’s actually a certain amount of work, and not just a gift of Gods! That means that we all can learn and do that too, when +|- same amount of work also put into that.
I have been wanting to start my jewellery business for the past two years, these videos have been soo so so helpful ❤️ screen shotted (is that a word) the key messaging house breakdown! Thank u x x
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
stayed up till 1 in the morning for this, i clicked the moment you posted! like the two videos before this, Grace you are incredibly helpful to the community you’ve built. Always sharing your knowledge with us and for that i think we genuinely need to thank you!
Oh wow. This is honestly incredible. Thank you. I spend so much of my time researching so many of these module areas because of this exact problem, I’m creating a blue print from scratch. To have it all collated like this..🥺 The amount of output you deliver is exceptional. Will have to wait a little to purchase, but wow. Thanks so much
I absolutely love the mini series!!! I started a notebook specifically not only for your video series but your channel that I am now scrolimg through of a night whilst feeding my little one. This is exatly what I needed and extremely timely. I have been wanting to start something for a couple of years now but there is so much deconstructed advice that it can be a bit confusing and sometimes expensive and/or overwhelming. You have helped give me that drive to lean in and have the courage to just start. I love the sound of The Busines Method, however unfortunately unable to afford this right now (however will keep this saved for the future 🤗) but wanted to thank you, its awesome what you have done and have taken away some information that I can start with 🤗
Thank you so much Grace! It is incredibely useful and I love how much detail you are going into. I have done business studies and I can tell you I find here much more valuable information that I can actually work with, rather than what I was equipped with during my 3year course which also was super, super expensive! Would absolutely love to get The Business Method! I believe it will be extrimely helpful for what I am trying to build and will answer a lot of questions I have been asking myself for a long time! Thank you one more time!
YESS been on the edge of my seat waiting for this last episode! Been doing my homework from starting off thinking if my new business is going to solve a problem 😊 As someone who is not business savvy at all you made me believe i van actually do this 🙌🏽 Thank you!!
I have been lovingggg this series, I have had my business for years now but have not been consistent due to life changes. Being a mom of 2, you can really lose focus on what's important to you. Now that my second baby is getting older I'm so ready to jump back into things and taking time for me, and my business. So all of this information has been a huge help as I really want to rebrand/relaunch with a clearer message! I can't afford the course at this time but I'm looking forward to purchasing in the future!! Thanks for this 💕
Absolutely invauable to have this laid out like this - I alreadyhave a business but can see all the gaps in my current system which is in summary... 4 letters ... CHAOS.. so having this structure on what to be following and have the resources and templates is incredible , this takes away that feeling of not knowing what exact step to take next! Thank you so much Grace 💗
This was an absolute masterclass of marketing! You make it seem simple Grace! ❤ I know is not easy and requires a lot of effort, but having the right knowledge available is soooo helpful
4 minutes in and I bought into TBM. Even if you know much of the given information already, It is a great way to help putting pieces of a big, chaotic puzzle together. Sometimes ideas and tasks just float around in my head, and given that I'm working on my own and have no one to spar with, this is going to help me put my ducks in order end help me neatly lay out the floating chaos in my head and make room for calmness. Thank you so much for this! will report back!
A few years ago I lost some money of trying to launch physical product myself. Many things you mentioned in this video I knew even back then, but somehow I just didn’t do them! I guess having these lessons imprinted on my brain with pain of losing money and time was needed to learn that this is the right f way to do it!
Super excited to start my new business now! You have laid out an easy-to-follow master to-do list which is exactly what I needed and your passion is contagious!!
Thank you so much for sharing and educating with such valuable information on something I’m very passionate about. I admire you a lot, and I hope everything goes great with your projects. Greetings from Mexico! 🇲🇽
Is there any way that this course will be updated in a few months with the business case of the business method? Since this is more of an educational product, I think all learnings of this launch would be super valuable!
KPIs scare me 😅 but I feel like I understand them more now and this made me feel much better- I’m now going to get stuck in with them! Again from start to finish the was value so thank you ☺️ ❤
I absolutely loved this serious. I have a serious ick about business courses, too but this serious is so actionable. Loved how much it covered, and it was to the point. Seriously considering signing up for the course.
Loved the 3 part series and all the tips and resources you shared. Thank you Thank you Thank you :) I would love you to name drop some of your favourite tools, as even choosing between various providers for email marketing, creator marketplaces, website building platforms, CRM databases etc is so hard when you don't know where to start. I know it would be from your personal POV but it would be super helpful to get some recommendations on these. Really appreciate you democratising business start up need to knows and creating these videos!
Yesss 🎉 so happy for this series! I signed up for the email list too. I'm in the process of setting up my business with an idea I've not seen on the market yet!! I'm sooooo excited but I am also starting with VERY little financials. I'm starting out with 200 units and I'm really believing it'll go well. I'm very tempted to start a tiktok of this journey though? Like behind the scenes of starting an actual business from scratch??
Another great video - thank you! The importance of lead generation and mailing lists, which I noticed you do all the time and will be doing in the future!
Thank you for these videos Ive definitely learned more about making sure I really think about the prossible products I want to bring to market and make sure that there really is a demand for it on a wide scale and not just a couple of people which wouldn't help carry this business in to a global market.
Grace thank you so much for making this!! so informative. One question, I've really been curious about is if you're just starting your business would you implement paid ads right away or wait for the 2nd or 3rd drop and you've gained more customer data?
Thank you for watching! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
Hi how long is the complete course? I have enjoyed this series. However I've already paid 5 figures to another coaching course so I'm working thomyough that and now wondering if I can do this too?? The FEAR of getting it wrong is so real!! So how long is the course please?? Also in the course is there a KPI tool? I've bought The Productivity Metohod and learning how to use Notion...
Its me again! haha sorry for starting all my comments with this phrase but I really am annoyed at youtube my comments that I posted on each day you posted arent visible to the public somehow. Okay so i'll be honest I heard this video twice already but its the most complicated one and I feel I really need to give it time to really concentrate and properly take notes. My previous comment on what I learnt was about the road map. But i feel I really wanna listen to it again and write what I learnt properly its 2.08am here and I cant stay up for longer so PLEASE DONT DELETE IT YETTTTTT pls
you truly give me kim k energy, like how do you actually do it all. runs 3 businesses, successfully, a podcast, successfully, is also planning their wedding, has social time, has spent 7 months on a funding round AND releases a whole business course like. DID. YOU. ACTUALLY. MANAGE. TO. CLONE. YOURSELF.....how??
Not these videos specifically, but instead there are more in-depth videos on every topic these videos have covered, plus 50 other classes! I'll link it here productivitymethod.com/pages/the-business-method
So much gold in this video, but the biggest takeaway has to be the messaging house! I was doing this already in some nonsense format, but this just makes it so much clearer! Also, the 2-3 launch period is interesting, I can totally see the value in keeping it short to keep the hype up and then go to sell ❤
Here’s all the lessons and bullet points of this video. I Hope we all succeed! 10 steps to sell out your new product launch… STEP 1; Define your commercials and KPI’s. STEP 2: Write out your product Key Messaging House. STEP 3: Plan your critical path and campaign activation calendar. STEP 4: Curating your content calendar. STEP 5: Design your paid ads strategy. STEP 6: Plan visual assets and shoots STEP 7: Plan PR and Influencer Marketing STEP 8: Plan Email Marketing Campaigns STEP 9: Launch risk assessment STEP 10: Website set-up and eComm tactics. Planning is your best friend. How can we get your audience/the general public to actually care? How can you take them on the journey so they can actually see it and engage with it? STEP 1; Define your commercials and KPI’s. You need to understand your commercials so that you can have a clear picture of your campaign forecast. - Finalize your prices and forecast your launch performance. Are you offering a limited time launch offer? Is your launch strategy stronger this time around? Are you doing anything different? Are there any previous launches you can compare to? Do you have a wait list of any form? Flipside: Launch does not meet expectations part of the process, but understand why and utilize data - Ensure you carry those learnings forward with you. KPI - Key Performance Indicators This should be aligned with your campaign forecast and wider business goals. For a product launch, your KPI’s should be related to traffic, revenue profit, orders, unit sold, AOV/UPT (Average Order Value / Units Per Transaction), conversions. All these metrics need to be monitored. Hone in on 2/3 main KPI’s that define what success is for this product launch and ones that latter up to your wider business objectives. e.g - Increase your launch-week daily website sessions by 50% vs your average always-on daily traffic. - Increasing your website conversion rate from 2% - 2.5%. -Increasing your average units per transaction from 1.2 to 1.5. Work backwards from these KPI’s to strategize how to achieve them e.g To increase units per transaction: - Add a free shipping threshold that’s above your average RRP - Having a multibuy saving - Offering quick-add related product recommendations These are the pulse of your marketing campaign and business strategy. To ensure that every action is a step towards measurable and sustainable growth of your business overall. Without your KPI’s, you will not know what is working and why! STEP 2: Write out your product Key Messaging House. You need to ensure cohesion across different channels. Define all your messaging for your campaign to be used on every single platform outlining Ups, key features and benefits and problems you’re solving. Problem solving house visual on 14:37 Roof - umbrella statement Rooms: Primary core message | Secondary core message | Tertiary core message Foundation: Reason to believe, evidence, proof points, support This helps everyone involved to get the same message and spread the same message. STEP 3: Plan your critical path and campaign activation calendar. Clearly map out every step of the activation. Route map: Messaging house - Key campaign dates - Finalize campaign commercials - Content calendar - Shoot Plan - Digital marketing strategy - PR & Influencer strategy - Launch Campaign email strategy - Launch risk assessment Helps you identify any potential bottlenecks or blockers early on. Add in flexibility and wiggle room. When working with people you usually don’t work with, factor in significant buffers for more rounds of amends than you would probably expect. STEP 4: Curating your content calendar. Need to be on your absolute A-game with your launch content strategy. Get as many high performing content examples as possible on P, IG, TT Create a calendar view and link your content examples. Use your key messaging house to write your content messaging and your captions. Engaging, compelling to build nurturing and engaged audience. HOW? 1. Start with teaser content to create anticipation. Filters, Close-up shots, design processes, encourage audience engagement by generating speculation and discussion, this can build a sense of community around your product. 2. Build a mailing list. Exclusive early access, Launch offers 3. Announce your new product. introduce your product while creating anticipation and providing key launch details . Teaser content - Announcement content - Educational content Grace recommends shorter launch period than 2-3 weeks. Talk about your why, highlight design process etc. Compelling narrative that drives action. Problem - > Solution -> Method The 3 questions you want your content to answer; A) What problem is your new product solving? B) What solution have you come up with? C) How did you go about making it? What’s special about it? What makes it unique? 4. After you announce, product education content should go deeper into these USP’s and problem-solving elements. To equip potential costumers with all the information they need before deciding to purchase at launch time. Build trust and understand between brand and customer and do it with a story telling point of view to further highlight the journey behind the products. How would you describe this product to a friend? This pre-launch education is essential to inform customers to make an educated decision and therefor drive higher conversion rates. 5. Launch day content should reinforce the most compelling campaign messages. On launch date, reemphasize key benefits and USP’s to convince anyone on the fence and address any customer concerns trough Q&A’s. STEP 5: Design your paid ads strategy. - Which platforms you’re going to run your ads on - What spend you’re going to put behind which creatives - What the ad campaign KPI’s are Best performing content on social often leads to best performing content on ads. What keywords would you target? What are your target market searching for? What is organically trending on tiktok? Should you test selfie style and low budget or on location with high end photography? Goal: Maximizing budget, testing new formats, targeting new audience, and extracting optimum value. Every penny spend is a step towards is not only about visibility, but conversion. Make sure your content stands out in the crowded digital space. Key= Testing + Optimizing. “Your ads do not need to be clinically polished. In fact, please don’t do that! “ That’s why influencer marketing works so well; it meets the customer where they are. Always think about the hook: (problem based) - What message are we trying to get across? - What angle are we testing? - What value proposition do I believe will convert the best? STEP 6: Plan visual assets and shoots Budget, inspo, asset requirements, location, contractor options When shooting don’t do cheesy smiles lol Shoot plan: Strategize Brainstorm locations Gathering references from a range of sources P,IG,TT - use this to create a shot list Outfits, Model, Times Build a call sheet to act as a schedule for the day Excel sheet house everything in Start booking everything in STEP 7: Plan PR and Influencer Marketing Designing/ordering PR boxes Reaching out to creators Writing content briefs for paid partnerships STEP 8: Plan Email Marketing Campaigns Build out your email strategy to align with your overall campaign plan Product launch email campaigns are to generate excitement, build anticipation and drive sales They should aim to gain potential customers, highlight the USP’s and benefits of your products and prompt a purchase on a launch. Send Teaser -> Announcement -> USP’s and benefits -> Live now Automated flows: Update any up sale automations to include a new product etc. STEP 9: Launch risk assessment This enables you to put in place proactive mitigation strategies and contingency plans. This area is the biggest cause of issues and delays, so leave nothing to chance and give yourself plenty of leeway. STEP 10: Website set-up and eComm tactics. Product bundles, shipping discounts, multibuy offers Build your website, create product listings, update your home page, build landing pages Before you publish your site publicly, end-to-end test the full purchase journey as if you were a customer landing on your website for the very first time. Website test check list - check your links and CTAs are working properly - Check there are no errors or mistakes in copy - Check your imagery is displaying correctly - Test using incognito mode & different browsers - Place some test purchases Be prepared with you customer service set up. Check FAQ’s, product details, shipping info, customer policies Monitor customer service channels, comments, dm’s and respond quickly Try to increase resources to make customer service response times as low as possible --- Grace, thank you immensely for everything you so generously share with us. I wish you the best with all your endeavors and really looking forward to the modules of TBM!!
![Kodak Black - Catch Fire [Official Music Video]](http://i.ytimg.com/vi/A4ch-olIuZo/mqdefault.jpg)
I can feel my mind going 100 km/h listening to this! I think I need to rewatch all of the videos and take -even- more notes. This is gold in a video. Thank you so much.
I have written every lesson and bullitpoint of the previous videos in the comments, so whoever wants can copy. help yourself. Ill do the same from this video a little later
@@hl5234 this is amazing!
all info of this last video is now in the comments as well
Grace, you’ve seriously outdone yourself with this one! This final video in your series feels like the perfect culmination of everything you’ve been teaching, and it’s got me so hyped. You’ve packed so much into it-from bringing a product to market to nailing email marketing, influencer campaigns, and even paid ads. It’s like a complete business masterclass in itself!
I’ve already gotten so much from your videos-especially on creating and marketing a product-and I can only imagine how much deeper you dive in the course. The modules on branding, scaling a team, and selling online sound like they’re going to make the process 10 times easier. You really have a way of making things feel achievable, even when they’re as big as launching a business.
And now, with 60 classes, 60 templates!!... I can’t even imagine how comprehensive this is going to be. The fact that you’ve taken everything you’ve learned over the years and turned it into this powerhouse of a course is incredible. It’s exactly the kind of blueprint that every new entrepreneur needs but never knows where to find. I’m sitting here thinking, “How much more can she give us?” But I know you, and I know it’s going to be absolutely next level.
I love how open you are about your journey, and you never gatekeep the secrets to your success. You’ve turned what could be overwhelming into something fun, practical, and full of possibility. Can’t wait to see where this journey leads me-and so many others! You’re a legend, Grace!
I saw this in a reel a while back, and recently started a job as Product Manager where my next task is to plan the positioning of a new product that we're launching. I actually searched to find this golden content again, and it's SO useful. 🙏❤ Thank you Grace!
Actually the first time I’ve seen actionable videos talking about this kinda stuff instead of being just super vague! Thank you ❤
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
I'm convinced that I would buy a "glass of hot water" if Grace sold it. Everything she touches turns to gold. Just bought the course! I'm so excited! ❤
I hope you love it!
The thing I love about your videos is that you don't start saying "I own 3 businesses and I'm a 7-8 figure business owner, top 30 under 30 and bla bla". It's like you don't need to prove your credibility to us. It's rare to find nowadays. I also love the key messaging house, it's the first time I heard of it
YAY!
I've been following you since your Uni days and I've been waiting for you to come out with something like this ever since I filled out a survey you once put out that alluded to some sort of mentorship program ;).
I'm about to launch my first ever small business on October 1st after over a year of working away at it, and I spent almost double the price of The Business Method on an online business course at the beginning of the year. I'm kicking myself now because I can already tell from your module breakdown that your program is much more comprehensive and practical. This video alone has been incredibly insightful, loaded with new information I had never heard before (activation calendar?! chefs kiss!). Thank you so much for sharing!
The parts which really stood out were about how important KPIs were even though we give them such a bad rep and how important activation sequences are for launches. This 3 part series was incredible, so much incredible free value. Thank you so much
Thank you so much for these videos Grace. I am a stay at home mum of 2 under 2 who is finally starting a business after years of wanting to... why now when I am the busiest I've ever been? All of your content has helped and inspired me for years now and I am so excited for this next step I am taking!
This whole series has been ridiculously helpful. It's rare to find this information online. Thank you so much for creating it.
Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
Bought it! I've been GLUED to your chats about business growth and I loved your pitch deck videos! SO excited for this new resource you've created...I can already say it's beautiful!!
First youtuber that are not gatekeeping and not telling just general advice and tips
The clarity you brought to things like media checklists and KPIs was exactly what I needed! You've turned what felt like a daunting task into something I'm excited to dive into! Thank you sooo much for making all of this feel possible and for sharing such valuable insights!
The messaging house is an incredible way to conceptualize building campaigns and the messaging around them. Thank you for sharing such great actionable insights.
I feel like i'm so ready to get my 4yr old idea off the ground now! i cant thank you enough for all of this invaluable information. I have filled a full a4 sized note pad up with everything i needed from these 3 videos and its basically my to do list now in order for me to get this product part of my business off the ground!!! If i could i would be RUNNING to purchase the full course but my first task is to generate enough money to purchase it. I will be putting into practice what i have learnt in order for me to buy buy buy and really give myself the fighting chance i deserve. Thank you Grace xoxo
P.S you liked my comment on one of your Tiktoks last night and i'm seeing that as a sign from the universe that i am on the right path with this idea... (i was screaming lol)
This is my third comment and have atleast watched the 3 videos twice or repeated some parts several times
I just love how clear and simple and actionable these steps are - I've had a product based business for 5 years now and this video puts my chaotic mind boggle into a strategic to-do-list launch guide - thank you so much Grace!! -Maja
Omg Grace this video is so in sync with my actual status right now, an existing business but wanting to develop something BIG with my sister! Also why is it the day before your official launch my mind was brainstorming my new business idea from 1am to 4am 😅😅 I need a plan and this is it x
Just finished watching - this video was BY FAR my favourite of the 3! It's boosted my confidence soo much.
What I love about this video and entire series is the fact that my entire process in business will be significantly improved, this video specifically has me adjusting my drop media checklist. Checklist checklists checklists always ✨
This was the best one yet! I learnt so much and feel so much more prepared for my next product launch. Thankyou so much!!!
Couldn’t wait for this episode! The Business Method is EXACTLY what I need and I didn’t even know it 😳 congrats grace, another amazing product!
Oh and my feedback: can the series be more than 3?! Loving it!!
@@Alice-cv3eh thank you! I hope you love TBM
This is going to be so lovely for you being able to have a hand in so many people changing their next steps. This is a great idea as your course !
an actual answer to prayer! The key messaging house stood out to me, it's such a simple and effective way to avoid confusion
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
I run a service business but gained so many great nuggets and insights that I can implement into my business too!! Thank you!
Just 5 minutes in and I've signed up! Thanks Grace. The course looks awesome. Congrats! Very excited to get started. :)
This content is 🤌🏼 thank you so much! (again). What I learned from this one and what's most interesting for me was the focus in the storytelling that we should have in each step, specially in the content creation -of course-. I also liked how you explained the planning that we should have with each stage of the launch to avoid issues at the end. Again, thank you! Hopefully, as soon as I have the means, I'll definitely invest on this course!
Oh my gosh!!!!! The amount of information shared is invaluable THANK YOU SO MUCH! As I mentioned before, I am going back to the drawing board and, together with this information set up a step by step guide to get my business on the right path.
Grace you’re truly amazing! This is all I’ve needed to keep moving forward. This was full of great information!
This is so kind, thank you! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
This is fantastic. I will definitely have to watch it more than once. Very informative and not complicated for beginners.
Planning, planning, planning!!!!
I swear to God, your launches look so effortless and easy, but it’s such a relief to learn that it’s actually a certain amount of work, and not just a gift of Gods! That means that we all can learn and do that too, when +|- same amount of work also put into that.
I have been wanting to start my jewellery business for the past two years, these videos have been soo so so helpful ❤️ screen shotted (is that a word) the key messaging house breakdown! Thank u x x
This makes me SO happy. Thank you so much! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
stayed up till 1 in the morning for this, i clicked the moment you posted! like the two videos before this, Grace you are incredibly helpful to the community you’ve built. Always sharing your knowledge with us and for that i think we genuinely need to thank you!
Oh wow. This is honestly incredible. Thank you.
I spend so much of my time researching so many of these module areas because of this exact problem, I’m creating a blue print from scratch. To have it all collated like this..🥺
The amount of output you deliver is exceptional.
Will have to wait a little to purchase, but wow. Thanks so much
This is amazing, Grace! I've been looking for all of this info in one place and can't wait to start TBM tomorrow!! Thank you!
Let me know what you think!
I absolutely love the mini series!!! I started a notebook specifically not only for your video series but your channel that I am now scrolimg through of a night whilst feeding my little one. This is exatly what I needed and extremely timely. I have been wanting to start something for a couple of years now but there is so much deconstructed advice that it can be a bit confusing and sometimes expensive and/or overwhelming. You have helped give me that drive to lean in and have the courage to just start. I love the sound of The Busines Method, however unfortunately unable to afford this right now (however will keep this saved for the future 🤗) but wanted to thank you, its awesome what you have done and have taken away some information that I can start with 🤗
Thank you so much Grace! It is incredibely useful and I love how much detail you are going into. I have done business studies and I can tell you I find here much more valuable information that I can actually work with, rather than what I was equipped with during my 3year course which also was super, super expensive! Would absolutely love to get The Business Method! I believe it will be extrimely helpful for what I am trying to build and will answer a lot of questions I have been asking myself for a long time! Thank you one more time!
YESS been on the edge of my seat waiting for this last episode! Been doing my homework from starting off thinking if my new business is going to solve a problem 😊 As someone who is not business savvy at all you made me believe i van actually do this 🙌🏽 Thank you!!
I have been lovingggg this series, I have had my business for years now but have not been consistent due to life changes. Being a mom of 2, you can really lose focus on what's important to you. Now that my second baby is getting older I'm so ready to jump back into things and taking time for me, and my business. So all of this information has been a huge help as I really want to rebrand/relaunch with a clearer message! I can't afford the course at this time but I'm looking forward to purchasing in the future!! Thanks for this 💕
Absolutely invauable to have this laid out like this - I alreadyhave a business but can see all the gaps in my current system which is in summary... 4 letters ... CHAOS.. so having this structure on what to be following and have the resources and templates is incredible , this takes away that feeling of not knowing what exact step to take next! Thank you so much Grace 💗
This was an absolute masterclass of marketing! You make it seem simple Grace! ❤ I know is not easy and requires a lot of effort, but having the right knowledge available is soooo helpful
Never clicked my notification so fast! Love TPM and I’m so excited to check out TBM!!
4 minutes in and I bought into TBM. Even if you know much of the given information already, It is a great way to help putting pieces of a big, chaotic puzzle together. Sometimes ideas and tasks just float around in my head, and given that I'm working on my own and have no one to spar with, this is going to help me put my ducks in order end help me neatly lay out the floating chaos in my head and make room for calmness. Thank you so much for this! will report back!
How is the TBM? Do you honestly feel it is beneficial? Pros and cons
A few years ago I lost some money of trying to launch physical product myself.
Many things you mentioned in this video I knew even back then, but somehow I just didn’t do them!
I guess having these lessons imprinted on my brain with pain of losing money and time was needed to learn that this is the right f way to do it!
Super excited to start my new business now! You have laid out an easy-to-follow master to-do list which is exactly what I needed and your passion is contagious!!
Thank you so much for sharing and educating with such valuable information on something I’m very passionate about. I admire you a lot, and I hope everything goes great with your projects. Greetings from Mexico! 🇲🇽
Is there any way that this course will be updated in a few months with the business case of the business method? Since this is more of an educational product, I think all learnings of this launch would be super valuable!
Love this so much!!! Watching on the tube home from work 🤩
My mind is buzzing with all the info and inspo! Thank you for not gatekeeping!! 💥🔥
These resources are pure gold! Thanks Grace
Just purchased! Very excited to get stuck in to the content
I so much need the guidance on planing this was so helpful thank you 😊
Thank you so much Grace, you’re amazing 💗💓💕💞
KPIs scare me 😅 but I feel like I understand them more now and this made me feel much better- I’m now going to get stuck in with them! Again from start to finish the was value so thank you ☺️ ❤
I absolutely loved this serious. I have a serious ick about business courses, too but this serious is so actionable. Loved how much it covered, and it was to the point. Seriously considering signing up for the course.
thank you for this Grace!! It came at the perfect time
Loved the 3 part series and all the tips and resources you shared. Thank you Thank you Thank you :)
I would love you to name drop some of your favourite tools, as even choosing between various providers for email marketing, creator marketplaces, website building platforms, CRM databases etc is so hard when you don't know where to start. I know it would be from your personal POV but it would be super helpful to get some recommendations on these.
Really appreciate you democratising business start up need to knows and creating these videos!
Yesss 🎉 so happy for this series! I signed up for the email list too. I'm in the process of setting up my business with an idea I've not seen on the market yet!! I'm sooooo excited but I am also starting with VERY little financials. I'm starting out with 200 units and I'm really believing it'll go well.
I'm very tempted to start a tiktok of this journey though? Like behind the scenes of starting an actual business from scratch??
Just bought TBM!! I'm so excited! This video series has been incredible and I can't wait to see what's inside the course 🥳
Such a good video. I love the breakdown of all the steps! I'll definitely watch this one again
thank you SO much for these videos. i'm going to take my leap because of you.
Wow…. Sounds amazing. So much lots info and very much appreciate all your tips!!
Okay now I need The Business Method: Service-Based/Entertainment Brands Edition!!!
Another great video - thank you! The importance of lead generation and mailing lists, which I noticed you do all the time and will be doing in the future!
Do you do a 1-1 version or small group coaching version of your course? For a more hands-on experience
Well done Grace! All incredible points and very well presented x
Thank you for these videos Ive definitely learned more about making sure I really think about the prossible products I want to bring to market and make sure that there really is a demand for it on a wide scale and not just a couple of people which wouldn't help carry this business in to a global market.
Day 3 locked innnnnn! Never want this to end 😢
Excellent 10 steps, all of them are useful for the journey.
Grace thank you so much for making this!! so informative. One question, I've really been curious about is if you're just starting your business would you implement paid ads right away or wait for the 2nd or 3rd drop and you've gained more customer data?
Youre truly a angel!! Thank you
I have been HOOKED to this series!! Thank you for showing us everything - is the course valid for online products not just physical?Xx
Great series grace thank you xx
Thank you for watching! I did actually just launch this but in the format of 55 video classes like this and 82 templates, I'll link it here productivitymethod.com/pages/the-business-method
When you speak about the messaging house, what do you recommend as ‘reason to believe’ if you are a new company?
Outstanding! Such great information 💙💖
So valuable/ thank you for not gate keeping!! 😂
Hi how long is the complete course? I have enjoyed this series. However I've already paid 5 figures to another coaching course so I'm working thomyough that and now wondering if I can do this too?? The FEAR of getting it wrong is so real!! So how long is the course please?? Also in the course is there a KPI tool? I've bought The Productivity Metohod and learning how to use Notion...
Planning is key
First of all, Grace is literally living Elle Woods!
Second of all, notice how, when Grace goes more into business details, she becomes more serious
🤣 im such an unserious person that it’s funny to watch from my pov
Its me again! haha sorry for starting all my comments with this phrase but I really am annoyed at youtube my comments that I posted on each day you posted arent visible to the public somehow. Okay so i'll be honest I heard this video twice already but its the most complicated one and I feel I really need to give it time to really concentrate and properly take notes. My previous comment on what I learnt was about the road map. But i feel I really wanna listen to it again and write what I learnt properly its 2.08am here and I cant stay up for longer so PLEASE DONT DELETE IT YETTTTTT pls
I have never click buy as fast as I did just now…. What a rush ‘n 😂😅
you truly give me kim k energy, like how do you actually do it all. runs 3 businesses, successfully, a podcast, successfully, is also planning their wedding, has social time, has spent 7 months on a funding round AND releases a whole business course like. DID. YOU. ACTUALLY. MANAGE. TO. CLONE. YOURSELF.....how??
When clicking the link to purchase on the home page, I saw a 404 error, is this a UK-only launch deal? I’m based in the US
For me too, and I’m from Germany 😢
@@clanaj77 should be fixed for you now! 😊
should be fixed for you now! 😊
Love this! but the link for TBM is not working. When I try to checkout is says "page not found"
me too! wondering if we broke the website with traffic? 😅
Same! Trying to refresh but it still doesn’t work and I’m worried I missed it 😢
@@marketingbyshelby the video has less than 500 views so I doubt it
@@johannaduncan1 I got it to work just now finally so maybe try again! :) Hope it works for you!
@@johannaduncan1 should be fixed for you now! 😊
How do I get the course for £249 ?
The link does not work 😢 but I want to purchase!!🥺
Same for me
should be fixed for you now! 😊
@@Grace-Beverley Yesss I'm in thank youuu!!🥰
Are these videos included in the course?
Not these videos specifically, but instead there are more in-depth videos on every topic these videos have covered, plus 50 other classes! I'll link it here productivitymethod.com/pages/the-business-method
So much gold in this video, but the biggest takeaway has to be the messaging house! I was doing this already in some nonsense format, but this just makes it so much clearer!
Also, the 2-3 launch period is interesting, I can totally see the value in keeping it short to keep the hype up and then go to sell ❤
Grace two years ago: "I repeat, THIS IS NOT A NEW BUSINESS"
Grace two years later: "That's called advertising" 😉😜
EXCITEMENT!
I think I am late to this content
Please can we have this on the Podcast as well, I would love to listen to this multiple times. Thank you, Grace and your superb team!
👏👏👏
든든합니다^^
But what if its not a 'problem solving' item? Like clothing or something ❤
Here’s all the lessons and bullet points of this video. I Hope we all succeed!
10 steps to sell out your new product launch…
STEP 1; Define your commercials and KPI’s.
STEP 2: Write out your product Key Messaging House.
STEP 3: Plan your critical path and campaign activation calendar.
STEP 4: Curating your content calendar.
STEP 5: Design your paid ads strategy.
STEP 6: Plan visual assets and shoots
STEP 7: Plan PR and Influencer Marketing
STEP 8: Plan Email Marketing Campaigns
STEP 9: Launch risk assessment
STEP 10: Website set-up and eComm tactics.
Planning is your best friend.
How can we get your audience/the general public to actually care?
How can you take them on the journey so they can actually see it and engage with it?
STEP 1; Define your commercials and KPI’s.
You need to understand your commercials so that you can have a clear picture of your campaign forecast.
- Finalize your prices and forecast your launch performance.
Are you offering a limited time launch offer?
Is your launch strategy stronger this time around?
Are you doing anything different?
Are there any previous launches you can compare to?
Do you have a wait list of any form?
Flipside: Launch does not meet expectations part of the process, but understand why and utilize data
- Ensure you carry those learnings forward with you.
KPI - Key Performance Indicators
This should be aligned with your campaign forecast and wider business goals.
For a product launch, your KPI’s should be related to traffic, revenue profit, orders, unit sold, AOV/UPT (Average Order Value / Units Per Transaction), conversions. All these metrics need to be monitored.
Hone in on 2/3 main KPI’s that define what success is for this product launch and ones that latter up to your wider business objectives.
e.g - Increase your launch-week daily website sessions by 50% vs your average always-on daily traffic.
- Increasing your website conversion rate from 2% - 2.5%.
-Increasing your average units per transaction from 1.2 to 1.5.
Work backwards from these KPI’s to strategize how to achieve them
e.g To increase units per transaction:
- Add a free shipping threshold that’s above your average RRP
- Having a multibuy saving
- Offering quick-add related product recommendations
These are the pulse of your marketing campaign and business strategy.
To ensure that every action is a step towards measurable and sustainable growth of your business overall.
Without your KPI’s, you will not know what is working and why!
STEP 2: Write out your product Key Messaging House.
You need to ensure cohesion across different channels.
Define all your messaging for your campaign to be used on every single platform outlining
Ups, key features and benefits and problems you’re solving.
Problem solving house visual on 14:37
Roof - umbrella statement
Rooms: Primary core message | Secondary core message | Tertiary core message
Foundation: Reason to believe, evidence, proof points, support
This helps everyone involved to get the same message and spread the same message.
STEP 3: Plan your critical path and campaign activation calendar.
Clearly map out every step of the activation.
Route map:
Messaging house - Key campaign dates - Finalize campaign commercials - Content calendar - Shoot Plan - Digital marketing strategy - PR & Influencer strategy - Launch Campaign email strategy - Launch risk assessment
Helps you identify any potential bottlenecks or blockers early on. Add in flexibility and wiggle room.
When working with people you usually don’t work with, factor in significant buffers for more rounds of amends than you would probably expect.
STEP 4: Curating your content calendar.
Need to be on your absolute A-game with your launch content strategy.
Get as many high performing content examples as possible on P, IG, TT
Create a calendar view and link your content examples. Use your key messaging house to write your content messaging and your captions. Engaging, compelling to build nurturing and engaged audience.
HOW?
1. Start with teaser content to create anticipation.
Filters, Close-up shots, design processes, encourage audience engagement by generating speculation and discussion, this can build a sense of community around your product.
2. Build a mailing list.
Exclusive early access, Launch offers
3. Announce your new product.
introduce your product while creating anticipation and providing key launch details .
Teaser content - Announcement content - Educational content
Grace recommends shorter launch period than 2-3 weeks.
Talk about your why, highlight design process etc. Compelling narrative that drives action.
Problem - > Solution -> Method
The 3 questions you want your content to answer;
A) What problem is your new product solving?
B) What solution have you come up with?
C) How did you go about making it? What’s special about it? What makes it unique?
4. After you announce, product education content should go deeper into these USP’s and problem-solving elements.
To equip potential costumers with all the information they need before deciding to purchase at launch time. Build trust and understand between brand and customer and do it with a story telling point of view to further highlight the journey behind the products.
How would you describe this product to a friend?
This pre-launch education is essential to inform customers to make an educated decision and therefor drive higher conversion rates.
5. Launch day content should reinforce the most compelling campaign messages.
On launch date, reemphasize key benefits and USP’s to convince anyone on the fence and address any customer concerns trough Q&A’s.
STEP 5: Design your paid ads strategy.
- Which platforms you’re going to run your ads on
- What spend you’re going to put behind which creatives
- What the ad campaign KPI’s are
Best performing content on social often leads to best performing content on ads.
What keywords would you target? What are your target market searching for?
What is organically trending on tiktok?
Should you test selfie style and low budget or on location with high end photography?
Goal: Maximizing budget, testing new formats, targeting new audience, and extracting optimum value. Every penny spend is a step towards is not only about visibility, but conversion.
Make sure your content stands out in the crowded digital space.
Key= Testing + Optimizing.
“Your ads do not need to be clinically polished. In fact, please don’t do that! “
That’s why influencer marketing works so well; it meets the customer where they are.
Always think about the hook: (problem based)
- What message are we trying to get across?
- What angle are we testing?
- What value proposition do I believe will convert the best?
STEP 6: Plan visual assets and shoots
Budget, inspo, asset requirements, location, contractor options
When shooting don’t do cheesy smiles lol
Shoot plan: Strategize
Brainstorm locations
Gathering references from a range of sources P,IG,TT - use this to create a shot list
Outfits, Model, Times
Build a call sheet to act as a schedule for the day
Excel sheet house everything in
Start booking everything in
STEP 7: Plan PR and Influencer Marketing
Designing/ordering PR boxes
Reaching out to creators
Writing content briefs for paid partnerships
STEP 8: Plan Email Marketing Campaigns
Build out your email strategy to align with your overall campaign plan
Product launch email campaigns are to generate excitement, build anticipation and drive sales
They should aim to gain potential customers, highlight the USP’s and benefits of your products and prompt a purchase on a launch.
Send Teaser -> Announcement -> USP’s and benefits -> Live now
Automated flows: Update any up sale automations to include a new product etc.
STEP 9: Launch risk assessment
This enables you to put in place proactive mitigation strategies and contingency plans.
This area is the biggest cause of issues and delays, so leave nothing to chance and give yourself plenty of leeway.
STEP 10: Website set-up and eComm tactics.
Product bundles, shipping discounts, multibuy offers
Build your website, create product listings, update your home page, build landing pages
Before you publish your site publicly, end-to-end test the full purchase journey as if you were a customer landing on your website for the very first time.
Website test check list
- check your links and CTAs are working properly
- Check there are no errors or mistakes in copy
- Check your imagery is displaying correctly
- Test using incognito mode & different browsers
- Place some test purchases
Be prepared with you customer service set up.
Check FAQ’s, product details, shipping info, customer policies
Monitor customer service channels, comments, dm’s and respond quickly
Try to increase resources to make customer service response times as low as possible
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Grace, thank you immensely for everything you so generously share with us. I wish you the best with all your endeavors and really looking forward to the modules of TBM!!
You're amazing for this, have you got one for the second video by any chance thank you
Congratulations on your new course!! 🫶🥳🥳🥳 So exciting! Just purchased