Datuk Wira Dr Ameer Ali Mydin: Is It The End For Big Hypermarkets? | In The Studio

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  • Опубликовано: 13 янв 2025

Комментарии • 181

  • @jayatissa6028
    @jayatissa6028 Год назад +86

    I'm not a fan of Datuk Dr Ameer Ali but I admire this man because he is practical and speaks the truth. Generally the people are still struggling. Expenditure is more than income.

    • @Vanguardkl
      @Vanguardkl Год назад

      not a fan but admire. karen needs head medicine

    • @STx95
      @STx95 Год назад +6

      I dont know about him, all i know im a fan of yours jaya tissa haha.

    • @Muhamad60Aishah6
      @Muhamad60Aishah6 Год назад +8

      Mydin benda pun makin Mahal.
      Ada yg murah, tapi benda lain pula Mahal.

    • @sriyion8167
      @sriyion8167 Год назад +12

      why intervier don't ask how he become bumiputra and got bumi gov grant 1krim!

    • @yamisin7385
      @yamisin7385 Год назад +3

      i m not a fan too..yeah sure many tamil want to learn how to be malay and bumi privilegs..😂😂😂. Ask mydin are you tamil? be proud ma..

  • @sirajuddinaziz25
    @sirajuddinaziz25 Год назад +32

    Please do invite more guests like Dr Ameer in the future

  • @zubaidw1106
    @zubaidw1106 Год назад +9

    Mydin is the most successful local super markets that can inspire others to do the same

  • @heyhafiz9930
    @heyhafiz9930 Год назад +9

    Datuk mydin dgaf. He's real deal. Love this conversation and his speech you can see in other platform. Kudos to the DJ also. I love the underrated radio channel. They're more intellectual and smart. Keep rockin.

  • @omarmustaphaong-kt8kp
    @omarmustaphaong-kt8kp Год назад +13

    Terima kasih kerana menjawab soalan dengan berhemah dan tanpa selindung. Semoga Allah memberkati usaha Dato memberikan pilihan kepada pengguna.

  • @lunastarr1925
    @lunastarr1925 Год назад +10

    Clearly datuk has Islam in his heart.....to help consumers the best of his ability.....1111111

  • @sureendas6982
    @sureendas6982 Год назад +22

    Dr. Ameer Mydin. Is a good humble creative minded business Man with a focus mind on reasonable pricing for the RAKYAT Nation .Of course profits are necessary but with a fair salary for the weaker Staff.

    • @rajahkrishnswami1545
      @rajahkrishnswami1545 Год назад +4

      Dr.ameer speaks without fear or favour

    • @sriyion8167
      @sriyion8167 Год назад +1

      why intervier don't ask how he become bumiputra and got bumi gov grant 1krim!

  • @Cmi1267
    @Cmi1267 Год назад +42

    such a good interview! Mydin was very honest with his answers and that's so refreshing!

    • @sriyion8167
      @sriyion8167 Год назад +3

      why intervier don't ask how he become bumiputra and got bumi gov grant 1krim!

    • @yamisin7385
      @yamisin7385 Год назад

      @@sriyion8167 yeah sure many tamil want to learn how to be malay and bumi privilegs..😂😂😂. Ask mydin are you tamil? be proud ma..

  • @myapch
    @myapch Год назад +7

    Salute you datuk. Keep going …. Cheers

  • @goonhoongtatt1883
    @goonhoongtatt1883 Год назад +11

    Datuk Mydin seems to me to be an honest man with integrity.

  • @obsun001
    @obsun001 Год назад +4

    Wow Mydin business philosophy - never stop learning & having passion in your work, everything will flow eventually...

  • @beelichoong2143
    @beelichoong2143 Год назад +6

    Honesty is the best policy !

  • @n4immazeri
    @n4immazeri Год назад +12

    15:25 This is so true! To be socially responsible! You do good, we shop at your market.

  • @ageeibc6029
    @ageeibc6029 Год назад +1

    Thanks Datuk, l patronise Mydin, & l find the price compatible to other hypermarkets. More choices too especially for lower income groups like me. Thank you. No complaints but praises.

  • @rajesvarandoraisamy8076
    @rajesvarandoraisamy8076 Год назад +11

    This is a good man with a good heart ,cares for people and helps quietly and silently without any fanfare,humble and gives a good name to the brand Maiden,excellent business model ,the Boria are proud of their son a citizen of the World

    • @yamisin7385
      @yamisin7385 Год назад +1

      yeah sure many tamil want to learn how to be malay and bumi privilegs..😂😂😂. Ask mydin are you tamil? be proud ma..

    • @sriyion8167
      @sriyion8167 Год назад

      stole money

    • @joycedass8150
      @joycedass8150 Год назад +1

      ​@@yamisin7385
      Exactly, agreed 1000 %,,,😂
      That's right,,,just throw in the question., its obvious from the slang ha...
      Don't get me wrong please..
      I RESPECT all RELIGIONs, FAITH & BELIVES as MALAYSIA is multi cultured.
      I have more respect for actual MUALAF's ( converts )..of any kind.
      Coz, it's kinda of annoying to see those who DON'T admit their origin or ethnic,,
      Salute, to this Humble Man on his SUCCESS Story...

    • @joycedass8150
      @joycedass8150 Год назад

      ​@@sriyion8167
      Ha,,, 😮?
      Elaborate la...,

  • @pinangsungai2116
    @pinangsungai2116 Год назад +22

    Hope more Malaysian will support our local hyper market. Dr. Ameer all along is the great supporter of the Madani government, to bring down pricing, so most rayat will get grocery with reasonable price.

  • @shahrimanjohann9283
    @shahrimanjohann9283 Год назад +8

    Hat's off to Datuk Mydin.

  • @firb259
    @firb259 Год назад +6

    Finally some senses. Thanks for sharing Dato!

    • @sriyion8167
      @sriyion8167 Год назад

      aku pergi mydin masa kecik. lepas dpt grant mydin dh tk jenguk pun. Bisnes ckp besar tu semua duit rakyat..dia bkn tahu pun sebab tu bnyk dh tutup

  • @jeanettelow1181
    @jeanettelow1181 Год назад +6

    Excellent interview.
    Excellent interviewer!

    • @Vanguardkl
      @Vanguardkl Год назад

      yes must always credit the Chinese for excellence

  • @smagessuppiah2523
    @smagessuppiah2523 Год назад +2

    One of a kind ….hats off to Dato and syabas BFM. Govt must engage with all stakeholders to solve Rakyat s , Problems. Don’t be shy ….UNity Govt.

  • @naj4bob
    @naj4bob Год назад +1

    BEST FOR ME… suka dengar dan thanks for the sharing BFM

  • @azri-za
    @azri-za Год назад +7

    Houses are getting smaller, fridges and food storage are limited, all must be on a needed basis and no more keeping inventory for a month which our parents did before. Sooner or later convenience stores will be more practical. Buy on a need basis and consume all every single day.

    • @wk3960
      @wk3960 Год назад

      No problem.. J7st eat setengah paket maggi mee

  • @CalLim_8
    @CalLim_8 Год назад +7

    lovely video overall and such a good guest. please continue doing so!

  • @inezy6329
    @inezy6329 Год назад +2

    Kudos to the interviewer/presenter. Well researched questions, understands business n economy as well as very knowledgeable and smart. The camera work, lighting, audio, setting all good. Accept maybe u need to adjust the interviewer's looking room a bit. The topic is relevant and the dynamic of the interview is also excellent. Good job. I wonder if the local business media did pick up some of the newsworthy issues in this interview.

  • @M7566-j5h
    @M7566-j5h Год назад +4

    Good interview.... Datuk pragmatic person.

  • @hoongchan8789
    @hoongchan8789 Год назад +16

    Great interview! Throughly enjoyed listening right through to the end. The only points I have to comment on are that : a) I and 90% of my friends above 40 HATE the self check out counters. We seriously would rather drive another 20 min to another grocery outlet which may not be that cheap, and happily pay for a manned counter check out. b) What is the Govt doing about the cartels? Where's the whip? c) OEMs are the way to go. d) the grocery hypermarket convenient stores is endless opportunities. Staff in every industry is facing shortages. But robots and AI are just around the corner.

    • @sriyion8167
      @sriyion8167 Год назад +3

      how he become a Malay ?

    • @ghimaumelaya
      @ghimaumelaya Год назад +1

      @@sriyion8167 Ask TDM! 😂

    • @naimanuar4069
      @naimanuar4069 Год назад +3

      As someone that is introvert and under 40, I love the self checkout counter. I always go to the self checkout counter if there is the option. I wish more supermarket install more of this self checkout counter 😀

    • @agirlhasnonameeeeee
      @agirlhasnonameeeeee Год назад +1

      May I know why you dislike self check out counters?

    • @hoongchan8789
      @hoongchan8789 Год назад

      @@agirlhasnonameeeeee I think I just do not want the responsibility of ensuring that every item (especially if I have a full trolley of stuff) has had the bar code properly scanned.

  • @rcalais1973
    @rcalais1973 Год назад

    This man is a reponsible and caring corporate figure. More organization leaders must step up the game and emulate after this icon. Especially in trying economic times where the rakyat are struggling to put food on the table.

  • @bk1571
    @bk1571 Год назад +6

    Biasa shopping di Mydin, harga setengah barang rendah banding dengan lain tempat tapi cashier, info n frontline staff need to improve their PR skill... senyum sikit dan say "terima kasih" when giving change or receipt..

    • @sriyion8167
      @sriyion8167 Год назад

      aku pergi mydin masa kecik. lepas dpt grant mydin dh tk jenguk pun. Bisnes ckp besar tu semua duit rakyat..dia bkn tahu pun sebab tu bnyk dh tutup

  • @HelpingOut-g4z
    @HelpingOut-g4z Год назад +2

    Just watch this and impressed with his calm and straight answer in all questions. 👏👏👏👏👏👏

  • @FaroukH66
    @FaroukH66 Год назад +1

    Very forthcoming. Thanks BFM

  • @cotton-xb1xp
    @cotton-xb1xp Год назад +2

    Very inspiring. 😊

  • @steveleeshag5786
    @steveleeshag5786 7 месяцев назад

    Good man,nice open conversation.

  • @komalasritharan2681
    @komalasritharan2681 Год назад

    May Aallah bless you & your family ❤

  • @airulnizam9
    @airulnizam9 Год назад

    I love this programme.
    May I know where is the Musculoskeletal Disorder program? Not yet published?
    I listened to this topic last week.

  • @mohdlatifibrahim9419
    @mohdlatifibrahim9419 Год назад +1

    Kemaman is the one of the best place mydin to open,

  • @Headwyres
    @Headwyres Год назад

    It's a complete circle because in the late 90's-early 2000's the hypermarket were disrupting the mom & pop's store even the mamak mart also affected with these chain of business....
    Now it's repeating the same pattern only the difference is tha way you said that, Datuk Wira!

  • @howaimun2976
    @howaimun2976 Год назад +2

    I'm not in business. But I'm interested to know and concerned whether monopoly and boycott are healthy and should be supported in any business environment? Is this very poor business ethics especially with discreet and open hooliganism and force? Should these people be nailed?

  • @3n03
    @3n03 Год назад

    very good podcast. tip top qna.

  • @nazribalachi7286
    @nazribalachi7286 Год назад +3

    businessman is to make profit. Of course, they pass the cost to consumer. Otherwise, who wants to be businessman.

  • @activedadz3414
    @activedadz3414 Год назад +1

    Very very knowledgeable DJ doing the interview! What is her name? 🎉
    Good session from both...
    Lots of life valuable exposure...
    Business needs transparency 😊😊

  • @lowkatherine
    @lowkatherine Год назад +4

    We never had problems with chicken and eggs supply in Setia Alam despite calls of insufficiency... I believe it's a situation depending on location.

    • @Vanguardkl
      @Vanguardkl Год назад +3

      you never left your tiny nothing setia alam?

    • @sriyion8167
      @sriyion8167 Год назад

      so mydin is a liar..why intervier don't ask how he become bumiputra and got bumi gov grant 1krim!

    • @saza3485
      @saza3485 Год назад

      ​@@sriyion8167why so much hatred?

    • @sriyion8167
      @sriyion8167 Год назад

      @@saza3485 why do you love liars and thieves? We are taught to be honest..not to steal..you are not?

  • @teohsoonkeat3058
    @teohsoonkeat3058 Год назад

    You are too smart.....keep ur formulae

  • @christham3934
    @christham3934 Год назад +8

    Excellent sharing by a prominent local entrepreneur - pragmatic + comprehensive + honest + real time. It has good school of thought. The key criteria for a successful businessman is to marry the "right" wife. You can never find that in the business text books! 😂

    • @sriyion8167
      @sriyion8167 Год назад

      he got millions free cash from kleptocrat gov

  • @azmanbidin6885
    @azmanbidin6885 Год назад +1

    Amazing

  • @ctashlambert6814
    @ctashlambert6814 Год назад +2

    This interview is so insightful, I enjoyed it very much 😄😄

  • @sipenarekbecha7193
    @sipenarekbecha7193 Год назад +1

    do an interview with *Syed Mokhtar Albukhary* next please

  • @vijayanathanstephen9308
    @vijayanathanstephen9308 Год назад +5

    Dato Ameer is a great mind ! I admire him.

    • @sriyion8167
      @sriyion8167 Год назад

      why intervier don't ask how he become bumiputra and got bumi gov grant 1krim!

    • @fazrul78
      @fazrul78 Год назад

      ​@@sriyion8167that is your heart problem 😂

    • @sriyion8167
      @sriyion8167 Год назад

      @@fazrul78 you have mentality of thieves stealing from sakai,jakun, temiang, kadazan,bidayuh etc etc 😜😜😜👎👎

  • @hosnidris
    @hosnidris Год назад

    Keep competing fellow Hypermarketeers for the benefit of poor citizens. HELP the government of the day will help the general citizens. Think of profits and the poors too. TQ

  • @beesoo339
    @beesoo339 Год назад +1

    Premium eggs have a lot. As long as has eggs. People will not complain much

  • @SongPeehoa
    @SongPeehoa 4 месяца назад

    Yes. Let's go back individually owned shops run by owners then super markets. These super markets brought about increase in prices and rundown the individual shops without any changes to the technology of it. A big bull shit to get sole monopolies

  • @yusufeddy9984
    @yusufeddy9984 Год назад

    Mantap Datuk.

  • @aunillahahmad3653
    @aunillahahmad3653 10 месяцев назад

    11:19 "The bigger it get, it's easier to manage. Seriously"

  • @farhanahmad9370
    @farhanahmad9370 Год назад +1

    I ❤ Mydin

  • @oppenheimerre
    @oppenheimerre Год назад

    Hypermarket and supermarket should go digital and online to reach more coverage areas. The payment system need to be upgraded so no need to queue long hours.

  • @umarariz3829
    @umarariz3829 Год назад

    Pasar Awam Endau dah 2 tahun jual ayam rm12.00 se Kg..yg pelik semacam takde tindakan dari KPDNDEP..buat pejam2 mata.Pada tiang peniaga letak harga rm9.40/kg

  • @saza3485
    @saza3485 Год назад

    Good content ❤

  • @AreNam100
    @AreNam100 Год назад

    BFM will be no.1 in 5 years..

  • @junaidahhassin7865
    @junaidahhassin7865 Год назад

    This is a great interview and a very frank responses fm datuk Ameer!

  • @sooriapragass1088
    @sooriapragass1088 Год назад

    No other work some are opening restaurants to survive and for a living

  • @hasnanhashim4386
    @hasnanhashim4386 Год назад

    Nice

  • @gsboon
    @gsboon Год назад

    I think the market will be crazy, mess and panic if the government announced that we are short of egg and chicken supply…

  • @theallseeingeye9388
    @theallseeingeye9388 Год назад

    One of the rare things I envy of Klang Valley.
    BFM.
    Kuddos to segments like this that gives voices from another angle.

  • @syedputra5955
    @syedputra5955 Год назад

    Foreign supermarkets owners are hampered by discrimination by the gomen. Cannot open small shops, must have 30% local shareholding etc. That is why many left. Carrefour, giant all i feel left because of excessive demand of local shareholders who orobably got free shares but asked too much.

  • @ganrider
    @ganrider Год назад

    Good info.👍

  • @nazribalachi7286
    @nazribalachi7286 Год назад +2

    If not enough workers, then salary should go up. What kind of logic is this? If demand is higher than supply, cost of goods and workers would go up.

  • @azizyusof5673
    @azizyusof5673 Год назад +1

    I wish mustaffa is in Malaysia

  • @beranihati2008
    @beranihati2008 Год назад

    Govt dont have a short, mid term and long term plan for career and wage progression. So many officers but efficiency, ideas and effort is soo disappointing..no wonder comedians make a joke that malaysia productivity is "3 working week is equal to 1 working day in other countries." So many deadwood

  • @vijayarenganramiah8418
    @vijayarenganramiah8418 Год назад +1

    Why not supermarkets have their own chicken farm, you also creat jobs and the price can be controlled.

  • @rashidmohd8787
    @rashidmohd8787 Год назад

    I used to buy at Mydin.
    I noticr n compares selling certain items expensive that others.
    Milo 1kg was RM20.80.
    Other side put promotion Rm18.80.
    When i pay RM20.80.
    I ask why prices, different, you have mydin card you get promotions.
    But other markets they have no problem you a member or not prices is same n items are cheaper.
    Pls think.
    Pls be carefull.
    I think they should change n treat people same.
    Islam.

    • @sharojavasavan6524
      @sharojavasavan6524 Год назад

      Towards payday prices are reasonable they work on volume and fix the prices like more customers during payday you try to go during the middle of the month you notice the price difference they are working with volume

  • @rizlanghazali985
    @rizlanghazali985 Год назад

    Malls are duplicated and replicated all over the country with similar or even the same tenants... who is buying?

  • @micronctlim831
    @micronctlim831 5 месяцев назад

    The Presenter keep interrupting Dato Ameer while talking which is very irritating.......Let the guest talk more further details & finished first before you ask for next question lar.......

  • @suplolok8873
    @suplolok8873 Год назад

    Frankly speaking government have to control the price for foods in restaurants, Kopitiam, mamak, everything about foods. I notice that now the most making money is these all restaurants seller who selling foods. Even the price inflation but these all food seller purchase their resources in bundle. They are not gonna make any loss profit. Now the kopitiam price has increased from RM5-6 before covid Rm 8-10. This is totally unacceptable and ppl are dying cos of these restaurants seller increase their price so high 50% increase. The wages in Msia still very low and isn’t comparable at all. So governments please get control the price for the foods!

  • @Insanstructures
    @Insanstructures Год назад

    Sifuu 🙏🙏

  • @keyne
    @keyne Год назад

    They only sell about 30,500 skus. Is that what he said? So precise. 😅

    • @roticanaiman1
      @roticanaiman1 Год назад +3

      70k

    • @keyne
      @keyne Год назад

      @@roticanaiman1 nice interview, Datuk. Didn’t expect you to reply to my comment, especially on a Sunday morning 😅Impressed with your familiarity with the numbers. What is the secret to your success in retail?

  • @monglongtan5772
    @monglongtan5772 Год назад +1

    good interview 👋👋👋

  • @kongshannice4488
    @kongshannice4488 Год назад +1

    Dear dato', you don't agree with subsidies and price controls, are you saying the government shouldn't help the rakyat, especially the low income group in their daily expenditure? Just curious to know. Thank you, dato.

    • @sriyion8167
      @sriyion8167 Год назад

      his business built with people money for Malays.. grant hundreds millions Im guessing google old news if you bother

  • @johnnylee6803
    @johnnylee6803 Год назад

    Why now only bring out this issue when it had happened long time ago

  • @Abraham-uk4xy
    @Abraham-uk4xy Год назад

    In answer to your question of course not.

  • @kcleong7135
    @kcleong7135 Год назад

    Well,mahidin said you can raise your own chicken and have your own chicken eggs.

  • @father5959
    @father5959 Год назад

    What and who is Mydin Mall? It's business is based on Islamic principles. That's what Mydin says. I had two bad experiences with Mydin as a Hindu. When I went to buy chicken, beef was sold beside and the same tongs were used for both, as I saw the worker doing it. When I asked the supervisor about it, he arrogantly told me to shop elsewhere. My second bad experience was when I wanted to rent a booth for my products for a week ( this was when they newly opened ), which I applied online. No response for more than a week. I called the management, they arrogantly said they only rent for a minimum of one month. Today they have call centres calling to offer their booths for rent. Even 1 week is available. I told them off. Not interested. I stopped shopping there.
    Mydin is doing badly. Go look at their carparks. More than 60% is empty.

  • @SongPeehoa
    @SongPeehoa 4 месяца назад

    And employ lots of foreigners?

  • @nehbisaabdulkader3939
    @nehbisaabdulkader3939 Год назад

    Already a week i could not buy any eggs and till today the same

  • @skanthaadsigns
    @skanthaadsigns Год назад

    Symptoms of a Rapidly Depreciating Currency…

  • @jeffrybrojeffrybro5151
    @jeffrybrojeffrybro5151 Год назад

    Businessman and politicians have different views..

  • @myrahman100
    @myrahman100 Год назад +1

    have to break the cartels . Many others

  • @Tan92lfc
    @Tan92lfc Год назад

    Public holiday extra 1 day, Mydin less RM100,000

  • @chaimingquah1789
    @chaimingquah1789 Год назад

    Dato i advise u join the government or politics, u make comments n suggestions without considering many factors from government servants n authority angle

    • @sriyion8167
      @sriyion8167 Год назад

      penyamun umno ni I read this comment in a blog Epf beli gedung 250 juta d Seremban kan dah untung 150 juta atas angin

  • @Insanstructures
    @Insanstructures Год назад +1

    Big mall

  • @thongchaidee-nd1fe
    @thongchaidee-nd1fe Год назад +1

    MADANI MAAAAAAAA

  • @kcleong7135
    @kcleong7135 Год назад

    Own money never pay, surely no eggs deliver to you lah

  • @Muhamad60Aishah6
    @Muhamad60Aishah6 Год назад

    Mydin benda pun makin Mahal.
    Ada yg murah, tapi benda lain pula Mahal.

    • @sriyion8167
      @sriyion8167 Год назад +1

      aku pergi mydin masa kecik. lepas dpt grant mydin dh tk jenguk pun. Bisnes ckp besar tu semua duit rakyat..dia bkn tahu pun sebab tu bnyk dh tutup

  • @ankllkmjd2
    @ankllkmjd2 Год назад

    I wonder if he is a a billionaire yet since his company is not public listed.

  • @sulaimanabdullah5604
    @sulaimanabdullah5604 Год назад +1

    Camana ada pula panggillan Dr pada nama dia ini...dari mana University dan bidang apa...cukup menggilakan dinegeri jika seorang pemilik shopping mall atau supermarket ada ijazah doctorate yg biasa memerlukan buat pengajian yg sekurangnya 4 tahun dan kemudian meyndiakan kajian atau research yg tertentu dan dikuti dgn perbincangan dgn tujuan mempertahankan segala rumusan dan conclusions yg dibuat dihadapan eminent scholars yg di pilih. Sudah kah dia ini menemui process ini?

    • @sriyion8167
      @sriyion8167 Год назад

      Kalau tak sahih bfm memalukan..mengaku bumiputera sapu grant utk melayu aku jumpa kat blog Epf beli gedung 250 juta d Seremban kan dah untung 150 juta atas angin..penyamun umno geng nor yakub, srigar

    • @servantfollower9818
      @servantfollower9818 Год назад

      Bila orang bodoh membuka mula membuka mulut untul perkara yang dia tak tahu. Jadilah macam ko

  • @rashidmohd8787
    @rashidmohd8787 Год назад

    Now mydin proves items ate expensive, pls compare n improve.
    If not you will goes down
    Times are changing fast.
    Pls think outside the box.

  • @dannyharridz
    @dannyharridz Год назад +1

  • @al8775
    @al8775 Год назад

    CASH IS KING....

  • @pegangagamakeranaitusiapak576
    @pegangagamakeranaitusiapak576 Год назад

    Datuk..if only Mydin can be found in our district 😒

    • @All41-369
      @All41-369 Год назад

      Are u serious? Mydin is much more expensive compared to places like 99.. Looks like you are a kaki taksub

    • @sriyion8167
      @sriyion8167 Год назад

      aku pergi mydin masa kecik. lepas dpt grant melayu ,mydin dh tk jenguk pun. Bisnes ckp besar tu semua duit rakyat..dia bkn tahu pun sebab tu bnyk dh tutup

  • @Toyol459
    @Toyol459 Год назад

    Menteri banyak yg tidak tahu yg mereka buat .. 😂😂😂

  • @nazlitalib7247
    @nazlitalib7247 Год назад +2

    mydin ni kepala dia fikir untung shj..kebajikan pekerja ilek

  • @rnboe1879
    @rnboe1879 Год назад

    Banyak Dana MARA dia dapat.Tapi his familu act like they build their business by his own. Govrment tender tak payah cakap la.