How Livestreaming in Vietnam Became a Multi-Billion Dong Empire

Sales livestreams, especially livestream sessions with "huge" revenues of hundreds of billions of VND, are becoming a trend that has attracted attention recently. Livestream helps drive sales, create opportunities for small and medium-sized businesses to reach a wider market, and provide a convenient and entertaining shopping experience for consumers.
However, sales livestreams also have many potential problems. The control of product quality on livestream channels is still limited, leading to rampant counterfeit and low-quality goods, affecting consumer rights.
Sales livestream can be an effective sales channel, but consumers need to be careful to avoid potential risks. Strict management from the authorities and raising the business awareness of businesses are also essential to ensure a safe and reputable online shopping environment.
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Tom Peng - Entrepreneur and investor based in Vietnam. CEO of e-commerce and fintech companies. Teaching aspiring people business and success mindset in this RUclips channel.
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