I started my graphic design job in 1972. There were no computers, no Adobe, everything created by hand using felt markers, airbrushes and gouache for visuals, Letraset or Mecanorma, Rotring pens, French curves, Pantone colour sheets and sometimes we were working with 4pt white type on sheets of Pantone film to create a mockup to be photographed. Artwork drawn on sheets of CS2 or CS10 board, lots of scalpel blades and opaque white. Today is SOO much easier, faster and flexible. I would not go back for anything and I'm still working. Yeah baby!
I’m a self-taught designer, so I truly appreciate videos like this. I don’t know what I don’t know, so I always learn so many technical things from these style of videos. Thanks love! 🙏🏻
Same here! Though not a designer per se, I use design a lot in my work, so these videos are soooo good. I like your casual style better, though, Will. :P But I say this only because I have nothing else to complain and moan about! :)))
@@electricimpulsetoprogramming I'm self-employed, mainly translation and copywriting. But all these come in handy, I design restaurant menus not graphic-wise, but sales-wise :) Basically I think of how to put things in a menu so that the sales go up. :)
1 ;1:30 - using grids 2 ;3:41 - rule of thirds 3 ;5:57 - repeating elements 4 ;9:08 - using white space 4.5 ;11:23 - milanote ad( but is useful) 5 ;12:37 - the box method
Another great video, Will. Thought you were a brand logo designer (as the videos I've seen of yours focus on this) but either way your tips were spot on!
I know this might seem obvious but when I was first starting out it would have confused me a little. When he says white space it doesn’t literally mean white space. If the background of the poster you are designing is black for example it’s still called white space. It just means the parts of the design that doesn’t have any text or pictures or anything on it.
Really helpful video, One question, why instead of making grids manually, just use from View-Grids-Show grids? please provide us with more of these videos really helpful. Thank you Mr.Will
Will, this might not be your area of expertise but I'd love to see videos or resourcing for designing tab sized (17 x 11) interior newspaper pages. (and for bonus difficulty, when the bottom half of that page is ads and all you have to work with is the top half).
Love your videos its really helping me become the graphic designer I want to be. ATM I’m competing in logo contest but I just can’t seem to get the best design… have you got any tips?
Super helpful that you give the distinction between the use of Grids vs the Rule of Thirds. I wish I had just stuck to this general guideline before I went all buck wild with trying to figure out the Golden Spiral / trying to calculate phi grids for all these different dimensions I'm reproducing the same design for 🙄lol. What a rabbit hole...😅 I took it way too far when I should've just gotten back to the basics! So would it be fair to say, when first approaching a landscape design to use the rule of thirds as a good starting point vs starting out with a basic column or module grid for portrait? Thank you for clarifying!
The rules of first, in my opinion, is more of an overall principle that you should be aware of. I would also have an underlining grid, both horizontally and vertically. Then you can consider if you want to place a text block or an image in accordance to the rule of thirds. Also it helps if you need to reframe some photography or something to know how to deal with rule of thirds within your artwork. Hope that clarified and made some sense.
I enjoyed this video so much. Thank you so much! Do you have any tips for designers who work for a company and have to design for marketing? For Example: My boss said i´m using too much white space and that the clients don´t take the time to look at the stuff. I somehow get the "keep clients attention"-thing but it feels like i have to design differently, this causes that the design looks not as good as it should be, you know. Any Tips? Thanks!
Hey Will. Quick question. What do you do when people in advertising tells you "that looks empty we have to fill it more" and you tell them is not needed or something similar to that ? As a professional what do you say in this circumstances?
@@aaroncphelps you can do that if you to be fired out of your work. After all, it is the client who is going to suffer the loss, if they don't get enough hits from the advertisement you made. So you will have to come up with a reason of why you choose to put a white space onto the design you've made. You should know that if you're a designer...
Not sure if the box method is really life-changing. I still prefer the white space, the balance, repetition, and other principles of design to be the most important.
Most of the time you won't get chance to think and you will be expected to deliver good layouts at speed of light. So don't just learn to develop good layouts but also learn to develop it at a pace. In other words learn to solve problems at a fast rate. This is a good video, but also watch as many you can and put it to practice and see what you come up with and are you able to think and think fast in resolving design problems.
I really wish clients knew design basics as well even a good brief clients who really don't know say they like can't you make the logo bigger etc 🤦🏽♂️
Thanks, Will ! GREAT look with amazing colour palette with you in the studio. (And love the studio's setup with the plant, guitars, wood-grain and blackboard. (But, *totally* nonplussed with the video's thumbnail ... for a video entitled STUNNING layouts, there's just a VERY plain rectangle with very plain rectangles inside of it ??? maybe that was supposed to be the "Before" example?? )
Hello , sir . I am a student of class 10 and I am 15 years ar old . I want to be a graphic designer as like you . Can you please tell me how can I start 🙂
Dunno how Will would answer, but I'd say start by using the fundamentals, type hierarchy, composition on a page, text vs image, appropriate font usage and grid systems. As mentioned in the video there are plenty of books that can help with these. I would also look at advertising posters that you like/dislike, analyse why you believe they work/don't work.
@@dannyr2976 sorry I don't understand clearly , would you please tell h Me how can start learning graphic design , how can I start learning this , which software should be used be me for learning graphic design .
British accent is horrible man, some words are missing from your speech . i can't understand fully what you mean . please there is many people is not native English speaker so they don't fully understand British accent . it would be better if you speak normal English or American accent would be better for many people to understand .
I didn't miss any words at all. My accent (with Britain) is the most understandable ha. Not sure why you would comment this 😂I'll get subtitles done so everyone can follow along if it's hard to understand
I started my graphic design job in 1972. There were no computers, no Adobe, everything created by hand using felt markers, airbrushes and gouache for visuals, Letraset or Mecanorma, Rotring pens, French curves, Pantone colour sheets and sometimes we were working with 4pt white type on sheets of Pantone film to create a mockup to be photographed. Artwork drawn on sheets of CS2 or CS10 board, lots of scalpel blades and opaque white. Today is SOO much easier, faster and flexible. I would not go back for anything and I'm still working. Yeah baby!
That’s so neat!
You should totally talk about it somewhere! Sounds mighty interesting!
I'd love to hear the story!
What’s your latest project? Or are you just bragging of not going back?
Please say more!
I’m a self-taught designer, so I truly appreciate videos like this. I don’t know what I don’t know, so I always learn so many technical things from these style of videos. Thanks love! 🙏🏻
You are so welcome!
Same here! Though not a designer per se, I use design a lot in my work, so these videos are soooo good. I like your casual style better, though, Will. :P But I say this only because I have nothing else to complain and moan about! :)))
Same
@@Stshq Could say what your work is?
@@electricimpulsetoprogramming I'm self-employed, mainly translation and copywriting. But all these come in handy, I design restaurant menus not graphic-wise, but sales-wise :)
Basically I think of how to put things in a menu so that the sales go up. :)
1 ;1:30 - using grids
2 ;3:41 - rule of thirds
3 ;5:57 - repeating elements
4 ;9:08 - using white space
4.5 ;11:23 - milanote ad( but is useful)
5 ;12:37 - the box method
✊🏿
I am 17 years old and I'm not a designer yet but that's one of my goals and your channel is really awesome and fun to watch!
Hope you guys enjoy the video! If you have any questions, let me know down below and I'll do my best to answer :)
Please do you have a free course on logo design?
What's the meaning of life?
Can you make a video about how a logo designer can best present and communicate with a company the designer is offering a rebranded logo for?
Thanks ya! I m learning layouts and composition these days! Would love to see Composition video soon :) thanks a lot again
@@NerdJam To watch my videos
Uploaded right when I finished my current project! Just what I needed to present it well. Thanks a lot :)
I must say you're looking sharp in this video! Love the outfit and the info.
I appreciate that
Finally I found this video and it's help me a lot to create beautiful layouts. Thank You 🌼🌼🌼
Love the composition of your shirt and jacket
Another great video, Will. Thought you were a brand logo designer (as the videos I've seen of yours focus on this) but either way your tips were spot on!
I am a Brand Identity Designer, but these are just design fundamentals. :)
So clearly, fundamental and helpful! 🙌
So coolz… esp the last one, the big method!!
Great video, Will! Your content always inspires creativity.
Very well laid out video
Glad you think so!
Hey Will, what books would you recommend for graphic designers? I'd definitely like to read more on these sort of design topics you've discussed.
Another great video, Thank you so much Will❤️🙏
Thank you so much for this video! A lot of tips are given here. Thank you so much, Patterson!
Great video.
Every time I put white space in a design, the client always comes up with more content to fill it up 😝
That's annoying 😭😂
I know this might seem obvious but when I was first starting out it would have confused me a little. When he says white space it doesn’t literally mean white space. If the background of the poster you are designing is black for example it’s still called white space. It just means the parts of the design that doesn’t have any text or pictures or anything on it.
White space is breathing space. So any color will do.
@@junbalbuena exactly
Thanks!
Really helpful video, One question, why instead of making grids manually, just use from View-Grids-Show grids? please provide us with more of these videos really helpful. Thank you Mr.Will
Will, this might not be your area of expertise but I'd love to see videos or resourcing for designing tab sized (17 x 11) interior newspaper pages. (and for bonus difficulty, when the bottom half of that page is ads and all you have to work with is the top half).
It was very useful tips thanks will
amazing explanation!
Love your videos its really helping me become the graphic designer I want to be. ATM I’m competing in logo contest but I just can’t seem to get the best design… have you got any tips?
Thank you fine sir, your work is quite inspiring! Subscribed.
Super helpful that you give the distinction between the use of Grids vs the Rule of Thirds. I wish I had just stuck to this general guideline before I went all buck wild with trying to figure out the Golden Spiral / trying to calculate phi grids for all these different dimensions I'm reproducing the same design for 🙄lol. What a rabbit hole...😅 I took it way too far when I should've just gotten back to the basics!
So would it be fair to say, when first approaching a landscape design to use the rule of thirds as a good starting point vs starting out with a basic column or module grid for portrait? Thank you for clarifying!
The rules of first, in my opinion, is more of an overall principle that you should be aware of.
I would also have an underlining grid, both horizontally and vertically. Then you can consider if you want to place a text block or an image in accordance to the rule of thirds. Also it helps if you need to reframe some photography or something to know how to deal with rule of thirds within your artwork.
Hope that clarified and made some sense.
I enjoyed this video so much. Thank you so much! Do you have any tips for designers who work for a company and have to design for marketing? For Example: My boss said i´m using too much white space and that the clients don´t take the time to look at the stuff. I somehow get the "keep clients attention"-thing but it feels like i have to design differently, this causes that the design looks not as good as it should be, you know. Any Tips? Thanks!
Seriously Great content. Appreciate you're sharing with the masses. Thank you, Professor!
Glad you enjoy it!
Great work 👏👏 love from india ❤
Great video ! Nice Fender 12 string ;)
Hey Will. Quick question. What do you do when people in advertising tells you "that looks empty we have to fill it more" and you tell them is not needed or something similar to that ? As a professional what do you say in this circumstances?
I'd suggest just stare at them as long as possible without blinking and just whisper.. "noooooo"
@@aaroncphelps you can do that if you to be fired out of your work. After all, it is the client who is going to suffer the loss, if they don't get enough hits from the advertisement you made.
So you will have to come up with a reason of why you choose to put a white space onto the design you've made. You should know that if you're a designer...
Thank you sir
hi will, I love your hair.
Hey pls do make such videos on the basics of graphics design. I am a beginner and looking for such videos and such videos realy helps.
Tnx man
Thank you!
That's really helpful will thanks a lot 💜🙃
very helpful
This video is 50 shades of poster design hahah Thanks for uploading, Will
You are doing great Job!!! i would like have your lessons in my academy.
Lovely Tips ☺️ !
Not sure if the box method is really life-changing. I still prefer the white space, the balance, repetition, and other principles of design to be the most important.
Great tutorial.
Thank you!
Thank you very much
Good job dude
Thanks!
milanote is so awesome wow, i tried it !! suit looking sharp bro, awesome turtorial
Awesome! Thank you!
13:00 I've been doing this without ever realizing it was a method.
Most of the time you won't get chance to think and you will be expected to deliver good layouts at speed of light. So don't just learn to develop good layouts but also learn to develop it at a pace.
In other words learn to solve problems at a fast rate. This is a good video, but also watch as many you can and put it to practice and see what you come up with and are you able to think and think fast in resolving design problems.
Thanks..very much..🙏👏
What make of shirt and suit are you wearing?
Wwoooooo 🥳🥳🥳🥳
i love your look :)
thank u very plenty
I love you for this ❤️ notification squad
Appreciate it!
You have Amazing channel and content. Also you have cool Accent Sir.
awesome
The logo looks like ‘Ringdom’. More work on the K needed for me.
I really wish clients knew design basics as well even a good brief clients who really don't know say they like can't you make the logo bigger etc 🤦🏽♂️
I don't know how to use illustrator, can you do this in Photoshop instead?
Amazing
Good day Will, when next are you going to issue a challenge?
Very soon!
💯
Where can I participate in your logo challenges
Stay tuned to my socials :)
Could tout put subtiles in french please ? I am learning english and i have trouble understanding everything.
How can I handle many elements and texts in a specific size or a small size when I design a layout for something??
Take a shot every time he says "layout." 😉
please don't hahah 😂
Do that and YOU’LL be laid out!
Liked shared commented . 😇
Am from India and ur guru of G.designing for me .
Logo Theory, watching 143 vid is done
✅
There's more than one way to grid a cat.
Or so I've heard.
Thanks, Will ! GREAT look with amazing colour palette with you in the studio. (And love the studio's setup with the plant, guitars, wood-grain and blackboard. (But, *totally* nonplussed with the video's thumbnail ... for a video entitled STUNNING layouts, there's just a VERY plain rectangle with very plain rectangles inside of it ??? maybe that was supposed to be the "Before" example?? )
Hello , sir . I am a student of class 10 and I am 15 years ar old . I want to be a graphic designer as like you . Can you please tell me how can I start 🙂
Dunno how Will would answer, but I'd say start by using the fundamentals, type hierarchy, composition on a page, text vs image, appropriate font usage and grid systems. As mentioned in the video there are plenty of books that can help with these. I would also look at advertising posters that you like/dislike, analyse why you believe they work/don't work.
What Danny said :)
@@dannyr2976 sorry I don't understand clearly , would you please tell h
Me how can start learning graphic design , how can I start learning this , which software should be used be me for learning graphic design .
@@adhumayunkabir7623 Adobe programs like Illustrator and Photoshop
@@sanjaysriskandharajah2659 do l should follow any learning video
No hat.
lol
Terrible taste, good narrative. RUclips ❤
British accent is horrible man, some words are missing from your speech . i can't understand fully what you mean . please there is many people is not native English speaker so they don't fully understand British accent . it would be better if you speak normal English or American accent would be better for many people to understand .
I didn't miss any words at all. My accent (with Britain) is the most understandable ha. Not sure why you would comment this 😂I'll get subtitles done so everyone can follow along if it's hard to understand
@@willpatersondesign Such a dumb comment