Brilliant Earth (BRLT) stock analysis - Ethically sourced jewelry

Today I will be analysing a company that recently went public and that you asked me to analyse in the comments section. The company is Brilliant Earth, which sells jewelry mostly online and at the moment it is down 73% since the IPO. Nevertheless, before I go into the analysis, let me quickly give you an overview of the topics that I will be covering today. First, I will start with a general introduction to the business and we will be looking at several statistics that will help us understand it better, followed by a quick look at the industry and competitors, then I will move into the financials in which we will compare the ones of Brilliant Earth with those of 2 other competitors, Charles & Colvard and Pandora, followed by the current stock price and valuation, and finally I will be giving my personal opinion on the company and my future plans with it.
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*Disclaimer: I am NOT a financial advisor, my videos are for entertainment purposes only and may contain affiliate links or sponsorships from which I might earn a commission. You should always do your own research before making any financial decision.