SEO Is Dead in 2024 and What to Do
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- Опубликовано: 12 сен 2024
- It's the end of SEO as we know it. But fear not. I explain what's going on, what you can expect, and what you can do about it.
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You putting this up for free is actually clutch - praise to you
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Traditional SEO might be dead but not the actual search and find game, people still look for stuff and we need to keep playing the game. SEO isn't going anywhere, its just the definition and working process is changing over the time.
Time will tell. You may be right!
Yes, agree, still there will be a lot of businesses, like insurance products. But many thanks about this video! It is clear, that there will no only blacks or whites. It is art of using your intellectual power to use right things in right place.
Well let's hope u got a fat AdWords budget or be premium Partner with perplexity cuz unless you're saving someone's life people won't give a shit at all
70% clicking on whatever is first place not knowing the difference between organic and paid
Google forgot what made them great
They're so massive ... I wonder at what point we're all just digital slaves.
Pumping the shittiest combination of websites to the top forcing us to go to Reddit ultimately forcing the deployment of AI search? Thanks Google.
@@MikeGastindigital slaves? In 2008 the US government deployed the unconventional warfare manual and that perpetually puts you in a state of constitutional war. You let your country go to war with an emotion. That means it's at war forever. That means you're closer to martial law than you are to what you used to have before the twin towers fell
Google knows exactly what made them great, how they need to change at every step along the way and they’ve got the analytics. They know exactly what they’re doing.
@@madtho They know what they're doing for their revenue which is only going up. But for the user, they've lost their focus and aren't paying attention to what the users need. The latest search results are not useful, sometimes completely not relevant. This is not good for users. But of course, there are way more ads so their revenue is up. If you own Google stock, you're good!
SEO is not dead, we just have to be able to include Informational, Commercial and Transactional
Fair enough.
@@MikeGastin there is a trial website, the website is only a landing page and without banklink. can penetrate page 1 of google with only 2 keywords. but from the content of the website there are informational, commercial and transactional.
You still get traffic?
@@ewemadesunday317 Today it's down. There is a content creator who discussed this issue before Google updated. He only used 2 words for the keyword with a new domain without backlinks, it can enter page 1 of Google. It was made a landing page, but the content is informational, commercial and transactional
Google should make a version that helps me understand what my wife is really asking 😂
Yikes! Not touching that one.
This has been one of the most eye-opening videos I’ve seen in a very long time. I’ve been very concerned with issue of AI reducing, if not totally eliminating website traffic from search engines, specifically from Google searches. But it’s also something I’ve suffered ridicule about from the few people I’ve discussed this with.
As for me, I’ve ALWAYS believed in outbound marketing as the most secure way to build a base of business (maybe because I started business marketing in the late 1970s long before the Internet, Google, et al). Like you, I much prefer to control my own destiny.
Thanks for the video, and I look forward to seeing more from you.
Thanks, Kenneth-very encouraging to hear from you. It's likely that reality will fall somewhere between my take and those who say, "It's not the end, it's just going to be different". Regardless, having control, spreading bets, and doing more outbound/direct marketing can only help. As you know, that's just good business-always has been. ;)
Great take on the current SEO landscape. And am so impressed by the lack of cuts in your video, you know what you want to say and you say it, vs. an edit every 3 seconds like I see on so many RUclips videos. Refreshing.
Thanks, Barbara. Very kind. 🙏🏼
Mike Gastin's perspective on the death of SEO and the rise of AI in search is a bold statement, but it certainly aligns with the evolving digital landscape. While traditional SEO tactics still hold some weight, it's clear that focusing on building a strong brand, direct audience engagement, and diversified marketing strategies is becoming increasingly crucial. I'm eager to see how these strategies evolve and impact businesses in the coming years. Has anyone else experienced challenges adapting to this new AI-driven marketing environment?
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Thanks. ;)
That's ai generated isn't it
I’ve gone back to mailing Direct Mail Postcards via the USPS. I’ve got software that I can automate, and unlimited 4x6 cards cost me $.56 each.
Nice. How's that working for you? Direct mail has a lot of potential, but it's got to be done right for it to be worth the spend.
@@MikeGastin 👍 It’s working “OK” but not near as good as it used to back in the 80s and 90s.
People have become numb to most communication.
The product definitely needs to have margin. Back in the 80s and 90s it was for promoting my Magic Show which ranged from two $200-$500 per gig. The price of postage per card was about $.20.
That is why the focus now should be on backlinks and branding, not on keywords and content anymore for the search, content comes afterward once the visitor is in the website
Not a bad piece of advice.
My heart is in the right place for my customers, but my process is all wrong.
This was very interesting and points out my many failures.
Failures. Or, you could say, "experiments" from which you're learning, changing, and getting better. ;)
With some claiming SEO is dead in 2024, it’s crucial to adapt by focusing on evolving strategies like AI-driven optimization and user-centric content.
I agree with the need for user-centric content.
Everything is clear. Brief and clear. No water. Thank you)
No water. ;)
Old news, but I appreciate your perspective. It’s always nice to see what other SEO think.
Thanks.
Darn, I was just about to quit my job and go all in on SEO
I bet you were. ;)
Great content. I own a digital marketing agency and this topic comes up several times a week at our office.
Thanks, Lance. I’d be curious to know what your thoughts are on this. How do you see the future of SEO and what do you think the best options are for marketers going forward?
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Thank you!
Thanks for the video! Loved it very much!
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Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks!
Hi Mike, great video! Would you advise me to learn SEO and email marketing? I'm looking to move more into digital marketing. I’m currently working in PR (in-house). The press releases I write for the company I work for bring a lot of traffic to the website, so that’s where my interest in SEO started.
Absolutely, especially email marketing. Email has been around forever and it still works. You have a direct line with your audience/customers, which is really great.
Google has thrown the "Don't Be Evil" mantra out the window.
They certainly have. Or, they think they can redefine what's good and evil.
They took down that sign from the wall many years ago.
Wow. Great video! Learned a lot. Thank you!
Cool-thank you, too.
Thank you for creating the video - likes Unequivocally !!!!
Thank you!
Mike Gastin, great video my guy
Thank you! 🙏🏼
Do you think AI will takeover the Local Pack and suggest businesses for searchees? For Local Businesses, websites act as digital property and with more visibility naturally comes more leads. I still think that SEO for local businesses is essential, as an agency you may struggle but under Rank and Rent model, businesses will always pay good money for an extra stream of work. Content can drive traffic to a site but search intent is vital here, users looking for information don't tend to purchase anyway, someone looking for a specific service in X area is a different ball game. Interested to hear your thoughts Mike, great vid.
First, thanks! Second, not sure about the local market. It seems that it's insulated for the time being. I would imagine at some point if there's money to be made doing local that Goog and their ilk will find a way to cut out the little guy. Even so, there's always a way forward AND I really don'y know where this is ultimately going. Time will tell.
Local search is still good. All in all dont put your eggs in one basket. I still see strong results with SEO optimised content that matches intent. Running a paid ad funnnel to supplement the baseline SEO is necessary. Will be interesting to see where we're at in 5-10 years time
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Mike Gastin, great video it was really good
Thank you!
Note sure that it would be a good bet for Google. Correct me if i'am wrong but AI is based on content created on the SERP. If there is no incentive to create new content anymore Gemeni will just give outdated info and poeple will look for another source leaving Google.
Its true that if your SEO is based on definition, recipies or thing that doesnt change over time you will have to find new strategies. However If you work on Google News, if you compare phone or things like that you might still have a place.
What do you think ?
I think you're right; that for many it's a problem, but for those willing to work harder and find the more narrow opportunities that they will be okay.
You know, I just subscribed to you because I like what you have to say, and the fact that you're not trying to sell anything and you're just giving your honest, educated opinion, which I think is very valuable and I appreciate you. And look forward to more content from you.
Why, thank you!
You explain it very well!
Thanks
I'm just going to drop this here... this is not the first time Google has hurt us. Several years ago Google changed their algorithm and people like me went from 1-3 sales per day from organic traffic because we were at the top of page one, to zero sales because we were now on page 100.
... some small business owners lost everything, and eventually "they" ended as a result (yes I worded it that way because it's exactly what you think I mean)
It took me over a year to get back my traffic.
All this being said, this change was probably needed because people were playing dirty games but innocent people were hurt because of it. I never did blackhat but I got spanked hard. There has to be a better way.
It’s brutal. You build everything around the algo and then they pull the rug out from under you. There goes your world. And then you rebuild and the cycle starts all over again.
I stopped posting blogposts when ai was being used by SEO experts. My ranking stayed 100% stable. Sometimes doing nothing is the right thing. I think google will continue to dominate the service industry but yes I agree with you.
Interesting.
Thanks for the video!)
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Good hypothesis. However, Google earns more than 80% of its revenue from ads, mainly display ads and search ads. If they undermine publishers or online brands as you suggest, they would be shooting themselves in the foot for two reasons: 1. Online businesses would have less capital to invest in Google ads, and 2. There would be fewer websites available to showcase their display ads.
Hit the nail on the head. This is a good video but as a Software Engineer myself, it just doesn’t make fiscal sense for Google to push their AI over paid ads. Plus there are always boomers who will never grasp AI and prefer the SERPs.
Fair enough. However, you have to ask what the future business landscape will look like. We are seeing more and more pressure being put on the private (small) businesses, meaning over time they become less of a factor in the economy. Google can make billions by favoring and excepting large corporations while killing off the private businesses. For the little guy, SEO is everything; a way to punch above your weight. But, soon, no one needs the little guy's content. At the same time, large brands and corps have whole villages of marketing people covering all the bases and billions in cash to work with. Google will be just fine if they favor the giants awhile squeezing out the privates.
@@MikeGastin It might be a good thing. We have too many “little guys” who think they are experts, pushing out mediocre content. We need experts to reclaim the market a little in my opinion. You make some great points though.
The rule content is King won’t change. However ai will be the content. We have a few years yet but don’t kid yourself. Google will find other ways to make money.
@@tomasbusse2410 what makes you qualified to say that?
Search engine optimization will never be dead, but putting all of your eggs in one basket on certain platforms might be. Unfortunately, so many people just immediately associate google with search engine optimization if you were affectively answering customers questions every day search engine optimizations never going to die because your providing value with driving in the traffic, however if you're just creating content to try to satisfy our algorithms, then yes, it will be dead
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Static website content is not needed anymore for generic and general information.
Think of it like this: Websites are the yellow phonebook pages that became 100% obsolete when the internet was born.
Do you want to keep printing them? Good luck.
So, what's next? Just AI results? If so, good luck. I agree, btw, with your analogy. Justy wondering what you think businesses should be doing about it. ;)
17:30 - 4 ways to take back control. Amazing video. Thank you.
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The video is great, informative!
Thanks!
Great video Mike, very interesting thougts. and real future with AI
Thanks! 👊🏼
The other problem with SEO is that search results are becoming personal. What appears on page 1 for the website owner is not necessarily what appears on page 1 for each search user. Sure, SEO can get you to page 1 on your searches because that's what you are focusing on and clicking on. But the guy down the road the road is getting different results.
Kinda like how Facebook made everyone's feed curated to the individual. And, it wasn't designed to deliver the best info but rather to keep the user hooked.
That is why professional SEOs are using Rank Tracking tools and Google Search Console to either check the average rank for their page on a certain keyword or see how they perform on search by checking impressions and clicks.
You don't need to search keywords to see how you SEO is doing. Why are people who know nothing about SEO writing these stupid comments?
Thank you so much for this incredibly informative video on SEO! Your explanations were clear, concise, and packed with valuable insights. I've learned a lot, and I can't wait to apply these strategies to improve my website's visibility. Keep up the fantastic work-your content is making a real difference!
Wow, thank you. :) And all the best!
You are right, the future of online marketing is social media
Well, I'm not sure that was my point, but okay. Social Media is one part of the puzzle.
Sometimes the RUclips algorithm just gets it spot on. This is my first time watching your videos and i found it very thought provoking and resonated completely with what you're saying, even down to remembering income school and Jim talking so passionately about featured snippets.
Just subscribed to you on RUclips and joined your email list! As a fellow RUclipsr, seriously keep up the great work 💪💪
Thanks very much, Simon! And, welcome-glad to have you aboard.
I definitely don't believe that SEO will die, perhaps it will slow down as search will no longer dominate. Because ther are certain content which needs to have human touch, even if sge will role out users will still look for content that has human touch in them, the problem here will be the rampant untested and artificially generated content which might affect users personally, general information might not cause harm but for personal care and development that needs human touch, these contents may be difficult to peruse in the near future.
Great point about content quality. Thanks.
Very good video. I was obsessed about SEO and AI but you changed my mind!!! Google doesn't need use anymore. I would love your thoughts about affiliate marketing if it also dead or not?
I'm not too sure about affiliate. I suspect that will be around for a while longer because as long as you have an audience there will be other companies that will want access to your audience and will be happy to share some profit with you. And, even though SEO is going to drastically change, don't totally give up on it yet. It remains to be seen how all these changes roll out and affect us. Just don't put all your eggs in the Google SEO basket and you'll be fine. ;)
Amen for the email list!!! I’m 100% for list building. Excellent video, thanks!
Thanks!
I find the best features of AI text results are 1. The ability to summarize long and complex information in a shortened format. Such as "Give me the plot of the novel Frankenstein in 500 words." 2. To create answers that span multiple subjects and combine them. AI Beta will be even more powerful when it can use real time data. AI Beta will answer "Where is the cheapest pair of brown 38 inch waist 30 inch length regular fit Chinos I can buy today?"
Good to know.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
My pleasure!
Thanks for the interesting content. I think SEO will bury us all, before its time to die.
The facts show that the current potential of using AI in LLM tools is about 10% of the total potential of AI. And only 10% of the potential of AI has made total chaos in the industry.
To me, this only says that the industry and the professionals in it have not adapted to the new "SEO landscape". And they are 2-3 years too late for that.
Google doesn't care about anyone like any other company. But as I see it, their "new rules" encourage the evolution of SEO. People will continue to search, and we will give them access to our content, but from now on under completely different conditions and with different methods, tactics and practices.
My question for you and audience is: What if SEO is on its way to finally reaching its full marketing potential? (sorry I had to, 20+ years experience in marketing and only 5+ in SEO)
It's a great question and I'm not sure I have an answer.
i am bit confused after watching this video. I am in healthcare SEO, Healthcare is something people want human touch and information from real health experts, So is Healthcare Marketing not only need knowledge but wisdom also, which is thankfully not in control of AI. So how much and in what ways It's all gonna affect is niche.
As with any niche, there will be specifics as to how these things apply. My suggestion is to do some more research into healthcare marketing, SEO, and AI and draw your own conclusions based on your research and expertise. This will make you a leader in your field. BTW, even though you say people want human touch in healthcare, my observation is that it is becoming more and more dehumanized as healthcare systems become big bureaucracies.
@@MikeGastin thank you for your reply 👍 and now this fact just broke my heart 💔 but yes Fact is Fact!
You're right but this does not apply yet to e-commerce and video and image content at least for the next few years
Maybe not, but you might be surprised at how quickly these things can change. No need for alarm, but people and companies should be making plans for sure.
Thanks for this breakdown. It should be clear, but I could not see it before. Your video is sobering and indeed it looks like they are phasing out their dependency on websites. Similar to how Amazon introduced Amazon Basics to compete with sellers.
Yes, good analogy with Amazon Basics.
Excellent informative video. Thanks so much Mike. I've just signed up for your newsletter.
Awesome! Welcome aboard. 👍🏼
SEO is still live and kicking, especially editorial lead content. Not sure if AI will ever be able to break new stories and write articles about current events. Plus, AI is prone to hallucinations
Good points. And, I suspect the hallucinations will become worse. Even so, I do remember a time when we all considered Wikipedia too unreliable. Now, it's practically gospel.
Now google can makes trillions of websites within no time and they can earn double of the amount from ads as well. Eye opening video.
Problem is AI does cocaine about 20% of the time before giving you an answer so it's not trustworthy yet.
It really does. The hallucinations are crazy.
Just something I thought as I watched this, tabs breaking up this video so we can see timelines would be real helpful, as would some graphics, websites shown, etc..
Excellent suggestions. And, agreed. I am always trying to balance the time it takes to get a video actually published against putting out better and better videos. If it demand too much of myself the video never even gets made. However, you're right and those things don't take too much more effort. Thanks!
What about Google Ads? If they’re more closed aren’t they losing an important part of their business?
I don’t thinks their ads will be impacted. As long as they get traffic (people searching) they can sell ads. I bet most people will just keep using Google for search. However, a big chunk of websites will be buried because AI will provide all the answers to searchers’ questions.
Very very very Good content! Thanks Man 🎉
Thank you!
I am a student who is interested in learning skill.But i really don't Have any skill😢 right now 😢. So please suggest some skills that an student can adopt❤❤ please ❤❤
I guess my question for you is what is it that you want to become good at? Skills are fine, but they are just a means to an end. Describe what you're trying to become and it becomes easier to recommend the skills you'll need to get there.
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I wanna work at bank .And I wanna known that what are skills that will help me to reach goal. Please reply🙏🙏❤️
Okay. You need to grasp finance, build investing skills, as well as get good at building relationships (a lot of banking is relationship building), and I suspect you'll need to be good at higher math and statistics (for risk evaluation). But, as a student, the best thing you can do is build your networking skills. Find older people in the professions that are willing to mentor you. Not online people, but people you can meet with face to face. Hope that helps somewhat!
I have a question if google does not need our content for information anymore. How can Google collect updated information in the future? Where AI also depends on the contents.
I suspect after a while there is going to be a problem in that AI will be using its own content to learn ... what then?
Good point, they’re going to have to incorporate more references, citations in the content itself and you can be paid depending on how often the ai references it. Pipe dreams/thinking aloud 😅
What are your thoughts on the implications for local search and the new google business practices
It seems from what I am hearing that local search is still doing fine. To be honest, I don't have much insight into local and Google's new business practices. Can you share anything?
If I were to search for security guard london..... its obvious that I'm searching for a security guard service in London.
How can Google interpret this in any other way other than a commercial search from someone looking to hire a security guard.
Why would a.i pop up ?
If on the other hand , I typed in.....how much does a security guard earn per hour in London....
That's where I can see a.i coming up with answer itself .
Commercial intent equals....non a.i
Non Commercial intent along the lines of how , why , who etc......a.i ?
Fair enough. Local search is still alive.
I don’t think you mentioned that Google gives top rankings to websites like Forbes for keywords like "best vegan shake," "email marketing," "blogging," "make money on RUclips," and so on. This means that Google is picking big brands/sites that don’t know much at all about the topic, giving them traffic over smaller businesses and bloggers. I’ve seen CNN rank for keywords that have nothing to do with news. There is also a good chance that those major brands are spending a lot of money on Google Ads, too. (You scratch my back, I’ll scratch yours?)
I did not mention this at all, but you are 100% correct. Google is playing ball with the big boys (including the government) and the little guy is always going to get the short end of the stick. Too many companies are fine with the scraps. Not me. ;)
@@MikeGastin Outstanding work, thanks!
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Mike, while I agree with a lot here, your points mainly relate to people making money on informational searches (ie., recipes, news sources, etc). While Google can take all the informational content written by the people and take credit for it, they will never be able to take or replicate the products/services being offered. The reason why they make money is by driving transactional traffic to websites so the SEO fight in E-commerce won't be dwindling anytime soon. What are you thoughts on this?
I agree somewhat. I am guilty of overstating in this vid. SEO isn't dead. However, I think you might be discounting the number and types of businesses that rely on organic search traffic. It's not just companies that make money on informational searches. Case in point, how did Gary Vee make his bones? He drove gonzo traffic to his parents' wine shop by posting reviews about wine. They became the trusted authority and in turn got tons of retail traffic in return. Although Gary's story is somewhat old by internet standards, there are tons of businesses using that same model to sell physical products and in-person services. I think they are on shaky ground going forward if they think SEO will continue to deliver the results it has in the past.
@@MikeGastin Totally agree. I do SEO in the E-commerce space so my role involves more tech SEO and website health: fixing 404 errors, 301 inlinks, adding schema, eliminating duplicate content, monitoring indexability, sitemap errors. However, as you mentioned, gaining results in SERP positioning using keywords and holistic content is increasingly changing due to algorithm shifts.
Great video
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damn, I am subscribing. this all fucking thing is a whole meat.
Nice. ;)
Speaking of AI, how did Gemini do? . . . 😉
Here is a summary of SEO Is Dead in 2024 and What to Do by Mike Gastin
In this video, Mike Gastin talks about the impact of AI on SEO. The main argument of the video is that SEO is dead and what you should do about it. The speaker argues that AI has fundamentally changed the way SEO works by allowing machines to generate large volumes of high-quality content quickly and easily. This has made it difficult for businesses to compete for visibility in search engine results pages (SERPs).
The speaker offers four pieces of advice for businesses looking to stay ahead of the curve in the age of AI:
Build your own audience on social media or other platforms.
Invest in outbound marketing, such as paid advertising or direct mail.
Diversify your marketing channels to avoid relying on any one platform.
Focus on building relationships with customers directly through email marketing or other means.
Haha! I give it a 7/10. Thanks, John. :) Hope you're doing well. Peace.
What do you think about shopping? What about finding a doctor? What about businesses that offer services? Local SEO? Traffic to my sites is at an all-time high. I am sure you are on to something. Yes, there is a problem coming but what should we do?
Good points and question. First, yes, local is doing fine. Second, regardless of your business type, you're in trouble (and always have been) if you're relying on third-party platforms speaking to "rented" audiences. You need to convert those retned audiences to "owned". Every single company should be doing this, regardless of how well, or poorly, SEO has been doing for them.
SEO is still alive for real businesses that sells services or products, dead for content only sites.
Fair enough. How do service/product businesses use SEO in a way that's different? I ask because not every site trying to rank content is selling content or ads. For instance, flooring companies post advice and how-to articles to rank on the SERP and draw new customers to their site. If that's overrun by AI, what then?
@@MikeGastinai overview shows only informative content not transactional content. Create advice content for videos or other format
@@MikeGastin businesses that sell services or products should still produce informational content through a blog to demonstrate to Google that they have knowledge and are an authority in their industry/niche so their service pages (transactional/commercial) rank well
And there are SO many aging businesses and business owners that are Service based that could use a relevant SEO boost to prepare their business to be able to sell more easily. Great info! Go Phillies!
Thank for this very inspirational Video and its radically strong message. As an SEO specialist that luckily is focused on local SEO regarding Google Maps (Marketing) I thing and believe and hope of course ;) my business should not that heavily be beaten out by Google / Gemini cause the informations of structured data will still be searched for authentic impressions made by customers via recessions, pictures and offers. What do you think? Greats from South West Germany
I think your segment is protected much more than most. I can't predict the future, of course, and I do believe that there will still be options for SEO companies/people in the future. However, it's not going to be as easy as it was in the past, that's for certain. All the best from the American Deep South. ;)
@@MikeGastin thank you very much for your evaluation in my commend, this calms me down a bit ;)
Thank you so much Mike for this informations and I agree with , so what the next step I mean solutions to take the power back
I mentioned a few things at the end of the vid. What do you think your next step is?
@@MikeGastin Thank you, Mike, for your advice. I completely agree that platforms like social media are valuable for building an audience. However, I believe that the first step is to create a strong brand so that my audience seeks me out directly, without needing to rely on Google. As you mentioned, strategies like email marketing, blogs, and broadcasts will be essential in achieving this.
Use your website direct to email as a newsletter is what I see being the case, paywall for the paying subscribers.
That's a good model for people who want to be publishers. (Like me!) ;)
nice, great video
Thanks!
I said this the day OpenAI released CGPT. As well as everyone on earth losing their jobs and Sam doing UBI, while everyone sits on a beach getting fat and becoming zombies knowing nothing (Idiocracy.)
Idocracy was a prophecy in many ways.
Can you tell me what were/are your SEO clients and how long have you been doing SEO?
Why?
@@MikeGastin Can you answer the question?
My answer: It's none of your business.
@@MikeGastinYour answer is so obvious and predictable. 😂 This is your first video on SEO on your channel. Your channel is about miscellanious stuff, it’s so obvious you don’t speak from a professional point of view. Even some things you spoke about are plain lies (r/seo for example). Please stop spreading misinformation on things you are not onowledgable about for the sale of creating content. Someone might take you seriously.
I'm afraid that my view is equally pessimistic, but I'm thinking if Semrush, Screaming Frog and similar companies will hang up their boots?
I doubt they will. I think the reality is there's a fundamental change afoot, but that the future will still have opportunities ... just different ones. And those companies will adapt.
@@MikeGastin It's not like I own stock in those companies , so I would keep my eyes on them 24/7, but it appears like that they may be a good indicator to see if they are starting to lag, and slow down
Asserting that SEO companies are struggling based on a controversial headline doesn't necessarily reflect the reality. If you claim that many SEO companies are closing, could you name five examples? As long as people continue to search for information online, SEO will remain relevant. Will AI fix your leaking sink or get you a new bed? Well maybe in 15 years but we aren't there yet. Furthermore, when someone asks a question like "where to buy a Toyota in Phoenix," SEO principles are still at play in formulating the response, even in AI-driven platforms like ChatGPT.
Okay.
Great video. Thanks Mike!
Thanks, Jim! 🙏🏼
Definitely not.
Do you remember when getting listed on DMOZ was a big deal?
Haha! Yeah man. Those were good times.
That s so true, no more SEO , I used seo for more than 3 years, now I dun waste time to follow google ‘guideline , useless
There's still hope and a place for your skills. You just can't trust Google to be there for you.
I came here for the seo video but subscribed because of the rebelliousness that I saw displayed in your “leaving adobe” vid.
Awesome! Welcome. 👊🏼
Great Video Mike. So good.
Thanks, Terry!
just because SEO is going down that doesn't prove that creating content is dead and it'll all be done on Google!
Hmmm. You’re Canadian. And you’re skeptical. I don’t think there’s anything this Yankee could ever say that would change your Molsen-loving mind. 😉
Maybe I should watch the whole video before commenting, but the title triggered me and is wrong. SEO is more alive than ever.
Lol. Triggered? Looks like my marketing skills are on fleek.
Altavista was cutting edge!
It was … way back when. :)
Get ready for Entity-SEO answer engines.
Yup!
This isn't a sustainable model for google though. AI is essentially a smart web scraper. AI Relies on content the same way google does, but without providing the same benefits that google provided to the people making the content. Without reward, content creators will eventually stop making content and without that content, the AI model dies.
But is there a point where "AI" knows enough and is able to generate actual thinking? If so, who needs content creators anymore?
I really do like your videos! :)
Thank you! 🙏🏼
But has not Outbound been hit hard by Information overload? Doesn‘t everybody skip ads, and who still does read newspapers? Print? If Outbound is difficult and Inbound is getting eaten by AI, hm, there only are Communities still to work? And experts writing Books that AI can read?
Just takes some work to be creative. There are plenty of opportunities out there.
Local SEO + Google 3-Pack is still king. But basically you are right!
That's good to hear-that local is still working. That affects a lot of small businesses. Let's hope that holds. Thanks.
@@MikeGastin I think it will as people will always need to search for local businesses, services etc, find their website, check out their website quickly and eventually make an inquiry.
seo will never die ai still need contents written by other people to get their data
It might not die, but it's sure gonna walk with a limp.
Google is innovating but search is not going to be its main product, I think its SaaS products including AI is an area of its growth. Your website and SMM marketing are still relevant.
Great insight-thanks.
Word.
👊🏼
@@MikeGastin Loved the AltaVista reference. I worked on the original UI. Fun fact: It's initial name was SpiderByte. Not kidding. I might have the original sketches on a floppy somewhere.
Oh! I like that name.
Facts
👊🏼
Insightful
Thank you. 🙏🏼
Harris Kimberly Rodriguez Jose Lee Scott
Wilson Donald Williams Donna Lee Patricia
wow, what a great video quality
but too much water as you would expect from SEO specialist)
Lol. Can you explain the "too much water" comment? I don't understand what it signifies. And, to be clear, I'm not an SEO but have done some SEO work.
@MikeGastin yes, I don't know anything about you, just saw this one video. Just for me I thought video might have been more concise.
@@MikeGastin "too much water" is just an idiom from my first language, my bad😅
Ah! I see. Thank you. :)
I subscribe your channel...
Awesome! Thanks.