7 Marketing Gimmicks Menswear Experts DON'T Fall For
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- Опубликовано: 19 май 2024
- Check out these gimmicks that menswear experts stay away from! gentl.mn/marketing-gimmicks-e...
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VIDEO CREDITS:
→ Scriptwriter: Tyler Domecq & Jack Collins
→ Camera: Graham Zima
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00:00 Marketing Gimmicks: Introduction
The clothes we wear showcase our style and personality. But make no mistake, the clothing business is still a business!
00:36 1. Miracle Fibers that "Wick Away" Moisture
02:31 2. "Handmade" Products
04:06 3. "100% Luxury Fiber" Products
05:49 4. Broad or Vague Country of Origin
06:27 5. "Ultimate" Capsule Wardrobes
07:43 6. Fluffy Descriptors
08:21 7. Trading on Heritage (and Not Much Else)
9:05 What SHOULD You Look for When Buying Clothes?
Retailers spend countless amounts of money to win people over with their advertisements. With so much money on the line, it’s easy to get caught up in “the pitch”, hopefully, this guide will help you to figure out when something is truly worth your time & money.
11:07 Outfit Rundown
#menswear #gimmicks #notsponsored 
Хобби
I have never been disappointed by Made in Japan clothes, be they shoes, jeans, or more classic suit/business style. (I lived in Japan for years)
Interesting. I don't think I have ever seen "Made in Japan" clothes, but I live in Finland so the shipping costs might be a bit steep. Thanks for sharing!
There are some excellent Japanese makers for sure. Care to share any of your favorite brands?
Designer brands like Thom Browne manufacture a lot of their stuff in Japan. It’s not everyone’s cup of tea but it works with my style. It’s the only designer brand I like.
I must admit, I didn't like the way the new presenter talked at first but I can see he is working in his skills a lot. I'm happy to see Ivan is improving when speaking in front of the camera from the prompter. You can tell the change from his first videos. Rooting for him!
There is a saying among my Serbs "As much money - as much music", and it can be applied to a classic menswear as well.
“Nobody should beat you” - another great Serb saying.
@@Adam33067 I don't understand
@@user-pg4ij1vj3x Maybe before your time? In 1987, Milosovic reacted to the Kosovan police beating people but the quote wound up being misinterpreted by the west to accuse Milosovic of stoking war.
@@Adam33067 Oh, I know it. Unfortunately
@@user-pg4ij1vj3x I’m not a Serb but I sympathize with their history.
One quick correction as a mensware enthusiast who has also been a mountaineer: The moisture is evaporated to atmosphere. Smell likely doesn't build up in technical fibers because of the moisture, but probably more from the residues left after your sweat evaporates, feeding bacteria - plastic won't "absorb" water.
Wool becomes the best of the best though as it tends to slow down bacterial growth, yet wicks well and retains performance after it's wet.
But that's why tweed was, and still is excellent! 😊
I vote for an image of Raphael to randomly appear throughout new presenter videos saying “Dapper” in the Dan Forden Mortal Kombat II toasty manner.
Great presentation, glad to see new members on the channel👏👏👏
My pet peeve was seen just yesterday. Labels using "England" the English flag, Italian names and Italian flag colours on the label, all were made in Bangladesh. I've never seen cotton described as wicking before! What is really meant by wicking is the fabric DOES NOT absorb water which is not what is said in the video. Most synthetic fibers are hydrophobic while natural fibers like cotton are Hydrophilic. Cotton will absorb the water and keep it. Synthetics will not retain water as much, but you still need evaporation to take place for it to actually go away.
I think this vid is great. Bravo 🥂
Keep improving brother.
Love the suede brogues. Where are they from?
I salute you for the video idea, it is refreshing
As for the presenter he is likeable and eloquent however he would benefit from showcasing a bit of charisma
He’s still new, I’d give him a little time. Just look at how far Raphael and Preston have come!
There is one thing I dislike that I have seen some companies do when selling shirts online. Not saying the collar size in the sizing info for the shirt. I know many places will tell you the shirt collar size, but I have seen shirts for sale online that say they will fit up to (insert chest size in inches) and have the back and arm lengths but make no mention of the collar size. How is that useful? How do you know if the shirt will fit your neck or not?
Another slightly confusing thing for me is shirt collar sizes that say they fit between two sizes, like a 15-15.5 inch. What size is that exactly? My collar size is 15 inches (15.5 leaves too much of a gap and 14.5 is too tight). I once bought a 100% cotton dress shirt with insert bib and the medium size said it had a collar that would fit 15-15.5 inches. I got it and the collar was too big and sagged down slightly due to the gap. I then bought the same shirt in small which fitted me much better with just a enough of a gap that it wouldn't be uncomfortable. The size listing said it fitted between 14-14.5 inches. I measured the small collar and it was 15 inches from the button to buttonhole.
Usually casual shirts will not specify the collar size exactly since you're not supposed to close them completely anyway. Also sizing by collar sizes needs more different patterns. (E.g. s-xxl is only five sizes, 38-45 is already 8, and that is only about s to XL) So my advice would be to spend a little more.
avoid
Buying shirts online can be quite tricky due to the exact points you raise - we hear you!
Capsule wardrobe wearers eat capsule breakfasts from capsule pantries.
And topping it off with a capsule coffee.
I do that. Breakfast consisting mostly from 3 ingredients all the time, you can mix 2 of those and you have 9 different breakfasts. Way to live while bodybuilding
@@maniak942fitness industry lies still working in 2024
I follow your work and love every detail. I wanted to point a request for you, straight from Brazil, to make a video or series about dandyism. Would be wonderful
I wouldn't say that machine seen side seams are superior. BHandsewn side seams are a beautiful and rare feature, with only a few of the top makers using them. The shirts I have by Kiton and G. Ingles all feature handsewn side seams, and they are always a sight to behold!
What practical benefit do you feel a handsewn sideseam offers in a shirt?
I like a capsule wardrobe, never really seen it as a marketing tool but I agree they can get a bit samey I like to do 3 of everything, a versatile light a versatile dark and then one fun colourful in every category. Example I have 3 overcoats black, camel and bright red. So I can do all the typical neutral stuff or go a bit wild.
I just watched a video from Vox “The lies that sell fast fashion”. It was said there that all clothing is actually made manually. There is no machine that puts fabric in on one side and a t-shirt comes out on the other side.
I appreciate that The Gentleman's Gazette presenters are a representation of real people one encounters in everyday life.
I actually feel that makes the whole watching experience more relatable.
Thank you! Indeed, we're a team of real people, hoping to share our experiences with you and others as a community of style enthusiasts 🥂
I think there is a condensation collection contraption in New Jersey, that's where the sweat goes .
Great suit, but the turtle neck sweater makes a clash of formality imo.
My biggest marketing pet peeve is the still overfocus on non-iron garments. Customers are still being misled that non-iron means absolutely never will wrinkle one bit and you don't need to care for it all. No, it still might wrinkle and you still might need to iron it. And why is that so bad? Why is it such a burden to, you know, learn how to iron your clothes?
1. Why do so if we don't have to?
2. Who has the time anymore?
It doesn't bother me one bit. Dry cleaners exist, after all.
@@r0bw00d I mean I have a Zegna "blazer" and the thing wrinkes and unwrinkes just like my polos... Like why would anyone buy clothes today that need to be ironed to get rid of wrinkles?
@@r0bw00d Every man is free to prioritize his own clothing experience. We have all some combination of time and money. If you're able to dry clean all of your clothes, you're probably not buying non-iron clothes because what difference would it make to you? Sure, you can just throw a non-iron shirt into the wash, throw it in the dryer and it'll look fine. However, if you want that kind of shirt, then the topics on this channel probably aren't important to you. Take it from me, I used to buy non-iron shirts. Even, some, God forbid, polyester blends! I didn't care back then. Before when I was young, single, starting out working, I was all 100% cotton, iron everything. Then I got married, had kids, didn't have time, didn't care. Now I've rediscovered my style and gone back.
Perhaps you can spread the word that ironing a shirt isn't all that tricky? 😉 www.gentlemansgazette.com/ironing-essentials-guide/?
@@gentlemansgazette Yes, it really isn't that difficult, especially once you get into a flow. It also helps to have better made shirts. They just seem to iron better than cheaper shirts.
At 9:56, what is that jacket though? Looks fantastic
I actually do own a pair of Heather Grey Wool trousers that are labeled as moisture wicking. After watching this I'm wondering if I should still keep them but anyways thanks for the insight as always.
I have 2 moister wicking T-shirts i only use because they are most comfortable I own for the gym, I think it’s only a problem if you expect it to wick away buckets of sweat then get disappointed, if you just got them because you like them it’s fine.
@@minmo2288 I live in a state where it gets extremely hot so I believe that Moisture wicking could definitely be a plus out here along with Linen and Cotton. My polos also have the same features so I agree completely. Thanks for the response.
I've found merino wool products are better in humid conditions and when sweat is a problem. If wool is damp it still feels warm and merino wool shuns odor better than performance fabrics.
OG Billy Mayes 😆
A funny story (imo) about retail salesmen: Years ago, when Nordstrom was still a half decent store (or so I thought - before their pipeline was blown up 😉) I went to buy a pair of Mephisto shoes there. They are pretty good casual shoes that I still wear now and then. They are Goodyear welted. The salesman said, “Goodyear tires have a 50,000 mile warranty, and these shoes are Goodyear, too, so you’ll get lots of wear out of them.” Unfortunately, I did not take the opportunity to ridicule him as much as I should have, but I still chuckle every time I dig out those shoes.
Well, the Goodyear name relates to both Charles Goodyear (tires) and his son (shoes), so it's easy to see how the blunder was made! www.gentlemansgazette.com/goodyear-welted-shoes/?
Question: I’ve noticed that high quality brands (as rated by Gentlemen’s Gazette, Kirby Allison, etc) have a pattern - they’re all expensive on a per-item basis, I’ve never seen them advertised before, and they all have luxurious store interiors. The few exceptions to this are brands that have a high-low split, like Ralph Lauren (Purple label is good, everything else isn’t worth the price).
Has anyone else noticed this? Any counter examples?
P.S. my local favorite tailor (who also makes bespoke suits in addition to sartorial advice and alterations) has a luxurious storefront, takes customers by appointment only (for more than simple alterations - if simple you can go next door, but you won’t see her), and also explained to me the hand vs machine sewn difference - and specifically why a person might choose which technique. She even used the side seam as an example - if you want to see the tiny imperfections that scream out that it was hand sewn you might also choose a contrasting thread, though doing so was very ostentatious, sometimes that’s what you’re looking for (I decided against it on her advice - I can always spice things up with a garish pocket square, but you can never tone down a dress shirt with gold thread).
Correct observation, those brands barely doing any marketing, especially the bespoke tailor houses probably mainly do it out of tradition as there were times when you as a potential new client had to be recommended as such by an already established client. And as for today I guess some clients also value this discretion, so they stick to it, as their name is already established and known for generations.
I am happy in Europe, especially Germany I would say, where those "x% of yyyy" can be a bit more trusted. Even a couple % Viscose will be labelled and you will know everything, as every Fabric type will be listed on the small etiquette inside the shirt/pants/jacket...
That said, as you pointed out, quality can vary. Sometimes you arrive at a price threshold, where you can't be certain whether the thing you buy in store is "quality" wear or not, but for the same price or a couple bucks more you can get a tailored shirt, tailored suit, whatever, exactly as you want and know where it comes from AND how it's made.
Especially for shoes: it's incredible how many details can make a difference between long-lasting qualitative shoes and cheap ones. Here I can get some excellent shoes starting from 450€, "handmade" and at least fitted to my foot. Else, you must be lucky.
I learned a lot from the channel Rose Anvil.
Great insight! What would you say was the most useful video you've seen from Rose Anvil?
Can anyone ID the houndstooth jacket at 9:58?
What about foreign cuts Like Chinese Arabian and African style suits
Have you, will you do a video on vintage/1920s working class clothing. I love being well dressed during my off days, but I also work in the trades and work very dirty jobs. I'd like to see a video on how one can stand out and still be well dressed, or at least close to it while working in these conditions.
We covered as much of the decade as possible in this one (granted, workwear can be very different from more formal clothes): www.gentlemansgazette.com/what-men-wore-1920s/?
2:34 That is a normal term and it does work... Yes polyester is not as go at moster wicking then Merino wool but it's also far cheaper and insanely durable... Also what do you mean moster wicking clothes smell after a wash that's a lie.... Which I use like US milltary in the artic merino wool under shirt to wick away sweat to my outer layer a micropique(Smaller pique then a raulh luran polo) polyester polo which wicks the sweat from the more effect undershirt and out into the air unless it's a bad day then it gets drenched because yess merino wool is much better at moster wicking but aagain is much hearder to take care of for only 3x profomance... Like guys where was the research in this episode? It's common knowledge that moster wicking clithess do do that and is how you layer in winter...
welcome to the club man .
Has his own youtube channel,
Still talks like its his first time talking in front of a camera.
It's always a challenge to switch between free-flow presentation to having script prompts! We think Ivan is doing a great job, and are thrilled to have him on the team 🙂
I think I've been saying most of this for a while now.
That's not what irony means.
Um, most stylish guys are trying for a specific look, they just can't always afford the REAL article [genuine?] McCoy, blah, blah, so OF COURSE it doesn't look as good as the guy in the film or magazine, but the overall idea still mostly resonates or projects or whatever. And then you can upgrade when that one wears out or fails hopefully.
"Heritage" brands have been my biggest disappointment for the past several years. The never-ending search for QUALITY.....
I dont like it when they say L, or Xl for shirts. No one knows what that means. Also, I want exact sleeve lengths. Many linen shirts and shirt sellers do not have exact sleeve lengths. How about when certain online sellers and catalogues don't mention the fabric content or the place of origin for the garmet? Very annoying.
"Tailored fit" is such a lie in marketing, especially in sleeve width
Resident of the subtropics here (Texas). You guys dog on technical fibers, but cotton is miserable here in the summer once you’ve sweat through. If you go anywhere outside of AC for more than 5-10 minutes here in summer you will not enjoy cotton. Technical fibers and fibers like wool do wick away moisture, but so does cotton. The difference is that these materials do not hold onto the moisture like cotton so they dry much, much faster. Cotton maybe ok for Minnesota summers, but it’s just not up to the task here. I switched to technical undershirts and underwear over 20 years ago and have never regretted it.
Texas here too. Hanes X-TEMP fabric used to have a nice cotton/poly blend that was a very light and comfortable for undershirts, but since they've replaced the cotton with spandex I find it coarse and scratchy and pulls my body hair. I hate it. I don't like the feeling of being wrapped in plastic. I'd rather a light open weave of almost anything other than plastic, but 100% cotton underclothes are all way too thick for the temps no matter how "lightweight" they advertise they are. Give me something sheer. I don't mind replacing them more frequently they're almost disposable.
@luke5100linen is king in summer. I agree.
Hi there, as stated in the video, we don't think that cotton is always going to work. It will always depend on your environment as to what is best for you
If the best a shoemaker can say is "genuine leather," then I am going to take a hard pass.