Luxury Brands Are For Broke People

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  • Опубликовано: 11 июн 2024
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    ⌚️Timestamps:
    00:00 I bet you didn't know this
    1:30 What are luxury brands really doing?
    02:04 1st way luxury brands do this
    03:13 2nd way luxury brands do this
    03:42 3rd way luxury brands do this
    05:20 The 1st big problem with this
    06:46 The 2nd big problem with this
    08:30 The 3rd big problem with this
    09:56 How you can still buy luxury brands
    11:43 The 2nd thing you need to do
    12:30 The 3rd thing you need to do
    ______
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    All opinions expressed by Vincent Chan are solely Vincent Chan’s opinions. You should not treat any opinion expressed by Vincent Chan as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his opinion. Vincent Chan’s opinions are based upon information he considers reliable, but does not warrant its completeness or accuracy, and it should not be relied upon as such. Vincent Chan is not under any obligation to update or correct any information provided. Vincent Chan’s statements and opinions are subject to change without notice.
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Комментарии • 475

  • @VincentChan
    @VincentChan  21 день назад +12

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  • @rubyhenshaw3391
    @rubyhenshaw3391 6 дней назад +690

    Most Designers aren't the quality they used to be, so people Improve yourself by learning new skills, saving, budgeting, Investing and achieving financial freedom to enjoy a fruitful life.
    Freedom is the true luxury

    • @theresamish1746
      @theresamish1746 6 дней назад

      Yes you're right, my friends upscale yourself, save, in v est and learn skills that build up your value. You're your greatest asset! BE FRUGAL

    • @IndianaBlanc
      @IndianaBlanc 6 дней назад

      love your comments, everyone keeps talking about educate yourself about investing. Please point Me in a direction of articles and books that are helpful. I've found it difficult to learn online

    • @rubyhenshaw3391
      @rubyhenshaw3391 6 дней назад

      There are many options to explore, get a pro to guide you in. that will make it easier

    • @IndianaBlanc
      @IndianaBlanc 6 дней назад

      Thanks for replying, can you recommend
      any articles and Pro to guide me?

    • @rubyhenshaw3391
      @rubyhenshaw3391 6 дней назад

      *Growwealthy* *with* *Rachel*

  • @OfficialDarkSoulMusic
    @OfficialDarkSoulMusic 21 день назад +238

    The only luxury I care about is buying a fucking house

    • @ichangednametoamorecringyo1489
      @ichangednametoamorecringyo1489 9 дней назад +28

      That moment when a house is considered a luxury

    • @pcpxbotendorastermace9948
      @pcpxbotendorastermace9948 7 дней назад +4

      Commenting on RUclips is our luxury, too.

    • @susannpatton2893
      @susannpatton2893 4 дня назад +1

      Buy one that needs fixed up. Plenty of them around

    • @potato1084
      @potato1084 Час назад

      Honestly. Even a house is too expensive in London I gotta buy an apartment.

    • @potato1084
      @potato1084 Час назад

      @@susannpatton2893They’re usually auction properties and I don’t have £950,000 just lying around.

  • @kelsosworld
    @kelsosworld 23 дня назад +622

    Also alot of rich people get their “luxury” brands for free

    • @exqueue3813
      @exqueue3813 23 дня назад +91

      Not precisely rich people, but rather famous people get free luxury brands. Because then they get photographed with them, and common people see those pictures and want to buy the items to prove their status.

    • @kelsosworld
      @kelsosworld 23 дня назад

      @@exqueue3813yes though I also know people who have perks through jobs or whatever like my family member is a vip at a hotel/casino and they get lv purses, gucci etc for free

    • @Area51-is6vg
      @Area51-is6vg 23 дня назад +17

      who cares how they get it? Why do you care? I don't buy any clothing with any brand names on them.

    • @mjmf1430
      @mjmf1430 23 дня назад +6

      We get mostly discounts, not necessary for free as many would believe.

    • @davisholman8149
      @davisholman8149 23 дня назад

      @@mjmf1430 The wealthy people I know could care less about most of the ‘common’ designer brands. Yes, they wear good things - but they are not motivated by many of the typical high end brands. I sell bio tech med devices - my wealthy friends do travel regularly - but they are brilliant scientists & physicians & not smug whatsoever.

  • @rustym.shackelford5546
    @rustym.shackelford5546 23 дня назад +213

    Never liked """Luxury""" brands. It's so ridiculous that people would spend so much LARPing as successful people.

    • @wagyu_killer
      @wagyu_killer 15 дней назад +3

      500 stinkin sneaker

    • @discocycle
      @discocycle 8 дней назад +4

      I have got to steal this phrase!! Larping as successful people

    • @potato1084
      @potato1084 Час назад

      I love some of their items but look at the price tag and change my mind 😢

  • @jmr2594
    @jmr2594 23 дня назад +477

    The experiment by Payless is priceless. It proves the stupidity of people.

    • @LivingRetirement
      @LivingRetirement 23 дня назад +9

      No kidding!!!

    • @SmidEchemendia
      @SmidEchemendia 14 дней назад +8

      These famous brand capitalists take note of people’s comparison mentality. It’s not uncommon for ladies to buy bags easily because they don’t have money to buy them. Only by setting the threshold and having to go through so much hard work to get the bags can people feel valuable. special value. The dopamine threshold of rich people can no longer be satisfied by normal consumption. *condup*

    • @Deriv44
      @Deriv44 13 дней назад +8

      Yea, it proves the theory of the velvet rope about making something look exclusive. It makes people want it more

    • @MinishSeelbach
      @MinishSeelbach 7 дней назад

      I bought a LV bag *condup* years ago. I took it to the LV store in my town last week to have it repaired. The store clerk inspected my bag and immediately told me that the bag was of good quality. She pulled a current bag out of inventory and compared the tags and I found zero differences

    • @angelofchrist4494
      @angelofchrist4494 6 дней назад

      @@MinishSeelbach some people use handbags as a investment in itself

  • @defiantlypinki1107
    @defiantlypinki1107 23 дня назад +174

    I have always thought that designer bags were really ugly. They care more about spreading the logo than making aesthetically pleasing designs.

    • @ichangednametoamorecringyo1489
      @ichangednametoamorecringyo1489 9 дней назад +10

      You can see this the best with Louie Vuitton. Just brown bags with their orange logo plastered on it.

    • @crecasens
      @crecasens 8 дней назад +2

      True, I have some wealthy friends and they actually do buy high-end items. They are just generally not brand names that the average person on the street knows of and the ones that they get are super high-quality often handmade.

    • @misspriss2482
      @misspriss2482 4 дня назад

      Also, who uses these bags? They don't hold anything.

    • @dianaalmeida6790
      @dianaalmeida6790 День назад

      Best Comment!

  • @sardorpulatov9311
    @sardorpulatov9311 23 дня назад +205

    Great video, Vincent. However, you're missing quite an important point here. While I acknowledge that Zuckerberg and Gates don't need to buy Gucci-branded t-shirts to display their wealth, they do purchase clothing from luxury brands. They prefer quiet luxury brands with no visible logos, such as Loro Piana and Brioni, over loud luxury brands like Louis Vuitton and Balenciaga. For example, the founder of Facebook exclusively wears tailored t-shirts from a luxury brand Brunello Cucinelli.

    • @pincopallino8176
      @pincopallino8176 18 дней назад +5

      I didn't know about those brands, but yeah, where else are they buying their clothes? H&M? I lately have a hard time to find clothes with a decent quality, so there must be luxury brands out there where rich people buy.

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +17

      Just bc you saw a billionaire wear a “quiet luxury” brand doesn’t mean most wealthy people buy this stuff. 99% of people most would consider rich aren’t billionaires, and most of them don’t buy luxury goods at all. Or maybe only rarely. Most rich people have money bc they don’t go around wasting it.

    • @freeinghumanitynow
      @freeinghumanitynow 13 дней назад

      Lies! Zuck and Gates wear Gap! The poor are buying all of this luxury stuff as a treat!! 🙄🙄🙄

    • @angelofchrist4494
      @angelofchrist4494 12 дней назад +7

      ​@@damnjustassignmeonemy mindset has changed towards money recently, having all the latest this and that does keep you poor to a extent, its all smoke and mirrors really, also alot of these companies rely on poor people also being uneducated regarding money

    • @barbthegreat586
      @barbthegreat586 10 дней назад +1

      Yes, his t shirt costs $400.

  • @libertarian4323
    @libertarian4323 20 дней назад +42

    My wife and I have a net worth over $10M. We don't own a single luxury/designer item. We Live in a middle class neighborhoof and shop at Walmart and HEB just like when we were young and broke. Neither of us has any interest in buying anything Gucci, LV, or whatever. We're too sensible to spend so foolishly.

    • @franglais-riders
      @franglais-riders 6 дней назад

      Same here with my husband. Retired at 50, have multiple properties and big portfolios in shares and bonds. We look fairly low middle class ( as per Europe meaning). Some might even look down on us because we have two cheap old cars and very average house, but we have all we need.
      We never bought any designer crap. Husband worked as an engineer in the oil and gas industry and I worked in finance. I bought my clothes in high street shops, never design. I still ended up earning very good money cause I delivered on my projects and went beyond, trouble shooting other teams problems that they were too incompetent or lazy to solve.
      It paid off leaving within our means and saving and investing more and more as we earned more. We still spent money, in travel taking up to 4 or 6 months off, every few years, to travel the world and staying in backpacker places. But that was our only big expense. And still modest budget compared to people extravagant “luxury” holidays. We did camp a lot! But no regret we had a blast.

    • @liz6cats416
      @liz6cats416 5 дней назад +2

      Congratulations on your wealth! No doubt you earned it. Hopefully, you are donating to deserving and effective
      charities on a regular basis so you are building up spiritual wealth also.

    • @Tonyx.yt.
      @Tonyx.yt. 4 дня назад +14

      beign wealthy and eat poor man's garbage from walmart? come on... buying luxury accessories is ridicolous but at least get some good quality food

    • @missycocoa875
      @missycocoa875 2 дня назад +4

      Worry not...your children and grandchildren will spend all your money with luxuries! Lol

    • @potato1084
      @potato1084 Час назад

      @@Tonyx.yt.Exactly 😂 Good food >>

  • @marcuse423
    @marcuse423 23 дня назад +197

    Wealthy folks practice “silent wealth” purchasing. Don’t be fooled, they enjoy the fruits of their labor like everyone else. Splurging & going into debt over luxury goods is another matter.

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +8

      This is a bit of a myth. I’m technically in the top 1%, but I don’t buy luxury goods at all. I drive a Toyota. My suits cost less than $2k. I don’t even wear a watch.

    • @anaaguilar3304
      @anaaguilar3304 15 дней назад +5

      If they are going into debt then those are not the wealthy ppl he is talking about.
      I disagree with his statement about Elmo musk, Mark Zuckerberg, and Bill Gates, not dressing nice because they don't need to due to everyone knowing they are wealthy, no, most wealthy ppl don't spend on luxury items to show off their wealth at all, that's how they became wealthy.
      The book "millionaire nextdoor" explains this.
      Making a lot of money does not mean you are wealthy, it is the money you keep that makes you wealthy.

    • @anaaguilar3304
      @anaaguilar3304 15 дней назад +10

      ​@@damnjustassignmeoneexactly. Actual wealthy ppl don't spend money on luxury items, that's why they're where they are. Ppl confuse being wealthy with how much money you make too. If they are going into debt and living pay check to pay check they are not wealthy, doesn't matter if they make 600k a year.

    • @tom23245
      @tom23245 12 дней назад +5

      ​@@damnjustassignmeone Everyone, including you, buys luxury products. It may not be LV or Gucci but there are definitely things you splurge on.
      Either that or you truly accumulate wealth solely to see a number go up.

    • @damnjustassignmeone
      @damnjustassignmeone 12 дней назад

      @@tom23245 It’s a lot more rewarding to be able to retire early, help my kids when they need it, pay for my nephew’s college, travel, etc. than it is to buy a Lexus. It’s not that I don’t spend money.

  • @VBoo459
    @VBoo459 23 дня назад +136

    I have absolutely benefited from wearing "luxury" brands or dressing really top notch. However, I realised it was not the brands that made me benefit from this, it was how groomed I looked. I had someone point to my handbag I got for £100 on sale (£400 retail price) and ask me where I got it and guessed it cost thousands of pounds, It made me laugh. Looking well groomed, tidy, and wearing high quality (does not have to be expensive nor branded) and behaving with manners, grace and kindness will do the trick.

    • @lavonnealexander6936
      @lavonnealexander6936 13 дней назад +7

      Facts

    • @LluviadeOrugas
      @LluviadeOrugas 9 дней назад +5

      Your comment contradicts itself

    • @CaptCanuck4444
      @CaptCanuck4444 7 дней назад +11

      If you want to look wealthy, be physically fit, be well groomed, and wear well-fitting clothes with no logos.

    • @hieronyous
      @hieronyous 6 дней назад

      IF YOU LOOK LIKE YOUR PHILOSOPHICAL BELIEFS, YOU MUST BE REALLY BEAUTIFUL (HANDSOME).

    • @potato1084
      @potato1084 54 минуты назад

      No cause someone asked me where I got my “leather” rucksack from and I said Primark on sale for £5 and they looked at me like I was an alien. 👽 Apparently it looked a lot more expensive. I dislike primark but they do have nice bags.

  • @Teez_well
    @Teez_well 10 дней назад +33

    My cousin is a photographer and she did a testing shoot for Dior. She got a ton of free merch that was either last season, prototypes, overstock, etc. The model she was photographing got a “thank you” bag with tons of random items and she even got to keep the dress she was modeling. Celebs don’t usually pay for luxury goods.

    • @Landstalker1999
      @Landstalker1999 9 дней назад +4

      Celebs actually get PAID to waer their stuff. Lots of popular kpop stars become brand ambassaders or they get paid to wear their luxury goods in music videos or during "airport fashion". And this caused so many teenagers in Asia to overspend using their parents cc in order to emulate their idols that there is talks of Korean government trying to ban kpop stars from endorsing luxury brands.

    • @assieray
      @assieray 7 дней назад

      This is so late 90s and early 2000s its different now.

  • @You-Be-The-Judge
    @You-Be-The-Judge 23 дня назад +142

    I once bought a ferragamo wallet because I am an idiot and wanted to impress the person I was with. I could have bought 40 regular wallets for the price I paid. I still have the wallet but simply to remind me never to be that stupid again.

    • @justinmolsal5613
      @justinmolsal5613 20 дней назад +6

      You learned the lesson well 😊

    • @RandomSkittles
      @RandomSkittles 19 дней назад +4

      You live and you learn. I live by the I'll take the Rulp Luren version 😁 It's just as nice , better for the wallet, and no one can tell and if they can tell - do I care?

    • @lisalamphier1410
      @lisalamphier1410 11 дней назад +5

      If you really want to impress, make a paper wallet. You can find instructions on RUclips. I made mine from a sales ad. I've had the same one for five years now; people are always impressed by it. It only cost me a little scotch tape.

    • @gomperhooblet
      @gomperhooblet 9 дней назад +4

      Great comment, lesson learned, buddy

    • @jenniferbond7073
      @jenniferbond7073 4 дня назад +2

      Agreed! I bought a LV bag and never use it. Luckily, I got it from Tradsey for $800 so I didn’t pay full price. But a huge regret!

  • @Senpaischick
    @Senpaischick 22 дня назад +133

    This is kind of clickbaity. Rich people buy luxury items. They don't buy the luxury items that are "as seen on xyz" Outside of celebrity culture, actual wealthy people wear brands such as Loro Piano and they buy Delvaux bags, luxury brands that offer custom tailoring in-store. They spend money on quality, so they don't have to spend on quantity.

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +14

      My income is in the top 1%. I buy for quality, but that is not the same as buying luxury brands. I can’t remember the last time I bought anything at Saks, for instance. And I drive a Toyota.

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +11

      Also, when you say “actual wealthy people,” who do you mean? The vast majority of people who most would consider wealthy have a few million maybe, but certainly not tens of millions. And most of these folks have it bc they’re smart with it. I don’t go around buying $10k suits (or even $5k suits for that matter). I’ve never heard of a Delvaux bag.

    • @Senpaischick
      @Senpaischick 15 дней назад +9

      @@damnjustassignmeone that’s my point. You don’t go to Saks, you buy quality items. It cost more than getting some cheap shirts from H&M that dissolve in one wash. Also, if you’re not a handbag person you probably don’t know Delvaux. They’re the oldest luxury goods maker and they don’t really do mass marketing. Hence why I said wealthy people don’t wear brands “as seen on xyz…” they’re non-descriptive bags and those who know, know.

    • @Senpaischick
      @Senpaischick 15 дней назад +3

      @@damnjustassignmeone because you probably get quality custom made suits right? Then rewear them if you actually need a suit?

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +6

      @@Senpaischick The real value of having money is not having to worry about it. I’m fortunate to have enough for this, but I’ve gotten to this point (at least in part) by not throwing money around. That’s true of most people who most would consider wealthy. Maybe it’s not true of the super wealthy. I can’t speak for them.

  • @TheMagicCrafter
    @TheMagicCrafter 22 дня назад +38

    Luxury brands make such gross looking products. I don't understand why anyone would want them- especially for the price. 😅

    • @sophialia9635
      @sophialia9635 12 дней назад +3

      Ikr!! The prints are hideous, paying thousands of dollars to be a walking advertisement.

    • @barbthegreat586
      @barbthegreat586 10 дней назад +1

      My pet hate is LV, their handbags look like cheap Chinese knockoffs.

  • @bergbryce
    @bergbryce 17 дней назад +23

    "You got gucci, but you sleep on an air mattress."

  • @Jack_Clemans
    @Jack_Clemans 23 дня назад +111

    When I first read the Millionaire Next Door I was shocked to find out "Ford" is the most common car brand among millionaires, and Walmart was in the top places millionaires go to buy clothes. Such a great message and thanks for the reminder not to believe everything we see on social media! :)

    • @kerningandleading
      @kerningandleading 23 дня назад +19

      A million is not nearly what it used to be to be. There would be a lot less millionaires if they all decided to spend all the money they have, so I’m not surprised that those sort of stores and products are popular with them. Money is like sand, if you are not careful how you hold on to it, you will find yourself with nothing before you realize it.

    • @alberttang6955
      @alberttang6955 18 дней назад +11

      If we agree to define "millionaire" as someone with assets totaling at least $1,000,000. That can mean the value of their home, 401k, savings account, investments, and belongings added together, equal or barely surpass the million dollar mark. Someone in this situation still needs to be careful with their money. It's the *multimillionaires*, folks with much more money, who can afford to splurge and spend on luxuries.

    • @bergbryce
      @bergbryce 17 дней назад +11

      The Book was originally published back when $1m in assets was a relatively rare and significant sum. The point still stands that normal, wealthy people drive normal cars and don't blow their money on depreciating assets. They recognize the true costs and values of their purchases.

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад

      @@alberttang6955Trust me, most people with several million in net worth don’t go around buying luxury goods either, at least not often. Sadly, most of the market is lower and middle class people.

    • @robertstanislaus
      @robertstanislaus 14 дней назад +2

      Walmart is a dump

  • @onlythemessenger-my8ny
    @onlythemessenger-my8ny 23 дня назад +29

    I used to pick orders at Amazon and I spent 8 hours picking luxury item orders one day and at the end of my shift I saw the trailer that my orders were put on, pull off the dock and I saw that it was a trash trailer! I was so mad and I asked why don they give them to us (the employees) and my supervisor said it would bring down their value (the clothing brands). And they dumped the clothes inside of a massive indoor burn pit where the DEA destroys drugs so that no one ever sees. So if you ever see a trash semi TRAILER leaving Amazon and not a dumpster trash truck there's probably luxury items on it and the driver doesn't know it.

  • @kalex7370
    @kalex7370 22 дня назад +101

    actual luxury brands aren't for poor people, they don't even know it exists

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +11

      I’m technically in the top 1%, and I can pretty much guarantee I don’t know any of these brands either. I drive a Toyota after all.

    • @freeinghumanitynow
      @freeinghumanitynow 13 дней назад +4

      Nah. That doesn't fit their black shirt narrative. Poor people buy all the designer brands. Who is trying to pay rent and utilities when the new Vuitton watch just dropped?!

    • @Observer100-cn7gv
      @Observer100-cn7gv 9 дней назад +6

      @damnjustassignmeone, how many times are you going to make the same comment that you drive a Toyota?

    • @damnjustassignmeone
      @damnjustassignmeone 9 дней назад +1

      Also, you seem to have made it your mission to reply to every comment I make. Really odd.

    • @Landstalker1999
      @Landstalker1999 9 дней назад +2

      When they say "poor people" they are not talking about actually dirt poor people who live paycheck to paycheck on rents and groceries. They are talking about middle class people who are slowly but surely slipping down into lower class, aka the forever-rent-paying till death class who is one paycheck away from being homeless.

  • @paulj2948
    @paulj2948 21 день назад +34

    As a top 2%-er on net worth, i don't buy luxury goods. I save and invest and have no debt. Retired at 55 with millions. 16 year old SUV that runs great, too!

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +6

      Everybody looks at celebrities and billionaires, not the millionaire next door. That’s why people get it in their head that rich people go through life throwing their money around. Anyhow, yes, I’m in a similar situation. Not retired yet, but I’m fortunate to have more than I need. And I drive a Toyota.

    • @train_xc
      @train_xc 15 дней назад

      I buy luxury watches and luxury car. 35 and a centimillionaire

    • @cap4life1
      @cap4life1 14 дней назад +2

      Surely you have a plan to spend a bit more lavishly for retirement? People who retire early with over $5M have technically fatfired and usually like to enjoy their retirement by spending on things that matter to them.

    • @paulj2948
      @paulj2948 12 дней назад +2

      @@cap4life1 Of course. I live very nicely. I just don't buy luxury goods. I travel a lot, mostly flying first class and 4 and 5 star hotels. I'll eat out anywhere I want whenever I want. Gamble. I live in an upscale community. But I won't buy a shirt for $100 (I'll get it for $19 at an outlet). No jewelry, watches, or 50 pairs of shoes, things like that. I spend on pleasures, not material things. I already bought the "things" I need.

    • @Scorpionthepianist
      @Scorpionthepianist 11 дней назад +4

      ⁠​⁠@@paulj2948Hell, you could just fly economics and save more money and rent a whole apartment. And seriously, I wwould rather spend the gamble money on custom made shirts and suits. The point is, everyone has a soft spot for the most stupid shit, so don’t judge.

  • @user-sp7ix7lm9q
    @user-sp7ix7lm9q 22 дня назад +42

    I buy more expensive stuff hoping it will last longer and work better than a cheaper counterpart. nothing more

  • @tdgdbs1
    @tdgdbs1 11 дней назад +6

    None of the brands mentioned are considered luxury, discreet brands; if you don't know, you don't know.

  • @alienblackgoo_gle
    @alienblackgoo_gle 8 дней назад +3

    My sister who is a podiatrist spent time volunteering with people living in poverty in Niger where she made shoes for those with foot deformities due to leprosy. She said the people in the community had no incomes and were very poor. But if a someone did manage to make some money they didn't buy food or things for their home, they would buy a hat. A hat immediately gave them status and elevated them above their compatriots. People are the same all over it seems.

  • @rtothec1234
    @rtothec1234 11 дней назад +6

    You can’t fool intelligent and savvy people.

  • @MarMarSnatched
    @MarMarSnatched 20 дней назад +8

    luxury only got accessible to people cause of social media. during 80s, 90s and early y2k you only get influenced through magazines and celebrities wearing them. i mean i didnt know even what luxury brands were when i was broke broke.

  • @nk-gp1ml
    @nk-gp1ml 7 дней назад +3

    The genuinely wealthy people I know, not the ones in massive debt, buy luxury brands, luxury cars, go on frequent expensive holidays and spend plenty of money on socialising etc. And they still have plenty left over. They generally have large asset and property portfolios and/or a successful business.

  • @kurtcocaine4712
    @kurtcocaine4712 12 дней назад +6

    Also take into account that brands like LV have high resale on certain collections meaning someone (probably middle or lower class) will buy it with the whole intention of reselling it later on while most aren’t worth the investment some pieces age like art and increase in value a lot over time

  • @jerry.cray..
    @jerry.cray.. 13 дней назад +15

    Great video! The only note I’d add is that the “lower” class and middle class consumer debt is from more than just luxury brand spending or “keeping up with the Joneses”. According to the stories covering consumer debt, people are living paycheck to paycheck as their wages have not kept up with inflation or the cost of living in some cases. And most people can’t afford to budget to accumulate $1,000 in savings. Families are using credit cards to buy gas, groceries, eating out, and for emergencies as well. Luxury spending is much more a phenomenon for people in middle and upper middle class than lower or poor, because of the disparity in access to disposable income or credit.

  • @Atl404sFinest
    @Atl404sFinest 19 дней назад +13

    Nothing wrong with luxury brands if that’s why you like. Why are we brand shaming people for content?

    • @celestetoledo7858
      @celestetoledo7858 8 дней назад +2

      Yes! Agree!! Some people choose to buy luxury because of its quality and elegance and not to just show off!

    • @Maccastreisfan
      @Maccastreisfan 3 дня назад

      Don’t want to admit you’re a mark😂

    • @Maccastreisfan
      @Maccastreisfan 3 дня назад

      If you go to the fancy mall in Dallas the lines at LV are all black people. The time I went there the line was long and there was literally no white people despite mostly white people in the mall.

  • @paulj2948
    @paulj2948 21 день назад +27

    If you're charging a $3k bag and not paying it right off, youre poor and can't afford it.

    • @vonettadevo
      @vonettadevo 21 день назад +1

      Does that apply to other things like a car, a house or going to college?

    • @damnjustassignmeone
      @damnjustassignmeone 15 дней назад +3

      I’m technically in the top 1%. I drive a Toyota and paid cash for it. I firmly believe most middle class people should not be wasting money on new cars. They’re just too expensive these days. Also, if you have to take out a 60+ month loan for a new car, you probably can’t really afford it.

    • @paulj2948
      @paulj2948 15 дней назад

      @@vonettadevo Those are needs, not wants. Those big ticket items are necessities you can't get around financing. However, if you have $200 in your bank account and you charge a handbag on a credit card for $3,000 and pay off installments at %18 interest, you're financially illiterate (not to mention broke and putting yourself further in the hole).

    • @vonettadevo
      @vonettadevo 15 дней назад +1

      @@paulj2948I was trying to understand your overall philosophy on spending. I know a luxury handbag is not a necessity. But people buy things they can’t afford. Some folks think you need to pay cash for everything or you can’t afford it. Including a car. And if you have to take out loans for college, you shouldn’t go.

    • @charlesfieldochava2252
      @charlesfieldochava2252 10 дней назад

      @@damnjustassignmeone crap.. you have spammed the comment section with claims your at the top 1%. Are you seeking some sort of validation? I can be wrong but people at the top 1% won't spend too much time claiming they are in the top 1%. Just my 2 cents.

  • @sophialia9635
    @sophialia9635 12 дней назад +4

    Everytime I see “luxury” name brand. l think its fake or the person has poverty mentality desperate to show everyone they not poor.

  • @JD78CN
    @JD78CN 12 дней назад +2

    I realized this a long time ago when I started working as a business manager for wealthy people. They spend very little on luxury items. Most of them will only spend money on real estate and investments.

  • @lucym9237
    @lucym9237 14 дней назад +11

    Misleading. You think the VIP clients at Hermes and Chanel are broke just flexxing? You clearly do not know much about these luxury fashion brands. Of course there are wealthy people that don't like to show their wealth in materialistic goods, but the broad generalizations are not correct. Ask any sales associate at these high end boutiques in any major city - their clients broke college students in debt to million/billionaire executives and their spouses.The client buying the gucci bag and the client buying the hermes couch are NOT the same socioeconomically.

  • @cap4life1
    @cap4life1 14 дней назад +5

    UHNWI and HNWI certainly buy luxury … not everyone will recognize the brands but they spend a great deal on their homes, transportation, food, vacations and hobbies.

  • @farrelquadra3601
    @farrelquadra3601 23 дня назад +6

    I’ve been seeing a lot of young people where ESSENTIAL lately is this a luxury trend

  • @georgescott4505
    @georgescott4505 23 дня назад +48

    How can broke people afford to be fake rich? I'm broke and cannot afford to be real broke.

    • @thebosshouse
      @thebosshouse 23 дня назад +2

      They can't. That's the point.

    • @mmajinn
      @mmajinn 23 дня назад +5

      Creditcard my friend

    • @tinad8561
      @tinad8561 23 дня назад +4

      They coined a term-bougie broké. Which I think means you can’t save a down payment but have a $60 candle on your coffee table to make yourself feel better.

    • @adrianawilletts5287
      @adrianawilletts5287 23 дня назад +4

      Here’s an example: A friend of a friend who works at ihop (and has 3 kids) spent her tax return on brand new Louboutin heels and an LV bag last year. That’s how. Or debt. (Only talking about people who can’t afford it).

    • @georgescott4505
      @georgescott4505 23 дня назад +3

      @@mmajinn I didn't think about that. I don't have one. If I don't have the money up front for something, I just go without.

  • @michaelbronx7412
    @michaelbronx7412 23 дня назад +10

    Great content! Very relatable and too many people that aren’t truly wealthy are wasting their money on luxury when they should be saving and investing their money into longer term investments

  • @KetMeth
    @KetMeth 23 дня назад +3

    Insightful. Nice.

  • @ls.c.5682
    @ls.c.5682 12 дней назад +3

    Something that gets glossed over by this video and by others on YT discussing the higher end brands is quality. I went and bought a backpack that looked like something by Jansport/Eastpak, no brand, and was 1/3 of the price. 3 months later I had to buy another one, and 3 months later I bought a proper Eastpak backpack that lasted me years because of the quality of the brand. Likewise with something like Supreme and their tees and underwear - they last forever compared to fruit of the loom stuff that falls apart relatively quickly and doesn't feel heavyweight. The Diesel jacket that my in-laws bought me has lasted 5 years without a single tear despite me wearing it a LOT and washing it when I need to.

    • @timprussell
      @timprussell 12 дней назад +1

      Boots theory in action. I could care about labels but I believe in buying quality. Sometimes its hand in hand. I buy CK underwear, why since I'm a 50 something married guy, it doesn't sag and stretch out like cheaper brands. I would spend a lot more in the long run replacing cheaper and be less comfortable than buying the Calvins. I also found their dress socks don't lose their elastic and start to sag near as quick as the cheaper stuff I used to buy and I am so over saggy socks.

  • @AnNguyen-zj3un
    @AnNguyen-zj3un 23 дня назад +1

    Hi. Great insights. What is the name of the study conducted in 2021, I like to read it?

  • @didiermontagnier6114
    @didiermontagnier6114 7 дней назад +2

    easy to splurge on luxury brands when you’re 28 and still living off your parents. A lot of these leeches even feel resentful if their parents go on expensive vacations or buy a new car because it would mean less inheritance for them when their parents pass away 🤦🏼‍♂️

  • @jeffreyjude-ibe5110
    @jeffreyjude-ibe5110 23 дня назад +6

    Luxury Splurge Problems* - great video

  • @mariov8713
    @mariov8713 4 дня назад

    Wow, interesting doco, well done and thanks

  • @TomGrob
    @TomGrob 11 дней назад +1

    Well, style is not correlated with a price tag.
    The cut, colors, meterial & the body underneath it makes a good look.

  • @mimifoote4879
    @mimifoote4879 17 дней назад +1

    This is a great video!

  • @dialmstyle
    @dialmstyle 23 дня назад +8

    🙌🏼🙌🏼🙌🏼 “manufactured exclusivity”

  • @chuckielong1
    @chuckielong1 23 дня назад +12

    I buy luxury goods when I hit some sort of milestones. I remember getting my big boy job and getting an LV wallet and then a cartier tank when I turned 30. Prob the only luxury goods I've own.

  • @gamereditor59ner22
    @gamereditor59ner22 23 дня назад +8

    Interesting....🤔 Buy what you need and save enough money to buy what you want that not only value, it will last long.
    Thank you for the information and keep it up! 😎👍

  • @lululu6102
    @lululu6102 13 дней назад

    Great video, people often live beyond their income just to look rich.
    Different question, I like your glases, where are they from? :)

  • @debless9572
    @debless9572 13 дней назад +1

    Buy it for the design and quality, not the status, and do it in 2nd hand stores. Not every high end item is of good quality, so train your eye to identify good craftsmanship.

  • @treasuretim3
    @treasuretim3 22 дня назад +3

    This is the exact stuff a broke person would say.

  • @ianboard544
    @ianboard544 23 дня назад +31

    I don't entirely agree. What IS for broke people are things like the daily Starbucks latte and eating out for lunch all the time. Being frugal in your daily life and occasionally buying yourself something luxurious which you will own for a long time, is perfectly fine.

    • @quidproquo82
      @quidproquo82 21 день назад +2

      You're probably broke

    • @ianboard544
      @ianboard544 21 день назад +1

      @@quidproquo82 I'm wondering why you would say that.

    • @mrlong6267
      @mrlong6267 10 дней назад

      I agree. I own a ton of luxury items paid for with my own cash, zero debt, but frugal at the same time. I mow my own lawn, cut my own hair, clean my own house, cook my own meals and make my own coffee…it’s all relative on how much you earn and how you save.

  • @rivasoucie
    @rivasoucie 7 дней назад

    Can you link to that Fed study about influence of neighbors on each others spending habits?!

  • @ND-lw6qk
    @ND-lw6qk 10 дней назад +1

    Tbh many people are talking about this. I've found that so many youtubers are making the same videos about the same topics and making all the same points.

  • @TGU3
    @TGU3 11 дней назад

    Nice video. Loved the way you segue to the next video.

  • @julia_goddess3
    @julia_goddess3 5 дней назад +1

    If you can afford a luxury brand even on credit , you are definitely not broke

  • @PalazzoMarti
    @PalazzoMarti 2 часа назад

    There are many many different luxury brands. Wealthy people usually don’t buy logos… (only cool ones lol) but they do buy over the top expensive clothes & accessories to match their social networks. In our circle we buy a certain coffee, which is ridiculously expensive and shop clothes from conscious companies that are 1000x more expensive. So we pay the similar amount like for LV or GUCCI, but it doesn’t show off as much… BUT our friends know exactly what brand it is and how much it is. So… it’s all about who you hang out with. Also, if you buy quality brands or luxury, some of the value is not lost as you wear it. Most of my clothes are resold for a decent amount at luxury second hand markets. So it’s investment wise a good choice & your own value increases in some circles. But I do understand why some people choose to not buy luxury. Whichever is fine. It all depends on how you wish to spend your money.

  • @knowledgepower1906
    @knowledgepower1906 18 дней назад

    Thank you for this video ❤✅✅✅🙌🏾

  • @mrheylow7892
    @mrheylow7892 12 дней назад +1

    What if people have extra money to waste? That’s what I never get about videos like this, they never mention the average consumer who has room to waste their finances on trivial items…

  • @londontadpole5064
    @londontadpole5064 11 дней назад +1

    I’m not broke, and I still buy luxury goods cuz they look good and fit better. This kinda contents are just spread out prejudices and stereotypes about luxury consumers 😅

  • @mariakileen396
    @mariakileen396 11 дней назад +1

    I'd rather by LVMH stock than their product.

  • @marchelandersen6839
    @marchelandersen6839 23 дня назад

    where is link to your spread sheet ? ultimate goal tracker

  • @AustinMathias
    @AustinMathias 8 дней назад +1

    Truly wealthy people still have luxury goods. May not be every single one of them, but yes, they do. Such a weird thing to say that rich people don't have designer stuff lol

  • @user-fs9yv4hl5f
    @user-fs9yv4hl5f 20 дней назад

    Almost all brands are mass produced in Asia. They make according to the manufacturer’s specifications. “Knockoffs” are basically the name brand item with cheaper materials that hold the item together…

  • @BuyLessJess
    @BuyLessJess 21 день назад +2

    Great video but 50/30/20 always blows my mind. Allocating more to wants than saving seems odd, but it could just be me.

  • @Justposted.
    @Justposted. 12 дней назад +2

    I know many rich people that wear cucci, hermes and other brands. It’s about the person and what they like to wear, how do you think poor people can afford louis vuitton if they don’t have money.

  • @cupcake5003
    @cupcake5003 12 дней назад +1

    Rich people do buy those brands but it's different than what one would assume.
    This is what i have realised after being on social media and following fashion and lifestyle influencers and models for a long time.
    Many are escorts to rich people and rich people buy those luxury goodies for their mistresses and other promiscuity partners.
    So while rich-rich men may not always end up using those products, they do end up spending on those indirectly.
    Rich-rich women do buy those products especially those who have ancestral wealth.

  • @zafiroshin
    @zafiroshin 8 дней назад

    How don't understand: do you have more than one Versace in the US? Who is the second one?

  • @elri3543
    @elri3543 10 дней назад

    Excellent video.

  • @shaduck06
    @shaduck06 23 дня назад +20

    china folks love luxury brands

    • @mjmf1430
      @mjmf1430 23 дня назад +9

      Not just China, Americans, Europeans, Japanese, Koreans, Middle Eastern citizens and others as well. There are more Chinese middle class buying these because its total population size is a lot larger than other countries.

  • @scottkasper6378
    @scottkasper6378 13 дней назад +5

    It’s not the luxury brands’ fault. And the American dream is not “out of reach” it’s that people keep buying crap they don’t need and there’s more crap to buy now than ever before.

  • @susannpatton2893
    @susannpatton2893 4 дня назад +1

    It takes discipline, and most do not possess that trait. Hence why everyone is debt

  • @lovelydiva06
    @lovelydiva06 6 дней назад +1

    People who get caught up in luxury brands are funny to me cause their claim of I buy it for quality is even more laughable considering the quality has gone down considerably yet the prices have gone up for mediocrity significantly, like absolutely outrageous prices and a lot of them go into debt for it and for what? to keep up with joneses? To put on this facade of having it like that? to show off? for who though? who are they trying to impress being a walking advertisement with someone else’s name on your body your making filthy rich for overpriced mediocrity, like I just buy what I like, what I can afford, and what I feel is worth my money even if it’s nothing name brand or luxury, idc cause I don’t care for luxury or brands, I just wanna look nice and feel comfortable and I can do that just fine on a budget, in an affordable way and look way better than those in luxury from head to toe

  • @01sevensix
    @01sevensix 4 дня назад

    My Crocket and Jones oxfords ...theyre 20 years old now. The annual depreciation is now zero and my shoes are "free".

  • @celestetoledo7858
    @celestetoledo7858 8 дней назад +1

    I like to buy luxury brands once in a while because of their quality and design. And certainly still have my savings (emergency, sinking, travel funds) untouched. I dont think this applies to all. We all have different reasons for wanting to buy luxury items!

  • @lizhernandez3857
    @lizhernandez3857 23 дня назад

    Great Video 😊

  • @Tysto
    @Tysto 21 день назад +1

    I'm wealthy, and I would happily pay more for products that are clearly better and more durable, but I don't see it. Above the cheapo level, it seems to be pretty much all the same, except for some goods that have a "professional" or "commercial" grade.

  • @DreC-xg5um
    @DreC-xg5um 10 дней назад +1

    says the guy with the Herman Miller chair in the background...lol

  • @fredericosanchez9000
    @fredericosanchez9000 6 дней назад

    It's not like rich people don't buy expensive clothes. They just buy different ones which don't have huge brand logos.

  • @JuanMaTeJuega
    @JuanMaTeJuega 14 дней назад +2

    I buy luxury brands... at a discounted Tj Maxx price 😃

  • @charletfoster8917
    @charletfoster8917 23 дня назад +4

    Great video!!! I’m not impressed with logos, I buy quality only😊👍🏿

  • @ExplorationB
    @ExplorationB 12 дней назад +5

    I shop at factory outlets and scored a 1k suit for $180AUD. I also had a number of co-workers this week comment on my Coach tote that fits my laptop and lunch box on how luxurious it was. I proudly said it was $400 after 60% off. If you know where to look you can get top quality brands that don't have their labels all over it for crazy mark downs if you hold off and shop the sales. My best trick this year was clearance Julius Marlow (?) Shoes 5 pairs at $50 each down from $150+
    In Australia due to import exclusivity everyday brands in the US like Tommy,CK and even American eagle are marked up crazy. I only buy on discount.

    • @joanneburford6364
      @joanneburford6364 11 дней назад +1

      Love shopping at Melbourne outlets 🛍

    • @ExplorationB
      @ExplorationB 8 дней назад

      @joanneburford6364 I work over the water from Southwarf DFO and its so tempting 😁😁😁 it's my shortcut to get home near South Melbourne market

  • @Agent77X
    @Agent77X 9 дней назад

    Keeping up with the Jones!😮 Have keep the status up!😊

  • @jerrykreutzer4326
    @jerrykreutzer4326 12 дней назад +1

    This is all clickbait. Some rich people do buy expensive brands. Some "poor" people also buy expensive brands. Everyone talks about it.

  • @ricobaby555
    @ricobaby555 4 дня назад

    I think is also about standing out being different! If it’s Saturday night in your city, all the guys are gonna go to the mall find an outfit you ordered something online that cost a little bit more when you go out nobody looks like you

  • @LisaCulton
    @LisaCulton 6 дней назад +1

    There's a huge price difference between a Gucci belt and a Hermes bag. Anyway, I was invited to a event by Saint Laurent last weekend and there were no broke people in attendance. Seriously, broke people can't afford clothing, shoes and accessories that start at 1K for most pieces.

  • @patrickdaep
    @patrickdaep 4 дня назад +1

    This is me with Rolex and Patek watches. I’m nearly broke because of my 12 watches.

  • @reginafisher9919
    @reginafisher9919 9 дней назад +1

    I refuse to purchase anything because of a brand name I think it's stupid, I got my little purse at Goodwill, I don't buy expensive purses either I think it's stupid, I laugh at people who walk around with brand names on, I think they're stupid for wasting their money.

  • @michaelhawthrone2184
    @michaelhawthrone2184 10 дней назад +1

    “Poor people buy that stuff”
    “Hey you poor people making 6k a month…”

  • @EcomCarl
    @EcomCarl 23 дня назад +1

    Fascinating insight into the psychology of luxury goods consumption by non-wealthy demographics! It underscores the power of branding in shaping consumer identities and aspirations, even beyond the traditional affluent markets. 🌟

  • @CheerupA1
    @CheerupA1 22 дня назад +1

    Lots of people talks about this. But doesn't hurt to talk about it more.

  • @winning4209
    @winning4209 19 дней назад

    I love your videos!

  • @athbhreith7391
    @athbhreith7391 20 дней назад +1

    The emptiest can makes the loudest noise

  • @Awawawmamsh
    @Awawawmamsh 11 дней назад +1

    I buy my luxury bags “preloved” I got a The row bag for $5

  • @mrlolmaster1019
    @mrlolmaster1019 22 дня назад

    if you are going to buy luxury buy rolex and that hermes birken bag they go up in value over time louis vuitton retains their value also

  • @ncs2000
    @ncs2000 23 дня назад +2

    People buying latest iPhone that cost more than their salary to show off

  • @prdx6441
    @prdx6441 12 дней назад +1

    Pineapple Pizza???? THATS ILLEGAL !

  • @dapperlygrungy3189
    @dapperlygrungy3189 7 дней назад

    I agree, however, let me give you one example. I am not into designer bags, clothes, and shoes. However, I was in the market for a nice pair of sneakers. I initially bought a pair of Nike Dunks for $120. It was cheaply made and looked too casual, so I returned them. Then, I saw a pair of Prada Downtown Sneakers, similar to the Nike Dunks, but higher quality, with a price tag of $1070. Yes, I bought the Prada's, because the quality and overall appearance can be dressed up or down, whereas the Nike looked too much like gym sneakers and was made of synthetic materials that made them look cheap. I am middle class and I'm not broke as a result of paying $1070 for sneakers. I'm very careful with how I spend money. The quality of choosing a pair of sneakers I can wear in any occasion was important to me. I don't like wearing sneakers I'd wear to the gym out to dinner, movies or a night out. I need sneakers that are a bit more elevated and Prada fit that style for me. Just and FYI.. I love the Prada sneakers so much. I have my eye on another pair of Prada at $1100 for the same reason. And I'm still not broke, or importantly, not in debt. Actually, I use the interest earned on my savings account to pay for these sneakers.

  • @ItsMe_SaiYuri
    @ItsMe_SaiYuri День назад

    Rather than the branded ones i was thought by a good friend who i know is well off but doesn't spend a dime on any of those luxury brands.. they said its better to get custom made pieces, its surprisingly cheaper than branded ones but the quality and material is guaranteed, like shoes, bags and clothes.. a good example was their leather school shoes they've worn 15 so years ago was even handed down to their son and nobody could tell it is.. I'm no fan of anything branded but i think I'll consider getting a customed purse or shoes maybe

  • @ChristopherSummerfield-wu8ex
    @ChristopherSummerfield-wu8ex 4 дня назад

    I like luxury brands, it's what ever makes you happy. I quit smoking and drinking to reward myself I'll go clothes shopping.