At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout answered questions from attendees. For more Jack Trout videos, visit www.innismaggiore.com
Ogilvy asked 3 questions. How many people will be approving the work? They said all of us. What is the budget for the campaign? They said £600k And how many products are we advertising? They said a whole range of products. He said ring he bell I’m not interested and walked out because too many people, too little money, too many products.... Ogilvy had a very clear client qualification process and if a client didn’t meet the qualification he wasn’t interested in working with you...
I myself ,.yes me,.wrote ad copy for J&B scotch thatwas used in time and news week magazines and distributed worldwide,full size cardboard cut out 7 foot tall bulletin easel backs signs in stores all my ideas and copy 100 percent.and was never paid a dime.when I asked for portfolio ligitamation.I got back sorry we cannot consider unsolicited material,Saatchi & Saatchi New York ,New York. Ira wienblat..I write ad copy for the world am the king.nobody knows who I am.
Ogilvy asked 3 questions. How many people will be approving the work? They said all of us. What is the budget for the campaign? They said £600k And how many products are we advertising? They said a whole range of products. He said ring he bell I’m not interested and walked out because too many people, too little money, too many products.... Ogilvy had a very clear client qualification process and if a client didn’t meet the qualification he wasn’t interested in working with you...
Wow, i didn't know that yet. Is that in one of Ogilvy books?
I myself ,.yes me,.wrote ad copy for J&B scotch thatwas used in time and news week magazines and distributed worldwide,full size cardboard cut out 7 foot tall bulletin easel backs signs in stores all my ideas and copy 100 percent.and was never paid a dime.when I asked for portfolio ligitamation.I got back sorry we cannot consider unsolicited material,Saatchi & Saatchi New York ,New York. Ira wienblat..I write ad copy for the world am the king.nobody knows who I am.
Hi
Is this true? Thats so sad man. Sorry