History of Wonka Bar’s thanks to (Quaker Oats)

DID YOU KNOW? I find this on my Facebook. In 1971’s “Willy Wonka and the Chocolate Factory” that I see on face book. Mainly exists because an American food company wanted to introduce an all-new candy bar? The Quaker Oats Company, which was founded in 1877, had no previous experience in the film industry. They purchased the rights to Roald Dahl’s 1964 children’s novel for $3 million in exchange for obtaining a license to use a number of the names mentioned in the book for their candy bars, especially the “Wonka Bar”.
Released at the end of June 1971, “Willy Wonka” was a box office disappointment, grossing just $4 million at the box office. Paramount Pictures, who had originally distributed the picture, sold all rights to the movie back to the Quaker Oats Company so that they could continue to license Wonka Bars throughout the mid-70s. When the film was broadcast on TV, it failed yet again.
By 1977, and with no intention of making any more films, Quaker sold the rights for $500,000 to Warner Brothers, who still owns the rights in 2024 and 1971. Despite some who believe that the film has always been a beloved classic, it was not until the mid-80s that the film attracted a following on VHS, DVD and cable TV and became the cult phenomenon that we know today.