Blue Sky at the Blooloop Festival of Innovation '23 sponsored by Assetnest

Kim Beneville, co-founder of Beneville Studios and head of experiences at AREA15, Justin East, senior creative director, research & development, Merlin Entertainments and Felix Heuberger, head of marketing at Eatrenalin discuss Blue Sky innovations.
They talk about why the business case is so important for any blue sky ideas in order for it to be a viable product and investment. They also look at the process of finding new innovations, part of which is the content refresh of an idea and also how important it is to believe in the idea. They then look at the future and what trends they are seeing. Top tips on how to present your next big idea!
And we reveal the winners of the Blue Sky Innovation Awards 2023, sponsored by #Assetnest.