Recreational fear at the Blooloop Festival of Innovation '23 with Liseberg and Mall of America

Chris Grap, vice president of experiential entertainment at ‪@mallofamerica‬ speaks with Mathias Clasen, PhD, associate professor and co-director of the Recreational Fear Lab at Aarhus University, Denmark and Karl Svedung, head of marketing at #Liseberg.
They will be discussing the Project Fear experiment and why scare entertainment is scientifically good for you. Join us to find out how to reach the "sweet spot of fear"!
We also reveal the winners of the Thrills Innovation Awards 2023.
See all the entries here: innovation-awa...
FInd out more here: www.blooloop.com
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