“People used to say that Tudor is a poor man’s Rolex to which I always say remove poor, it’s the man’s Rolex.” “Perhaps Rolex is just the overpriced Tudor.” Pure gold Oisin!
Purchased a Tudor style 38mm a year and a half ago. I love it and only wear it on special occasions. Very happy with my purchase as it was only slightly out of my budget.
Tudor is the sister to Rolex. Always will be. In the military world being retired Army after 21 years of service, we wore Tudor, as the shield protects the realm. Tudor is a military persons watch for sure. I love and will always wear my Tudor Pelagos FXD with pride.
Am I the only one who sees huge similarities between the watch world and the guitar world? At this point I see Rolex as being like Gibson and Tudor is like Epiphone. Musicians will understand, hopefully.
Disagree. Tudor is not made in China by slave labor. And Tudor is in fact the secondary brand that focuses on the classic designs for enthusiasts- more like the Gibson custom shop. I’m looking to get the new 58 GMT - so much nicer than the current Rolex GMTs and more like a vintage model.
I have a Mexican made Baja tele that is, in my opinion, outstanding. It cost me about $900 7 years ago. I see no reason to upgrade to an American made or a Custom Shop guitar. The Baja is definitely the Tudor to the Custom Shop's Rolex.
I look at it through the lens of the record business: I don't mind Tudor being Rolex's reissue label, putting out official, remastered, high-quality versions of old Rolex releases rather than leaving it up to bootlegs and cover versions. You can buy an original, mint copy of Coltrane's Sound on Atlantic for $300 dollars or you could buy the Rhino reissue for $30 that isn't as collectable but is pressed and packaged to higher standards than Atlantic's albums from 1960s, but you have that Rhino logo on the label. I see Tudor the same way-a new Black Bay 54 costs a fraction of the vintage Rolex (or even the vintage Tudor) it's based on, yet it's objectively a more durable, higher quality product. The only problem with Tudor is that they refuse to be honest about who they are with the whole "Born To Dare" branding. Nothing is less "daring" than recreating the most desirable references from Rolex's past, no matter who Tudor pays to flog them.
I personally love that Tudor are making the classics available at an attainable price and with modern quality. As a brand though, their catalogue feels like a mess. Black bay everything (genuinely what is the common link in the line?), ranger is another vintage inspired piece, royal is a dud. Pelagos is the one modern piece that’s interesting.
Honestly couldn't agree more, which is why I really like Tudor for what they are. (You could look into using a small wind shield to reduce your mic sibilance)
I loved Tudor when they were 'the poor man's Rolex'. You could take it out and jackhammer the streets of Geneva, according to the ads. When they went their own way, you got the butt-ugly North Flag. Now they're back, making classy and refined versions of the overblown, pretentious and overpriced Rolex GMTs and Submariners. A welcome development. Just cause some people like it, doesn't mean it's bad.
Indeed, beyond poor man’s Rolex, they’re just just what Rolex used to be a couple of decades ago. Rolex will just continue to push upmarket into there luxury fashion space, where everything is hype and scarcity.
Spot on Oisín, per usual. As for my view, I thank the gods that Rolex has a sister brand platform where they can resurrect classic old Rolex models. Because the alternative, is that those great watch designs would end up as nothing more than museum pieces, viewed through a glass case. And those designs are too good for that; they deserve to live and be enjoyed on the wrist. The fact that they're doing that at a price point that more men can afford (than if it were Rolex) is icing on the cake.
Triumph Bike..Yes, 5 o' clock shadow..Yes. Cowboy Boots. Ok ish. At least it's Pair Boots. Mmm Ripped Jeans, Ah that be a No No & A NO ( Hamster, Sorry HIPSTER ). Tobacco Breath Defo. As for a Bigger Vegetable..! Now that Just down right Offensive & Sexist..im Offended.😅😅😅😅
There are a few special Tudor designs as well: I wear a Tudor North Flag, with a very unique tool watch design and bracelet. It's the most masculine watch I own.
I got the Tudor GMT because I couldn't really afford the GMT master II, I could get it there and then and I wanted to celebrate getting my dream job. The watch to me has ended up being more than a poor mans Rolex. It signifies what I have achieved.... and I got it on 0% finance which meant I could put the purchase amount in a high yield savings account for the 4 years of the agreement. WIN!
Rolex got its start as a tool watch company. This was their claim to fame. However, in recent years, the mechanical watch became a status symbol. With increasing competition, Rolex seemed to jump onto the bandwagon to go upstream into the realm of jewelry. However, they do not want to give up their tool watch niche. Tudor backfills this niche very handsomely. It is naïve to think that the two companies do not market side-by-side as they are under the same parent foundation. Many folks will simply buy a Tudor Black Bay or GMT, not because they can’t afford the Rolex; they just can’t get the Rolex! Why wait list for a Rolex that you could potentially never buy when you can get what you want in a Tudor. Great tool Watches at an affordable price.
VERY TRUE!! But isnt that the Hans Wilsdorfs wish?? Rolex’s with different movements at a modest price point?? Call it a cover band but it is what it is.
@@witoldkramarz2500 in essense they are all brand Hans Wilsdorf Foundation. The materials ceramic, bronz, carbon fiber, silver. They are a extention of the Hans brand at different price points
@@herbtube7824 taste is subjective :) … but IMO, aside from skydwellers, rolex styling doesnt resonate with me, and items such as tudor bb 58 GMT are better executed than the Og submariner…
I steeled myself to hate this, thinking maybe you were being contrary just because you enjoy it. But no, you weren't; it was a considered opinion, well thought out and well made and you played with the viewer with the clips echoing the sentiment you knew we might have. Enjoyed this take.
I couldn’t agree more. I owned the Tudor GMT when it first came out and while I liked the watch, I never fell in love because it was a copy of the Rolex model which I really wanted. I wish they would come out with more original designs. I’m one of the few that like the north flag it seems and I was a fan of the P01. The Pelagos is the watch that gets my attention the most because it’s far more original in design. What kills me the most about the brand is having so many watches under the black bay name plate. I find it extremely lazy to have 9 separate models under it and a few of them have sub model variants. Saying all of that they are great watches and I’m sure I’ll add another to my collection but they need to do something different to make me want to spend my money and not look at the other options in the $4-6k range.
I own three tudors and still I think you make some great points. I still want to get that new GMT though. Especially because of the dimensions and theres no shot that my AD is going to call me for a Rolex GMT.
I am 48 and I can say I got to see Pink Floyd live in 1994 at foxboro stadium . It was awesome . Saucerful of secrets is my top . Great video Cin Cin 🥂
100% agree with this analysis, though my conclusion is a bit different. There's no question that Tudor are replaying Rolex's old hits, but it's because Rolex's old hits happen to be so popular and desirable just at the minute. So Tudor is going where there is a strong market, because Rolex certainly aren't going to. I do think Tudor has the capacity to do original stuff (the Pelagos springs to mind), and perhaps they will expand more of that in the future, too. But for the moment, I have no issues with brand new movements and metallurgy wrapped up in the designs of Rolex's past, with a very high level of fit and finish (something homage companies can't match).
My BB58 gets too much time on my wrist - the explore, sub and datejust are jealous. BB58 is so easy to tell time on a quick glance. Submariner no-date not as easy to read on a quick glance.
This sank in. But you’re actually right. I’ll now think of that when looking at Tudor. Then again - as you said - they’re a beautiful way to own a classic for a better price and have a more durable version. Nothing wrong with that. 😎
This idea of Tudor watches being a poor man’s Rolex, was over 25 years ago. The same example then was that Porsche boxster was the poor man’s Porsche. It was the 911 that every one wanted. I bought the poor man’s Porsche boxster that cost me 30k. I was very happy being in the poor man’s bracket of Porsche. Because it was far better than a fiesta, or ford escort. Now the poor man’s Porsche boxster are £ 55k up to £125k. Is that still classed as being a poor man’s Porsche. Anyway if you like the Tudor watch forget what other people think or say about the watch. They are not the ones wearing it. Just go with your own instincts. I own Rolex, Tudor watches. I’m just as happy wearing my Casio world time watch as much as the other brands.
Bad analogy, a Porsche is still a Porsche, it's like buying a 3 series instead of the M5. Tudor is crap and you either buy a Rolex or an alternative like omega, iwc etc not a Tudor
@@coffeeboyclips1973 I disagree with your opinion.. The boxster is a great Porsche.. Had the 911 and the boxster is as much fun .. Got the Daytona and a black bay.. The black bay is my preference as it’s more fun to wear as the Daytona just wants to be stolen..
Great video. I feel you 100 %. My take-away after handing the Black Bay 58 GMT at a local dealer was wow! Thinner case, master certified movement and a strong retro nod to the original Black Bay 58 made for the perfect launch. I personally love it and will be purchasing one. I do believe they should in the near future release different color ways and even a no date function for the seemingly mass amount consumers who prefer a more sterile dial. It is also of my opinion that the majority of these opinions, be them negative or positive, come from non-consumers. By this I mean, individuals who have never interacted with this watch or the Tudor brand for that matter. A video or a photo of something can only capture so much. Thats my two and a half cents. ✌
I loved tudor sometime ago,but now its a little like a hit song you heard all the time everywhere,and at the end they finish to make you hate the song you were loved so much...
F’ng LOL!!!! Great video man. Couple of things. The BB54 is the small crown. The 58 is the 6538. The new GMT is fantastic. There are two things going on. Tudor is making those throw backs for today. The Pussy Galore GMT was the hit, the bang of this year hands down. They aren’t just giving us what we want they are saying we are continuing what Rolex used to be which you hit it on the nail. Lastly, Rolex is going after Patek. Slowly and methodical as we know Rolex to be. Tudor as you said is a man’s Rolex. This is true. Rolex is over priced and they are moving up as far as their customer base. They are going phased out entry level models soon I feel or at the very least make them from precious medals. There are plenty of things Tudor does that Rolex cannot and I agree with you on that 100% because they are moving. Greta video and keep them coming.
I've no doubt you're right about the brand and its current products. But whether that matters depends on why you buy the watch. I know next to nothing about vintage Rolex, or indeed Tudor itself, but I bought my BB58 simply because I liked it - as a modern watch. Five years on, I feel exactly the same way.
I haven't seen the new 58 GMT in the metal yet but i am keen to. For me this isn't about fan service, its more finally getting the design and proportions right of the GMT as the old ones just had too much heft to them and that was in all likelihood holding back sales. I for one looked at the old model and nearly pulled the trigger but the thickness stopped me. I don't see that as grounds to be disappointed.
You said it right once, Tudor is the Rolex nostalgia room and I’m entirely ok with that. Owning also a few Rolex icons from the early ‘00, I feel more comfortable wearing Tudor on daily basis, but I stick to Heritage models only - Monte Carlo, black Smiley, Ranger (avoided the BB54 for price and size reasons) - the remaining standard models aren’t my cup of tea, especially since they started using in house movements pushing their pricing beyond what I still consider their league in MHO.
My friend and I had the same thoughts about Tudor recently too. We both enjoyed the BB58 Navy and the BB58 925, but year after year it’s seems Tudor just kept releasing pieces that we would like Rolex to release, but never did. They miss the mark just by one or two details that my Tudors didn’t become keepers in the collection. I think their Pelagos FXD is one of the few in their product lines that actually stand out. The Marine Nationale or even the new FXD cyclist version are so unique that they are enticing me to get back to the brand after letting go of their BBPro, Pepsi BB GMT, black Pelagos - all thick and top heavy in the end.
I believe Rolex is trying to move Tudor up and make it the Rolex of a few years ago. The professional toolwatch, the watch you get as a graduation gift, a special anniversary or as a retirement gift. That's why they make watches the public is looking for. Rolex themselve is becoming more exclusive and doesn't want the average Joe as a client anymore. They want to be seen as highly exclusive. That's why they release a ridiculous 18k Deepsea and diamond studded Daytonas.
The main difference between Rolex, Tudor, and other brands..... is the feel. Every time you pick one up, put it on, take it off, unscrew Trip Lock™, wind, set, wind some more, screw in Trip Lock™, put back down, is a true joy ; ) Have not worn a Tudor in ages, but that 'Real Mans Watch' comment made my wrist swell a quarter of an inch, and I will dig something chunky out right now! 😈😂
Oh well, after 2 months of going around Tudor and Rolex ADs, I bought the BB58 GMT 39mm for my collection of GMTs, and it's going to be my watch to go when I have to travel to places where the Rolex would attract too much attention. And I love it, the gilt is great it's different from any other modern watch. It has its own reason to exist
Just to chuck my two ha’ pence worth in - I’m really not bothered if Tudor go searching back through the Rolex back catalogue and then produce a watch that harks back to one that their sister company made many years ago; if Tudor make a watch that I like, that I can afford and is available for me to buy, then I will buy it.
I love Tudor. I own a bronze bay. When I see a man wearing a Tudor I think "smart guy." When I see a guy wearing a Rolex, I think either "fake watch" or I think "schmuck."
I don’t disagree & yet I still love my BB! It’s just a fantastic watch that doesn’t project anything I don’t want to communicate - my workplace doesn’t have a “flex” culture and wearing my BB doesn’t get the attention that a Sub would- that works for me. I also have the blue FXD & think it’s one of the most fun watches fo wear due to its uniqueness - (countdown, fully indexed bezel/fixed lugs). Additionally, Tudor is a brand that watch geeks can enjoy without spending so much money or waiting so long on a list. I have a Rolex too and love it for different reasons. Which is to say- the brands have definitely moved in terms of the roles they play in the market, and it seems at this point that they’re being really successful at it. However, I do understand how that might leave you a little cold - so very interesting points Oisin!
Like the take on it .... but - why does tudor have to gilt everything up? And with the gold black bay they finally removed the rivets (hopefully they extend that to all the models)
The luxury watch world is strange. So many strong opinions, so much emotion, connected to decisions made by corporations to increase profit for sales of items that almost no one needs anymore. I can afford a basic Rolex, but am uncomfortable with conspicuous consumption. Tudor is appealing to me, because it doesn't seem to have the same snob appeal as Rolex, and they make a solid product. Right now I'm wearing a Steinhart homage to the Explorer. It looks good, and runs about +1/spd. Not sure why I'm even thinking about a new watch.
Same. Steinhart Olko Steve McQueen. Just got a BB58 nato. I love well built Swiss watches and buy what I like. i don't need to impress anybody. I'm glad that there is a classic version of Swiss watches that you don't have to deal with that whole AD BS. I could afford any Rolex, as I could other vehicles and products. My philosophy is buy quality, not the most expensive or because I need to impress someone. I love my GTI's as much as I love my Audi's.
@@teleguy5699 I drive the Mazda6 that I bought in 2014. Good car. Teleguy, you might get this too: I play a Baja tele (made in Mexico) and, although I've considered upgrading to a Fender Custom shop, I just don't see a reason to make an incremental improvement for $4K. Good is good. I'm trying not to get distracted by what other people say.
A wristwatch isn't a piece of music or a painting. Yes, representational art is dead, and Pink Floyd has moved on, but you still want to be able to go out and buy a Brooks Brothers winter-weight oxford cloth button-down shirt, some LL Bean Maine Hunting Shoes, or a Barbour International waxed-cotton riding jacket. You should also be able to get a Rolex GMT that isn't bling'd out with a ceramic bezel and that costs ten prices. If Rolex is willing to make classic watches through its Tudor sub-brand, more power to 'em.
Being from the States, I see a comparison to cars, for example GM. Rolex is the Cadillac. A bit more chromed out and more of a status symbol. Tudor is like GMC or maybe Chevy. Similar design and often the same engines and frames. You get fewer features as you move down in price and the vehicles are more obtainable. Think an Escalade compared to a Yukon compared to a Suburban. (All are huge gas guzzling SUVs that are likely not practical in Europe. Sorry, they’re what comes to mind at the moment.) They are different points on the status/bling and price continuum. It is choice for the consumer. It’s a good thing in my humble opinion.
And he's back! Great vid thoughtful thought provoking and superb production as we've come to expect. Personally speaking I like indie watches bespoke watches mass produced watches expensive watches and homages. This hobby is so inclusive it's cool if you're wearing a Rolex sub a Tudor homage or San Martin homage. Buy what you like
Should have added.. Deeply refreshing to find a RUclipsr…. With his own opinion. Not mindlessly sucking the Tudor cool aid. I don’t always agree with everything he says, but at least he has original and thought out opinions, and is willing to engage in the conversation. Enjoyed this one, great analogy.
Very well said. Personally agree that they are hashing out old discontinued Rolex greats. I’ve owned two Tudors, still have my BB58. But, there hasn’t been much innovation from the brand. I don’t like the change of the seconds hand with these new releases- now the lineup is mixed snowflake and lollipop.
Ive had 4 Tudors in the past 24 months, both of the Chronos in Panda and reverse panda configurations, the GMT and the BB Pro. I can say from experience that their in house movements are no joke in terms of accuracy. They’re as good as any Rolex or Omega movements, good stuff! Oisin raised an interesting point though, is Tudor painting themselves up too much as Rolex’ tribute band? As much as I love Tudors, I dont think I could argue with that assessment. *writing this while wearing my 16570
Bought a panda Tudor tiger woods in 1998 on a oyster bracelet and it’s still my favorite watch. My first nice watch I purchased. Fits me perfectly and is comfortable to wear. Next favorite is my Peligos LHD. Definitely a man’s watch.
First video of yours I’ve come across and watched till the end. Totally get the point you’re making. And it’s good for thought. A different perspective getting the viewer to stop and think; rather than follow blindly the masses. I for one, have the ND Sub, and have always enjoyed the classic look of the BB’s and GMTs from Tudor. A with a small wrist I’ve been waiting for those designs to be made in smaller case size; so I’m a big fan of the 58 range. And I want a tool watch that’s tough and a daily wearer; but I want that new movement inside and a retro look too; which Tudor checks. It would indeed be good to see them as a brand do more in terms of expanding the range for more independent to Tudor designs.
Great video. This is why I like the Black Bay with burgundy bezel, the all blue and gilt Black bay 58 and the FXD. They are Tudor with credibility with their own character.
Nothing wrong with Tudor. I've 2 Tudor subs(1978&1985) models and a new original Pelagos.I also have a Rolex seadweller(1993 model) And I wouldn't turn my hand for the difference as far as quality. I am a scuba diver,and I love them all. By the way could you do the Seiko marine master 300m. Another great tool diver.
I love that Tudor are making these watches. Who doesn’t love the old style. If Tudor won’t make them the Chinese will (do). 😂 Fairly sure all the people who say that Rolex won’t and Tudor shouldn’t make these watches it’s because it helps keep the prices of these old watches high. $80,000 for an old Rolex GMT. 😂 or Submariner. Are you kidding me! Scarcity apparently makes a watch more valuable. Actually it means look at something else if it’s not available. Thank God for Tudor. 😊
I got you and agree with your perception. We all have been noticing it for a while and pointing out the similarities with previous Rolex models. Oisin, I would love to hear what Lenny has to say about this year’s Watches and Wonders releases. I miss him so much. Please, let the beast out!
Once again (agree or not) you sum this (watch) crap up in a professional, thoughtful way. I mostly agree with your ideas here (though I would not have been able to come up with it as nicely as you do) Yes your Site is more than "watches" - but you still have something to offer the hobby.
The problem with Rolex is the AD don’t actually have the steel models that men want. Tudor do , so unless that changes more people will keep getting Tudor. All the money going to the hans wilsdorf foundation so who cares.
Another great vid! I personally love what Tudor are doing and "giving the people what they want" - i have the opaline gmt and a blue 42 pelagos - love them - - - but then I also love Pink Floyd (seen them 8 times over 35 years) and only at the weekend saw The UK Pink Floyd Experience in Cambridge - - why? Because they bring alive Pink Floyd where the original is "impossible" - just like in watches how Rolex is "impossible" to many - Tudor brings the smiles again!
I’ve tried hard to love Tudor but there’s always something that holds me back. The closest I got was the S&G Blackbay on leather which had something about it. The new Blackbays iron out some wrinkles such as the thick looks and METAS plus T-Fit are all welcome so maybe one day something will call to me, just not yet.
Love my Tudor Ranger and BB58. Also a huge Pink Floyd fan and I’ve seen all the best Floyd cover bands. I think it’s amazing these bands are incredible😊
Nice appraisal with some sublime movie clips to illustrate your arguments. Made me chuckle over my morning coffee. It's the Pelagos that I keep coming back to! You pointed it out as an exception to the "apparent" Tudor "tribute brand" rule!
Bang on I’d say..great take on current Tudor/Rolex shenanigans… I wear my Tudors to beat them up and wear my Rolex for flash..so that kinda makes what your saying stack up for me at least.
I agree with your criticisms. Every time i bring it up I get roasted by the fan boys but it's fine. The watches are good quality for the price but a strong majority of their product line shows they are basically an homage brand.
STOP 🤦♂️ The Tudor - Rolex umbilical cord was cut in the late 80’s! Tudor-Rolex are completely separate entities owned by the same foundation. The “poor man’s Rolex” moniker is total B.S. that’s still being proliferated by salespeople and buyers who try to justify a mid-tier watch as being “just as good” as a Rolex. Complete nonsense.
Hey Oisin, read the title of this episode and as a big Tudor fan, was ready to get angry. I thought I’d better listen first. You raise a lot of what Ive thought about over the last few years about Tudor V Rolex and to be frank, about the hype in the industry which on one hand is good but where prices are insane. As you say, Tudor is probably right priced. I cannot bring myself to pay $20k+++ for an Oyster Perpetual, an Explorer II or a Yachtmaster which are my favourites. The rest I can take it or leave. I have a Tudor Reverse Chrono and love it. You summarised the Tudor Chrono perfectly. The Daytona doesn’t do it for me. As always you raise some good thoughts and talking points, and, aside from the Chrono, Pelagos and I’d throw the BB54 into the mix for those with smaller wrists. So, I think you’re half right and half wrong. That said, love the BB 58 GMT! Go THE MAN’s Rolex!
Always fun hearing people vent when Rolex don't give them 'what they want'. Luxury brands don't give a damn what people want - generally, they decide for you - "tastemakers, not followers" is pretty much the basis of value in any luxury brand, and Rolex is no exception. Love the Pelagos range, but the BB leave me feeling a bit 'meh' (I do like that Chrono you have, but two-tone makes me look like a gangster!)
It’s interesting that Tudor remakes classic Rolexes, and we rave about them. Then at the same time, we look down our noses at all the other homage watches (San Martin, Invicta, Steinhart, Pagani, etc.). I do it myself; I have a Squale 1545 GMT that looks like a Rolex 116710. I feel self-conscious wearing the Squale…I feel like it’s (I’m) trying to be something it’s (I’m) not. There’s really not much difference between these homages & what Tudor is doing, actually. I should probably just wear my Squale & be happy. That said, I love my blue BB58.
Exactly. This is why I get irritated. The Tudor product may be a bit better quality than Steinhart but fanboys have somehow hated on other homage watches as cheap knockoffs and then decide to argue that Tudor is on par with Omega. lol.
@@BFit25 Got an Olko version Steve McQueen. Very nice, well built watch. Just got a BB58 nato. They will sit side by side with no judgement from me and that's all that matters.
Honesty is the best policy. Most brands are trying to save money by cheapening designs anyway. If people get mad then they just dont understand basic marketing so keep the harsh reviews coming Oisin!
Be careful what you wish for lol. A/ Most people have zero design skills/taste/personal taste. B/ Most people saying they want something, are buying nothing. C/ Most people say the latest thing (dial colour, bracelet design etc.) is the best (see 'A' above).
I own the panda Chrono, and love it. Also I am a big fan of the brand. I do agree, that Tudor does give it's fans more of what they want. I personally like the 42mm Pelagos and would love to see an update to that model. Also like the Opaline GMT.
Thank you once again for an acute analysis and a thoroughly reasoned opinion. While not disagreeing, I would offer balancing considerations. The HW foundation has a narrow path to walk and they seem able to strike a great balance between experimenting on Tudor and staying conservative on Rolex. They may want to develop Tudor without damaging Rolex. Simultaneously, the heritage of HW's mindset is strongly respected. It results in a primadonna Rolex, loved/hated and going it's own path & a daring Tudor experimenting with nostalgia but also with excellent own designs like 1926, Pelagos, Clair de Rose and Royal... all that luxury at reasonable price. We are talking top quality luxury items here, so please correctly compare competitors: Omega, not Longines. That's loyal to HW's mission, waiting lists are just part of the difference in affordability. Allow me to digress: how many beautiful own collections does (great) Omega have? Do we agree that PP is the master of "ugly yet expensive" watches? How do the collections of AP or VC compare to the Rolex/Tudor conglomerate? I can't help but congratulate the foundation for the many great watches they deliver every year and hope they'll be able to refine a strategy that keeps the myth alive, which is everything else but trivial. A wise man once said "they lead, and we follow" - I don't love all their watches, but I surely love their attitude.
This coke gmt is not my cup of tea. And I think San Martin made it about a year ago..., or was it Pagani? 😅 I'm sure it's a great watch. Just not my cup of tea.
One element you have missed, is the Tudor fan boys (me included) screamed for a 58 gmt since the OG was released. Is it bad business to release something their customers have screamed for? Design: I would prefer less guilt but still like it and will most likely get one as I like the brand design and the gmt is my favourite complication. Finally, I can see the argument you make but one of the reasons for Tudors renaissance….. creating products customers want not what the company thinks they want. The big one is the Tudor sub. This year we sailed as close as we will get to the sun but if Mercedes hands were ever on a model… my lord I think the internet would break for the sounds of pitch forks and baying for blood!!
For me it was down to : I can buy the Tudor at dealer. Can’t find a steel Rolex at an AD. Also, frankly, I’m worried about wearing my Rolex in SF, Chicago, LA or London. I don’t think twice about wearing the Tudor.
Hilarious cut scenes! I have the Tudor GMT S&G and, like you, it gets more compliments than any of my Rolexes. A lot of fair points made. Rolex is definitely using Tudor to look back on references and cash in on that and I think that’s great. The watch market is somewhat of a bottomless pit where no one is ever satiated. Tudor is still at an achievable price point with budgeting and saving. The retort that the brand is not a “poor man’s Rolex”, but a Man’s Rolex is a good reply.
I have no problem with Tudor, but I understand what they are. This is a brand that is filling the old Rolex $3-5k range and are satisfying that segment of the market with the robust tool watches of Rolex yesteryear. Their BB models are blatant Rolex homages. Hell even their "original" model, the Ranger, is a modern copy of their original Ranger. There is a clear brand identity, even if we would like that identity to be something different. The hypebeast marketing behind them now, however, could be the subject of a whole nother video.
The Shield protects the crown. Rolex is the leader, they set the trends. Tudor comes in to attack and “defend” with the aspiring competition below by tapping into market trends and offering a product that is virtually unbeatable for the money - how many times have you heard competitors of Rolex say they are just as good for half the money. Wilsdorf envisions this and created Tudor as another revenue stream for the foundation whilst keeping Rolex where it is. This was why Tudor Submariners where so prolific across multiple spec ops units all over the world- Rolex’s were untenable for the taxpayer if Tudor subs exist.
“People used to say that Tudor is a poor man’s Rolex to which I always say remove poor, it’s the man’s Rolex.” “Perhaps Rolex is just the overpriced Tudor.” Pure gold Oisin!
Purchased a Tudor style 38mm a year and a half ago. I love it and only wear it on special occasions. Very happy with my purchase as it was only slightly out of my budget.
Tudor is the sister to Rolex. Always will be. In the military world being retired Army after 21 years of service, we wore Tudor, as the shield protects the realm. Tudor is a military persons watch for sure. I love and will always wear my Tudor Pelagos FXD with pride.
Yup, Just ordered a BB58 while wearing my Hamilton field watch.
Am I the only one who sees huge similarities between the watch world and the guitar world? At this point I see Rolex as being like Gibson and Tudor is like Epiphone. Musicians will understand, hopefully.
And Paul McCartney played an Epiphone…nuff said!
Squire V Custom Shop
Depends how you rock it
Disagree. Tudor is not made in China by slave labor. And Tudor is in fact the secondary brand that focuses on the classic designs for enthusiasts- more like the Gibson custom shop. I’m looking to get the new 58 GMT - so much nicer than the current Rolex GMTs and more like a vintage model.
I have a Mexican made Baja tele that is, in my opinion, outstanding. It cost me about $900 7 years ago. I see no reason to upgrade to an American made or a Custom Shop guitar. The Baja is definitely the Tudor to the Custom Shop's Rolex.
Henry Ford famously said Never ask the customers what they want, My customers wanted a faster horse.
Henry Ford never said that
I look at it through the lens of the record business: I don't mind Tudor being Rolex's reissue label, putting out official, remastered, high-quality versions of old Rolex releases rather than leaving it up to bootlegs and cover versions. You can buy an original, mint copy of Coltrane's Sound on Atlantic for $300 dollars or you could buy the Rhino reissue for $30 that isn't as collectable but is pressed and packaged to higher standards than Atlantic's albums from 1960s, but you have that Rhino logo on the label. I see Tudor the same way-a new Black Bay 54 costs a fraction of the vintage Rolex (or even the vintage Tudor) it's based on, yet it's objectively a more durable, higher quality product. The only problem with Tudor is that they refuse to be honest about who they are with the whole "Born To Dare" branding. Nothing is less "daring" than recreating the most desirable references from Rolex's past, no matter who Tudor pays to flog them.
They do take chances, people just don’t buy them in the same way they do the black bay line
@@AH-sn9sl I can't think of a Tudor that did anything really interesting since they killed the North Flag off. The new cycling-themed chrono maybe?
I personally love that Tudor are making the classics available at an attainable price and with modern quality. As a brand though, their catalogue feels like a mess. Black bay everything (genuinely what is the common link in the line?), ranger is another vintage inspired piece, royal is a dud. Pelagos is the one modern piece that’s interesting.
Honestly couldn't agree more, which is why I really like Tudor for what they are. (You could look into using a small wind shield to reduce your mic sibilance)
I loved Tudor when they were 'the poor man's Rolex'. You could take it out and jackhammer the streets of Geneva, according to the ads. When they went their own way, you got the butt-ugly North Flag. Now they're back, making classy and refined versions of the overblown, pretentious and overpriced Rolex GMTs and Submariners. A welcome development. Just cause some people like it, doesn't mean it's bad.
I like the North Flag! 😂
@@brent54321 and I’ll defend to the death your right to say that 🤢
Indeed, beyond poor man’s Rolex, they’re just just what Rolex used to be a couple of decades ago. Rolex will just continue to push upmarket into there luxury fashion space, where everything is hype and scarcity.
It's copycat Rolex...5 digit rolex look alike
I just attended a Tudor event and the BB58 GMT is absolutely gorgeous!
Spot on Oisín, per usual. As for my view, I thank the gods that Rolex has a sister brand platform where they can resurrect classic old Rolex models. Because the alternative, is that those great watch designs would end up as nothing more than museum pieces, viewed through a glass case. And those designs are too good for that; they deserve to live and be enjoyed on the wrist. The fact that they're doing that at a price point that more men can afford (than if it were Rolex) is icing on the cake.
The Tudor guy:
- Triumph Motorcycle
- 5 o’clock Shadow
- Cowboy Boots
- Ripped Jeans
- Tobacco Breath
- Bigger 🍆
- Oisin in a previous video. 💪🏽
And then there is me:
Toyota Yaris
Full beard
Brouge boots
P44 USMC trousers
Bad breath
Small 🍆
That’s what makes it the perfect watch. Classy enough for the board room and casual enough for those weekends hanging out with the bros.
🤣Close...
-Ducati
-scruffy Asian man goatee
-RM Williams Chelseas
-Coffee breath mixed with cigar breath
-average eggplant
Owns it.
Triumph Bike..Yes, 5 o' clock shadow..Yes. Cowboy Boots. Ok ish. At least it's Pair Boots. Mmm Ripped Jeans, Ah that be a No No & A NO ( Hamster, Sorry HIPSTER ). Tobacco Breath Defo. As for a Bigger Vegetable..! Now that Just down right Offensive & Sexist..im Offended.😅😅😅😅
6 times "no"!
Your source is suspect.
There are a few special Tudor designs as well: I wear a Tudor North Flag, with a very unique tool watch design and bracelet. It's the most masculine watch I own.
I got the Tudor GMT because I couldn't really afford the GMT master II, I could get it there and then and I wanted to celebrate getting my dream job. The watch to me has ended up being more than a poor mans Rolex. It signifies what I have achieved.... and I got it on 0% finance which meant I could put the purchase amount in a high yield savings account for the 4 years of the agreement. WIN!
Rolex got its start as a tool watch company. This was their claim to fame. However, in recent years, the mechanical watch became a status symbol. With increasing competition, Rolex seemed to jump onto the bandwagon to go upstream into the realm of jewelry. However, they do not want to give up their tool watch niche. Tudor backfills this niche very handsomely. It is naïve to think that the two companies do not market side-by-side as they are under the same parent foundation. Many folks will simply buy a Tudor Black Bay or GMT, not because they can’t afford the Rolex; they just can’t get the Rolex! Why wait list for a Rolex that you could potentially never buy when you can get what you want in a Tudor. Great tool Watches at an affordable price.
VERY TRUE!! But isnt that the Hans Wilsdorfs wish?? Rolex’s with different movements at a modest price point?? Call it a cover band but it is what it is.
They follow Wilfdorfs wish indeed but it means no brand identity and let us call it like that
@@witoldkramarz2500 in essense they are all brand Hans Wilsdorf Foundation.
The materials ceramic, bronz, carbon fiber, silver. They are a extention of the Hans brand at different price points
i think the tudor just look better than the original rolex designs…
…well, have another look at them ;-)
@@herbtube7824 taste is subjective :) … but IMO, aside from skydwellers, rolex styling doesnt resonate with me, and items such as tudor bb 58 GMT are better executed than the Og submariner…
I steeled myself to hate this, thinking maybe you were being contrary just because you enjoy it. But no, you weren't; it was a considered opinion, well thought out and well made and you played with the viewer with the clips echoing the sentiment you knew we might have. Enjoyed this take.
There is nothing wrong looking like your own family. Rolex and Tudor are cut from the same cloth. Great Job Tudor
I couldn’t agree more. I owned the Tudor GMT when it first came out and while I liked the watch, I never fell in love because it was a copy of the Rolex model which I really wanted. I wish they would come out with more original designs. I’m one of the few that like the north flag it seems and I was a fan of the P01. The Pelagos is the watch that gets my attention the most because it’s far more original in design. What kills me the most about the brand is having so many watches under the black bay name plate. I find it extremely lazy to have 9 separate models under it and a few of them have sub model variants. Saying all of that they are great watches and I’m sure I’ll add another to my collection but they need to do something different to make me want to spend my money and not look at the other options in the $4-6k range.
I own three tudors and still I think you make some great points. I still want to get that new GMT though. Especially because of the dimensions and theres no shot that my AD is going to call me for a Rolex GMT.
You‘re not wrong. Tudor is, what Tudor is. Would I buy one? Maybe the bb ceramic or the bb 58 928. I like exotic materials.
I am 48 and I can say I got to see Pink Floyd live in 1994 at foxboro stadium . It was awesome . Saucerful of secrets is my top . Great video Cin Cin 🥂
I was at that very same concert, high school graduation gift/trip LOL
@@josephferris76 same here class of 94
I was at that show too when I was 24. Never woulda thought that 30 years I’d be into watches let alone watching a show on the Internet about watches!😂
100% agree with this analysis, though my conclusion is a bit different. There's no question that Tudor are replaying Rolex's old hits, but it's because Rolex's old hits happen to be so popular and desirable just at the minute. So Tudor is going where there is a strong market, because Rolex certainly aren't going to. I do think Tudor has the capacity to do original stuff (the Pelagos springs to mind), and perhaps they will expand more of that in the future, too. But for the moment, I have no issues with brand new movements and metallurgy wrapped up in the designs of Rolex's past, with a very high level of fit and finish (something homage companies can't match).
Smashing video👍Don’t know why people scrap over Tudor and Rolex. Both great. And neither are cheap!
Awesome, cheeky vid Oisin.. I love both Rolex and Tudor.. I own both, but wear my Tudors daily
My BB58 gets too much time on my wrist - the explore, sub and datejust are jealous. BB58 is so easy to tell time on a quick glance. Submariner no-date not as easy to read on a quick glance.
Tudor fanchap, here. Couldn’t agree more.
This sank in. But you’re actually right. I’ll now think of that when looking at Tudor.
Then again - as you said - they’re a beautiful way to own a classic for a better price and have a more durable version. Nothing wrong with that. 😎
This idea of Tudor watches being a poor man’s Rolex, was over 25 years ago. The same example then was that Porsche boxster was the poor man’s Porsche. It was the 911 that every one wanted. I bought the poor man’s Porsche boxster that cost me 30k. I was very happy being in the poor man’s bracket of Porsche. Because it was far better than a fiesta, or ford escort. Now the poor man’s Porsche boxster are £ 55k up to £125k. Is that still classed as being a poor man’s Porsche. Anyway if you like the Tudor watch forget what other people think or say about the watch. They are not the ones wearing it. Just go with your own instincts. I own Rolex, Tudor watches. I’m just as happy wearing my Casio world time watch as much as the other brands.
Bad analogy, a Porsche is still a Porsche, it's like buying a 3 series instead of the M5. Tudor is crap and you either buy a Rolex or an alternative like omega, iwc etc not a Tudor
@@coffeeboyclips1973
I disagree with your opinion..
The boxster is a great Porsche..
Had the 911 and the boxster is as much fun ..
Got the Daytona and a black bay..
The black bay is my preference as it’s more fun to wear as the Daytona just wants to be stolen..
Great video. I feel you 100 %. My take-away after handing the Black Bay 58 GMT at a local dealer was wow! Thinner case, master certified movement and a strong retro nod to the original Black Bay 58 made for the perfect launch. I personally love it and will be purchasing one. I do believe they should in the near future release different color ways and even a no date function for the seemingly mass amount consumers who prefer a more sterile dial. It is also of my opinion that the majority of these opinions, be them negative or positive, come from non-consumers. By this I mean, individuals who have never interacted with this watch or the Tudor brand for that matter. A video or a photo of something can only capture so much. Thats my two and a half cents. ✌
I loved tudor sometime ago,but now its a little like a hit song you heard all the time everywhere,and at the end they finish to make you hate the song you were loved so much...
Perfect pitch and, as always, very entertaining. Thanks Oisin.
I love the new Tudor sub ❤
You mean the pelagos 39?
@@Sirkelsag666 No, the Tudor Black Bay METAS, Ref. M7941A1A0NU
F’ng LOL!!!! Great video man. Couple of things. The BB54 is the small crown. The 58 is the 6538. The new GMT is fantastic. There are two things going on. Tudor is making those throw backs for today. The Pussy Galore GMT was the hit, the bang of this year hands down. They aren’t just giving us what we want they are saying we are continuing what Rolex used to be which you hit it on the nail.
Lastly, Rolex is going after Patek. Slowly and methodical as we know Rolex to be. Tudor as you said is a man’s Rolex. This is true. Rolex is over priced and they are moving up as far as their customer base. They are going phased out entry level models soon I feel or at the very least make them from precious medals. There are plenty of things Tudor does that Rolex cannot and I agree with you on that 100% because they are moving. Greta video and keep them coming.
After resisting for a few years I am surprised how much I like my black Pelagos 500m. It is the best legible watch under any light conditions.
I've no doubt you're right about the brand and its current products. But whether that matters depends on why you buy the watch. I know next to nothing about vintage Rolex, or indeed Tudor itself, but I bought my BB58 simply because I liked it - as a modern watch. Five years on, I feel exactly the same way.
I haven't seen the new 58 GMT in the metal yet but i am keen to. For me this isn't about fan service, its more finally getting the design and proportions right of the GMT as the old ones just had too much heft to them and that was in all likelihood holding back sales. I for one looked at the old model and nearly pulled the trigger but the thickness stopped me. I don't see that as grounds to be disappointed.
You said it right once, Tudor is the Rolex nostalgia room and I’m entirely ok with that. Owning also a few Rolex icons from the early ‘00, I feel more comfortable wearing Tudor on daily basis, but I stick to Heritage models only - Monte Carlo, black Smiley, Ranger (avoided the BB54 for price and size reasons) - the remaining standard models aren’t my cup of tea, especially since they started using in house movements pushing their pricing beyond what I still consider their league in MHO.
My friend and I had the same thoughts about Tudor recently too. We both enjoyed the BB58 Navy and the BB58 925, but year after year it’s seems Tudor just kept releasing pieces that we would like Rolex to release, but never did. They miss the mark just by one or two details that my Tudors didn’t become keepers in the collection.
I think their Pelagos FXD is one of the few in their product lines that actually stand out. The Marine Nationale or even the new FXD cyclist version are so unique that they are enticing me to get back to the brand after letting go of their BBPro, Pepsi BB GMT, black Pelagos - all thick and top heavy in the end.
I believe Rolex is trying to move Tudor up and make it the Rolex of a few years ago. The professional toolwatch, the watch you get as a graduation gift, a special anniversary or as a retirement gift. That's why they make watches the public is looking for.
Rolex themselve is becoming more exclusive and doesn't want the average Joe as a client anymore. They want to be seen as highly exclusive. That's why they release a ridiculous 18k Deepsea and diamond studded Daytonas.
The main difference between Rolex, Tudor, and other brands..... is the feel.
Every time you pick one up, put it on, take it off, unscrew Trip Lock™, wind, set, wind some more, screw in Trip Lock™, put back down, is a true joy ; )
Have not worn a Tudor in ages, but that 'Real Mans Watch' comment made my wrist swell a quarter of an inch, and I will dig something chunky out right now! 😈😂
You contradicted yourself in the 3rd sentence. Go try a Tudor
@@skivailfast I don't see how so.
Oh well, after 2 months of going around Tudor and Rolex ADs, I bought the BB58 GMT 39mm for my collection of GMTs, and it's going to be my watch to go when I have to travel to places where the Rolex would attract too much attention.
And I love it, the gilt is great it's different from any other modern watch. It has its own reason to exist
Just to chuck my two ha’ pence worth in - I’m really not bothered if Tudor go searching back through the Rolex back catalogue and then produce a watch that harks back to one that their sister company made many years ago; if Tudor make a watch that I like, that I can afford and is available for me to buy, then I will buy it.
Its what Tudor has been doing all along 🤷♂️
I love Tudor. I own a bronze bay. When I see a man wearing a Tudor I think "smart guy." When I see a guy wearing a Rolex, I think either "fake watch" or I think "schmuck."
I don’t disagree & yet I still love my BB! It’s just a fantastic watch that doesn’t project anything I don’t want to communicate - my workplace doesn’t have a “flex” culture and wearing my BB doesn’t get the attention that a Sub would- that works for me. I also have the blue FXD & think it’s one of the most fun watches fo wear due to its uniqueness - (countdown, fully indexed bezel/fixed lugs). Additionally, Tudor is a brand that watch geeks can enjoy without spending so much money or waiting so long on a list. I have a Rolex too and love it for different reasons. Which is to say- the brands have definitely moved in terms of the roles they play in the market, and it seems at this point that they’re being really successful at it. However, I do understand how that might leave you a little cold - so very interesting points Oisin!
Like the take on it .... but - why does tudor have to gilt everything up? And with the gold black bay they finally removed the rivets (hopefully they extend that to all the models)
I share your sentiment. I quite despise the entire gilt/fauxtina phase the industry is going through and can’t wait for it to be over
The luxury watch world is strange. So many strong opinions, so much emotion, connected to decisions made by corporations to increase profit for sales of items that almost no one needs anymore. I can afford a basic Rolex, but am uncomfortable with conspicuous consumption. Tudor is appealing to me, because it doesn't seem to have the same snob appeal as Rolex, and they make a solid product. Right now I'm wearing a Steinhart homage to the Explorer. It looks good, and runs about +1/spd. Not sure why I'm even thinking about a new watch.
Same. Steinhart Olko Steve McQueen. Just got a BB58 nato. I love well built Swiss watches and buy what I like. i don't need to impress anybody. I'm glad that there is a classic version of Swiss watches that you don't have to deal with that whole AD BS. I could afford any Rolex, as I could other vehicles and products. My philosophy is buy quality, not the most expensive or because I need to impress someone. I love my GTI's as much as I love my Audi's.
@@teleguy5699 I drive the Mazda6 that I bought in 2014. Good car. Teleguy, you might get this too: I play a Baja tele (made in Mexico) and, although I've considered upgrading to a Fender Custom shop, I just don't see a reason to make an incremental improvement for $4K. Good is good. I'm trying not to get distracted by what other people say.
I’m old school and have vintage Rolex professional pieces and now own a Tudor Pepsi, the classic vintage styling blows new designs out of the water.
I think tudor is getting popular as it's one of the few watches us plebs can afford.
A wristwatch isn't a piece of music or a painting. Yes, representational art is dead, and Pink Floyd has moved on, but you still want to be able to go out and buy a Brooks Brothers winter-weight oxford cloth button-down shirt, some LL Bean Maine Hunting Shoes, or a Barbour International waxed-cotton riding jacket. You should also be able to get a Rolex GMT that isn't bling'd out with a ceramic bezel and that costs ten prices. If Rolex is willing to make classic watches through its Tudor sub-brand, more power to 'em.
Tudor is doing what it's supposed to do since the brand creation. Being a great Rolex alternative. So simple
Thank U Oisín, Yes indeed, When I Grow Up I Will Sell My entire Watch Collection & Buy my "Man's Watch" MY GRAIL "Tudor Watch"..! ❤
Being from the States, I see a comparison to cars, for example GM. Rolex is the Cadillac. A bit more chromed out and more of a status symbol. Tudor is like GMC or maybe Chevy. Similar design and often the same engines and frames. You get fewer features as you move down in price and the vehicles are more obtainable. Think an Escalade compared to a Yukon compared to a Suburban. (All are huge gas guzzling SUVs that are likely not practical in Europe. Sorry, they’re what comes to mind at the moment.) They are different points on the status/bling and price continuum. It is choice for the consumer. It’s a good thing in my humble opinion.
And he's back!
Great vid thoughtful thought provoking and superb production as we've come to expect. Personally speaking I like indie watches bespoke watches mass produced watches expensive watches and homages. This hobby is so inclusive it's cool if you're wearing a Rolex sub a Tudor homage or San Martin homage.
Buy what you like
Should have added.. Deeply refreshing to find a RUclipsr…. With his own opinion. Not mindlessly sucking the Tudor cool aid. I don’t always agree with everything he says, but at least he has original and thought out opinions, and is willing to engage in the conversation. Enjoyed this one, great analogy.
Very well said. Personally agree that they are hashing out old discontinued Rolex greats. I’ve owned two Tudors, still have my BB58. But, there hasn’t been much innovation from the brand. I don’t like the change of the seconds hand with these new releases- now the lineup is mixed snowflake and lollipop.
There are many watch brands that are better than Rolex. And you can buy the watch the first time you walk into an AD.
Ive had 4 Tudors in the past 24 months, both of the Chronos in Panda and reverse panda configurations, the GMT and the BB Pro. I can say from experience that their in house movements are no joke in terms of accuracy. They’re as good as any Rolex or Omega movements, good stuff! Oisin raised an interesting point though, is Tudor painting themselves up too much as Rolex’ tribute band? As much as I love Tudors, I dont think I could argue with that assessment. *writing this while wearing my 16570
Way too much “funny clips”
Agreed
Are they actually funny?
Really distracting and completely unnecessary. Content is good, but those 300 odd ‘funny clips’ sucked.
Yep - throttle back on the clips. Commentary and perspective are what we came here for.
100. I think you should have zero of those clips.
Bought a panda Tudor tiger woods in 1998 on a oyster bracelet and it’s still my favorite watch. My first nice watch I purchased. Fits me perfectly and is comfortable to wear. Next favorite is my Peligos LHD. Definitely a man’s watch.
First video of yours I’ve come across and watched till the end.
Totally get the point you’re making. And it’s good for thought. A different perspective getting the viewer to stop and think; rather than follow blindly the masses.
I for one, have the ND Sub, and have always enjoyed the classic look of the BB’s and GMTs from Tudor. A with a small wrist I’ve been waiting for those designs to be made in smaller case size; so I’m a big fan of the 58 range. And I want a tool watch that’s tough and a daily wearer; but I want that new movement inside and a retro look too; which Tudor checks.
It would indeed be good to see them as a brand do more in terms of expanding the range for more independent to Tudor designs.
Great video. This is why I like the Black Bay with burgundy bezel, the all blue and gilt Black bay 58 and the FXD. They are Tudor with credibility with their own character.
Nothing wrong with Tudor. I've 2 Tudor subs(1978&1985) models and a new original Pelagos.I also have a Rolex seadweller(1993 model)
And I wouldn't turn my hand for the difference as far as quality.
I am a scuba diver,and I love them all. By the way could you do the Seiko marine master 300m. Another great tool diver.
I love that Tudor are making these watches. Who doesn’t love the old style. If Tudor won’t make them the Chinese will (do). 😂 Fairly sure all the people who say that Rolex won’t and Tudor shouldn’t make these watches it’s because it helps keep the prices of these old watches high. $80,000 for an old Rolex GMT. 😂 or Submariner. Are you kidding me! Scarcity apparently makes a watch more valuable. Actually it means look at something else if it’s not available. Thank God for Tudor. 😊
I got you and agree with your perception. We all have been noticing it for a while and pointing out the similarities with previous Rolex models.
Oisin, I would love to hear what Lenny has to say about this year’s Watches and Wonders releases. I miss him so much. Please, let the beast out!
Once again (agree or not) you sum this (watch) crap up in a professional, thoughtful way. I mostly agree with your ideas here (though I would not have been able to come up with it as nicely as you do) Yes your Site is more than "watches" - but you still have something to offer the hobby.
The problem with Rolex is the AD don’t actually have the steel models that men want. Tudor do , so unless that changes more people will keep getting Tudor. All the money going to the hans wilsdorf foundation so who cares.
Another great vid! I personally love what Tudor are doing and "giving the people what they want" - i have the opaline gmt and a blue 42 pelagos - love them - - - but then I also love Pink Floyd (seen them 8 times over 35 years) and only at the weekend saw The UK Pink Floyd Experience in Cambridge - - why? Because they bring alive Pink Floyd where the original is "impossible" - just like in watches how Rolex is "impossible" to many - Tudor brings the smiles again!
I’ve tried hard to love Tudor but there’s always something that holds me back. The closest I got was the S&G Blackbay on leather which had something about it. The new Blackbays iron out some wrinkles such as the thick looks and METAS plus T-Fit are all welcome so maybe one day something will call to me, just not yet.
If you model yourself on David Dickinson, your never going to like Tudor are you?
Love my Tudor Ranger and BB58. Also a huge Pink Floyd fan and I’ve seen all the best Floyd cover bands. I think it’s amazing these bands are incredible😊
The FXD is the best Tudor that's all Tudor design
Nice appraisal with some sublime movie clips to illustrate your arguments. Made me chuckle over my morning coffee.
It's the Pelagos that I keep coming back to! You pointed it out as an exception to the "apparent" Tudor "tribute brand" rule!
Cutaways working nicely
Holy crap, Oisin and I agree on something! Cheers mate!
I think the original FXD was a better release than Rolex has had in decades tbh
Bang on I’d say..great take on current Tudor/Rolex shenanigans… I wear my Tudors to beat them up and wear my Rolex for flash..so that kinda makes what your saying stack up for me at least.
I agree with your criticisms. Every time i bring it up I get roasted by the fan boys but it's fine. The watches are good quality for the price but a strong majority of their product line shows they are basically an homage brand.
100% agree with this. I used to be a Tudor fanboy, now I just appreciate it for that it is
Seeing this way after production. Make you right Oisin. 👍🏻
STOP 🤦♂️ The Tudor - Rolex umbilical cord was cut in the late 80’s! Tudor-Rolex are completely separate entities owned by the same foundation. The “poor man’s Rolex” moniker is total B.S. that’s still being proliferated by salespeople and buyers who try to justify a mid-tier watch as being “just as good” as a Rolex. Complete nonsense.
Hey Oisin, read the title of this episode and as a big Tudor fan, was ready to get angry. I thought I’d better listen first. You raise a lot of what Ive thought about over the last few years about Tudor V Rolex and to be frank, about the hype in the industry which on one hand is good but where prices are insane. As you say, Tudor is probably right priced. I cannot bring myself to pay $20k+++ for an Oyster Perpetual, an Explorer II or a Yachtmaster which are my favourites. The rest I can take it or leave. I have a Tudor Reverse Chrono and love it. You summarised the Tudor Chrono perfectly. The Daytona doesn’t do it for me. As always you raise some good thoughts and talking points, and, aside from the Chrono, Pelagos and I’d throw the BB54 into the mix for those with smaller wrists. So, I think you’re half right and half wrong. That said, love the BB 58 GMT! Go THE MAN’s Rolex!
Always fun hearing people vent when Rolex don't give them 'what they want'. Luxury brands don't give a damn what people want - generally, they decide for you - "tastemakers, not followers" is pretty much the basis of value in any luxury brand, and Rolex is no exception. Love the Pelagos range, but the BB leave me feeling a bit 'meh' (I do like that Chrono you have, but two-tone makes me look like a gangster!)
It’s interesting that Tudor remakes classic Rolexes, and we rave about them. Then at the same time, we look down our noses at all the other homage watches (San Martin, Invicta, Steinhart, Pagani, etc.). I do it myself; I have a Squale 1545 GMT that looks like a Rolex 116710. I feel self-conscious wearing the Squale…I feel like it’s (I’m) trying to be something it’s (I’m) not. There’s really not much difference between these homages & what Tudor is doing, actually. I should probably just wear my Squale & be happy.
That said, I love my blue BB58.
Exactly. This is why I get irritated. The Tudor product may be a bit better quality than Steinhart but fanboys have somehow hated on other homage watches as cheap knockoffs and then decide to argue that Tudor is on par with Omega. lol.
@@BFit25 Got an Olko version Steve McQueen. Very nice, well built watch. Just got a BB58 nato. They will sit side by side with no judgement from me and that's all that matters.
Fun video with the movie snippets. I do like your analogy that Tudor is a top notch tribute band.
Honesty is the best policy. Most brands are trying to save money by cheapening designs anyway. If people get mad then they just dont understand basic marketing so keep the harsh reviews coming Oisin!
I am very happy with my Tudor Black Bay 58 🙂
Be careful what you wish for lol.
A/ Most people have zero design skills/taste/personal taste.
B/ Most people saying they want something, are buying nothing.
C/ Most people say the latest thing (dial colour, bracelet design etc.) is the best (see 'A' above).
I can’t disagree with anything you say, you’re right on all accounts… but i still love Tudor and will be buying many more 😁. Enjoyed the video!
I own the panda Chrono, and love it. Also I am a big fan of the brand. I do agree, that Tudor does give it's fans more of what they want. I personally like the 42mm Pelagos and would love to see an update to that model. Also like the Opaline GMT.
Thank you once again for an acute analysis and a thoroughly reasoned opinion. While not disagreeing, I would offer balancing considerations. The HW foundation has a narrow path to walk and they seem able to strike a great balance between experimenting on Tudor and staying conservative on Rolex. They may want to develop Tudor without damaging Rolex. Simultaneously, the heritage of HW's mindset is strongly respected. It results in a primadonna Rolex, loved/hated and going it's own path & a daring Tudor experimenting with nostalgia but also with excellent own designs like 1926, Pelagos, Clair de Rose and Royal... all that luxury at reasonable price. We are talking top quality luxury items here, so please correctly compare competitors: Omega, not Longines. That's loyal to HW's mission, waiting lists are just part of the difference in affordability. Allow me to digress: how many beautiful own collections does (great) Omega have? Do we agree that PP is the master of "ugly yet expensive" watches? How do the collections of AP or VC compare to the Rolex/Tudor conglomerate? I can't help but congratulate the foundation for the many great watches they deliver every year and hope they'll be able to refine a strategy that keeps the myth alive, which is everything else but trivial. A wise man once said "they lead, and we follow" - I don't love all their watches, but I surely love their attitude.
This coke gmt is not my cup of tea. And I think San Martin made it about a year ago..., or was it Pagani? 😅 I'm sure it's a great watch. Just not my cup of tea.
San Martin has made most of the Tudors people want.....we are just waiting for Tudor to do it too 😄
One element you have missed, is the Tudor fan boys (me included) screamed for a 58 gmt since the OG was released. Is it bad business to release something their customers have screamed for? Design: I would prefer less guilt but still like it and will most likely get one as I like the brand design and the gmt is my favourite complication. Finally, I can see the argument you make but one of the reasons for Tudors renaissance….. creating products customers want not what the company thinks they want. The big one is the Tudor sub. This year we sailed as close as we will get to the sun but if Mercedes hands were ever on a model… my lord I think the internet would break for the sounds of pitch forks and baying for blood!!
For me it was down to : I can buy the Tudor at dealer. Can’t find a steel Rolex at an AD. Also, frankly, I’m worried about wearing my Rolex in SF, Chicago, LA or London. I don’t think twice about wearing the Tudor.
Hilarious cut scenes! I have the Tudor GMT S&G and, like you, it gets more compliments than any of my Rolexes. A lot of fair points made. Rolex is definitely using Tudor to look back on references and cash in on that and I think that’s great. The watch market is somewhat of a bottomless pit where no one is ever satiated. Tudor is still at an achievable price point with budgeting and saving. The retort that the brand is not a “poor man’s Rolex”, but a Man’s Rolex is a good reply.
100% Agree
I have no problem with Tudor, but I understand what they are. This is a brand that is filling the old Rolex $3-5k range and are satisfying that segment of the market with the robust tool watches of Rolex yesteryear. Their BB models are blatant Rolex homages. Hell even their "original" model, the Ranger, is a modern copy of their original Ranger. There is a clear brand identity, even if we would like that identity to be something different. The hypebeast marketing behind them now, however, could be the subject of a whole nother video.
Agree. I bought the Pelagos. Wouldn’t buy any others. But I guess if you want a vintage Rolex look for a fraction of the price, maybe.
Pelagos the best independet Model Series Tudor!
I wholeheartedly agree with you. Also am Tudor chrono gold owner here.
The Shield protects the crown. Rolex is the leader, they set the trends. Tudor comes in to attack and “defend” with the aspiring competition below by tapping into market trends and offering a product that is virtually unbeatable for the money - how many times have you heard competitors of Rolex say they are just as good for half the money.
Wilsdorf envisions this and created Tudor as another revenue stream for the foundation whilst keeping Rolex where it is.
This was why Tudor Submariners where so prolific across multiple spec ops units all over the world- Rolex’s were untenable for the taxpayer if Tudor subs exist.
Gosh! This man loves the sound of his own voice. I only lasted to 4:30! So much clunky prevarication. That doesn't mean quality content.
Until recently it was Tudor leading the way with innovation. Experimenting with different materials like 925 silver, titanium, and ceramic.