Side Hustle Turned $7.3M/Year Business?!
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- Опубликовано: 11 июл 2024
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Epic Gardening has grown into one of the top gardening blogs in the world, with an average revenue of $7.5 million per year. Find out how to start an online business that scales to 7 figures in this interview.
Kevin Espiritu tried a lot of different businesses before he settled on his gardening blog, from playing online poker to web design to a media startup. He came to Epic Gardening as a way to make money from his passion while helping people at the same time, and it proved to be, not just the best online business for his life and interests, but a break-out hit with his viewers.
While it’s a massive venture now, Epic Gardening started off small. Kevin’s budget to initially launch the blog was less than $100, and he’ll share how he spent that budget to start his online business from home. He used social media platforms like Reddit and Instagram to build an audience for free, and you’ll hear his tips for how to leverage this kind of free marketing to grow an online business brand.
Even for someone with experience as an entrepreneur, starting an online business isn’t easy. Kevin will talk through some of the mistakes he made early on and what he learned from them to keep Epic Gardening growing. He’ll also explain how he grew from a blog to a podcast and RUclips channel and expanded into eCommerce to grow Epic Gardening into what it is today.
If you liked this video, make sure to check out some other best online businesses to start:
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Resources:
www.upflip.com/academy - Start, Build, or Grow Your Business
www.epicgardening.com/ - Find Out More About Kevin's Gardening Business
Timestamps:
00:00 - START
00:46 - Meeting Kevin
02:11 - Startup costs
02:46 - Side hustle to full-time
04:27 - Early businesses
05:26 - Benefits of a 9-5
06:36 - Expanding the blog
07:32 - Fan blitz
09:50 - Investment funding
11:56 - Early podcast and RUclips
13:43 - Managing content
15:05 - Business partner
16:15 - Adding eCommerce
18:00 - Time management
19:22 - The Epic Gardening team
20:04 - Building eCommerce
21:42 - Seed catalog
22:19 - Sales with $0 ads
23:28 - Paid advertising
24:47 - Smartest business move
25:52 - Why hire
27:13 - Business books
28:38 - Goal setting
30:31 - Revenue and goals
#onlinebusiness #howtostartanonlinebusiness #onlinebusinessfromhome
Explore our business programs, taught by accomplished business owners: www.upflip.com/academy
He should buy more lands or create a hydrophonic building to control the growth environment.
Appreciate the feature guys, was fun to have you out and share a different side of the story than what you see on our channels :) - Kevin
Congratulations Kevin! We thank you for all you do!
We're thrilled to have you on the channel, Kevin! Your knowledge has been a real eye-opener, and we've learned a ton from your expertise. 👊
Best gardening RUclipsr. Helped me get back into it
I really admire your work, and especially how real you are. I learn new things and really have a lot of fun watching you guys.
Sharing your successes (and failures at times). I’m so happy that you’ve been able to grow such a great business by doing what you love and teaching others how to garden as well. I’ve often thought of creating RUclips content, but I’ve always been scared to try. I have a lot of experience and knowledge, but just don’t know how to apply it yet.🤞🏼
I would love to partner with you in someway adding content to what you already do. I have a lot of great ideas for more content.
God bless you and your future, make sure you thank Him every day, we can’t do anything without Him.
❌⭕️🙏🏽♥️
I'd love for you to make a channel on the real estate I'd love to know your journey on that, as well as learn what you know.
Kevin's legit. I've followed his channel for years and it's been impressive watching his growth and evolution. No gimmicks, just great gardening insight and inspiration. He's earned all his success.
💯💯💯
He is a real deal!!
I agree. I also have been watching him for several years and love his no-nonsense style. When he recently purchased Botanical Interests(which made perfect sense and was a very natural progression in line with his garden focused mindset),I was wondering how he was able to make that move. This interview filled in the gaps. Very happy for him!
Appreciate the kind words
That’s what I’m in awe about. The growth from start to present. Impressive
I think Kevin's smartest business move was buying the homestead. That is where I feel he really took off.
That's when I started seeing his videos showing up more often in my feed.
It was a huge unlock - allowed me the space to truly build the garden I'd always wanted to build, and share more about non-garden stuff. Greywater, rainwater capture, chicken keeping, and more.
haha you are right , first i saw it , i was like wtf , dude in the desert or whats , nothing growing elsewhere
Starting with a lot of cash was his power move. It helps a lot...
I wasn’t into gardening at all, but started watching Epic Gardening years back. I started with house plants, then tried indoor basil and failed miserably. Then this year really started landscaping, then learned about permaculture and decided to tie in my own spirituality with gardening… can’t wait to keep growing my journey and one day start my RUclips channel :) gotta love Kevin and his personality! Him and Jacque are still my faves 😅
I am curious to know about the spiritual aspects of your gardening, if you ever wanted to share, if it’s not too personal for you. 💚
Start your channel now. People come for the growth then stay for the content.
So much to love about this episode, and how generously and authentically Kevin shared his growth. Have been watching Epic Gardening for a while, and wish Kevin and his team the very best.
His success story is undeniably inspiring! Are you a fan of gardening yourself?
This is my favourite episode so far. I absolutely love garden/agricultural businesses so this was the ideal one for me, particularly since I have been following EG for years now. Good job to all involved and also, well done to Kevin for having the tenacity to work so hard and build such a wonderful business. Love from Scotland.
Means a lot to hear this - happy you enjoyed
There are a few things that went unsaid that I think really helped contribute to the success of Kevin's Epic Gardening channel. One being that he is a very charismatic person that seems to genuinely want people to become better gardeners using whatever they have at their disposal. He also uses his failures as great teaching moments and will remind the viewers that it is ok to fail but to learn from that failure. The relationship he shares with Jacques also seems to help lighten the mood of the videos when they have their witty back and forth banter. The video editors are great at spotlighting these moments. But the main reason why I personally think their products sell so well is that they actually use their products in their videos all the time and you can see how well they stand up to everyday use and it helps build familiarity with the products.
He's also conventionally attractive, which is a huge help for getting thumbnail clicks
I have watched Kevin's channel and business grow over the years and I am happy for/proud of him. He worked really hard on his brand and business. It is very inspiring! Mabuhay!
Absolutely true! His backstory is truly inspiring, and we're thrilled that he shared it with us! 😊
As a business owner in my mid fifties, i love watching your content! I'm learning so much from this channel. So glad i found you guys recently.
Welcome to the UpFlip family! It means a lot to us. Do you have a business topic you want to see next on the channel? 🤔
@@UpFlip how about a business that is female-oriented? Massage, hair salon, etc?
I have been following Kevin since 2017. Purchased many raised beds, seed trays, seeds, grow bags, and other products from Epic gardening. It's been fun and entertaining watching his growth. His Purchase of the homestead really appears to have been a pivitol move. Here's to your continued success and business model.
Appreciate your support Brian - means a lot to read this, and very happy you've enjoyed our products!
I've been watching Epic Gardening for many years and have constantly been inspired by Kevin and Jacques. Happy to see passionate people succeed.
I was scrolling RUclips and see Kevin’s face and headline on your channel… talk about stopped everything to watch this. I started following Kevin in 2019 because of being determined to actually grow a vegetable properly. Today I have my Birdies beds, other goodies from their website, purchased land with the goal to starting a regenerative farm so I can semi retire my hubby. To see how Epic has done is so utterly encouraging!
Great interview and so appreciate the deep dive. 😊👩🏼🌾👩🏼💻👍🏻👍🏻
I love that you both are still so down to earth folks, love your stuff (and your climate!)
Great video. Very inspiring to us garden content creators out there. It’s also great to know the market for growing food at home continues to expand. We need more folks growing food at home and doing this great work.
The pandemic really changed people's perspective so now more and more are getting interested in how they can grow their own food 🙏
@@UpFlip hopefully, it is a wake-up call that you can’t put 100% of your reliance on grocery stores.
Agreed my friend!
I am 100% the person who has a RUclips channel in this niche going "How the hell has he done what he has now done?" I have had decent success on my RUclips channel, but nowhere near a full-time wage.
BUT I will say that Kevin has worked hard for it, put in the time, and deserves exactly what he has! Awesome video and extremely insightful for someone like me!
I just went and looked, and to be honest, I think its the name. I assumed instantly that what you grew was just peppers! Great channel, but change the name. I craft cards and stuff, but I have gardened for over 50 years, and I am somewhat of an expert. The only thing that grabs my attention now, is money/time saving, and better innovation.
I appreciate that! The name is definitely something I've thought about changing, I just haven't pulled the trigger on it. My last name is "Whiteleather" so my friends started calling me "whitepepper" when I first got into growing peppers which eventually lead me to growing everything else. BUT that isn't a story that is told at a glance and could definitely be hurting my channel. Thanks again!@@CraftEccentricity
wow your views are all over the place but you got some videos having well over 20k. How big do you have to get to make a living wage??
Great episode, love Kevin and his work. Also I always appreciate asking about their favorite books. Just added those two to my book reads
Awesome! Any books you'd like to share with the community too? ☺️
I’m so happy for you! Also, when you talk about your father and Filipino roots - it truly warms my heart!
I love my birdies beds, and my seeds from botanical interests. I’m so proud of Kevin and Epic.
Man this came at a great time. Been thru waves of ventures, great successes and failures. At a big crossroads with my own business and the nuggets sprinkled in this interview plus the overall vibe has got me pumped to step it up. Cheers to you all ☝️
It's great to see a genuinely great person doing very well. Congratulations Kevin you deserve all the success.
INSPIRING. He definitely knows how to connect with the audience, always an underrated quality.
Agreed. It's one of his strongest suits! 🥳
This was awesome to see. I watched epic consistently a few years ago when I was starting out growing. Exciting to see how far he's come. Congrats!!
He's gone a long way! Glad to spot an OG supporter! 🙌
I will be following your formula with my own twist. I appreciate you and all the work you are putting in. The world needs you.😊
That's fantastic! Have you ever considered turning that into content? There might be someone out there who'd love to see it!
My two favorite channels at once today!
I adore Epic Gardening. Inspired me so much and has given me so much information. I’ve never had a better garden. Kevin gave me the confidence to triple my growing space and I haven’t regretted it one moment.
Thank you Kevin this video did help me push me in the right direction. I to believe in farming and needs to be done right and more of. I have done the small farming before during Covid and now I’m back in the city living again but the farmer in me is still with me. So I started a backyard urban farm I’m just waiting to turn it into a business of some type
Kevin is the best RUclips gardener I’ve ever watched. Also, his Epic 6 cell and 4 cell pots are amazing! They are worth every penny. I’ve had mine 2 years and the are strong, sturdy and amazing
Nate Muri --Garden like a Viking!! Kevin come here and hold my Beer!!
Love Kevin's channel, he fully deserves the success he's experiencing! Cheers from Australia! 👍
Kevin and his team deserve it. Keep on growing
I've been watching your channel since morning. Your content is incredibly inspiring.. thank you and all your generous guests.
Love his channel! Kevin makes gardening way more fun!
Kevin is genuinely true and I love it! Been watching epic gardening for 2 years now and I get so excited each time I see a new video ❤️ this was an extra treat thank you 😊
Awesome! Is gardening just a hobby for you, or have you turned it into a business?
I love Kevin’s transparency and honesty in this video. I watch his videos from EG and the Homestead but this vid gives me insight on business Kevin.
I ❤ Kevin. He’s super talented and easy to learn from ❤❤❤
Thanks gent's that was a fantastic talk you had. We appreciate your passion for sharing what's best. Cheers!
Hope you enjoyed this episode as much as we did! Are you a fan of gardening too?
i've had so many gardening ideas which I couldn't do it today! I love this and Juaq's channel. THis was a great video! Much to learn and experience!
One of the best episode so far. This man is brilliant and inspiring
Fantastic!!! Been gardening for years and this has inspired me to do more. Thanks for sharing ❤
Congratulations! Good for him. I love gardening but I don't know enough to start a blog. Love Upflip videos.
Its relatively cheap to start. Check out Income School or Authority Hacker. They've got some great content on this topic!
Super happy for Kevin! He has put a lot of work into his passion.
INCREDIBLE!!! THANK YOU! I WATCH YOUR VIDEOS ALL THE TIME AND ITS SOOO AMAZING, YOU GIVE EXCELLENT TIPS AND TRICKS
From listening to him speak, it's obvious that Kevin is a sharp guy. His breakdown of each "layer" he added to build his business was GOOD STUFF. Thank you!
Agree! Smart moves from a smart guy 💪
Love the channel. So psyched to see this episode!
Music to our ears ;)
Kevin, your so interesting. Thank you for your openness!
Yo, I became a fan of Kevin during Covid, when it hit NY. His work, business models, cool and confident talker has been part of my inspiration in ministry. The Epic Gardening Team is an awesome group of down to earth folks, are amazing teachers. Thank you for this piece on Kevin!
This might be my favorite entrepreneur you guys have interviewed.
Thrilled to hear that! It's always fantastic to connect with entrepreneurs who inspire and resonate with our audience.🌟
Been following Kevin for a while now. Love him! 😍
I've been watching Kevin's videos since the pandemic started and I love the content, but it is the people who keep me watching. Kevin and Jacques seem like genuinely good people and I love how open and honest they are. I'm glad they are seeing the success they have earned.
That's awesome to hear! Did they inspire you to do your own gardening?
@UpFlip Yup! I was always hesitant to start because I felt like I didn't know enough, but I learned from them that you just need to start somewhere. That is truly the best way to learn. I have a small yard, but I do container gardening for food on my back porch and have flowers on the front porch. It works great and is really easy once you get started. Kevin's books Grow Bag Gardening and Urban Gardening have been really helpful as well.
He inspires me! I’m a gardener! Seeing the improvements in my family’s health and my love for gardening keeps me growing!! I come from a family of great farmers! Looking forward to next year!!!!!
Paused at 22:55
G,day.
I went around the corner to a small, family run garden nursery & bought punnets of veggie seedlings.
Planted them out that day & thought, geez these are strong & was surprised at how easily the plants came out.
There the punnets & yes those raised beds are highly popular right here in Australia. There's nothing like them.
Great video. 😀
Appreciate your transparency, Kevin @epicgardening! Keep up the great work!
Thank you for your support! Any collaboration you'd like to see next?
What a GREAT video! Epic Gardening is one of the first YT Gardening channels I subscribed to! I’m in Texas by way of San Diego. I’ve never heard of UpFlip until now. New Subscriber!
I love this!! Thank you so much!!❤
Hey Kevin, your idea for a Relationship Personal Assistant App is Epic as well; very out-of-the-box idea.
Ahead of its time, actually! Very creative and helpful. 👏
Maybe it was before its time ;)
Thanks for doing this! Been following Kevin for years! Was good to see some of the process!
Amazing! Have you ever considered starting your own garden or perhaps a business related to it?
COVID Gave the garden RUclipsrs a crazy boost in traffic. It was really cool to watch it happen.
Indeed, there was a noticeable shift in the entertainment landscape during those times!
Very inspiring! Thanks Kevin!
I've been following Epic Gardening for a while now! Awesome shirt Kevin!
7:56 VERY helpful detail. Great descriptive information. Thanks!
Great seeing Kevin speak on a level outside of gardening. Ive watched him grow for years (even some hydro days lol)
Kevin is what America is about :-) Growing YOURSELF ❤
Wooow bro defenetly I have been inspired this day. Thanks alot...God bless you both.
Love this guy. I follow all his social media. Didn’t know he had a podcast! I know what I’ll be listening to. And I’m waiting for the epic homestead book from Amazon. January can’t come soon enough.
Hey, it's my worm poop guy!!! Been following his channel and buying from the e-commerce store for a couple years now. I really appreciate how passionate Kevin is about his business, treating it like a privilege and putting his customers first rather than just trying to make a quick buck. Awesome interview, thanks for doing it Kevin and UpFlip!
Appreciate your business, truly
Dude, I have been following you for years.
Millionaire?????
You go, boy!
You are doing the damn thing!!!
Inspiring information. We are working to get there. Thank you.
Glad you got him on here.
Thank you for sharing with us valuable infor love to hear great story about how they start and grow we can start similar .❤❤❤
Kevin did a personalized autograph in on of his books for a special needs friend of mine. And I got to give him that book as a gift. Kevin, is amazing. And his customer service is far above perfect.
Thank you for sharing your experience! Kevin's a nice guy!
Incredible journey. Thank you for sharing, and excited to see you grow from here!
Thank you for watching!
Saw him at our local nursery a couple months ago, seems like a great guy
This was so informative and wonderful. I love hearing about the behind the scenes of Kevins business. I am trying to do the same things so It's cool to see his path to it!
That's fantastic to hear! We're thrilled that you found inspiration here. Can you tell us more about the business you're involved in? We'd love to hear more about what you do! 😊
@@UpFlip Thank you for your reply! My name is Ciearra and just like Kevin I am a garden addict. I create garden content to inspire others to grow no matter the amount of space they have. I have a blog where I write about gardening and social media channels where I create videos that I hope are also helpful. I found so much inspiration with this interview because my experience as a creator has been so up and down. Not knowing exactly where to spend my time. Trying to be present on all platforms while also learning as I go and teaching as I learn. It's a lot. I am so happy and inspired by gardeners who are doing it all. That means that there is room for me.
Best of luck on the path!
@@kevinmespiritu Thank You!
I would appreciate all your feedback and constructive criticism on my style of interviewing. Lol, I sometimes look like I'm leading an orchestra with my hands :) Thank you all for watching and for your support. At the end of the day, it's all about execution of the knowledge we are here to share.
I was trying to think of some constructive criticism for you, but honestly...you do a great job. I think yourself and the other two guys who have been presenting this year, you all do a wonderful job with it. I forget their names but are they still going to presenting also? I like their personalities. You are all very positive, which is what I really enjoy about this channel. Many people are full of opinions and I am sure criticism of others so maybe they will have a different opinion to myself but just remember...and I am sure you will be well aware already, since it's your job to be aware...but there's so many rude people out there who are just here to put others down so yes, don't allow negativity to get you down.
@@nuancemattersthank you
You are relatable and make your guests feel comfortable. You ask the questions I want to ask. You talk with your hands and that's ok. 😊
thank you, noted.@@lilychats5317
You do an awesome job. Your questions are my questions. You ask the right questions every time. Your interview was awesome, your style and pacing fantastic. Keep it up.
Great Job! I'm starting my backyard nursery this Fall.
I love Kevin he's so talented!!
I always wondered, but that's awesome Kevin! I need to catch up on some of the videos ;)
Thank you for watching! Do you have a business topic you want to see next on the channel? 🤔
You have inspired me not only to grow food but to learn more about plants
This very show is what inspired GrizzMama Farms in Minnesota ;) Thanks for showcasing an awesome company!🎉
Great job!! 👏
Don't know anything about Epic Gardening, but this video is a master class on how to get going with a ton of actual insight on what it means to start your own business and how that process changes over time.
Amazing video, very inspiring! Im excited to start my own with my Family! We need change!!!
Had NOOOO idea he made this much money!!! WOWWWWW
He made sure to leverage his love of gardening to get to where he is now! 🔥
Speechless and subscribed.
This is very awesome!
He's epic! Great channel!
Love this! Thank you!
Cool! Thinking for starting your own gardening or perhaps blogging business?
This guys the maaaan very inspiring, very humble
Wow, I didn’t know Kevin was behind botanical interests seeds! 🤯 I remember watching his YT channel when it was just him. What an amazing journey. Great job on the interview!
Love the channel 😍
Love this!
We appreciate you tuning in! Thank you! ☺️
i love gardening so much its a therapy
Kevin is an amazing business person, he has a knack for gardens as well. Perfect combo
Definitely has a knack for both! Thanks for watching!
I been watching this guy he is so cool and inspiring me everyday
Great to have Paul back!!
We missed him too! Did you enjoy this episode? 🙌
Very inspirational, and a great excuse to keep messing around with my low quality videos while still getting a decent following on different social media
I love your channel. Im binge watching currently. More power to you. Maybe 1 day, i can be featured as well when i get to create something impactful. Until then, im rooting for you guys. And i particularly loved this episode, being into the landscaping business myself. Im so inspired. Thank you for doing this! You light up the world.
Thank you! Would love to have you on the channel one day. 🙏
Kevin's seed starting trays are definitely the best ones I've used!! I'm so happy for his success.
Awesome! Have you been an avid follower since the pandemic?
This guy is awesome too love his channel
Amazing! I'm from Washington and an organic farm and horticulture graduate. That's wonderful your life!
That's wonderful! Are you thinking about launching your own farming business in the near future?
Good job man.