Lucky! I was mad af at the last place I managed. Because the company that owned the C-Store had a contract with the university and Coke, I could only sell Monster and Reign type shit.
@@nikilragav I can't answer that question for trendnwin's store specifically, but that's absolutely a huge part of their target market. It's a well-known fact that drinks like monster and redbull are horrible for your health, but Celsius is being viewed as the total opposite. So many health-conscious consumers are picking Celsius off the shelves at random because of their health-driven claims who would otherwise never touch an energy drink. Additionally, as the video said, the marketing for many other energy drink brands has been traditionally hyper-masculine, whereas Celsius appears friendly to all consumers. That's a huge lost demographic for Celsius' competitors that Celsius has near total market control over. The only other brand I can think of targeting the female consumers is Alani!
Incredible line. Analyzes Celsius perfectly imo. Being advertised as healthy is why it's so successful, but as people recognize sucrose is no better than sugar (and the obvious negatives of such large amounts of caffeine) they'll quickly switch their opinions. Still, it's addictive as hell! So hard to call what will actually happen.
For anyone who has not see them in your country. There not really international. Only in a few other countries outside the US, but are expanding internationally as we speak and rolling out.
True. When I saw the video thumb the first thing that came to my mind was "Great... another video of an Unitedstatian complaining about a measurement unit that the entire rest of the world uses."
Too much all at once isn't really great for focus though, it just makes me feel wired for a little bit and then it crashes. Red bull is more like tea by comparison, a little pick me up that maintains energy levels (though tea is obviously still a little less)
It is ironic but at the same time I feel like it works as a brand in the US because we don’t already use the word Celsius often when measuring temp here, so the word represents something almost unique. The opposite would be something like starting a chain of gyms called Fahrenheit in Europe
This shows how people may not like energy drinks because they look aggressive, but if you change the branding and emotion, you can capture a far larger market
I honestly thought that Celsius was started in 2020, I just paired it with my sandwich and really liked the taste. I usually drink water throughout the day, but around lunch I’ll drink something with a flavor.
It’s pretty rich to call it international. They just recently announced distribution deals in Canada and the UK, the common first steps because they’re both English speaking. In the UK it’s still only available on Amazon or through international grocers, so an import. Any actual distribution hasn’t started yet.
I've been seeing them stocked, and with many poster/card adverts, in my UK chain gym. I think we're in that in-between phase right now where they've made the deals and the announcement, and it will become more widely seen over the next few months
I've been hooked on celsius since 2022. Their flavors are always at least good, if not great. They have a good enough amount of caffeine to pick me up but not too much like Bang. They're also generally cheaper than similar energy drinks.
I was very critical of celsius for years, it always just felt like an energy drink made for florida fitness junkies, had one a few months ago and now i'm hooked. it has just the right energy level for something below a pre-workout drink but something above an average energy drink and i think the sugar free/sugar alcohols still make the risk v reward worth it imo+ the flavor range is crazy. I think it helps that the basic product (outside of HEAT) is kind of the perfect can/oz. size as I do think consumers are shifting away from drinking large loads of energy drinks and looking at options with less (kind like coke making the mini cans etc) - lots of other competitors are following the trend too like Alani Nu and even some elements of Prime too, the 200mg wave is kind of crazy.
I was a big redbull drinker for a long time and then I tried a Celsius. Since I have ADHD and ASD, this shit hits like cocaine for me. It’s fuckin great. Full disclosure I don’t drink one every day, I work rotating 12 hour shifts, so waking up at 4 to be a work by 6 is rough when you’re naturally a night owl. But once the Celsius is down the hatch after I clock in, I feel like my life force has been rejuvenated. If I actually fell asleep before 10 the previous night they make me feel like Superman. That is probably because of the b vitamins and chromium. I don’t recommend these to people unless they regularly drink energy drinks already because of the caffeine content. If you’re not used to that much caffeine at once you’ll buzz like a top.
Why not note that Celcius has to pay for that aisle display? They dont just get that because they are connected to Pepsi, stores rent out display areas
I'm a Celsius fan. Drank Red Bull and Monster throughout my PhD and hated the tasted. Someone introduced me to Celsius while I was writing my dissertation and I never looked back. I'm doing my postdoc now and still drinking them. 😅
They taste pretty good too. I ran in a race and they were handing them out for free and that was my first time hearing of them, turned out the race was sponsored by them. Now I see it everywhere.
😂 If you read the ingredients, it has all the regular stuff that 99% of energy drinks have. The main difference is the portions of each of those ingredients and a slightly different trace amount of extra sweetener and/or vitamin/mineral.
i don’t know if this is just me but i’ve noticed celsius to be predominantly popular among higher end social classes (upper middle-). i feel like a lot has to do with following a trend, if people in these higher end neighborhoods start purchasing and consuming celsius, both there social class and others wanting to be of their social class follow soon after. this could definitely be a stretch but i think that it’s worth taking a look from a sociological perspective
Yep, the rich would never be caught dead drinking a monster. But the hard truth is a monster lives in all of us. They just needed a fancier way to …. Unleash The Beast
Because it doesn't scream dark, edgy, heavy metal colors like monster, rockstar, and reign do. It's also much more minimalistic than redbull. Holding a Celsius on your parent's yacht looks perfectly natural, whereas a monster or redbull looks out of place.
That was exactly what I saw 2018-2019 before c9 hit. Celsius rep gave our stores branded celsius fridges fully stocked, they remained full for the longest time with an occasional purchase from the curious or someone that knew a friend or had seen it before. I checked their insta and saw they "sponsored" / were heavily promoted among ski resorts here in Sweden as well as getway spots for the rich (kinda hard to explain but when you see the people being promoted you just know why) - Basically influencers with no fame and just looks.
i worked at GNC a few years ago and no one ever bought celsius until they finally popped off everyone was buying cases. even now celsius is my go to energy drink when i need it. idk how they formulated such a great energy drink but celsius is one that works the best without giving me a crash but lots of energy
personally I find monsters wide selection of flavours and can art to be what actually drew me to drinking them, I never liked the look of red bull cans, I can't even remember if I've had one. But I do know the Rose flavour goes hard and the Paradise flavour is one I tried recently, I was pleasantly surprised to find It tasted exactly like my favourite sweet, apple pencils. I also just really like anything apple, my favourite alcohol to drink is cider; I used chug apple juice so much. Unless another drink makes similar flavours then I'm probably not going to buy. I also take forever to finish a can partly because they are big but because the flavours overwhelming (in a good way) and I just sip it over the day.
Monster is gross only one that's good is the tea ones and the lemonade, but then again same with celcius only the peach is good the rest are disgusting
@@dimagass7801their Hawaiian Punch flavor is also incredible. Only energy drink I’ve had solely for the flavor, don’t know why all their others taste so odd
“International Beverage Powerhouse” is a stretch considering they have just starting to seriously expand internationally in the second half of this year.
I saw a 4 pack of orange Celsius in the store a few months ago. Now as a post-grad I've got Celsius at home in the fridge and in my locker for convenience. I look around class and see 2-4 people drinking one during any given day. I didn't realize I was even getting in on something.
love energy drink industry vids, can we get a video on the state of rockstar energy? feel like the past couple years they have really fallen out of the conversation for top 3 brands
out of the frying pan and into the fire... Only valid energy drinks are Monster-Doctor and a few of their juiced flavors. Normal red Bull is also pretty ok but only a C+ and everything else is unbearable
@@AM-lz2jr the health image of the drink. for one added vitamins has been shown to be useless and not digestible by the body. just gets pooped and peed out. and 2 all energy drinks are bad for your health. it's like saying i only drink Marlborough cigarettes as they have added vitamins in them. if you want healthy, drink water, and maybr some some simple teas. nothing else is healthy. not fruit juice. not fancy coffees, not bubble teas, not energy drinks.
I've lost 40 lbs and drink one to two of these a day. I also adjusted to one meal a day. I did this before without drinking celsius, because I never drank it, and the weight didn't fall off as quickly. Drinking celsius alone doesn't do it, but if you combine it with other weight loss methods it does make a difference that is noticeable.
What an incredible journey for Celsius! 🌟 It's a testament to the power of strategic rebranding and perseverance, showcasing how a shift in focus and leadership can lead to monumental success in the competitive beverage industry.
6 months later and that 18 billion is 6 billion. A wonderful example of the idea that when you see everyone talking about a stock, it's probably time to sell.
For 10+ years I have had a love for the monster sugar free black can with blue lettering. I don’t think there is a flavor name but they have their hooks 🪝 deep in me.
I am a coffee guy and I drink expresso and regular drip coffee everyday.!!! But it doesn't make me feel the way how this drink does. It really gives me wings. It's not only gives me energy, it gives me motivation and everything !!! It boosts my brain too !! It makes me feel sharper and faster. After all been said. it kind of scares me to think what's in those drinks......
I first fried Celsius in Miami in feb. there marketing team came up to me and gifted me one. Now they are here in Canada and I am really happy. I used to be an avid Red Bull drinker. Now I made the switch. They are always sold out. Ironically I am drinking a Celsius as I am writing this
Try the new Reign Storm Energy Drink! Better Flavors and Better for you! Clean Energy! You should have it in a store near you! It is way worth the detour!
I like that kind, but just because it’s cheap and comes in an even cheaper powder. Outside of being an energy drink, I don’t really understand why it’s marketed weirdly like that
I got jump-scared by Celsius cause my sister buys it and i thought it was a diet fruit soda like ICE. I'm super sensitive to caffeine and was not prepared for an energy drink at 9pm
I love celsius, great hit of caffeine (for the love of god drink in moderations), taste great, and has quite a few essential vitamins that are included also in my daily womens vitamins (good if you are not on a vitamin regiment - but lol I would suggest vitamins over an energy drink.
My ex drank these everyday and eventually combined it with her ADHD meds. That brought out an irritable, mood swing and angry person. Never once did I see it give her energy. I tried it a few times and it just made my heart uncomfortable. Also artificial sweeteners messed with her reactive hypoglycemia. It was a mess.
- Monster doesn’t own Celsius Holdings - and neither does Coke, for the record. In fact, Pepsi is the closest to “owning” Celsius, with 8.5% ownership. - Coke owns around 17% of Monster. - Executives change companies all the time. In this case, he was likely chosen for his experience in the beverage industry. - Why would a small distributor drop Monster for a less popular brand? Maybe this is true, but it seems questionable.
Coca-Cola has nearly 20% stake in Monster, a company with a valuation of nearly 60 billion, i would not say a small stake! Also if you look at the 10 top energy drink brands, monster owns over half ;)
Also Bang and Reign Energy are now the fastest growing energy brands in 2024, therefore celcius being #3 may start to dwindle slowly down into a place below 5th since more and more much bigger competitors join this segment!
*Fantastic video! I have incurred so much losses trading on my own....I trade well on demo but I think the real market is manipulated.... Can anyone help me out or at least tell me what I'm doing wrong??*
Well...l will advise you should stop trading on your own if you keep losing and start trading with an expert because trading with an expert is the best strategy for newbie..
Never even heard of Celsius. I thought he meant the temperature measurement units. Thank goodness I don't have/watch TV and don't see commercials! (I do live in the US)
A huge mispresentation in the video and thumbnail is that Celsius was almost bankrupt. They never had a bankrupcty filling and of course they had tough times but the video represents like celsius only grew in the last years. Celsius had a revenue growth of 20-30% p.a from 2012-2019 and the stock went up x18. Which is a crazy performance. Just as a reminder Apples growth from Jan.2012 till today was x18 times. So in hindsight Celsius was a great company which got crushed in his early years after IPO but had a great growth since 2012.
@@NineteenEightyFive I can't stand sucralose. Unfortunately, outside of Red Bull (which I think just tastes like chemicals), most of the energy drinks I see are all sugar free.
@juliuslindaxnas9917 I get it believe me lol I've been there more times than I'd like to admit tbh, but I also know that the odds of me holding the entire time were really low haha...you would've ended up selling at some point along the way regardless so don't beat yourself up too bad.
If you are trader always sell into strength/hype, if you are investor and truly believe in it hold it until some fundamental changes in the company make you think otherwise
If you're drinking something with 200mg of caffeine is your primary concern taste? I'm usually only drinking that much if I need a lot of caffeine quickly
Is the hostility necessary on someone's opinion? If the can was bigger, I would try it. Was what I said so abhorrent that you couldn't resist commenting twice just to drive your point home. Goodness.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
OG Celsius looked like a Dollar Tree brand WD-40.
lol
Those got me through college. 😂
Hilarious but true😂
I am a C-store manager and we carry 16 different Celsius flavors. It’s the top selling drink right now displacing monster and redbull.
are you selling to new people who otherwise would not have bought an energy drink at all?
Lucky! I was mad af at the last place I managed. Because the company that owned the C-Store had a contract with the university and Coke, I could only sell Monster and Reign type shit.
@@nikilragav I can't answer that question for trendnwin's store specifically, but that's absolutely a huge part of their target market. It's a well-known fact that drinks like monster and redbull are horrible for your health, but Celsius is being viewed as the total opposite. So many health-conscious consumers are picking Celsius off the shelves at random because of their health-driven claims who would otherwise never touch an energy drink. Additionally, as the video said, the marketing for many other energy drink brands has been traditionally hyper-masculine, whereas Celsius appears friendly to all consumers. That's a huge lost demographic for Celsius' competitors that Celsius has near total market control over. The only other brand I can think of targeting the female consumers is Alani!
I actually have a question for you. Do you have a way to DM or email?
I love it 🥰 and it
“But when you're selling a story, you never know when people might stop buying it.” whoever wrote this last line can have my energy drink
@@matt.stevick elon is phoney, hypocrite and propagandist.
Incredible line. Analyzes Celsius perfectly imo. Being advertised as healthy is why it's so successful, but as people recognize sucrose is no better than sugar (and the obvious negatives of such large amounts of caffeine) they'll quickly switch their opinions. Still, it's addictive as hell! So hard to call what will actually happen.
Always blows my mind when the can says since 2005. Didn’t see a single can until 2021 in Texas. Now they all over.
For anyone who has not see them in your country. There not really international. Only in a few other countries outside the US, but are expanding internationally as we speak and rolling out.
I’ve previously only seen them in some specialty stores in Hong Kong, but have recently found the cans in convenience stores.
They're in Canada for sure. See em all the time.
Thanks for the ad update. We don’t care
They are everywhere in Sweden, even very rural small stores. They taste terrible and I suspect they are in a massive bubble.
True. When I saw the video thumb the first thing that came to my mind was "Great... another video of an Unitedstatian complaining about a measurement unit that the entire rest of the world uses."
Celsius’ early can graphics was horrifying. No surprise it didn’t sell.
i kinda digged the look
It reminds me of dated websites
I work for a fire department in Florida, as far back as 2016 this seemed to be the energy drink of choice on the job for coworkers.
Celsius makes red bull look like child’s play. 200mg caffeine vs 80mg
type of shit to pop your heart lol
Too much all at once isn't really great for focus though, it just makes me feel wired for a little bit and then it crashes. Red bull is more like tea by comparison, a little pick me up that maintains energy levels (though tea is obviously still a little less)
In Canada it’s 140mg, it’s still too much caffeine for me.
200 mg is the same or a bit less than a single tall coffee at Starbucks.
That isn't even that much lol tbh
Haven't seen it in Europe... And that's ironic, since we're all using Celsius for our temps.
It does exist in Europe because it’s Swedish.
It is ironic but at the same time I feel like it works as a brand in the US because we don’t already use the word Celsius often when measuring temp here, so the word represents something almost unique. The opposite would be something like starting a chain of gyms called Fahrenheit in Europe
They're gonna release one for you Europeans called Fahrenheit
It's in parts of Europe. Expanding country by country over time.
Been sold in Sweden for many years now, could be because the brand is founded in Sweden.
The last line really hits, props to the writer.
This shows how people may not like energy drinks because they look aggressive, but if you change the branding and emotion, you can capture a far larger market
I honestly thought that Celsius was started in 2020, I just paired it with my sandwich and really liked the taste. I usually drink water throughout the day, but around lunch I’ll drink something with a flavor.
Try Reign Storm Energy, better tasting and better for you! Clean Energy
Maybe Celsius did make a comeback but this video still feels like a giant ad for Celsius.
It’s pretty rich to call it international. They just recently announced distribution deals in Canada and the UK, the common first steps because they’re both English speaking. In the UK it’s still only available on Amazon or through international grocers, so an import. Any actual distribution hasn’t started yet.
I've been seeing them stocked, and with many poster/card adverts, in my UK chain gym.
I think we're in that in-between phase right now where they've made the deals and the announcement, and it will become more widely seen over the next few months
I mean, it's literally founded in Sweden so calling it international does make sense
They sell it in Saudi for the past two years
I've been hooked on celsius since 2022. Their flavors are always at least good, if not great. They have a good enough amount of caffeine to pick me up but not too much like Bang. They're also generally cheaper than similar energy drinks.
I was very critical of celsius for years, it always just felt like an energy drink made for florida fitness junkies, had one a few months ago and now i'm hooked. it has just the right energy level for something below a pre-workout drink but something above an average energy drink and i think the sugar free/sugar alcohols still make the risk v reward worth it imo+ the flavor range is crazy. I think it helps that the basic product (outside of HEAT) is kind of the perfect can/oz. size as I do think consumers are shifting away from drinking large loads of energy drinks and looking at options with less (kind like coke making the mini cans etc) - lots of other competitors are following the trend too like Alani Nu and even some elements of Prime too, the 200mg wave is kind of crazy.
I was a big redbull drinker for a long time and then I tried a Celsius. Since I have ADHD and ASD, this shit hits like cocaine for me. It’s fuckin great. Full disclosure I don’t drink one every day, I work rotating 12 hour shifts, so waking up at 4 to be a work by 6 is rough when you’re naturally a night owl. But once the Celsius is down the hatch after I clock in, I feel like my life force has been rejuvenated. If I actually fell asleep before 10 the previous night they make me feel like Superman. That is probably because of the b vitamins and chromium. I don’t recommend these to people unless they regularly drink energy drinks already because of the caffeine content. If you’re not used to that much caffeine at once you’ll buzz like a top.
I had never seen it until our local CVS started stocking it years ago. Been a fan of orange ever since.
Why not note that Celcius has to pay for that aisle display? They dont just get that because they are connected to Pepsi, stores rent out display areas
I don't drink energy drinks, but respect and credit to the company
Try one
@@AM-lz2jr no, I'll stay with coffee and green tea
@@EngineerDJ_JuliusEver go for a nice black tea? Maybe an oolong?
@@parker6614 black tea is alright but not my favorite. something about green tea makes it elegant and classy
I'm a Celsius fan. Drank Red Bull and Monster throughout my PhD and hated the tasted. Someone introduced me to Celsius while I was writing my dissertation and I never looked back. I'm doing my postdoc now and still drinking them. 😅
What an amazing video!! Great job , I really enjoy every single content that you make
Saludos from Mexico 🇲🇽
They taste pretty good too. I ran in a race and they were handing them out for free and that was my first time hearing of them, turned out the race was sponsored by them. Now I see it everywhere.
Every flavor I've tried really tastes good,much better than any other energy drinks I've tasted.
When was that race?
Love this summary of Celsius’s backstory. Really well done!
It's funny how well they portray themselves as healthy. This stuff is very, very unhealthy lmao. The beauty of marketing.
Sick bastards
According to you.
What specifically is unhealthy about it?
They got sued and replaced the term healthy with “essential”
"Natural flavors" ingredient is usually made in a lab@@Lhurtado123
Hell I didn’t even know those were energy drinks, but that definitely explains why I liked them!
😂 If you read the ingredients, it has all the regular stuff that 99% of energy drinks have. The main difference is the portions of each of those ingredients and a slightly different trace amount of extra sweetener and/or vitamin/mineral.
Ypu sknt check the ingredients of things before you east or drink them?
@@ayoubthegreat nope
i don’t know if this is just me but i’ve noticed celsius to be predominantly popular among higher end social classes (upper middle-). i feel like a lot has to do with following a trend, if people in these higher end neighborhoods start purchasing and consuming celsius, both there social class and others wanting to be of their social class follow soon after. this could definitely be a stretch but i think that it’s worth taking a look from a sociological perspective
Celsius does look more dignified and professional than a monster or a ghost you're right
You’re right. I’ve noticed that too. And it’s because of its branding…it’s not loud, kinda minimalist, more a “if you know you know” kind of can.
Yep, the rich would never be caught dead drinking a monster. But the hard truth is a monster lives in all of us. They just needed a fancier way to …. Unleash The Beast
Because it doesn't scream dark, edgy, heavy metal colors like monster, rockstar, and reign do. It's also much more minimalistic than redbull. Holding a Celsius on your parent's yacht looks perfectly natural, whereas a monster or redbull looks out of place.
That was exactly what I saw 2018-2019 before c9 hit. Celsius rep gave our stores branded celsius fridges fully stocked, they remained full for the longest time with an occasional purchase from the curious or someone that knew a friend or had seen it before. I checked their insta and saw they "sponsored" / were heavily promoted among ski resorts here in Sweden as well as getway spots for the rich (kinda hard to explain but when you see the people being promoted you just know why) - Basically influencers with no fame and just looks.
Celsius always delivers when it comes to flavors. And the size of the can is also a factor. Perfect size for a pre-workout.
their rise is actually amazing
the first one looks like a bottle of LPG. no wonder it flopped
You are the best trader I must say. I gained knowledge so much from your channel. Benefited so much. I will follow your videos, keep up the good work.
i worked at GNC a few years ago and no one ever bought celsius until they finally popped off everyone was buying cases. even now celsius is my go to energy drink when i need it. idk how they formulated such a great energy drink but celsius is one that works the best without giving me a crash but lots of energy
Loved your video bro
I started learning to trade during the pandemic, but this guy advised me to trade options on daily, weekly or monthly charts.
personally I find monsters wide selection of flavours and can art to be what actually drew me to drinking them, I never liked the look of red bull cans, I can't even remember if I've had one. But I do know the Rose flavour goes hard and the Paradise flavour is one I tried recently, I was pleasantly surprised to find It tasted exactly like my favourite sweet, apple pencils. I also just really like anything apple, my favourite alcohol to drink is cider; I used chug apple juice so much.
Unless another drink makes similar flavours then I'm probably not going to buy.
I also take forever to finish a can partly because they are big but because the flavours overwhelming (in a good way) and I just sip it over the day.
Monster is gross only one that's good is the tea ones and the lemonade, but then again same with celcius only the peach is good the rest are disgusting
@@dimagass7801their Hawaiian Punch flavor is also incredible. Only energy drink I’ve had solely for the flavor, don’t know why all their others taste so odd
@@dimagass7801monster ultra tastes much better than celsius but it has too much sodium
“International Beverage Powerhouse” is a stretch considering they have just starting to seriously expand internationally in the second half of this year.
An amazing report.
Banger video
I saw a 4 pack of orange Celsius in the store a few months ago. Now as a post-grad I've got Celsius at home in the fridge and in my locker for convenience. I look around class and see 2-4 people drinking one during any given day. I didn't realize I was even getting in on something.
I bought Celcius a few cans every week since they started sponsoring Ferrari F1 team. Need to show my support as a tifosi hahaha
love energy drink industry vids, can we get a video on the state of rockstar energy? feel like the past couple years they have really fallen out of the conversation for top 3 brands
I bought one at the corner store around 9pm, biggest mistake I was up till 1-2Am on a work day 🫠 felt like I just hit couple lines 😂
Who also drank OG Celsius before it blew up?
I remember it bad a nice burn going down from the ginger.
Celsius has become my go-to brand after drinking Rockstar for years. The added vitamins and no artificial dyes/colours is what sold me
out of the frying pan and into the fire...
Only valid energy drinks are Monster-Doctor and a few of their juiced flavors. Normal red Bull is also pretty ok but only a C+ and everything else is unbearable
spam bot or are you really believing their nonsense advertising 😂😂
@@zenastronomywhat part is nonsense
@@AM-lz2jr the health image of the drink.
for one added vitamins has been shown to be useless and not digestible by the body. just gets pooped and peed out.
and 2 all energy drinks are bad for your health. it's like saying i only drink Marlborough cigarettes as they have added vitamins in them.
if you want healthy, drink water, and maybr some some simple teas.
nothing else is healthy. not fruit juice. not fancy coffees, not bubble teas, not energy drinks.
I love you Celsius
I've lost 40 lbs and drink one to two of these a day. I also adjusted to one meal a day. I did this before without drinking celsius, because I never drank it, and the weight didn't fall off as quickly. Drinking celsius alone doesn't do it, but if you combine it with other weight loss methods it does make a difference that is noticeable.
Intermittent fasting is why
very insightful. thank you
What an incredible journey for Celsius! 🌟 It's a testament to the power of strategic rebranding and perseverance, showcasing how a shift in focus and leadership can lead to monumental success in the competitive beverage industry.
Celsius was my go to until I needed to reduce my caffeine. Red bull is my go to due to the lower caffeine. I miss the decaf 5-hour energies.
Never heard of decaf 5 hour energies. What's in those?
6 months later and that 18 billion is 6 billion. A wonderful example of the idea that when you see everyone talking about a stock, it's probably time to sell.
The C0vid bump was in huge part because of the Red Bull shortage.
Can we get more videos on distribution part?
For 10+ years I have had a love for the monster sugar free black can with blue lettering. I don’t think there is a flavor name but they have their hooks 🪝 deep in me.
The low carb?
Try the white can. Imo it's like the blue, but tastes even cleaner.
Sick vid, thank you
Never heard of it even with such a massive market cap.
What do you mean decided to sell it by the single can? What beverages can you not buy by the single at a store?
Great video, thanks!
You know what's crazy, how there are more energy drinks than soda now?
Last line is a bar 🙇shit went hard 🔥🔥🔥🔥🔥
I am a coffee guy and I drink expresso and regular drip coffee everyday.!!! But it doesn't make me feel the way how this drink does. It really gives me wings. It's not only gives me energy, it gives me motivation and everything !!! It boosts my brain too !! It makes me feel sharper and faster. After all been said. it kind of scares me to think what's in those drinks......
Well done video
I first fried Celsius in Miami in feb. there marketing team came up to me and gifted me one. Now they are here in Canada and I am really happy. I used to be an avid Red Bull drinker. Now I made the switch. They are always sold out. Ironically I am drinking a Celsius as I am writing this
Try the new Reign Storm Energy Drink! Better Flavors and Better for you! Clean Energy! You should have it in a store near you! It is way worth the detour!
Reminder to not take your company public to avoid some rich asshats from taking it from under you.
Yeah very interesting
I mean the original founders are worth hundreds of millions now so honestly not a bad deal
(I think Steve Haley is worth like 90 million or something)
Whats the song at 1:54? Feel like I haven't heard it in ages
Great Video!
I like that kind, but just because it’s cheap and comes in an even cheaper powder. Outside of being an energy drink, I don’t really understand why it’s marketed weirdly like that
I got jump-scared by Celsius cause my sister buys it and i thought it was a diet fruit soda like ICE.
I'm super sensitive to caffeine and was not prepared for an energy drink at 9pm
Someone didn’t sleep that night
Anddd their stock has plummeted since you posted this
Never seen this in Germany
Hier heißt es Fahrenheit
@@EvenRoyalsNeedToUrinate XD
@@EvenRoyalsNeedToUrinate lmao
they said at the end of the video they will try to expand to international markets in the next few years. Maybe that's why.
I love celsius, great hit of caffeine (for the love of god drink in moderations), taste great, and has quite a few essential vitamins that are included also in my daily womens vitamins (good if you are not on a vitamin regiment - but lol I would suggest vitamins over an energy drink.
International? Only in the Americas, I suppose. Never seen this in Europe. But if they keep growing, they might make the jump.
It’s a Swedish brand ..
It’s one of the biggest energy drinks in Sweden
@@anash7 They sell in Sweden but they’re not Swedish..
Lmao who gives a shit about Europe?
Starting to see this drink in Malaysia supermarket.
I love celcius honestly, one of the few energy drinks without sugar. I just need that 200mg caffeine fix
Dam I thought they where a new brand I didn’t know they existed for that long
Id rather have a Fahrenheit.
My ex drank these everyday and eventually combined it with her ADHD meds. That brought out an irritable, mood swing and angry person. Never once did I see it give her energy. I tried it a few times and it just made my heart uncomfortable. Also artificial sweeteners messed with her reactive hypoglycemia. It was a mess.
Well yeah, stimulants plus stimulants isn’t a good mix
“AND I DRINK CELSIUS” hahah
incredible video
PepsiCo pushed it. We drink it.
Celsius is actually so good, I haven't had one that I haven't liked yet😁
Such a high stock value for a company that has not even gone international
It can only grow from here. Pepsi should buy them out before it's too late
Yes it has😂😂
I drink one every morning, idk i just like them lol
I have a fridge full of these in my garage!
Celsius is replacement for monster for small distributors. Owned by monster. That is why a coke guy is in charge. Monster is owned by coke
Pepsi has distribution rights with Celcius. Coca-Cola has a minority stake in Monster
Monster is still a Public company.
- Monster doesn’t own Celsius Holdings - and neither does Coke, for the record. In fact, Pepsi is the closest to “owning” Celsius, with 8.5% ownership.
- Coke owns around 17% of Monster.
- Executives change companies all the time. In this case, he was likely chosen for his experience in the beverage industry.
- Why would a small distributor drop Monster for a less popular brand? Maybe this is true, but it seems questionable.
Coca-Cola has nearly 20% stake in Monster, a company with a valuation of nearly 60 billion, i would not say a small stake! Also if you look at the 10 top energy drink brands, monster owns over half ;)
Also Bang and Reign Energy are now the fastest growing energy brands in 2024, therefore celcius being #3 may start to dwindle slowly down into a place below 5th since more and more much bigger competitors join this segment!
i dont know how it survived with fahrenheit around
😭
@@swagmaster1497
When Pepsi came to my establishment for a party and brought a SHIT TON of celcius to give to us as a thanks
I'm high right now and I'm realizing they give us the free stuff so we are encouraged to buy it ourselves
*Fantastic video! I have incurred so much losses trading on my own....I trade well on demo but I think the real market is manipulated.... Can anyone help me out or at least tell me what I'm doing wrong??*
Same here, My portfolio has been going down the drain while I try trading,l just don't know what I do wrong. .
Well...l will advise you should stop
trading on your own if you keep losing
and start trading with an expert
because trading with an expert is the
best strategy for newbie..
I think l'm blessed if not I wouldn't have met someone who is as spectacular as expert mrs Janet..
High recommended
Wow, I'm surprised to see Janet mentioned here as well. I didn't know she had been kind to so many people
I thought myself and my family were
the only ones enjoying Janet
trade benefits
Never even heard of Celsius. I thought he meant the temperature measurement units.
Thank goodness I don't have/watch TV and don't see commercials!
(I do live in the US)
They've started appearing in my UK gym. They are so expensive, I struggle to see them doing well here
How much there? About $2.50 us
@@420BudNuggetsnah, around high threes, unless you buy in bulk
for ny at least*
@@someguy6222 same in cali at convience stores, but the grocery store always has it like 2-2.5
Likely it's being shipped there rather than local production.
celcius is absolutely disgusting except the peach vibe but even then youll get a random one that tastes rotten and gross
A huge mispresentation in the video and thumbnail is that Celsius was almost bankrupt. They never had a bankrupcty filling and of course they had tough times but the video represents like celsius only grew in the last years. Celsius had a revenue growth of 20-30% p.a from 2012-2019 and the stock went up x18. Which is a crazy performance.
Just as a reminder Apples growth from Jan.2012 till today was x18 times. So in hindsight Celsius was a great company which got crushed in his early years after IPO but had a great growth since 2012.
Every single flavor of Celsius I've ever tried is absolutely gross. The power of marketing...
It's sweetened with sucralose so it's like diet soda. Huge industry but a lot of people obviously don't like it.
lol, why do you keep trying new flavors. Addict
@@Nohandleentered😂😂
Lemon strawberry, strawberry guava, and oasis vibe bro only good flavors
@@NineteenEightyFive I can't stand sucralose. Unfortunately, outside of Red Bull (which I think just tastes like chemicals), most of the energy drinks I see are all sugar free.
Should I be worried if I drink Monster?
No. Except artificial colors. Just look at ingredients
Sold the stock in 2021 at 21,08$ 😭
If you made a profit from the trade, you can't get upset.
@@Thatdude877 Sure, but it’s not fun when you sold at +171% when it would’ve been up 1100% today
@juliuslindaxnas9917 I get it believe me lol I've been there more times than I'd like to admit tbh, but I also know that the odds of me holding the entire time were really low haha...you would've ended up selling at some point along the way regardless so don't beat yourself up too bad.
@@Thatdude877 yeah true I would’ve definitely sold earlier
If you are trader always sell into strength/hype, if you are investor and truly believe in it hold it until some fundamental changes in the company make you think otherwise
this will be one to check back on....update: it's now a 18B>>13B company.
It caught my eye when it claimed weight loss.
Take a Vivarin and have a glass of water. Unless of course, you are enamored by that cool can?
Water is nasty, unless you have a cold glass of water after a hard day of work outside
Celsius is located in the pharmacy at Kroger brand stores that’s why you didn’t see much
Good name for international markets. Good thing it wasn't Fahrenheit.
Can is not big enough for 200mg of caffeine. I want to enjoy my drink longer than a sip.
If you're drinking something with 200mg of caffeine is your primary concern taste? I'm usually only drinking that much if I need a lot of caffeine quickly
Good thing they're not relying on you to buy then 😂
That's a respectable take. I used to drink the 5 hours for the quick hit. Something for everyone.
@@Chesternut007 Your take garners zero respect whatsoever. This video obviously shows its a thriving company despite you.
Is the hostility necessary on someone's opinion? If the can was bigger, I would try it. Was what I said so abhorrent that you couldn't resist commenting twice just to drive your point home. Goodness.
Celsius is seriously addictive. It also gives me explosive bloody diarrhea.
U got something else going on buddy