How The HeyDude Guy Became A Billionaire Selling Ugly Shoes
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- Опубликовано: 30 янв 2024
- Two years ago, Brown’s Shoe Fit Co.’s desperation to stock enough HeyDude shoes to meet the demand reached frenzied levels. The buyers for the 73-store Midwestern chain would get a status report in the morning and try to place a large order. “We would get one-fourth or one-half of what we put in for,” says Adam Smith, senior manager for Brown’s and a former store manager in Jacksonville, Illinois. “The whole nation was trying to get them.”
HeyDude founder Alessandro Rosano, an Italian entrepreneur living in Hong Kong, had tried his hand at other businesses before. But with HeyDude, which makes comfortable slip-on loafers with a so-ugly-they’re-cute look, he hit the jackpot. With minimal investment and almost no marketing, revenue took off, reaching $581 million in 2021, with net profit of $175 million. That December, Rosano agreed to sell the brand to Crocs, the $6.2 billion (market cap) firm whose own ugly-cute rubber clogs are a worldwide phenomenon, for $2.5 billion in cash and stock.
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never heard of them
Wow so not biased
He saw me wearing my Sanuks all the time and thought they were the coolest shoes and made a cheap Chinese knockoff that social media jumped all over cuz they’re stupid
Please tell me what the music used in this video is, it's amazing! So are the shoes
Way less ugly than Crocs.
They look fine to me dude
Dude, where's my car?
Hey dude, turn the music down 😢
Hey Dudes are awesome! So lightweight and comfy. I get why they're so popular.
They're alright.😂
The shoes look fine to me. What do y'all think? Unsure where the 'ugly' was manufactured.
China
well, i can tell you there are a lot of uncomfortable, ill designed, and overly expensive shoes out there - people stick with what works
Hey Dude, don't make it bad
Take a sad shoe and make it better
Hey dude, you didn't tell how they did it, poor jurnalism
they sold a lot of shoes
@@Enrico- omg you should become a business analyst with that level of insight.
@@hansmemling2311 all these videos are pointless. "How did this guy who sells billions of ______ every year made money".
@@Enrico- your reply makes no sense.
Dude, dude, duuude!😊