The Design Story of Beosound Theatre - Creative Director, Kresten Bjørn Krab-Bjerre

Kresten’s a talker. Indeed, talking is one the things he does most at work. “My key tool is actually my voice,” explains Kresten, describing his core role in the creative process that leads towards a new Bang & Olufsen product. For him, a lot of the creative act lays in facilitating communication between numerous, imaginative voices and opinions. “My responsibility here is to be the link between the designers and the engineers inside Bang & Olufsen,” he explains, negotiating between the desire for design innovation and minimalism and the desire for powerful and precise sound.
Learn more about Kresten and his role as Creative Director here: www.bang-olufs...
Discover Beosound Theatre here: www.bang-olufs...
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