This has been some of the best advice Ive seen on youtube for brand owners. It really puts into perspective the scope of work it requires it make it to this level. 👍
Glad u dont paywall ur content, really been a blessing. Im 21 and jus starting out a brand with my friend, sees how it goes. Im located in Japan so i really want to push out made in Japan clothes/ asian inspired designed clothes in western markets.
@@DaveNashthat’s dope, enjoy ur trip! Lmk if u need a translator 🫡 Currently I’m talking to small Japanese manufacturers but they really don’t communicate well in English so i really think there’s still untapped potential
Amazing video and lots of good info…..been doing this for my brand unconsciously and been noticing a big growth. I also plan collections 5-6 months in advance. Lots of sleepless nights on that one 😂 but worth it. I second your idea of not trying to sellout and dropping consistently. YLA is also a good reference for people who don’t know about Represent
Earned a sub, good info right here. Im based out of los angeles my parents own a small manufacturing business, im trying to scale it up and make my own clothes but la made costs are fucked. Any advice? Making samples here and making in china? Thanks ahead bro
Broski your channel has been really helpful in scaling our brand! thank you! any idea when we can get a 3pl Video ? or can I chat with you privately on that please!
Nice video bro ! But just a something to think about. I think selling out is actually a good thing and you can be prepared to still drop monthly. Think about Corteiz or supreme or even new brands like hellstar and gv gallery what sets their brand apart is exclusivity. To be in the conversation with those brands something has to set your brand apart and most of the time it’s the price or the exclusivity of the brand or both. Having a brand that’s too affordable and very accessible won’t put you in the same conversation as a Represent. Plus being more exclusive makes ppl have more of a sense of urgency to cop from your brand . I can’t think of any top streetwear brand that’s been in the game for 5-10 years that’s very affordable or not exclusive in some way. Consumers like the rush of trying to get an item they had to save up for or not knowing if they’ll be able to cop. That brand will stick way better than a brand they can just buy at any time they just won’t appreciate it as much
@@ClanMuRq the only streetwear brand that makes money is supreme there's barely any streetwear brands consistently making over $10m/ year its way more consistent to just have stock than to sell out building hellstar and corteiz is also not something you should try to do its way easier to build a maniere de voir or represent, build a proper business and dont rely on hype what youre saying is fundamentally sound, but there is no streetwear brand that sells outthat is a big businesses ($20m+/year)
@@DaveNashI appreciate the response! Just found your channel yesterday and subbed! It’s refreshing to see good clothing brand content lol it’s hard to find !
@@DaveNash 100% i think the reason why supreme is able to do it is because they do both very very very well, not being sold out means people can constantly buy your clothes all year around, everyday of the week but when your clothes are sold out it gets people talking it makes your clothes feel more like grails because of the exclusivity and also just people generally like the feeling that comes with having something that they know other people don’t have and it can build cult like customers that will spend large sums of money on your clothes and will buy SOMETHING every time you drop, and supreme does both they open their shop twice a year spring/summer and fall/winter but when they do they don’t just do a single drop and then go silent for half a year they drop once a week so while they do sell out quite fast, in less than a weeks time they will have more clothes for you to buy so it’s not exactly hard to get supreme clothes but it’s difficult to get specific pieces because they sell out i hope this rant made sense im kinda just yapping at 4am but i hope this made sense😭😭
Learned a lot bro. If you're just starting out tho, wouldn't this strategy lead to massive debt as you don't have a "religious" following to provide predictable income? Also, what would be the best way to create a successful initial drop? Appreciate u for keeping it real
@@DaveNash Quick question! I am currently developing my brand, still figuring out a lot and designing. Meanwhile, I’m networking with creatives in my country, so models, similar brand owners, photographers, etc. I would love to learn more from you and thinking about the 1 on 1 calls that you offer (if I’m correct). At which stage of my brand do you recommend I should get to, before coming to you?
hey thanks for outlining your situation! 1 on 1 calls, i recommend to anyone - even beginners. we can work on building the fundamentals and foundation of your brand so that as you build it yourself you will be on the right track. to schedule, feel free to email me dave@scalefashion.co, or hit me up on IG :)
I am struggling to gain followers and I want to use ads but have an extremely small budget. Would I benefit from doing $50 to $100 a month worth of instagram ads to start?
@@DaveNash as a designer for my brand. some designs, we like to sew a few things ourselves in house to ensure quality and craft. I get for other things to send a sample and get produced. But idk can seam hard with different price points of hand made vs manufactured
not sure. you probably could if you had good credit, good experience. it's probably easier if you already have sales and need the loan for a specific inventory purchase
I get this concept, but how do you know you’re inventory will always sell if your ordering bulk in prediction for the next month? What if it doesn’t sell?
@@7kmedoh sit down and design all day. look at trends. watch movies, look at art. get inspired. i dont do any graphic design for my brand. ive never opened photoshop in my life. but i do all the creative direction watch my video on team structure i laid out a few weeks ago
Curious at your spend/revenue levels how much inventory you're going through each month, how often you order that inventory, and how you think of ordering sizings per SKU?
around 1500-2000 units per month order inventory weekly usually for different pieces since we have so many on site sizing is just S=L, M has the most, XL less
Great advice but you need some high amount of cash, do you have any advice for starting out and building a brand image ? Just starting out like this with beginner knowledge in the field will lead in massive debt for many people as they don't have the knowledge/capacity to conduct strategies like that successfully. Wouldn't it be worth it to create a "practise" brand where you just test the waters before jumping straight into the big bath? thank tho 🙏
hey there, check out www.scalefashion.co/ to sign up for my mailing list. there, you will be able to receive notifications about when my mentorship program is going live!
I get this concept, but how do you know you’re inventory will always sell if your ordering bulk in prediction for the next month? What if it doesn’t sell?
Being 6-9 months ahead of drops is the best advice I needed. Everything else becomes easier with better planning
Absolutely - gotta put in that time and effort to be way ahead. This is how you crush ur competition.
finally a no bullshit piece of advice. put the work in and you will get the results
@@jaimininorath5760 🙏🙏🙏 real recognize real
I needed to hear this for sure, it’s like things I already knew but hearing it being told to me by someone already doing it makes it more clear
appreciate the watch and comment bro. glad it helped!
This has been some of the best advice Ive seen on youtube for brand owners. It really puts into perspective the scope of work it requires it make it to this level. 👍
yep! thank you for watching
Glad u dont paywall ur content, really been a blessing. Im 21 and jus starting out a brand with my friend, sees how it goes.
Im located in Japan so i really want to push out made in Japan clothes/ asian inspired designed clothes in western markets.
made in japan would work really well. im in tokyo right now typing this actually!
appreciate the kind words and the watch brotha!
@@DaveNashthat’s dope, enjoy ur trip! Lmk if u need a translator 🫡
Currently I’m talking to small Japanese manufacturers but they really don’t communicate well in English so i really think there’s still untapped potential
Fr man may god bless your soul there’s only a few dedicated people in this world that do teach other people for the kindness and sake of it
Good Video.. Congrats on 100k!
Thanks!! glad u enjoyed the vid🙏
Could you make a video with how you organize inventory? Forecast demand and velocity which skus sell? Would help a lot.
@@christopherknutson1859 sure, i'll do that 100%.
Thank you. You Dropped some big gems here. Any chance can you do a video dedicated to ads? It's the topic that can make or beak your business.
gotchu🙏
Amazing video and lots of good info…..been doing this for my brand unconsciously and been noticing a big growth. I also plan collections 5-6 months in advance. Lots of sleepless nights on that one 😂 but worth it. I second your idea of not trying to sellout and dropping consistently. YLA is also a good reference for people who don’t know about Represent
@@michaeladekola1091 True. thats a better US example. Appreciate the watch & the comment! 🙏🙏
@@DaveNash keep pushing out these gems.. big love from 🇦🇺
@@michaeladekola1091 🇺🇸🤝🇦🇺
Looking forward to seeing you grow to 200K followers next year! 😆
I am looking forward to this too!🙏🙏
Great video. Another video idea would be the same topic, but starting from zero followers.
thanks, that would be a good topic for next time. thank you! "how i would grow my clothing brand from 0 followers"
Bro please make that vid@@DaveNash
2:45 LOL that power pose is simply because youre a mad genius >:) Regardless thank you for this awesome info !
thank you for watching!! power pose ftw
Earned a sub, good info right here. Im based out of los angeles my parents own a small manufacturing business, im trying to scale it up and make my own clothes but la made costs are fucked. Any advice? Making samples here and making in china? Thanks ahead bro
Thats a dream scenario. Make in LA then send to China. Perfect setup.
Great stuff bro nd ngl that jacket is fire. Sauce?
that's my own brand's jacket. drops in 2 weeks. @insomnia
@@DaveNash ill be waiting bro
@@sunghyuns96 appreciate that man, i'm excited!
Broski your channel has been really helpful in scaling our brand! thank you! any idea when we can get a 3pl Video ? or can I chat with you privately on that please!
@@AnuEletu 3pl vid will come soon!!
Nice video bro ! But just a something to think about. I think selling out is actually a good thing and you can be prepared to still drop monthly. Think about Corteiz or supreme or even new brands like hellstar and gv gallery what sets their brand apart is exclusivity. To be in the conversation with those brands something has to set your brand apart and most of the time it’s the price or the exclusivity of the brand or both. Having a brand that’s too affordable and very accessible won’t put you in the same conversation as a Represent. Plus being more exclusive makes ppl have more of a sense of urgency to cop from your brand . I can’t think of any top streetwear brand that’s been in the game for 5-10 years that’s very affordable or not exclusive in some way. Consumers like the rush of trying to get an item they had to save up for or not knowing if they’ll be able to cop. That brand will stick way better than a brand they can just buy at any time they just won’t appreciate it as much
@@ClanMuRq the only streetwear brand that makes money is supreme
there's barely any streetwear brands consistently making over $10m/ year
its way more consistent to just have stock than to sell out
building hellstar and corteiz is also not something you should try to do
its way easier to build a maniere de voir or represent, build a proper business and dont rely on hype
what youre saying is fundamentally sound, but there is no streetwear brand that sells outthat is a big businesses ($20m+/year)
@@ClanMuRq appreciate the lengthy reply and thoughtful discussion! 🙏
@@DaveNashI appreciate the response! Just found your channel yesterday and subbed! It’s refreshing to see good clothing brand content lol it’s hard to find !
@@ClanMuRq 🙏🙏🙏 thanks for watching bro!! this is actually a good topic to discuss more in depth in another vid. ill make it soon
@@DaveNash 100% i think the reason why supreme is able to do it is because they do both very very very well, not being sold out means people can constantly buy your clothes all year around, everyday of the week but when your clothes are sold out it gets people talking it makes your clothes feel more like grails because of the exclusivity and also just people generally like the feeling that comes with having something that they know other people don’t have and it can build cult like customers that will spend large sums of money on your clothes and will buy SOMETHING every time you drop, and supreme does both they open their shop twice a year spring/summer and fall/winter but when they do they don’t just do a single drop and then go silent for half a year they drop once a week so while they do sell out quite fast, in less than a weeks time they will have more clothes for you to buy so it’s not exactly hard to get supreme clothes but it’s difficult to get specific pieces because they sell out i hope this rant made sense im kinda just yapping at 4am but i hope this made sense😭😭
you're a great help brother
thanks for watching my friend glad you found these vids valuable!
Great content 👍🏾. Quick questions where do you find graphic designers and what how are your payments towards them structured?
usually IG - $50-$200 structure payment. may or may not include a tech pack
Learned a lot bro. If you're just starting out tho, wouldn't this strategy lead to massive debt as you don't have a "religious" following to provide predictable income? Also, what would be the best way to create a successful initial drop? Appreciate u for keeping it real
it does lead to debt yes, you need to fund revenue growth with inventory growth which is funded by adding more capital
bro where can i get this hoodie? so fire
aye bro, it's actually my brand haha. drops in 7 days! @insomnia on IG
YO WAKE UP, DAVE JUST POSTED 🗣️
ay appreciate that enthusiasm my friend - make sure you watch the vid too ;-)
@@DaveNash Hell yeahh, currently making notes 💪🏽
my guy
@@DaveNash Quick question! I am currently developing my brand, still figuring out a lot and designing. Meanwhile, I’m networking with creatives in my country, so models, similar brand owners, photographers, etc.
I would love to learn more from you and thinking about the 1 on 1 calls that you offer (if I’m correct).
At which stage of my brand do you recommend I should get to, before coming to you?
hey thanks for outlining your situation!
1 on 1 calls, i recommend to anyone - even beginners. we can work on building the fundamentals and foundation of your brand so that as you build it yourself you will be on the right track.
to schedule, feel free to email me dave@scalefashion.co, or hit me up on IG :)
I am struggling to gain followers and I want to use ads but have an extremely small budget. Would I benefit from doing $50 to $100 a month worth of instagram ads to start?
if you want followers use influencers
As someone running g a brand that does in house garments hand made. How would you advise we produce and scale ?
produce garments hand made then send to manufacturer to mass produce
@@DaveNash as a designer for my brand. some designs, we like to sew a few things ourselves in house to ensure quality and craft. I get for other things to send a sample and get produced. But idk can seam hard with different price points of hand made vs manufactured
You think you could get loans for a clothing brand? (ads, marketing, drops, etc.) SBA?
not sure. you probably could if you had good credit, good experience. it's probably easier if you already have sales and need the loan for a specific inventory purchase
I get this concept, but how do you know you’re inventory will always sell if your ordering bulk in prediction for the next month? What if it doesn’t sell?
Should I do pre-orders for my first drop if I have 50 pieces to sell starting from nothing?
Can this be applied to a beauty brand. Specifically a fragrance body care brand?
yes!
how do you go about coming up with ideas that quickly for future drops? do you have a team that comes up with it or you design it all yourself?
also, as a small brand without much capital. how do I consistently order inventory without having to wait for revenue from my next drop?
@@7kmedoh sit down and design all day. look at trends. watch movies, look at art. get inspired.
i dont do any graphic design for my brand. ive never opened photoshop in my life. but i do all the creative direction
watch my video on team structure i laid out a few weeks ago
@@7kmedoh Get a job. or grow slowly. not much u can do really. just maximize your profit as best as possible and reinvest
@@DaveNash preciate u, learned a lot from the vid
So getting you products to sell is not the issue??
not really! why do u ask?
Curious at your spend/revenue levels how much inventory you're going through each month, how often you order that inventory, and how you think of ordering sizings per SKU?
around 1500-2000 units per month
order inventory weekly usually for different pieces since we have so many on site
sizing is just S=L, M has the most, XL less
@@DaveNash what percentage of your inventory would you say goes towards medium? I’ve noticed also that medium is typically the best selling size
@@DaveNash what would you recommend for a brand just started out if they had a budget of 6k/month on ads and 6 SKUs?
Do you ever run traffic/engagement campaigns to increase followers or does it naturally grow because of your sales-optimised campaigns?
@@theecomzone all followers from sales campaigns - never anything else
How do I run ads for instagram? Is it through Facebook?
What were you doing since 2018
i took over the brand in early 2023. friend of a friend owned it prior and it was going nowhere at the time
Don’t you need to test products to see if they are going to sell first? For brands without a solid fanbase
@@MeloWhite-y6v yes, by ordering a small quantity like 100
@@DaveNash and then after 100 sells you order more? If u use china that would be an additional month tho
@@MeloWhite-y6v yes - thats how its like in the beginning. but as you get more capital you can start staggering orders so you're less out of stock!
Is your number one motivation money? Or something else
no, im just having fun. i wanna make more products that delight more customers.
How do you get the original username for your brands?
@@emotionaldebt203 many ways. mostly luck.
@@DaveNash would being Trademarked be the best way?
Great advice but you need some high amount of cash, do you have any advice for starting out and building a brand image ? Just starting out like this with beginner knowledge in the field will lead in massive debt for many people as they don't have the knowledge/capacity to conduct strategies like that successfully. Wouldn't it be worth it to create a "practise" brand where you just test the waters before jumping straight into the big bath? thank tho 🙏
Build your dream big brand from the start. No one said you had to go fast. One customer at a time!
Do you have mentorship programs ?
hey there, check out www.scalefashion.co/ to sign up for my mailing list. there, you will be able to receive notifications about when my mentorship program is going live!
🙏
Boost post worth it or not?
if i put $100 per day on ads for week you think i can reach over 1K followers?
@@acecreatives4722 nope. but u can boost the posts through ads manager thats fine
Is it better results you get from boosting on manager vs in app or is it the same?
@@acecreatives4722 In ads manager better. just dont do it in app.
trackhawk lease 😭😭
@@ansonliss1670 😂😂
Bro doesnt know what limited drops are.
yes i do, but those need to be specifically used on top of an already consistent inventory strategy
W
🤝
lol power pose
ahahahah
I get this concept, but how do you know you’re inventory will always sell if your ordering bulk in prediction for the next month? What if it doesn’t sell?
risk it for the biscuit 💯
@@DaveNash i knew it lmao
@@MeloWhite-y6vif you aren't relying on hype you can track your own KPIs pretty reliable