It actually surprised me every time to see how well the bottle mock-ups look compared to just seeing the logo. Just seeing each logo, I wasn't impressed by any, but seeing it in the context of the bottle design they look pretty good. I think these people are more package designers rather than logo designers lol
I think that the colors actually work nicely for the 2nd mockup! It yields to a "tropical" impression, and the brief did mention fruity flavors. The first design did not strike me as "fruity" at all. Also, the first design looked extremely good! But it looked so much like a traditional rum, that I'd be mad that it was non-alcoholic. Lol
Dude seriously ? The second Logo is amazing, it is an handmade typo, and a unique illustration, the mockup just look so good by far! I admit that the pirate doesn't look enough "Pirate" to me and that is the only thing i would correct! but the typo is amazing ! I wouldn't charge less than $1500 for designing a logo like that! I guess it's always a matter of taste ! Great video my friend ! thanks a lot!
something I've learned of 12 years as a freelancer, it doesn't matter how much effort or uniqueness you out into it, you have to show what he's saying, following the briefs history and sell the client any logo you made by telling the story arround it, even if you just copy pasted some asset from X page and made it with a free font, the mockups and your selling will land you the client. And tbh his choice was spot on, the logo looks old like those made on that era + had anne in there, its all it needed
Agree! In my opinion that logo is my favorite. I am a beginner, but the diversity in that logo is my favorite. The last one is too “western” to me than pirate, the first one, skull is kind of been there done that boring to me.
Oh, it's tricky to pick one! The third one looks great but you can't even see all of it on the front of the bottle as it's wrapping around, which seems like a pretty big issue to me? I do love that Thio used an actual illustration of Anne Bonny from a book about pirates written at the time; to me the image already looked familiar, which feels like it would be good with brand recognition.
I much prefer the first design, the DejanG. It has the slick, classy, look of a fine liquor. The other three are all stuck on the same idea which, actually, looks like it was done by a talented high school student and not a professional marketing designer.
Whilst I like all 3 designs, I feel the second one would sell better. I don't think people would buy the first one, it looks too much like hard liquor and a customer for non-alcoholic rum would be unbelieving that it really was. A bit too high-class and hits the stereotype of "pirate" too hard, looks like BS. The second is very friendly and more marketable, but you are right about it looking a bit flashy and young. If the marketing was for the 20-30 year old non-alcoholic drink buyer I would go with that. The third hits the happy medium of well-made but not overly pretentious, and I suspect that a non-alcholic rum customer would be very interested in the label information. I appreciated the upside down apostrophe as it was a nice bit of visual adventure but not a visual block or stop, and a nice little piece of roundness in the midst of all the angles and curves. It gives a kind of a promise of excitement inside. The pointing of the gun to the left is quite genius, somehow, as you read from left to right away from the unseen foe she is aiming at, it makes you feel like you are a compatriot and that perhaps she is protecting you, her crew. or something. I am not so much a fan of the upside down hook on the label, as it is a bit redundant. I realize they had to put something there, but perhaps an animal mascot or a vanilla flower.
WOW! Youre still making amazing videos! I watched you back in 2015 when I was first getting into graphic design, so much nostalgia :D youre a legend my friend
I immediately thought of Blue Moon when I saw number 3, I know it is not identical but personably I think it’s too close. I think there are better sub-conscience efforts in # 1. I immediately recognize “pirate” without really identifying why. I also think the blue is so alluring because of the color of the ocean. #2 is truly amazing but I would be concerned it is limiting your market since it is so feminine in appearance. What is a prate’s favorite letter! “I” (aye) you say? Nay you scallywag! It’s the “C”!! Where does a pirate get his hook from? A second hand store!!
no. 3 the letters are not balanced. Spacing is dissatisfying. Also should be a better solution for the apostrophy (like cutting the letter S). The illustration is heavily bouncing to the left side with a sleeve ... what is looking like "I have to fill space with something" For me no. 2 is the best, amazing work! After all: compliment to all three, actually i love all of them.
I don't really like the first logo, but the packaging was top notch The second logo was really beautiful but the packaging was meh The third one was just perfect with the logo and packaging. The only thing I would want to change is her hat to be the triangle like the second
Hate when illustrations do not get reversed out properly. The last one was good but for god's sake fill that face in and knock the eyes, nose, etc out if you are going to put something drawn on white on a black substrate. Also, an eye patch on Bonny would have been a nice touch while remaining subtle/understated because nothing about the logotype or illustration is overtly pirate-ish.
I'm not sure if it was submitted or you did it for the thumbnail, but I prefer the inverted version of design #3! 😄 I think it works better with a lighter label and with the blue line-work - the contrast against the golden rum in the bottle would be 👌 I noticed none of the designs pushed the fact it was a spiced rum or utilised potential packaging elements to help tell the story i.e. a pouch or wooden box/cask to emulate 'discovering' Bonny's bounty. Lastly, a small point, I loved design #2 (although I think #3 is probably the best fit) and thought that the blue section of the label may have benefitted from some wave pattern to accentuate the ocean theme. All great designs though, well done to all 👏
#2 Alice’s design was the clear winner! She created her own font AND her own ORIGINAL illustration of Anne Bonny. #3 phoned it in by using a filter on an historic illustration. She had the best use of the bottle real estate and any complaint you had about the custom type face could easily be adjusted. She’s the only one you used “unreal” to describe, one of your favorite words I’ve noticed. I’ve also noticed that when people choose a rich orange instead of red you’re very critical. However, the teal blue/ rich orange combination is on point. Alice understood the assignment! And as an employer I know I’d be getting my moneys worth with this artist. Well done, Alice!
Great video! First two designs were awesome, really impressed. Love how the first design incorporated the large "0" in the background. Love the bold colors and modern look of the second design. Not a big fan of the third design.
I liked the second one much more. The lettering could have been toned down to be more legible. The Third does have an "established" look about it but the down-curve of the TY at the end of bounty doesn't align with the swirl underneath it and it really twitches my designer nerves. The angle of the swirl curve could be made to match the curve of the lettering above, but I still prefer No. 2.
In design 3 the apostrophe is the wrong way around and it sticks out like a sore thumb. A simple mistake like this would make me wonder about the quality of the drink.
Am I the only one who can picture that hook catching on loose clothing, like a jacket or coat for instance, and being dragged kicking and screaming off the shelf to land with a mighty crash on the floor?
It would have been better to have all 3 side by side at the video’s end for the vote. All were very impressive-I would go for the last as a clear and quick readable brand name is always paramount in advertising.
What would be great would be for you to do your own design b4 you ever see the others & then see which your subscribers like best!!! Just a thought! :)
I pick 2nd design because it balances between simple and sophistication based on the price the regular people can afford to buy. And also strong colors grab their eyes.
thank you for the video. i like it very much. the only creep i get when i see something like this, is the apostrophe upside down in the design of thio, which is a sicknes of the computer. yach!
First one: a straight apostrophe? Gross. Not sure why the eye patches are on different sides between the two skulls. (And then I saw the backwards apostrophe in the third one...beating head against desk).
Apostrophes! Logo 1 has the tick mark that is the default from the keyboard, and isn't part of the font, especially with the old-fashioned text. Just type in a comma on another line and place it where it belongs. Logo 2 has a real apostrophe but it is upside down! Fixing these would make the logos FAR more professional looking.
The designs all look really good. But in my opinion, the concept is kinda flawed. I get that pirates and rum usually goes together. But trying to sell that image, just doesn't work with a non-alcoholic drink. I would go in a way more modern route, for something like that. And probably a more simple design as well. Otherwise it could end up looking like they spent too much time and money on the bottle. (and not enough time on what's in it)
The third one is not the best design. What happen to the curve of brand? When it’s on the bottle the curve of the letters disappeared. And the letters are curved while the decorative elements are straight below the letters. It’s a bit odd. I like the 2nd one best. Agree with harder to read.
When you start the process a creative has to imagine the decision-maker taking the first look at any effort. Knowing how clients can react, I would guess that a client would say about number one and number two "I can't even read our name!" while the third design the name is very clear and crisp and in your face. But all of these designers so talented and so invested in their work.
I love the second design. It's maybe a bit too sharp and could have been better if the crisp design was given an aged texture. On the final design the designer should have used the original etching of Bonny instead of trying to recreate the effect. The original etching appears to be in the public domain so would have been usable. All great examples though.
The Designs are all great and each one gives a different vibe and gives off different associations which is perfect. Personally I have a bit of a problem with the bottle design itself. The hook might look interesting and nice on a mockup but in the real world it is going to be a pain in the you-know-what to produce, ship and store in warehouses or stores. I think the unusual bottle shape and the well designed label speak for themselves well enough to stand out without a gimmicky bottlecap.
Alice really raised the bar but i have to agree with Will on this one. Thio's design looks like a logo from a company that's old and knows what they are doing.
Hope you guys enjoyed the video! If you did, remember to subscribe!
It actually surprised me every time to see how well the bottle mock-ups look compared to just seeing the logo. Just seeing each logo, I wasn't impressed by any, but seeing it in the context of the bottle design they look pretty good. I think these people are more package designers rather than logo designers lol
In my design courses we began using mockups for all our projects and they enhance the designs 1000%
I think that the colors actually work nicely for the 2nd mockup! It yields to a "tropical" impression, and the brief did mention fruity flavors.
The first design did not strike me as "fruity" at all. Also, the first design looked extremely good! But it looked so much like a traditional rum, that I'd be mad that it was non-alcoholic. Lol
Dude seriously ? The second Logo is amazing, it is an handmade typo, and a unique illustration, the mockup just look so good by far! I admit that the pirate doesn't look enough "Pirate" to me and that is the only thing i would correct! but the typo is amazing ! I wouldn't charge less than $1500 for designing a logo like that! I guess it's always a matter of taste ! Great video my friend ! thanks a lot!
I wouldn't charge any logo for over a $1,000....
I agree, that logo is worth more than $1500, amazing piece of work
something I've learned of 12 years as a freelancer, it doesn't matter how much effort or uniqueness you out into it, you have to show what he's saying, following the briefs history and sell the client any logo you made by telling the story arround it, even if you just copy pasted some asset from X page and made it with a free font, the mockups and your selling will land you the client. And tbh his choice was spot on, the logo looks old like those made on that era + had anne in there, its all it needed
Agree! In my opinion that logo is my favorite. I am a beginner, but the diversity in that logo is my favorite. The last one is too “western” to me than pirate, the first one, skull is kind of been there done that boring to me.
Second logo looks fantastic. First logo is a pretty decent runner up. 3rd logo looks ok.
They aren’t logo designs, though. They are label designs. Packaging design.
I can’t believe that your hair is still horribly kerned with it’s bad negative spaces! REMEMBER YOUR PRINCIPLES WILL!
ahahha
The reversed apostrophe in the last design just about drove me crazy! lol!
Me too 😀
Me three - just checking comments to make sure someone else was seeing the same thing!
I’d like image shots outside of the video to study and make myself crazy please.
Oh, it's tricky to pick one! The third one looks great but you can't even see all of it on the front of the bottle as it's wrapping around, which seems like a pretty big issue to me?
I do love that Thio used an actual illustration of Anne Bonny from a book about pirates written at the time; to me the image already looked familiar, which feels like it would be good with brand recognition.
I much prefer the first design, the DejanG. It has the slick, classy, look of a fine liquor.
The other three are all stuck on the same idea which, actually, looks like it was done by a
talented high school student and not a professional marketing designer.
Love the first one actually, but I would assume it had alcohol in it based on the design
I like the first logo and mockup most.
Whilst I like all 3 designs, I feel the second one would sell better. I don't think people would buy the first one, it looks too much like hard liquor and a customer for non-alcoholic rum would be unbelieving that it really was. A bit too high-class and hits the stereotype of "pirate" too hard, looks like BS.
The second is very friendly and more marketable, but you are right about it looking a bit flashy and young. If the marketing was for the 20-30 year old non-alcoholic drink buyer I would go with that.
The third hits the happy medium of well-made but not overly pretentious, and I suspect that a non-alcholic rum customer would be very interested in the label information. I appreciated the upside down apostrophe as it was a nice bit of visual adventure but not a visual block or stop, and a nice little piece of roundness in the midst of all the angles and curves. It gives a kind of a promise of excitement inside. The pointing of the gun to the left is quite genius, somehow, as you read from left to right away from the unseen foe she is aiming at, it makes you feel like you are a compatriot and that perhaps she is protecting you, her crew. or something. I am not so much a fan of the upside down hook on the label, as it is a bit redundant. I realize they had to put something there, but perhaps an animal mascot or a vanilla flower.
That's some great feedback!
2nd one I like the most!
I’ll definitely remember the tip about assets being too wide, and the importance of a brand’s story and overall identity. Great video!
Second design is amazing, i would buy that bottle in a shop instantly 😀
WOW! Youre still making amazing videos! I watched you back in 2015 when I was first getting into graphic design, so much nostalgia :D youre a legend my friend
Great to see you again :D
@@willpatersondesign please could you provide the links to the designers on fiverr?
How's your design journey going nowadays?
I like the first one....the skull thing.... Its kinda similar to our "ENGKANTO" or the "BARIK" lambanog alcoholic liquor here in the philippines
I immediately thought of Blue Moon when I saw number 3, I know it is not identical but personably I think it’s too close.
I think there are better sub-conscience efforts in # 1. I immediately recognize “pirate” without really identifying why.
I also think the blue is so alluring because of the color of the ocean.
#2 is truly amazing but I would be concerned it is limiting your market since it is so feminine in appearance.
What is a prate’s favorite letter!
“I” (aye) you say?
Nay you scallywag! It’s the “C”!!
Where does a pirate get his hook from?
A second hand store!!
no. 3 the letters are not balanced. Spacing is dissatisfying. Also should be a better solution for the apostrophy (like cutting the letter S). The illustration is heavily bouncing to the left side with a sleeve ... what is looking like "I have to fill space with something" For me no. 2 is the best, amazing work! After all: compliment to all three, actually i love all of them.
These designs are great!! I'd change the blue to green, red or brown, make it more similar to premium rum brands
The second one is world-class brand identity. Awesome.
I don't really like the first logo, but the packaging was top notch
The second logo was really beautiful but the packaging was meh
The third one was just perfect with the logo and packaging. The only thing I would want to change is her hat to be the triangle like the second
I feel like the type and wave on that last one was very inspired by Blue Moon.
Hate when illustrations do not get reversed out properly. The last one was good but for god's sake fill that face in and knock the eyes, nose, etc out if you are going to put something drawn on white on a black substrate. Also, an eye patch on Bonny would have been a nice touch while remaining subtle/understated because nothing about the logotype or illustration is overtly pirate-ish.
Does the designer or client notice or care that the apostrophe is placed upside down in the image with the pirate on top? Who does the proofing?
i couldn't get past that, unfortunately.
I'm not sure if it was submitted or you did it for the thumbnail, but I prefer the inverted version of design #3! 😄 I think it works better with a lighter label and with the blue line-work - the contrast against the golden rum in the bottle would be 👌
I noticed none of the designs pushed the fact it was a spiced rum or utilised potential packaging elements to help tell the story i.e. a pouch or wooden box/cask to emulate 'discovering' Bonny's bounty.
Lastly, a small point, I loved design #2 (although I think #3 is probably the best fit) and thought that the blue section of the label may have benefitted from some wave pattern to accentuate the ocean theme.
All great designs though, well done to all 👏
0% Alcohol Rum, is like saying 0% Cocoa Chocolate. Lol, these Designs lit tho.
if you do this again, choose me please. i might surprise you
#2 Alice’s design was the clear winner! She created her own font AND her own ORIGINAL illustration of Anne Bonny. #3 phoned it in by using a filter on an historic illustration. She had the best use of the bottle real estate and any complaint you had about the custom type face could easily be adjusted. She’s the only one you used “unreal” to describe, one of your favorite words I’ve noticed. I’ve also noticed that when people choose a rich orange instead of red you’re very critical. However, the teal blue/ rich orange combination is on point.
Alice understood the assignment! And as an employer I know I’d be getting my moneys worth with this artist.
Well done, Alice!
Great video! First two designs were awesome, really impressed. Love how the first design incorporated the large "0" in the background. Love the bold colors and modern look of the second design. Not a big fan of the third design.
Your inner poyret
I love the third logo, it's a killer.
I love the part where he said “it’s logoin time” and logo’ed all over the place💯
I liked the second one much more. The lettering could have been toned down to be more legible. The Third does have an "established" look about it but the down-curve of the TY at the end of bounty doesn't align with the swirl underneath it and it really twitches my designer nerves. The angle of the swirl curve could be made to match the curve of the lettering above, but I still prefer No. 2.
In design 3 the apostrophe is the wrong way around and it sticks out like a sore thumb. A simple mistake like this would make me wonder about the quality of the drink.
Am I the only one who can picture that hook catching on loose clothing, like a jacket or coat for instance, and being dragged kicking and screaming off the shelf to land with a mighty crash on the floor?
No hat. Maybe should’ve been.
😂
hahah I agree ha
"i don't understand the blue, I don't undestand the NAVY blue" mmm XD isajoke
Amazing designs, love the last one, very vintage clear, and readable.
I loved the process videos for the second one. It's nice to see how people create such unique designs
I like the second one best, but I'm not signing up for anything just to vote.
Feel like the 3rd was a Blue Moon ripoff…they nailed the colors tho…
hair looking like hair
The third logo looks more country western to me than pirate. I can see a combo of all three to make a new logo.
All the designs are very beautiful and nice. I already voted, kindly check.
Im not a big fan of the lettering in the second one. Its legible but not instantly
Can I design for you? please :)
I always say “pshhhh ✋” with you at the end of the video but you left me hanging… lol
hahaha I'll have to start doing it again
Cavernous space on the N Y ' S is deal breaker.
I really like the “a” artwork in the background of your set. Where can I find that?
I drew it with chalk :)
Well, that is just…cool. I could see that as a print for sale. I’d buy one! Love the vids. You’ve earned a subscriber!
first, coz i love the series..
It would have been better to have all 3 side by side at the video’s end for the vote. All were very impressive-I would go for the last as a clear and quick readable brand name is always paramount in advertising.
2nd one is my favourite. You brought up the blue a bit but would it not be a good colour to use? as its the colour for non-alcoholic beer.
Not to mention the ocean :)
What would be great would be for you to do your own design b4 you ever see the others & then see which your subscribers like best!!! Just a thought! :)
Slay Dejan 💖
I pick 2nd design because it balances between simple and sophistication based on the price the regular people can afford to buy. And also strong colors grab their eyes.
first
No 2 wins!!!
I'm so impressed from their creativity
thank you for the video. i like it very much. the only creep i get when i see something like this, is the apostrophe upside down in the design of thio, which is a sicknes of the computer. yach!
First one: a straight apostrophe? Gross. Not sure why the eye patches are on different sides between the two skulls. (And then I saw the backwards apostrophe in the third one...beating head against desk).
It amazes me that the problems weren't referred to in the video.
The second one with a custom hand-made font logotype won. Loved it.
All those designs look like they have been done in Kittl.
Amazing software but it has created a trend that a lot of designs these days look the same.
I am speechless too 🗿🗿🗿🗿🗿🗿🗿🔥
I always enjoy these videos, I like the Edward Scissorhands hairstyle too!
Another quality video but can we talk about that hair! It’s epic lol
I like the second logo.😁 The cursive letters makes it old and elegant.
The 2nd design is my favorite, no question. It's just stunning and unique. The other two were also good but not so unique like the 2nd.
Good job sir... thnx
Apostrophes!
Logo 1 has the tick mark that is the default from the keyboard, and isn't part of the font, especially with the old-fashioned text. Just type in a comma on another line and place it where it belongs.
Logo 2 has a real apostrophe but it is upside down!
Fixing these would make the logos FAR more professional looking.
The designs all look really good.
But in my opinion, the concept is kinda flawed.
I get that pirates and rum usually goes together. But trying to sell that image, just doesn't work with a non-alcoholic drink.
I would go in a way more modern route, for something like that. And probably a more simple design as well. Otherwise it could end up looking like they spent too much time and money on the bottle. (and not enough time on what's in it)
The third one is not the best design. What happen to the curve of brand? When it’s on the bottle the curve of the letters disappeared. And the letters are curved while the decorative elements are straight below the letters. It’s a bit odd. I like the 2nd one best. Agree with harder to read.
the video was amazing . I enjoyed it a lot
I get it, Make it look like Rum, make it smell like Rum, put it in a bottle like Rum, But make is taste like SHITEE, No mate that ain't RUM!
Flavor and fun that you will remember Bonny’s Bounty.💕🙏💕🙏
Just sneak a little "Since 1657" on there or something and it really fits on the third one. X3
Loved all of these designs if I'm honest! Gotta say that mockup brings it to life, does anyone know where it's from?
You don’t see all of the name on the last one. The typeface needs the letter spacing adjusted so the whole name is visible.
I thought the first two said "Benny's Bounty", so on that point, number 3 is better.
Did you give them the bottle asset? It was the same hook top every time.
Logo one held no appeal to me because I do not like apostrophes that do not use correct typography.
My favourite is the one that says "Bonny's bounty" on it. i dont know, it just sticks out to me
The 3rd one 👌
Let's make next package for the non-cocaine crack or non-opium heroin!
I love no. 1
where can i find this mockup?
Upside down apostrophe! But still beautiful.
i thought you were wearing a coonskin cap
What was the budget for each logo/label?
The second one is great but kind of reads as Benny's.
best idea, last one, but too much clutter in final
nothing screams pirate like none alcoholic rum
Blue because ... you know ... the sea...
When you start the process a creative has to imagine the decision-maker taking the first look at any effort. Knowing how clients can react, I would guess that a client would say about number one and number two "I can't even read our name!" while the third design the name is very clear and crisp and in your face. But all of these designers so talented and so invested in their work.
I love the second design. It's maybe a bit too sharp and could have been better if the crisp design was given an aged texture.
On the final design the designer should have used the original etching of Bonny instead of trying to recreate the effect. The original etching appears to be in the public domain so would have been usable.
All great examples though.
That was awesome. Thanks for sharing. If we ever need to update our patch/logo design I'll know where to go.
' They're looking for their eyes to see it first'.
The Designs are all great and each one gives a different vibe and gives off different associations which is perfect. Personally I have a bit of a problem with the bottle design itself. The hook might look interesting and nice on a mockup but in the real world it is going to be a pain in the you-know-what to produce, ship and store in warehouses or stores. I think the unusual bottle shape and the well designed label speak for themselves well enough to stand out without a gimmicky bottlecap.
Alice really raised the bar but i have to agree with Will on this one. Thio's design looks like a logo from a company that's old and knows what they are doing.
hey! i am new to your channel, can you please suggest me from which video should i start to learn everything about graphic designer