AI and the MUSIC INDUSTRY

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  • Опубликовано: 6 окт 2024

Комментарии • 107

  • @ShawnTubbs
    @ShawnTubbs Год назад +8

    Great work Colt!! Thanks for having me along!

  • @thesideyardstudio
    @thesideyardstudio Год назад +5

    Can we just appreciate the editing transition from the intro to the channel animation where colt turned into code😎

  • @geometrae4773
    @geometrae4773 Год назад +3

    Give it 5 years. We’re on an exponential technology curve…stay creative and do it because you love it

  • @christopherJSmokeandMirrors
    @christopherJSmokeandMirrors Год назад +4

    If people want to take the easy road and have the computer write all their songs for them then, hey, go for it. Have fun never knowing what you are doing. Have fun in that moment when a real songwriter comes into the room and reveals the wizard is just a scared person behind a curtain stacking random wav files on top of each other hoping it makes something 15 year olds who dont know any better will like for a week.
    Why have hunting/fishing/gardening skills that your father taught you, and that you can teach to your son, when a McDonalds cancer burger is just a click away, am I right?

  • @jasonstallworth
    @jasonstallworth Год назад +2

    Dude, there may be an underground revolution to all of this….bands may decide to start recording with vintage methods, even things like miking amps and refusing to use pitch correction on vocals. I believe the hardcore fans will follow.

  • @user-yk4gd1fl4z
    @user-yk4gd1fl4z Год назад +1

    Yet...it will get so much better,
    and quick.
    That's all I can think at this stage.

  • @studiohermited7052
    @studiohermited7052 Год назад +5

    As an older musician, my best lifelong friends were my band mates. What a loss for young musicians. Learn an instrument, play it with your heart, with others, and the reward will be life long. AI can't be your friend.

  • @wynton765
    @wynton765 Год назад +4

    You are more than an audio engineering RUclipsr! You went real deep on this topic! I really enjoyed this one!

  • @songar06
    @songar06 Год назад +5

    You are far too optimistic. In a few years you will be able to get a finished song, (composed , played, recorded, sung, mixed etc) based of prompts. And you can improve it by giving notes. And the songs will be good enough that most people won’t care about any difference. I hope I’m wrong, but I’m pretty sure I’m not. I agree that there will still be some of us who will record the old way, but we will drown in crap. There will always be a value to people who can play real instruments in the same room as an audience, though.

    • @ColtCapperrune
      @ColtCapperrune  Год назад +5

      I’ll do another video in two years discussing how my business has done thanks to AI

  • @Dinoschannel
    @Dinoschannel Год назад +7

    Man, music producers are in denial mode about this, it's just a matter of time

    • @ColtCapperrune
      @ColtCapperrune  Год назад +2

      Beatmakers should be worried. But for what I do? It’s not gonna happen anytime soon.

    • @AlphaMachina
      @AlphaMachina Год назад +5

      @@ColtCapperrune I think you'll be surprised at how fast AI will be capable of picking up full on production and mastering. Give it 5 years, 10 at the most. Microsoft is already working on an AI system that will be able to create anything from scratch, from music, film and novels to instantly generated virtual human beings who are indistinguishable from the real thing in regards to media production. AI will need to be purposefully kept in check or it's very quickly going to surpass anything output by humans. For example, go look at an aerospike rocket nozzle made by a human, and then compare that to the much more efficient and organic aerospike designed completely by AI. There's not even a comparison to be made.
      The AI design is already leaps and bounds better than any human design. And that's AI in its infancy. At the rate that it's advancing, you'll be lucky if you have another 5 years before you can select producer profiles from a $500 plugin and have it produce and master your song as if it was done by Rick Rubin, David Ferguson, Dave Cobb or Tony Visconti. It's going to happen very, very quickly. And people are not ready. The only way it doesn't happen like that is if checks and balances are added to purposefully hinder advancement.

    • @billyhughes9776
      @billyhughes9776 Год назад

      @@AlphaMachina Spot on.

    • @chrisrevel2801
      @chrisrevel2801 Год назад

      @@ColtCapperrune trying to compare AI with very small technological advancements of the past is silly and laughable . Almost sounds like a religious belief or some kind of coping mechanism ... AI will change everything in a very short period of time , not just one thing : this is unprecedented and can't be compared to something that has already happened . Humans are very very soon going to be too slow to keep up , giant corporations will see it as an opportunity to dominate the world far more that they are currently are ... this could result in a " the gods vs the useless " type of society , a mix of cognitive capitalism for a very vey small % and some type of social credit score driven communism ( UBI ) for the vast majority . The idea : " I will be fine while a few others like truck drivers will loose their jobs " is false because the " others " might reach a very big % of the population in just a few years becoming a giant problem for everyone .

  • @managertheband
    @managertheband Год назад

    Great discussion - thank you! One thing however, that isn’t getting as much coverage, is market share. Big players in the industry get paid via market share, and easily-generated content could flood streaming services and dilute the pool of organically-created content. This will have a massive trickle-down impact in several areas of the industry. Something to keep an eye on.

  • @johngammon963
    @johngammon963 Год назад +29

    The modern music industry is enough to prove music was already ruined.

    • @ColtCapperrune
      @ColtCapperrune  Год назад +6

      90,000 songs a day get uploaded to Spotify. There’s plenty of good music out there, just have to dig for it.

    • @Behnan
      @Behnan Год назад +1

      @@ColtCapperrunehaha 😂 good joke….90000/day? It’s like finding a needle in a haystack. If you have hours to dig Good luck … the other thing is that there isn’t that momentum of a song where we celebrate it collectively as a generation. The music today no longer burns itself into the collective consciousness of the society

    • @this_is_jmdub
      @this_is_jmdub Год назад

      lol

    • @delir2378
      @delir2378 Год назад

      ​@@Behnanfacts 📠

    • @ColtCapperrune
      @ColtCapperrune  Год назад +2

      @@Behnan maybe we should go back to the old gatekeeping music industry model of big labels then?? Because it’s only one or the other. Everyone can make music, or very very few people can.

  • @davidmaraisthecampfireguit2596
    @davidmaraisthecampfireguit2596 Год назад +4

    And the current AI technology is just in its nascent stage. Imagine what things are going to be like in 5 years. Terrifying to think about. Makes me want to treasure my humanity. Don’t sacrifice your souls for expediency, people.

  • @gotyor
    @gotyor Год назад +3

    A few months ago the music I heard was horrible from a.i. sounded like bad video game music. Just last week I heard a.i. try making music again it sounded like a bad home recording... Wonder how much it will progress in the next 6 months. I will bet you In a year from now it will take money out of musicians/writer/engineers pockets in some way or another.

  • @Moises505130
    @Moises505130 Год назад +7

    To the point about painters, although they still exist today the position of portrait painter is almost nonexistent. The camera really did take that job. Most painters today are highly stylized niche painters

    • @ColtCapperrune
      @ColtCapperrune  Год назад +2

      Fair enough 🤘🏻

    • @Moises505130
      @Moises505130 Год назад

      @@ColtCapperrune thanks for the acknowledgement, I think you made great points in this video

  • @francoisparent6478
    @francoisparent6478 Год назад

    Amen to your statement starting @ 15:20 🙌🏻. I could see AI being a thing where you tell it how to mix, what parameters to change and what to automate as an assistant tool in studios. Future will tell!
    Great video!

  • @elizabethmeyers203
    @elizabethmeyers203 Год назад +2

    Loved this. Just watched Peter McKinnons take on whether or not ai is going to replace photographers, and his stance was the same as yours! Not likely. Heart and soul cant be replaced!

  • @haverstickdesigns
    @haverstickdesigns Год назад

    That timelapse of our podcast episode really set the stage for this video! 😂

  • @g_and_kikos_studio
    @g_and_kikos_studio Год назад +1

    Great intro editing Colt....and interesting topic

  • @ChrisJustice
    @ChrisJustice Год назад +1

    @ColtCapperrune nice job! I am not worried at all about AI taking my TV music composing jobs or anything else i am involved with away anytime soon!

  • @arpantoppo3266
    @arpantoppo3266 Год назад +2

    Amazing intro 🔥🔥🔥

  • @cmdkaboom
    @cmdkaboom Год назад +1

    Yep!!

  • @mikecole4489
    @mikecole4489 Год назад +1

    This isn't the real Colt. It's AI. Real ones know the truth

  • @OriginalRaveParty
    @OriginalRaveParty Год назад +5

    Currently the tech needs steering well for it to be excellent. Without good steering it's pretty meh in some fields.
    In other fields, you're dead wrong. It's already having a massive impact. Concept artists, voice over, junior programming and more.
    Music is a harder nut to crack, and hasn't been the focus. Yet.
    It's coming though, and I don't think it'll ever take over, but as with so many other industries it will decimate the journeymen. I also imagine that it will give the major labels even more control.
    I understand that it's easy to laugh at ChatGPT but GPT4 is already hugely better than 3.5 (Chat GPT). It can already pass the bar exam and has fully coded me a bunch of utilities which would have taken me months to do by myself, as a programmer.
    I have to say though, awesome idea for a video because if you poo poo it, a million people who have seen it do more will write in your comments section, just like this 😂

  • @lenochod7950
    @lenochod7950 Год назад +2

    Whoever decides to use ChatGTP for music creation is someone who basically decides to deliberately give up on his or hers creative powers as a human-composer.🍷🍾

  • @FLAVMEDIA
    @FLAVMEDIA Год назад +1

    LOVE THAT B- ROLL:)))

  • @chrisMartinMovies
    @chrisMartinMovies Год назад +1

    Loved this one Colt, keep it up!

  • @BadAssWartHog-A10
    @BadAssWartHog-A10 Год назад

    Fantastic video effects!

  • @arendbrinkjr4935
    @arendbrinkjr4935 Год назад

    Great video man thanks!

  • @JoeyFTL
    @JoeyFTL Год назад +2

    Jaycen Joshua mentioned in one of his recent talks that mixing as an art form is doomed and bound to disappear in the coming years. Much like you Colt, I do not share this sentiment, but I'd be curious to know your opinion on what you think might prompt someone to say something like that.

    • @ColtCapperrune
      @ColtCapperrune  Год назад

      People fear change. They always have, and always will. The unknown future is much scarier than the known present…

  • @thebcane
    @thebcane Год назад +2

    COLT, I HAVE AN UNRELATED QUESTION!! I just picked up an SPL BiG, I LOVE it, but keep second guessing whether I should be using it from the top, or wait until the end and use it to give that extra 10%... What's your preference??

    • @ColtCapperrune
      @ColtCapperrune  Год назад +2

      So I put mine after all EQ, and compression. And then all saturation plug-ins go after.

  • @davidmaraisthecampfireguit2596
    @davidmaraisthecampfireguit2596 Год назад +2

    This is a hot topic now - and it’s been on my mind for awhile too. Great video on an important issue, especially in the arts. Thanks, Colt. To me, nothing compares to the human touch. Hope you’re doing well!

  • @kpproductionsllc
    @kpproductionsllc Год назад

    Your edits are amazing lol

  • @sabineandkennii
    @sabineandkennii Год назад +1

    awesome intro! haha

  • @JohnnyColeMurdockMusic
    @JohnnyColeMurdockMusic Год назад +1

    Great points!

  • @MyGuitartime
    @MyGuitartime Год назад

    Great video!

  • @regalesq.3687
    @regalesq.3687 Год назад

    Dude this is like going mental over Casiotone arranger keyboards

    • @ColtCapperrune
      @ColtCapperrune  Год назад +1

      Just a fun video talking about a hot topic lol

  • @DonStock
    @DonStock Год назад

    That was a cool intro!

  • @ScottBalkum
    @ScottBalkum Год назад +3

    Silicon, not silicone ;)

  • @ericlarkins
    @ericlarkins Год назад

    Hmmm, I'm interested to know how many full time artistic painters you know Colt???

  • @derekstudt
    @derekstudt Год назад

    Let me start off by saying I think AI/Chat GPT are very useful. The future is bright for AI, but right now, it definitely requires a human touch in all cases. It’s a good starting point for inspiration, but it’s not cranking out a finished anything of any kind.
    An electronic circuit isn’t able to be protected by IP though, so that part of the video is off base. The graphics on the enclosure and name of the pedal can be protected, but the circuit itself can not.
    Also, it was a tweaked bluesbreaker, so if there was the possibility of IP protection of a circuit, Chat GPT would be the one infringing.

    • @ColtCapperrune
      @ColtCapperrune  Год назад

      I agree on needing the human touch. However, electronic circuits can absolutely be patented. Here in the US anyway. A patent is only good for 20 years though so once the patent runs out, anyone can make the same circuit.

  • @AG_before
    @AG_before Год назад

    Reskill and upskill.
    AI won't take our jobs, but like many say, 'Someone leveraging AI productively and creatively probably will'. And that someone will be human.
    Nice video. 👍

    • @thecommonstaff8441
      @thecommonstaff8441 Год назад

      Until they become self aware

    • @AG_before
      @AG_before Год назад

      @@thecommonstaff8441 I was waiting for this comment. :) Yeah, I'm hoping that moderation happens _before_ some AI-related tragedy. Knowing us though...

  • @jongriffin2608
    @jongriffin2608 Год назад +1

    OK, so the AI generated a footpedal circuit was basically a copy of an already designed, classic circuit, which it managed to eff up, then a real human being came along and turned it into a good version of a classic circuit. Which bit of this is supposed to be impressive?
    I’m being mean. Chat GPT is an impressive technology, which human beings conceived of and created.
    I think we are soon to be presented with a philosophical Zenith, human beings will either be intellectually or creatively surpassed by our digital offspring, or we will recognise the absolute miracle of the human soul.
    The talk around ‘sometime in the near future’ will perhaps become a hopeless impossibility as we learn more about ourselves and the infinite ways in which we are unique.
    So far AI has been fun, but wholly non-creative and ultimately a little depressing in how unoriginal it actually is. A great tool, but not a replacement for the human.

  • @billyhughes9776
    @billyhughes9776 Год назад +1

    I think with anything new tech-wise in music recording/production there's always a bit of overreach at the beginning and then things kind of even out and comes to a homeostasis. With AI it might start out that way, but I believe it will take over very quickly, especially at the big corporate level, major labels, production companies for films, etc. It's just gonna happen, jobs will go away,...the genie is out of the bottle. I think it will fracture/divide the overall music community which could lead to an entirely separate industry of music creation/production done by humans. Maybe. That's the only way I can spin it in a positive to make myself feel better. lol.

  • @FredMoore-3
    @FredMoore-3 Год назад +1

    Great perspective ! Like your b room …

  • @neal_laugman
    @neal_laugman Год назад +2

    AI will create the music you like, from the idea's original concept all the way through production
    I need to add the concept of machine learning. If someone is willing to commit resources it will happen much quicker than one might think.

  • @ZachMeadowsMusic
    @ZachMeadowsMusic Год назад

    I only hope that people remember that the A in AI stands for “artificial”, so the human touch doesn’t actually get replaced. I can’t help but be a bit pessimistic, though. Food is probably the biggest reason for that.

  • @gtlittlejr.1608
    @gtlittlejr.1608 Год назад

    Yeah, yeah, yeah. Much more important. How's your HEALTH now, you Good?

  • @barringtonjohnson6569
    @barringtonjohnson6569 Год назад

    No human it perfect, so AI will never be perfect!

  • @aeiplanner
    @aeiplanner Год назад

    What was "fascinating" about this video?

  • @domshov
    @domshov Год назад +1

    Photoshop skillllzzzzz...good work!

  • @PharaohLawLess1
    @PharaohLawLess1 Год назад

    We humans have grown in serious numbers and yet we have computers and AI taking our jobs with the cost of living going up. We are in trouble we keep allowing “robots” take out jobs

  • @matnrocknroll
    @matnrocknroll Год назад

    No, people with atmos systems will! :o

  • @joegonzaleznyc
    @joegonzaleznyc Год назад

    Peep the tissot PRX 🔥 🔥 🔥

  • @discopas2826
    @discopas2826 Год назад

    I respect your thoughts and all your work Colt, but here I disagree. We all, when talking about AI, are talking bout whats now. II am shure, this only is a starting point. There will come much more AI skills in the future. And, to be a pessimist, the industry, the manufactors but allso the buyers, the consumers don't will give a sh... by wich production methods the stuff is made they wanna sell or consume... Remember when automobile was invented. How many people trusted that horses will be the future.... The question is not, what can AI and what not. The question for me is, how do we define our role as human beings when everything we can do will no longer be needed?

  • @citizenworld8094
    @citizenworld8094 Год назад +1

    AI will be great for music and will remove those who tried to pretend to us all they were pro.

  • @wilitojuegaque9958
    @wilitojuegaque9958 Год назад

    🤣 nice great Job

  • @dirface
    @dirface 10 месяцев назад

    AI generates results based on 'real' content creator data, so it's uncreative by nature, that leads to fewer truly creative results. Filling the art/music space with non-creatives could never be a good thing.

  • @carpentemusic
    @carpentemusic Год назад

    I'm just waiting for Atmos GPT.

  • @thumbody1
    @thumbody1 Год назад

    ATMOS and AI are taking over the WORLD BWAA HA HA HA HA HA HA HAAAAAAAAA............ :o)

  • @this_is_jmdub
    @this_is_jmdub Год назад

    AI won’t take our jobs but people who use AI will

  • @PaulEubanks
    @PaulEubanks Год назад

    Will AI be able to predict the utter uselessness of Dolby Atmos? 😮😂

    • @PaulEubanks
      @PaulEubanks Год назад

      But seriously, I feel this is way short-sighted. Music will be tailor made per listener in the future by AI and we’ll all be out of jobs. The AI of today isn’t there yet, the AI of 10 years from now will be - bet.

  • @HalcyonGuitars
    @HalcyonGuitars Год назад

    TBH, I’d be pretty stoked for AI mastering. As for music creation itself, if you are capable of writing good songs, they will stand out from AI…hopefully.

    • @HalcyonGuitars
      @HalcyonGuitars Год назад +1

      I mean, like, is ChatGTP gonna punch out an Achilles Last Stand or a Rain Song?

    • @DeeJay003
      @DeeJay003 Год назад

      ​@@HalcyonGuitars
      AI will do its thing - and exceptional music made by human beings will always stand out.
      The average formulaic crap will become obsolete .

  • @gregoryivesdolbyatmosmusic
    @gregoryivesdolbyatmosmusic Год назад

    Music by dictation. Like Elmer Bernstein once said. Geez. I mean it's fun to be creative, so not really been personally a problem and will not be. Hope your health is good man!

  • @manuchalud7455
    @manuchalud7455 Год назад

    An 80% of music producers and engineers will have to look for a new life job. Thinking the opposite will only make it even worse.