What should a partnership proposal include

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Table of Contents:
00:00 - Introduction
01:24 - How to present your value proposition
02:07 - How to create values and mutual benefits in a partnership
02:58 - How Amazons’ return in Kohls resuscitated a struggling business
04:38 - Why are goals important in a proposal
06:09 - How to outline your implementation and execution strategy
06:59 - How to assign responsibilities in a partnership
07:39 - Outro
Before any partnership can come to fruition, there’s the inevitable “courtship” process for two organizations to agree on any joint endeavor. So a compelling partnership proposal is a must. Here, we will go over what an effective partnership proposal should touch upon, including value proposition, interest alignment, goal setting, implementation and execution planning, and team roles and responsibilities. With these elements solidly in place, it’d be much easier to foster trust and bring forth a shared vision for success.
After all, strategic alliances are more than a handshake. Managers must present a detailed plan that demonstrates how a partnership offers mutual benefits. A staggering 70% of business partnerships fail, often due to a lack of clear communication and alignment on goals. A well crafted partnership proposal can help reduce these odds from the get go, and possibly even beat your competitors in getting the most sought-after collaborator.
To learn more, watch the video in full!