How Scott Galloway Wrote A Viral TED Talk
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- Опубликовано: 31 июл 2024
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Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless.
So buckle up - because today, you’re going to learn how to write fearlessly.
In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with your reader, how to craft a narrative, how to share bold opinions, how to use humor as a weapon, and most importantly, how to write from conversation. (This is one of our favorite concepts we teach in Write of Passage. Your best ideas don’t come from typing; they come from talking.)
Put simply, Scott is the king of strong opinions, loosely held. And that’s why his writing resonates. If you want to be bold and fearless in your writing, then this episode is for you.
WRITE OF PASSAGE:
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TIMESTAMPS:
00:00:00 Introduction
00:01:35 Writing your first book ("The Four")
00:04:45 Scott's Team & Process
00:06:40 The power of communications
00:10:55 Mediums (Reading, Writing, Podcasting)
00:14:35 Being real and authentic
00:18:35 Be fearless like Muhammad Ali
00:19:35 Atheism, speaking your mind, courage
00:21:05 TED Talk
00:28:05 Storytelling
00:32:05 Controlling narratives
00:34:05 Humor and comedy
00:36:55 Make people feel something
00:38:35 Speaking vs Writing
00:41:35 Scott's superpower
00:46:30 Framing and perspective
00:51:25 TED Talk clip (social security)
00:53:50 Catalyzing conversations
00:58:40 TED Talk clip (movement and choreography)
01:02:35 Facts and data
01:07:05 The Nvidia Economy
01:09:55 Brand strategy
01:14:00 Fire round!
01:18:05 Life is so rich
01:20:35 Bonus (Writing Example of John Steinbeck)
PODCAST LINKS:
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast...
Spotify: open.spotify.com/show/2DjMSbo...
ABOUT THE HOST:
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
How I Write is a podcast by Write of Passage // Production by Adam Soccolich
Everybody has an opinion about Scott Galloway.
You can agree or disagree with him, but you can't ignore him. This episode is a deep dive into how he tells stories and develops his narratives.
His mantras for life and writing:
1. The specific crowds out the general: Find a specific niche, and own it.
2. If somebody's telling you to follow your passion, it probably means they're already rich (and chances are, they made their millions doing something much more boring than what they're telling you to do).
3. If you want to be an entrepreneur, learn how to tell great stories.
4. Entrepreneur is a synonym for salesperson, and salesperson is a synonym for storyteller.
5. Scott's formula for building presentations: Find a central thesis, add a machine gun of data, and make it funny.
6. Making people feel something will take you farther than any business insight.
7. Narratives move the world: PR is a $100 billion industry, and Amazon employs 1,900 PR and communications professionals, almost 2x the number of journalists employed by Jeff Bezos' newspaper, The Washington Post.
8. Recipe for gaining attention: Be the person who says what everybody's thinking, but afraid to actually say.
9. Another one: Look for controversial topics where you have an interesting take... and think you're right.
10. The void Scott's trying to fill is being a man in his mid-50s who's openly vulnerable with his emotions and the challenges of life.
11. Different mediums create different kinds of connections with fans. Video creates excitement; writing creates depth, and podcasting creates the feeling of friendship. If somebody comes up to Scott and high-fives him, they saw a video; if they write a long letter, they read something he wrote; and if somebody talks to him like they know him, they've listened to a podcast.
12. Invest in your relationships: The more unconditional love you feel, the more openly you can speak.
Hes a sick person I choose to ignore this episode
Non stop Gold Content.
👌🏽👌🏽👌🏽 This is such a great piece of content. Your questions were spot on David. Thank you for this!
Thanks! Really, really enjoyed recording this episode.
non-stop gold.
Thank You David.
Thanks for supporting the show
By "YouSum Live"
00:00:08 Importance of storytelling in communication
00:00:24 Humor as a powerful communication tool
00:01:46 Starting the writing process is key
00:02:24 The role of deadlines in writing
00:02:30 Motivation behind writing a book
00:03:51 Utilizing talks and videos to gauge book ideas
00:05:00 Collaborative editing enhances content quality
00:06:00 Embracing diverse perspectives for better content
00:08:30 Encouraging open dialogue and exploration of ideas
00:11:30 Establishing intimacy and connection through content
00:15:23 Being authentic and speaking truth with security
00:18:27 Emphasizing fearless, artistic, outstanding role models
00:19:36 Liberating power of atheism in life perspective
00:20:08 Courage to speak openly, fearlessly, and authentically
00:22:38 Importance of humor in softening challenging ideas
00:23:02 Strategic use of slides for impactful storytelling
00:28:13 Storytelling as a premier skill for success
00:29:06 Teaching storytelling as a vital life skill
00:32:17 Crafting compelling narratives for business success
00:35:12 Utilizing emotional interruptions for audience engagement
00:37:00 Recognizing the power of impactful storytelling
00:37:12 Highlighting the need for emotional connection in communication
00:39:41 Differentiating storytelling pace in speaking versus writing
00:42:25 Managing talent to create a greater whole
00:45:23 Emphasizing the importance of fearless arguments
00:48:10 Striving to become a great writer through practice
00:51:26 Challenging conventional wisdom on social security
00:52:19 Advocating for class trading for societal progress
00:53:00 Acknowledging personal responsibility in societal issues
00:54:17 Objective: Catalyze conversation, not just be right
00:54:50 Importance of discussing money openly
00:55:31 Wealth disparity in Social Security tax
00:57:19 Advocating for fair Social Security tax
01:00:01 Utilizing data to support arguments effectively
01:05:28 Impact of Nvidia's market cap on economy
01:06:31 Cultural and economic implications of Nvidia's growth
01:10:39 Brands appeal to irrational, emotional instincts
01:13:39 Brands target young people for irrational decisions
01:14:23 Physical strength crucial for success, especially in leadership
01:14:49 Sweat and physical activity as ultimate therapy
01:15:13 Success linked to consistent physical fitness routines
01:15:46 Passion stems from mastery, not initial passion pursuit
01:17:13 Own a niche expertise for success and credibility
01:18:00 Appreciate life's richness to combat anger and depression
01:21:00 Simple language can evoke powerful sensory experiences
By "YouSum Live"
Not all heroes wear capes... thanks!
If you could get @Americanbaron on the show, we would learn so much. Really. He feels like one of us because he’s quite young. But thinks like an old soul! Which is much needed in our times.
Agree! I'll work on it
🔥🔥🔥🔥🔥🔥🔥
Would love it if instead of just saying "I have economic security", Prof G would give some insights as to how he got economic security.
Born into it? Privilege? Got lucky?
So many people struggling to make ends meet.
You’ll find all the answers at Scott’s podcast at Prof G…
Speak excited about safe topics
You can't be afraid when all your takes are as cold as a ceaser salad.
"Don't offend. Inform."
Lots of good stuff in this episode
Bro. Chill with the ads..or don’t.