Coding Part 1: Alan Bryman's 4 Stages of qualitative analysis

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  • Опубликовано: 21 авг 2024
  • An overview of the process of qualitative data analysis based on Alan Bryman's four stages of analysis.
    Reference
    Bryman, A (2001) Social Research Methods, Oxford: Oxford University Press
    This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
    creativecommons...

Комментарии • 72

  • @GrahamRGibbs
    @GrahamRGibbs  11 лет назад +11

    Sorry about the poor sound quality. I wasn't using a lapel mic and so lots of background noise was picked up. That includes noise from outside the classroom.

  • @Candeesr
    @Candeesr 8 лет назад +3

    Thank you so so much Dr. Gibbs. I am currently finishing my MSc at Oxford Brookes and this has been the most helpful resource.
    Straightforward, clear, and referenced. Thank you so much for sharing these videos!

  • @jeanwillyuliho4916
    @jeanwillyuliho4916 7 лет назад +1

    Dear Alan, Thank you for making available these skills. For me qualitative data analysis was like a mystery. As a beginner in qualitative research, at least I know how to start by coding. Thank you a lot.

  • @trudybailey124
    @trudybailey124 7 лет назад +1

    Thank you Graham. This video is helping me with my Thematic Analysis. After doing my Psychology Degree at Huddersfield University years ago (with you as one of my lecturers). I am now finally going back to do my Educational Psychology Masters in New Zealand. Great to see how well-written and published all the lecturers are 20 years on, that I had the privilege to be taught by many moons ago. I constantly come across papers and books by you, Viv and Trevor. Thank you :-)

    • @GrahamRGibbs
      @GrahamRGibbs  7 лет назад

      Good to hear from you. As you probably realise both Viv and Nigel King are now professors. However, sadly, Trevor died last year and he is much missed. Good luck with your Ed Psych Masters.

    • @trudybailey124
      @trudybailey124 7 лет назад +1

      Graham R Gibbs that is sad news. Trevor will be missed. I loved my days at Huddersfield University and remember all of the lecturers with fondness. Thanks for the reply :-)

  • @GrahamRGibbs
    @GrahamRGibbs  11 лет назад +1

    You're right. And different methods investigate different phenomena (e.g. IPA vs discourse analysis). That's probably why grounded theory is so popular; at least it's an identifiable approach. Unfortunately there are lots of versions of grounded theory too (Glaser vs, Strauss and Corbin, vs Charmaz). In the end pick the one that feels best for you and stick to it.

  • @bexie1992
    @bexie1992 10 лет назад

    We're just starting this and I am really struggling to understand what coding is. So this is really helpful.

  • @physiotherapistpaulina9340
    @physiotherapistpaulina9340 4 года назад

    Thanks for posting the reference (Bryman, A.) , I will look that up for more details on coding.

  • @SaadAlSubaiei
    @SaadAlSubaiei 13 лет назад

    I like your passion to spread knowledge, and your way in doing so. I wish to have a supervisor like. Thank you for the informative posts.

  • @barethgate
    @barethgate 12 лет назад +1

    this explaination is excatly what my course was missing, balls to autonomous learning

  • @nightangel8087
    @nightangel8087 6 лет назад

    Thank you for posting these videos.. couldn't find anything that matches your sessions on RUclips

  • @hera46091
    @hera46091 Год назад

    This video is insightful. Thank you very much.

  • @keithcoinc
    @keithcoinc 7 лет назад

    I loved you in "My Favorite Martian." Excellent acting. Thanks for the great information! helpful

  • @jamiemcdougall8365
    @jamiemcdougall8365 6 лет назад

    Superb Vids, thanks for making them, from an MSc student at Glasgow :)

  • @GrahamRGibbs
    @GrahamRGibbs  11 лет назад

    Edith,
    In terms of coding, phenomenological methods (PMs) such as IPA and template analysis are little different from what is done in the Grounded Theory Method (GTM). PMs tend to focus more on how people experience phenomena. GTM uses inductive coding, developed during analysis, whereas PMs use a combination of a priori coding and inductive coding. PMs tend to develop a coding system based on a few cases which is then applied to the rest of the data. GTM make no such prescription.

  • @kenneyrr
    @kenneyrr 6 месяцев назад

    This seems like great content but it is really hard to hear and my transcription app also had trouble. It would make this video much more accessible if you add closed captions. Thanks for considering!

  • @MsHartleys
    @MsHartleys 10 лет назад

    Many thanks for sharing these videos, explained clearly and thoroughly, most obliged as I begin my first thematic analysis on an interview for my studies! :)

  • @ezzoubeirjabrane
    @ezzoubeirjabrane 11 лет назад

    I find it quite helpful, Thanks
    The problem with the qualitative is that there is no single method that one can follow, I have read dozens of documents and they are different in terms of methodology.

  • @dann8558
    @dann8558 6 лет назад

    Thanks. This is a really clear and informative overview.

  • @KENDRALCOBB
    @KENDRALCOBB 8 лет назад +1

    Professor Graham - Thank you!!!
    Your videos have given clarity in the confusing world of qualitative data analysis. My question: Can you use PM on surveys? The reason for my confusion is I have four data sources: interviews, surveys, observations, and field notes.Would surveys use a different type of analysis? Very confused here.

  • @momosuh1087
    @momosuh1087 10 лет назад

    Thank you so much. This is really helpful to set up coding for observational research.

  • @drstrange2292
    @drstrange2292 7 лет назад

    to some they may think they are learning from this video/class but study shows that more information goes in one ear and goes out the other with an estimate (my own estimate, don't know the true value) of around 10% - 20% of the information stay's in the brain while the rest just dissipates, Education is In my opinion the biggest issue there is. Education is about providing understandable data to student's in a equal fashion, so each student understands the information as well as use it in the future. learn this and within an hour most of the video you will have forgotten, goes to the students in the class unless they are fast at typing everything he is saying.

    • @GrahamRGibbs
      @GrahamRGibbs  7 лет назад +6

      You say, "Education is about providing understandable data to students" - this sounds like a rather primitive, Gradgrind view of education. Dickens satirized this very successfully in his novel 'Hard Times'. In my view education is a lot more than providing data. I certainly don't think that just watching a video and watching it only once is a good way of learning. But I think there is a role for repeated watching of a video alongside reading, practice, exploration, discussion and debate.

    • @drstrange2292
      @drstrange2292 7 лет назад

      it really depends on your method of learning and how you have adapted at a young age

  • @sarikarmina7627
    @sarikarmina7627 7 лет назад

    Thank you Graham. Great sharing.

  • @Katiana1987ful
    @Katiana1987ful 10 лет назад

    my teacher uses this shes great and really helped us

  • @JazBlakestonPetch
    @JazBlakestonPetch 10 лет назад

    Fantastic! Thank you very much, has been really helpful in my dissertation project.

  • @a7med8645
    @a7med8645 9 лет назад +2

    Exellent !!
    It helps me a lot in my research..
    Thank you :)

  • @andrewandama420
    @andrewandama420 8 лет назад

    i like every part of yuor explanation.kizito williams, uganda

  • @drecion1
    @drecion1 11 лет назад

    Thank you very much. Much easier to understand than reading a very dry textbook explanation.

  • @linyuliao3417
    @linyuliao3417 8 лет назад +3

    Dear Prof. Gibbs, thank you so much for wonderful videos! They really make my study easier. May I ask a question? What's the difference between this method and others, such as thematic analysis, grounded theory? I'm looking for a method for my dissertation. I find many analyzing methods of qualitative research similar, generally following the pattern of 'familiar with text, code, theme, interpretation.' Is my understanding right? If yes, due to the similarity of different approaches, I feel puzzled about selecting one for my dissertation.

    • @GrahamRGibbs
      @GrahamRGibbs  8 лет назад +4

      +linyu liao Yes, you are right, most thematic analyses follow these steps - or something like them. I see thematic analysis as the general description of this essentially coding based approach. See the start of this video, ruclips.net/video/jH_CjbXHCSw/видео.html for Nigel King's view about this. I agree with Nigel that template analysis, Bryman's approach, grounded theory, IPA etc. are all forms of thematic analysis. Thematic analysis is quite distinct from other qualitative analysis approaches such as discourse analysis and narrative analysis.

    • @linyuliao3417
      @linyuliao3417 8 лет назад +1

      +Graham R Gibbs Thank you very much for your reply. Is it feasible to use grounded theory and another approach of thematic analysis (say template analysis) in the same thesis? I may want to analysis some of the data with template analysis and some with grounded theory, but it's odd to say 'analyze data with grounded theory' because GT is a whole methodology. I feel puzzled on this question because one is a methodology while the other is not. How can I integrate them in a thesis?

  • @memesoso8354
    @memesoso8354 8 лет назад

    Thank you so much Dr.Gibbs
    This video helps me a lot with my research ^_^

  • @dbarzaga
    @dbarzaga 11 лет назад

    Great presentation.

  • @secretsoftherich6270
    @secretsoftherich6270 6 лет назад

    thank you professor excellent ideas

  • @hugzz123
    @hugzz123 8 лет назад

    Dear Prof. Gibbs. Thank you very much for your videos! I have a question about grounded theory and about Bryman's 4 stages. Are these two different ways of studying qualitative data? You see I am very confused as I am trying to work on my dissertation material. And If they are different am I free to just pick whichever I please, or do these forms of analysis only work upon certain types of data? Very confused. With thanks, Hugo

  • @xtrimuc
    @xtrimuc 4 года назад

    Thank you Dr Gibbs, really very helpful guide

  • @YourGriefandTraumaTherapist
    @YourGriefandTraumaTherapist 7 лет назад

    Very nice! What is the methodological tradition that you use this for? Would it work, say, for phenomenology?

  • @shaheenthakur2319
    @shaheenthakur2319 7 лет назад +1

    thank you for the awesome video

  • @rachelbryan4661
    @rachelbryan4661 7 лет назад

    Hi Graham Gibbs,
    brilliant video really has helped me to clear up the confusion im in at the minute. I have my social psychology project coming up as part of the BPS requirement and im either choosing between phenomenological or discursive approach. Would these steps apply to both?

    • @GrahamRGibbs
      @GrahamRGibbs  7 лет назад +1

      These steps would certainly apply to many phenomenological approaches such as IPA (Interpretative Phenomenological Analysis) and Template Analysis (See: ruclips.net/video/jH_CjbXHCSw/видео.html ). Although I doubt they would be useful if you followed a Giogri approach. Regarding Discourse Analysis or Discursive Psychology, there is much more disagreement about whether coding approaches are useful. Some using DA suggest that coding is irrelevant. However, others find that coding - at least in the early stages - is useful both to establish the main themes of the analysis and to help with filtering the corpus to a smaller sample where the more intensive discursive analysis can be undertaken. However, most approaches find it useful to write a short summary of the interview or the observations at the start of the analysis.

    • @rachelbryan4661
      @rachelbryan4661 7 лет назад

      Thank you Graham for taking the time to reply and providing a further helpful link and advice.

  • @emc3000
    @emc3000 Год назад

    I find it very interesting, but I keep waffling on how to identify a good yet reasonably timebound portfolio case study to conduct.

  • @momoa6527
    @momoa6527 11 лет назад

    Still thank you for the upload Sir, that was helpful.

  • @beengeng
    @beengeng 10 лет назад

    Thank you very much!

  • @j.b.9581
    @j.b.9581 6 лет назад

    It is a very informative and useful video. I am a bit put off by the poor sound quality, it has a tinny echo that is distracting. Wish you could somehow fix that. Thanks.

    • @helendavey5050
      @helendavey5050 4 года назад

      J. B. I’m glad you have written this..... I was panicking my phone was being hacked! 😬😅

  • @garymiles2670
    @garymiles2670 7 лет назад

    Thank you

  • @Mrstealtherz
    @Mrstealtherz 7 лет назад

    Wish this guy was my lecturer, my teacher ballsed this subject up

  • @ezzoubeirjabrane
    @ezzoubeirjabrane 11 лет назад

    very True ... That's probably the most important lesson I've drawn from my research. I have a question though: how legitimate it is to synthesize a method from the many different approaches I have seen ?
    I would be really pleased to have your email address to send you my thoughts on that.
    Thanks for the videos and the comment.

  • @aidan3863
    @aidan3863 8 лет назад +1

    Hi , i can't see a reference for the Bryman text you refer to. would it be possible to add it somewhere please? thanks for the series of videos thy are very useful.

    • @MBEllis
      @MBEllis 8 лет назад

      At 3:02, the citation is at the bottom of the slide... Hope this helps

    • @aidan3863
      @aidan3863 8 лет назад

      i need new glasses, that or i have to stop watching youtube videos on data analysis, many thanks

  • @rishraheel2969
    @rishraheel2969 6 лет назад

    Hi Prof. Gibbs. Thank you very much for your video. I have found it to be extremely helpful. I had a question however and was wondering if you could you please help shed some light on it. I am doing my dissertation currently on infectious diseases and I am a bit stuck on whether using a content analysis Framework Method - Ritchie and Spencer is the best way to go. I need to compare public health management guidelines for a particular disease between 32 high-income countries and Australia. I have decided to use this method and copy and paste chunks of text under the relevant heading (open-ended question) in an excel spreadsheet. I am then looking for similarities and differences to see how Australia compares and to inform our policy and guidelines. Would this be the correct way to go and would a thematic framework be the best sort of way to obtain this information? Also, what is the best way to determine whether your approach should be inductive or deductive? Any help you may be able to provide would be great and very helpful. Thank you in advance.

    • @GrahamRGibbs
      @GrahamRGibbs  6 лет назад

      Rish, Thanks for your feedback. To answer your second question first, from what you say, it looks like you already have a set of issues and questions that you want answers to (your open-ended questions). This suggests your study will be mainly deductive - you are using these to drive your coding. Of course you might also develop some novel codes that come inductively from the data but this does not look like the main focus of your study. Given this, the Framework approach is a good one to follow as you will arrange your quotes into a spreadsheet. (Although strictly speaking in Framework the text should be your rephrased summary of the content on that issue not simply a cut and paste from the respondents' answers.) The advantage of the Framework approach is that you can easily make case-by-case and code by code comparisons. I have a couple of videos that might interest you (one is not on RUclips): On using tables see: ruclips.net/video/8AiG2eOG1I4/видео.html and On Framework see: onlineqda.hud.ac.uk/movies/ESRC_RMF_2010/index.php#Part2

  • @edithikedi4765
    @edithikedi4765 11 лет назад

    hi, having a major challenge with understanding the difference between phenemology and grounded theory. I have not been able to get a clear, distinctive difference between them. They both seem to use themes or codes. Would really appreciate your help

  • @raithai
    @raithai 8 лет назад

    Dr. Graham or anyone, Can you please tell me the particular book where Alan Bryman discusses this Four Stages of Qualitative Analysis? I like this and wants to do a further reading on this. Thank you!

    • @GrahamRGibbs
      @GrahamRGibbs  8 лет назад +2

      +raithai I think it was Bryman, A (2001) Social Research Methods, Oxford: Oxford University Press. But it may well have been one of the later editions.

    • @raithai
      @raithai 8 лет назад

      +Graham R Gibbs Thank you sir!

  • @aisarsalihu931
    @aisarsalihu931 10 лет назад


    Hello. I'm doing a qualitative content analysis study on writing style and techniques on blog. I sampled one blog to investigate the language writing styles and techniques the blogger is using in his blog posts. The issues I want to focus on are: clarity, paragraph, coherence, sentences, conciseness, simplicity, descriptive, persuasive, informative etc. Please what method of data collection and analysis will be suitable for my study? For instance, open coding, thematic coding, Nvivo, thematic analysis etc

  • @sonjab5292
    @sonjab5292 8 лет назад

    thanks graham gibbs..

  • @mariannenandlal8061
    @mariannenandlal8061 6 лет назад

    Hi Prof I have a slightly better idea but im still very much confused!

  • @ymei9798
    @ymei9798 3 года назад

    It is better with a subtitle

  • @saifalshamsi7437
    @saifalshamsi7437 7 лет назад

    Hi i need help with coding can I contact you?

  • @momoa6527
    @momoa6527 11 лет назад

    Why there is idiots making noise at the background !

  • @drstrange2292
    @drstrange2292 7 лет назад

    I think hacking is a good form of learning more advanced code. I and a friend (who I had to learn) will hack each other and find any loops or holes to access their data. It's fun and we to drinking games that involve the same principal of. well hack their code before they hack yours.

    • @GrahamRGibbs
      @GrahamRGibbs  7 лет назад +6

      It is one of the quirks of the English language that words may have several distinct meanings. That is true of the verb to code. To a spy it means to make a message hard to read and decrypt. To a computer programmer it means to write some computer instructions (something I was paid to do when I was younger - I wrote machine code). To a social scientist undertaking qualitative analysis it meas to apply categories to chunks of data (as described in this video). I think you have mistaken the third meaning for the second, but given your enigmatic message, maybe it's in code (first meaning). ;-)

    • @RCPAJE
      @RCPAJE 7 лет назад +1

      LOL, you are great!

  • @skiingjess83
    @skiingjess83 10 лет назад

    WICKED! Thanks!!!