A great job of visualizing representing how codes form axis and how axis enable themes. Most presentations only explain with bullets, but your exemplars are much more illuminating. Really well done James.
Thank you, Dr. Woodall! This is awesome! I like research though at entry level. Carrying out a qualitative research currently, I got confused on how to go about the thematic analysis and coding. You are heaven sent. Once again, my profound thanks!!!
Thank you, not only for the detailed steps in coding and theme development, but for your references to additional sources, e.g., Attride-Stirling. Your video and supportive resources helped me create a thorough methodology section for my dissertation.
This has just answered my long standing curiosity on thematic Analysis. Am not a researcher but aspiring to be one. Doing a personal study before I venture into research. This is just awesome and thanks for the good work.
This is really helpful and the most expansive and clear by far that I have found for my MSc. This sort of approach would be most welcome to show students at my University conducting research as we aren't really given much to go on for IPA. The process here is broken down really well and explained visually, which I really needed to help make sense of the process as it's so conceptual. Thanks James.
Thank you Dr Woodall. All seems good, apart from one (very) problematic claim that "the data collection questions are not the themes". If the researcher adopts a so-called theory-driven approach to qualitative data collection and analysis (in contrast to purely inductive, data-driven approach, e.i. grounded theory), thus having a specific research question(s), then apparently the questions (to be precise, the concepts or constructs used in them) are indeed themes, though new themes may arise of course. This is a very important clarification to be made here.
I disagree! After a tiring day at college, I am finding the background music giving me a little energy boost as I learn about coding!! :) Very clear and useful video!
Hello Dr Woodall you video was very insightful and very helpful. I am at the data gathering stage with my Mphil degree, which I am working towards upgrading to PhD candidate. I am more clear how I am going to analysis the themes. Was a bit unclear about using the quotes, but clarity came when you mentioned about analysing the data and use codes to support. Thanks much.
Thank you for this lucid introduction Dr Woodall. A very basic follow-up question: is coding only ever used for data that the researcher has retrieved him/herself through interviews etc? Or is it common to use it for analyzing scientific papers as well?
Hello James, Thank you for your helpful presentation. I am currently planning a qualitative research (focus group interviews) for my masters. From my reading so far, it seems that researchers are meant to demonstrate credibility, inter-rater reliability etc to show that a good methodological approach has been applied. My question is, for those students working alone (Masters, PhD) how do you demonstrate reliability? The process of thematic analysis appears time-consuming and not something that a third party can 'briefly' give you feedback on unless you are part of a research team. Is it acceptable or common practice for one individual to develop codes and perform a thematic analysis without a second opinion? Secondly, did you transcribe your own interviews? if so are you able to share the transcription convention that you used? I have read about 'intelligent transcribing' but not sure exactly what it means and if that is frowned upon by academics. Thank you
Hi, not sure I can do your post justice in a short message. Qualitative researchers may dismiss the terms validity and reliability (associated with positivism) and opt for credibility, transparency & trustworthiness. To that extent, engaging in transparent processes and being reflective and reflexive is critical. On transcription, yes I did my own for my PhD. There's some good papers on this out there - discourse analysis and narrative analysis may demand more detailed and meticulous transcription, but I have found my (limited) transcription skills sufficient for thematic analysis. I hope this helps. James
Thank you for your video explanation! I was extremely helpful. May I ask, if the code matrix you showed emerged from one interview/data source? I have to analyse 4 interviews and I am wondering if while writing my results I need to write the codes/code categories and their connections together or for each of the 4 interviews separately and then discuss them altogether in my Discussion section.
Thank you for this wonderful video. I am about to start my qualitative data analysis with content analysis and i want to use deductive method. I have two questions; the bang up theme did you create it before the coding from the previous literature? or you develop it after you made coding? second I am reading paper how to plan and perform a qualitative study using content analysis by Mariette Bengtsson and after coding they have divided cloumn into sub category and then category and then theme, which I assume sub category is (basic theme) category is (organization theme) and theme is ( Global theme) according to your video. is it so? I am guessing it correct?
It is a really good presentation. However, ii need to ask that the process of doing thematic analysis is similar to grounded theory themes?? I'm confused
For a thematic analysis to a qualitative systematic review, how can you create data collection questions based on themes when you don't know what those themes are until after you collect the data?
Good job! We will analyse interviews taken from Social media managers at a postal company with extremely bad repuration online, on facebook, any advice you can give us Dr. James?
Is it applicable to a sole document analysis research? I always see how researchers describe this method only considering interviews and focus groups surveys, but neither describe it in content analysis regarding documentary research, where no other method is required.
What program did you use to code? Because I can see that you have highlighted as well as written comments on the side which I can't seem to do in word.
This is very helpful! But I have one question: I am currently doing qualitative analysis for an MPhil degree and wondering about one thing - how on earth can I bring the commented sections of my data together? I mean, I have finished coding using word and the coding is done the same way as commenting. So now I want to bring all the selected/commented parts by the one code together so that I can have quotes under each code. Oh, is what am saying clear?! I am afraid not!
Yes, it is clear. Look for commonalities and patterns in your codes. Can some codes be merged and aggregated or do codes link in some way. It will take time to really do this, so stay patient. Thanks for watching and good luck, James
Perfect video for when you want to learn qualitative analysis but also kinda want to dance. ;D
I am engaging qualitative research these days for my PhD dissertation. these videos have been really helpful in making final themes from codes
A great job of visualizing representing how codes form axis and how axis enable themes. Most presentations only explain with bullets, but your exemplars are much more illuminating. Really well done James.
Couldn't agree more. 7 years since this video was released and it's still not only relevant but extra elaborate than most videos out there.
Thank you, Dr. Woodall! This is awesome! I like research though at entry level. Carrying out a qualitative research currently, I got confused on how to go about the thematic analysis and coding. You are heaven sent. Once again, my profound thanks!!!
Thank you, not only for the detailed steps in coding and theme development, but for your references to additional sources, e.g., Attride-Stirling. Your video and supportive resources helped me create a thorough methodology section for my dissertation.
Thank you, Dr. James Woodall, that is very straightforward guidance for inductive analysis of interviews.
Thank you! It makes much more sense seeing real examples than imagining this off the pages of a text book.
I'm so pleased you found it useful Bianca
The presentation is simple and profound Professor. Highly helpful. Thanks a lot.
It's really resourceful. It has clarified things so simply. Thanks James
honestly, this is very helpful! I've been searching through the net but couldn't find one. This is one still the best!
This has just answered my long standing curiosity on thematic Analysis. Am not a researcher but aspiring to be one. Doing a personal study before I venture into research. This is just awesome and thanks for the good work.
I applaud your music choice 👌 Don't listen to the haters, they've got no groove
The explanation was very clear and to the point. Thanks for your time and effort.
Super helpful piece of talk. Just what I have been wondering about.
Thank you, finally I found a very clear and helpful video.
I really liked your presentation this is 1st video of a related topic that can make me understand something thanks :)
Useful and nicely presented
Thank you
This is really helpful and the most expansive and clear by far that I have found for my MSc. This sort of approach would be most welcome to show students at my University conducting research as we aren't really given much to go on for IPA. The process here is broken down really well and explained visually, which I really needed to help make sense of the process as it's so conceptual. Thanks James.
That is extremely kind. Thank you
Ipa! Ipa!
Thank you for your presentation and it is really helpful for me to understand qualitative data analysis.
Oh damn, thank you so much for the video. You saved me from hours and hours of failed coding and failure.
Incredibly helpful video! I was about to lose my mind trying to figure out how to approach the monstrosity of interviews. A million thanks!
useful teaching. many thanks
Thanks Dr Woodall, very short and easy understanding presentation
Delighted it was useful to you
Thank you Dr Woodall. All seems good, apart from one (very) problematic claim that "the data collection questions are not the themes". If the researcher adopts a so-called theory-driven approach to qualitative data collection and analysis (in contrast to purely inductive, data-driven approach, e.i. grounded theory), thus having a specific research question(s), then apparently the questions (to be precise, the concepts or constructs used in them) are indeed themes, though new themes may arise of course. This is a very important clarification to be made here.
Perfect commentary......very helpful....loved how you broke this down:)
Thank you so much, Dr. Woodall, this was very helpful! I am now ready to start coding and developing themes for my research.
Very helpful and succinct!
Awesome! This was very helpful!
This is really helpful for my research but please remove background music, it's annoying.
Shoaib A I think I agree!!
I like it :)
How about moving on to less annoying video without background music. Just thank the man for his time spent to help you damn bottom
I disagree! After a tiring day at college, I am finding the background music giving me a little energy boost as I learn about coding!! :) Very clear and useful video!
right
Its helpful. thank you. please share next level analysis in next video.
Hello Dr Woodall you video was very insightful and very helpful. I am at the data gathering stage with my Mphil degree, which I am working towards upgrading to PhD candidate. I am more clear how I am going to analysis the themes. Was a bit unclear about using the quotes, but clarity came when you mentioned about analysing the data and use codes to support. Thanks much.
Very clear and helpful. Thank you for this.
Beautifully explained!!! Thanks a lot
Excellent, thanks for posting this. Helped me a lot
That was so helpful - thank you so much!
Really good stuff man
Haha LMFAO
Thank you, Professor, for providing insights. I am working on newspaper content analysis. How to find themes of political communications?
Can I pls talk to you about ur research pls?
It's so helpful! Thank you for doing this!
Thank you so much, James it is really useful for the researchers.
Very helpful. Thanks so much.
James, Great video - I am thinking of using one of the technologies (e.g. NVIVO) to assist with analyzing my data. Any advise?
James thank you for such an informative and useful lecture.
This is very helpful for manual coding. Thank you very much.
Very helpful thank you so much 👍
Wonderful work, I just need more explanation on the last point in your presentation. Thank you. Nour,
This is very clear and concise! Thank you!
That's great to hear. Thank you
brilliant, well explained. thank you for doing this
thanks for this video James very helpful and easily understood.
Thank you, Sir, this video helped me a lot to understand codes and themes
the background music really adds to the content.
Thank you for this! Totally a great explanation and example of data coding for my research :)
Thank you for your feedback. Good luck with your coding
This was very useful. Thank you.
Helpful! I used to mistake interview question for themes:( A timely reminder:)
glad this has cleared things up
🏋️♀️🏋️♂️nice
Very helpful. the highlighted are really common
Thank you for this lucid introduction Dr Woodall. A very basic follow-up question: is coding only ever used for data that the researcher has retrieved him/herself through interviews etc? Or is it common to use it for analyzing scientific papers as well?
Thank you so much for this , i want to ask do we need to show the process of coding in the appendix of the thesis
This is really helpful
Thank you
That was incredible, for study hard.
Thank you sir. This was very helpful
Thank you very much Dr. Woodall.
Very nice video :)
very helpful. what is the paper named? interested in reading it :)
Thank you! A very useful video. I will definitely be using this for my dissertation.
Thank you. Glad it is helpful
Need the presentation , its perfect
Thank you. Very helpful.
very helpful thank you!!!!!
Fantastic. Thank you very much!
Do you give online private coaching services?
thank you so much James it was very helpful
Hello James,
Thank you for your helpful presentation. I am currently planning a qualitative research (focus group interviews) for my masters. From my reading so far, it seems that researchers are meant to demonstrate credibility, inter-rater reliability etc to show that a good methodological approach has been applied. My question is, for those students working alone (Masters, PhD) how do you demonstrate reliability? The process of thematic analysis appears time-consuming and not something that a third party can 'briefly' give you feedback on unless you are part of a research team. Is it acceptable or common practice for one individual to develop codes and perform a thematic analysis without a second opinion? Secondly, did you transcribe your own interviews? if so are you able to share the transcription convention that you used? I have read about 'intelligent transcribing' but not sure exactly what it means and if that is frowned upon by academics.
Thank you
Hi, not sure I can do your post justice in a short message. Qualitative researchers may dismiss the terms validity and reliability (associated with positivism) and opt for credibility, transparency & trustworthiness. To that extent, engaging in transparent processes and being reflective and reflexive is critical. On transcription, yes I did my own for my PhD. There's some good papers on this out there - discourse analysis and narrative analysis may demand more detailed and meticulous transcription, but I have found my (limited) transcription skills sufficient for thematic analysis. I hope this helps. James
very helpful
You are genius!
Thank you for your video explanation! I was extremely helpful. May I ask, if the code matrix you showed emerged from one interview/data source? I have to analyse 4 interviews and I am wondering if while writing my results I need to write the codes/code categories and their connections together or for each of the 4 interviews separately and then discuss them altogether in my Discussion section.
Thank you for this wonderful video. I am about to start my qualitative data analysis with content analysis and i want to use deductive method. I have two questions; the bang up theme did you create it before the coding from the previous literature? or you develop it after you made coding? second I am reading paper how to plan and perform a qualitative study using content analysis by Mariette Bengtsson and after coding they have divided cloumn into sub category and then category and then theme, which I assume sub category is (basic theme) category is (organization theme) and theme is ( Global theme) according to your video. is it so? I am guessing it correct?
this is very helpful thanks so much
I love this. Thank you!
That's great. Glad you found it useful
This was really informative. Thank you. P.S no music is needed.
Very helpful, thank you!
It is a really good presentation. However, ii need to ask that the process of doing thematic analysis is similar to grounded theory themes?? I'm confused
Thanks this is really helpful
Real quick and useful. Music was a bit too much though, tone it down a little
thanks, very clear!
For a thematic analysis to a qualitative systematic review, how can you create data collection questions based on themes when you don't know what those themes are until after you collect the data?
Thanks you for the video, our lecturer just made us watch it. Do you have an article on this so I can use as reference?
I'm really sorry, there isn't a paper that I have written that goes with this. There's lots out there though. Thanks, James
Thank you very much!
thank you, this is really helpful!
What is the music behind this??
this is very helpful to my research but please add how to we use the open code with full content
thank you
Good job! We will analyse interviews taken from Social media managers at a postal company with extremely bad repuration online, on facebook, any advice you can give us Dr. James?
Is it applicable to a sole document analysis research? I always see how researchers describe this method only considering interviews and focus groups surveys, but neither describe it in content analysis regarding documentary research, where no other method is required.
What program did you use to code? Because I can see that you have highlighted as well as written comments on the side which I can't seem to do in word.
I actually used NVivo, but you can use Word (you can just create a two column table)
AtlasTi is also a very useful program that you can use
Great lecture, Great explanation of coding, next time no music in background its a little annoying
This is very helpful!
But I have one question: I am currently doing qualitative analysis for an MPhil degree and wondering about one thing - how on earth can I bring the commented sections of my data together? I mean, I have finished coding using word and the coding is done the same way as commenting. So now I want to bring all the selected/commented parts by the one code together so that I can have quotes under each code. Oh, is what am saying clear?! I am afraid not!
Yes, it is clear. Look for commonalities and patterns in your codes. Can some codes be merged and aggregated or do codes link in some way. It will take time to really do this, so stay patient. Thanks for watching and good luck, James
Ok. Thanks!!
thank you!
Were you Banged up at some time?
hahahaha
@@jameswoodall1275 ? I'll take that a yes🤷♂️
@@Dusty3D sorry to disappoint
@@jameswoodall1275 it's an educational experience.
Great explanation and easy to understand, thank you! ps: the background music isn't needed. Only serves to distract.
Thanks!
Nice and clear for beginners, great to use real world illustrations. It would be even better without the rather invasive music 🙂
What's the background music called? I like it!
Jesus!!! I'm not banging lol!