Loro Piana Cashmere: Worth It? (Luxe Italian Fabric Review)
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- Опубликовано: 31 июл 2024
- Our comprehensive review of Loro Piana Cashmere products and find out if it's worth an investment: gentl.mn/loro-piana-cashmere-...
#loropiana #cashmere #notsponsored
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→ Grenadine Silk Tie in Burgundy Red: gentl.mn/grenadine-tie-in-bur...
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GUIDES YOU DON'T WANT TO MISS:
→ Cashmere Explained: gentl.mn/cashmere
→ True 1950s Menswear: gentl.mn/menswear-1950s-1
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→ Remove Pilling From Clothes: gentl.mn/remove-pilling
→ Thrift Shopping Tips: gentl.mn/thrift-store-tips2
→ "Budget Cashmere" - Myth or Magic?: gentl.mn/budget-cashmere-1
→ Carmina - Is It Worth It?: gentl.mn/carmina-review1
VIDEO CREDITS:
→ Script: E.J. Daniels & Sven Raphael Schneider
→ Camera: Lukas Mooney
→ Editing: Jonathan Oster
→ Visual Supervisor: Preston Schlueter
→ 20th Century Fox
→ Loro Piana
→ Insider
IMAGE CREDITS:
→ Grailed.com
→ The Fashionable Truth
→ United Nations Development Programme
→ Agnes Select
→ Vogue Arabia
→ BOAT International
→ React News
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→ British Vogue
→ Highsnobiety
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00:00 Loro Piana Cashmere Introduction
When talking about luxury cashmere, Loro Piana may immediately come to mind, being a well-established Italian fabric brand.
Loro Piana today goes way past cashmere. They have vicuña from the Andes or lotus flowers. They have a large range of fabrics with wool from New Zealand, and they manufacture their own goods. But, chances are, if someone mentions “high-end cashmere,” they will have heard of Loro Piana.
02:15 The History of Loro Piana
Loro Piana was a family and they began as wool merchants in the Piedmont region of Italy around 1814. At that time, they simply imported completed fabrics. They didn’t weave anything themselves.
06:01 Loro Piana Today
Loro Piana remains to have two divisions. The one is fabric manufacturing, where they turn raw materials into fabric that isn’t either used by their own brand or sold outside. The other division is their garment and accessory manufacturing arm, where they use Loro Piana fabrics exclusively to create their own branded goods.
07:30 The Loro Piana Ethos
If you look at Loro Piana’s advertising, you can see it’s very simplistic, containing high-end photography in rare globe-trotting adventure locations with idealized clients that are supposed to invoke this lifestyle of a high-end jetsetter. Sometimes, they also feature the animals the fibers are derived from in the advertisements to portray themselves as an artisanal grade manufacturer that has a connection and that vertical integration between the animal and the final product.
08:48 Loro Piana Cashmere
Loro Piana is the single largest cashmere buyer in the world and also is credited with popularizing the fabric with the masses. If you check out their website, you can see that they mentioned that they have local relationships with herders to ensure the highest quality or the finest cashmere. But, if you look for more detail, it’s hard to find specific herding standards.
12:25 Loro Piana Styling
We think they usually have more of a neutral palette, lots of solids, and more contemporary, fashion-forward, not really classically-inspired style. Their outerwear is a bit more bright with a bit more color. We think the cut of their stuff isn’t particularly exciting or high-end.
14:05 Cashmere Products and Price
If you browse their website, you can see 100% cashmere products or blended products with silk, cotton, or wool. Overall, I would say the website provides more information than at, let’s say, Louis Vuitton, which is nice to see.
18:14 Is Loro Piana Cashmere Worth It?
In a nutshell, Loro Piana fabric is worth it if you want the best and you don’t care about money. It’s usually also worth it if you find it secondhand. But, if you go the extra mile and you want 100% cashmere, you probably also want the fit to be 100%, so chances are that you have to go custom anyway.
23:47 Outfit Rundown 
Хобби
I think that Loro Piana offers great options as a fabric as opposed to their ready-to-wear options. Having garments made with LP fabrics offers far more value than most of the items created by Loro Piana themselves. I would love to see further explorations of fabric from Fox Brothers, Holland & Sherry, etc in the future
The only item "worth" buying is LP's made-in-house cashmere jumpers, because they save the best cashmere yarns for their own label. The fabric supplying business exists as a whole another division, and even though yarns are marketed as LP, the quality is remarkably inferior to the yarn reserved for their own house brand jumpers.
@@HotDilf Owning both in-house and having many garments made sourced from Loro Piana, I will disagree with your assessment about the supposed delta in quality.
Bought a Loro Piana navy turtle neck in a second hand shop for 15 Euro here in Czech Republic about 8 years ago. Nobody knew the brand then. Still wear it in cold winter days, soft and warm.
Great buy
best deal ever
Give it to me
kde presne? :D
I am glad we are discussing types of fabric again
I have a beautiful 100% linen Hawaiian shirt from a company called Freenote Cloth and man it feels like wearing almost nothing. As a person unfamiliar with linen garments it really surprised me when i put it on.
This concept honestly changed my style absolutely infinitely!
I found a brand new with tags loro piana coat at a second hand shop for $12 it even had the replacement buttons, love it
Found a vest BNWT for $6 at a thrift. Who are these ppl donating unworn LP
Where d you get a second hand luxury clothes?
I like the brand, but I cannot tolerate spending 13k on just one jacket.
Thank God, that those of us that do it are not dependent on your “tolerance”.
I mean I probably wouldn’t spend 13k to buy a Loro piana branded jacket from their ready to wear when you can spend 7-10k and get it bespoke from huntsman or sartoria gallo for the benefit of a perfect fit and details I’d want.
@@russellthegent7511 true
@@herbtube7824 Bro get off your high horse, we all know you don’t own a Loro Piana
@@sashes375 he could ask his mum for one
I own a Gobi cashmere vest. Considering how soft and fragile it feels, I am quite surprised how it surpassed my other several clothes in the last decade. Most of them either lost its colors, got torn or got out of fashion.
Interesting! Thanks for sharing, Marco
Thank you Raphael and company for the review of Loro Piana cashmere! Always detailed and informative, and I appreciate that very much!
Lisa
Thank you for your support, Lisa!
Great. I'm looking forward to a video on the mythical Vicuña fabric soon!
would love to see you do this for other *fabrics* specifically e.g. cucinelli suede, prada nylon, hermes silk and cashmere, n peal cashmere, tom ford leather and suede
As an Italian I’m impressed by your italian word pronunciation, always correct, that’s quite refreshing. Also, the random mention of snowboarding and not skiing impressed me, love multifaceted people with completely different passions
I agree that more description of the effort that goes into making their product better is not how they are selling the brand. The brand is simply trusted for their superiority, and expecting them to prove it is mercantile. The market is those who don't have to think about the cost very much, and aren't concerned about bargains or measured values.
I have many Loro Piana items and they are truly wonderful, 100% worth the expense.
i have some; very nice but all cashmere is nice. Not worth the exorbitant price for LP.
Amazingly informative and fun video! I think it is incredibly well edited and directed! Well done! Would love to know your take on Brunello Cucinelli as another high end cashmere brand and Falconeri as a budget cashmere brand
Need a "Is It Worth It" review of Kiton, Attolini and Borrelli! Great review, but you need to try out their Sweater Jacket for casual use.
Can't wait to see how the cashmere v stuffed animal shot can get recycled into future videos. It has potential. Could it one day be as influential as the Rapheal scolding Preston shot? Time will tell.
Great review - thanks for sharing. I love cashmere. N. Peal is my favourite brand and at a much more reasonable price point!
Best cashmere pieces are from Ballantyne 100 % made in Scotland till the 90’s after that they where made in Italy I have 4 pieces from the early 1990’s in perfect shape !
outstanding research! thanks!
Well that was an incredible video I really enjoyed it thank you. I'll be looking for that kind of brand in a vintage shop because I am putting a wardrobe together but I'm not going to be able to afford any of those pieces.
As a hand-knitter with a huge stash of merino, quiviut, breed specific wool yarns, etc., I do have to laugh a little. Quality rules my choices and I have my own very exclusive club of recipients. Just ask my friends. 😊
Love all your videos, btw. Thanks!
Great review! 👍🏻
Don't think I'd ever buy a Loro Piano branded coat. You can get a bespoke tailor on Savile Row to make you that 30k overcoat for less than half and end up with a better fit. I have a couple of jackets from Huntsman with Loro Piana fabric:, a lightweight seersucker for summer that's surprisingly durable and very breathable and a rust colored tweed jacket with an action back. Very happy with them and both were far cheaper than what the local Loro Piana boutique has to offer.
For future videos I'd love to see a review of Fox Brothers. They've got some amazing flannels and tweeds and I'm curious to learn more about Fox Air. Dormeuil also has some pretty nifty stuff but that may be a little modern for your general aesthetic.
I just got my first Loro Piana sweater a few weeks ago. It's by far the best cashmere I have owned so far (even better than my Cucinelli cashmere sweaters!)
That said, I would LOVE to such a review on Cucinelli! Especially your views on the cashmere quality and his "humanistic capitalism" philosophy.
I think you guys nailed it. I like the Loro fabrics in items I own, but don't think I'd buy their OTR products.
Appreciate your honesty
I had a chance to touch a Loro Piana scarf in a 2nd hand store and it felt so soft so good.
I totally agree. Buy a Lanieri suite made of Loro Piana cachemire: you have a tailored vest with an order of magnitude of the price!
I picked up loro Liana over coats from brooks brothers and they are superb quality. The storm system is incredible and the range of fabrics is amazing. Worth it if you can find it at a reasonable price.
Very nice! Did you get the overcoat new, or vintage?
Overcoat was new about 7 years ago. Thanks for asking. Enjoy the channel.
Raphael you’re missing a small mustache and you’d be Gomez from adams family lol
That aside I love Loro Piana , not only their wool but other fabrics are amazing as well , I have a few of their shirts and both the fabric and cut is amazing , they have seamless move from collar to shirt and you can pick them up for half price in outlets in Italy and for 300$ a shirt you’re really getting an amazing deal.
I'd love to see more about hats, maybe Stetson or Goorin Bros. I've seen some good bargains of those on thrift shops or websites.
Another very interesting discussion! In a similar vein I’d love to see a ‘is it worth it’ video on Ermenegildo Zegna- I’ve been a fan of the brand for years but these days I am sorry to see them move towards the luxury LVMH model of business and away from classic mens tailoring, it seems their quality has reduced as a result but this might just be me!
I feel the same way! Loro Piana bring owned by LVMH is quite worrisome and I have turned my interests to others!
I hit the jackpot one day and purchased a pair of Zenga slacks made with Loro Piana wool at a huge discount. Best of all worlds.
Why do you think that way? Z Zegna goes into that direction but Ermenegildo Zegna I don't see that at all.
I purchased a 100% cashmere blouson from E. Zegna and it is the epitome of quality elegance and craftmanship.
@@SprezzaturaLifestyle I thought they rebranded and are solely Zegna now?
You should do a video on Loro Piana suri alpaca. Alpaca sox and sweaters are great for outdoor activities but since alpaca stretches, using it for tailored garments is harder.
Is it worth it suggestion: Stefano Ricci. Really nice stuff at very high prices. Almost never available at reductions. I have one of their "Cocodrillo" belts that has worn incredibly well so far for the three years since I purchased it. It still looks great, after many wearings but was $2800.
Loro Piana was worth it a few years ago, since LVMH takeover it got too expensive and is now a pure luxury Brand. Maybe you could do a Worth it? Video about RIMOWA suitcases. Kinda the same thing.
American Airlines smashed two of my RIMOWAs to pieces. One a composite material and the other traditional aluminum.
@@mdleweight because they are so stiff and dont absorp shocks so well, only their cabin bag stuff works
Some people want to pay more in order to have an exclusive product that separates them from the rest of us. Loro Piana serves that clientele.
I'd suggest Yves Salomon next, especially their fur-lined parkas. Or those few make of Loro Piana materials.
Could you make a whole video about menswear brands with high value? Like you did on shoes.
pros and cons. love it LP
Thank for for the detailed video! I enjoyed the in depth content; however, I feel there were many missed points.
I believe it is imperative to note that Loro Piana is owned by LVMH as their RTW line is slowly moving away from classical pieces to modern and less tasteful designs. Thus, it would be nice to have comparisons to companies not owned by the LVMH conglomerate; such as, Brunello or Zegna.
I currently own a Loro Piana piece produced by my tailor; however, I am considering a RTW item which includes storm system or rain system because it sounds very interesting! It would be very nice if you could provide high end fabric alternatives to storm/rain system.
Thank you again, and I can't wait for the video on Brunello or Zegna.
i am going to use LORO PIANA Zelander Superfine Merino Wool to make a suits , is it a good material?
I'm a simple man, I look at Rafael's jacket, looks great and high quality, so it's worth it ;)
Can you check the Moorer brand for their jacket and jumper
You could do a WORTH IT? video on Filson items. They used to be an affordable working man’s brand but now are fairly expensive for utilitarian garments.
There is a reason why it’s called CASHmere.
Preston would be very proud of that pun!
☺️
Excelente seguiré recomendando este canal.
Con subtítulos en español está
I have a greyish blue DB suit bespoked from Loro Piana's 100% cashmere. Worth it.
i would really like to hear your opinion on HUGO BOSS.
i know it is not that much of a "classic" menswear brand anymore... but for many men it is still the holy grail when it comes to suits
Yes, that would be very interesting. Especially considering that BOSS is the only higher end brand that’s regularly found in the majority of department stores in Germany.
Man they used to be a lot better tbh. When they still had Baldessarini as their high end luxury label of hugo boss. All of their garments were made in Italy or United Kingdom, using really fine fabrics.
@@herbtube7824 Boss is a lower mid tier brand
@@SteveSmith-kd9if Not in relation to what is generally offered in most department stores in Germany.
I bought a cashmere sweater from Loro Piana a month ago for 1600 euros. The sweater is already pilling so badly...I am sad and disappointed and I will never ever purchase another Loro Piana.
Oh yeah baby. Definitely worth it.
Colombo is a lesser known brand offering cashmere products with a quality similar to Loro Piana.
If you find yourself asking this question, Loro Piana isn't the brand for you. The Open Walk boots are comfortable, though.
Is Lori Piana better than Zenga cloth , thanks
Do Brunello next!
Well, LP has it's own style. And we have to respect that. The house style is contemporary classic and reflects modern gentleman very much, in my opinion anyway. Quality is top notch and so is the price.
What I personally appreciate the most is: no evident branding, extremely comfortable, relaxed and up to date style. One thing to mention separately is understatement. You can easily wear $20K on you and most will hardly notice.
Price/quality ration? Well, this is a luxury brand. If we're not talking about exclusive fabrics like vicuna, prices are hardly higher than those of other luxury brands. But if one is looking for a much better price to quality ration there are many premium brands offering 80-90% of the quality for 40-50% of the price.
What premium brands do you recommend as a “cheaper”alternative which comes close quality wise ?
@@suretybringsruin I would say Bilancioni, Cortigiani and Doriani.
@i.o.3563 do you know the ply on those? Looking for thicker cashmere that's durable and will last decades if possible
@@lofasz3328 in terms of longevity there’s more to it. It depends on multiple factors. And I believe the configuration of yarn depends from model to model. So it’s difficult to say, but I have worn their product for many years and they look pretty much the same as those from luxury brands, including Loro Piana.
@@i.o.3563 you're referring to those 3 brands in the above comment?
Would like to see Johnstons of Elgin
Crazy to think a high quality couch like one from RH only costs as much as a Loro Piana Jacket😮
Need a worth it episode of Jacob Cohen jeans👍 I love them but do Gentleman Gazette?
Johnstons of Elgin and William Lockie make awesome pieces and have lasted me years.
Can i hang my wool and cashmere outside to dry? im afraid moths will eat it or infect it.
Please do a video on Eric Bompard cashmere 🙏🏻
Great video, thanks :) But I guess that the largest cashmere group in the world are rather Erdos cashmere in China that provides every type of cashmere from low quality to high end products.
Brunello Cucinelli next!
Hi how do you rate Pierre b made in Switzerland cashmere long coat
What about Brioni?
Other interesting brands: Kiton, Brunello Cucinelli, ETRO and Rubinacci.
thank you
I know it's not a typical GG topic, but what about Lucchese exotic cowboy boots? An "Is it worth it" video would be interesting for me.
Rose Anvil did a video on those recently, it might help.
Not really related to the video but just curious. If a Blazer is 80%Wool 20%Linen does that make it highly breathable for warmer weather or is it better to wait when it's cooler to wear it? I'd have to check again if it's unlined but it does say that the fabric is performance. It features patch pockets therefore making it more casual. Thanks for the content as always.
In many ways, weave is more important than material when it comes to breathability. The 20% linen makes me think that the weave is likely more open, and therefore good for warmer weather, but the easy way to check is to hold it up to the light, put your hand behind the fabric, and see if you can see your hand. The more "sheer" the fabric, the more open the weave, and therefore the more breathable. Obviously if it's unlined that will also make it more breathable.
@@ebdaniels8774 I appreciate the insight good sir. Absolutely! It gets extremely hot out here so honestly a Jacket isn't always needed but sometimes I still want to wear one for informal occasions. Most casual days though I'll skip it and just wear a Linen or Polo with Wool trousers or Chinos but the 80% Wool 20% Linen Blazer says that it is performance which normally I suppose means moisture wicking? I'm not sure if it is unlined but will definitely check again as I stated above. My unlined Cotton Blazers are definitely amazing for warm weather but could still wear them with a sweater underneath during the cold months as well.
Can you please do n peal for New video for is it worth it
I have one of their cheaper scarfs. Stunning quality and feel. Absolutely worth it
You should make a similar video on Zegna.
Loro Piano is one of my favorite clothing brands, but the stuff is so expensive the only thing I can afford is a hat!
I don't even afford their outlets
@@kgao7294 Where do they have an outlet an America?
@@kgao7294 Where do they have an outlet an America?
You should review Brunello Cucinelli
If you are a multimillionaire then spending thousands on one garment is like going out to lunch for the rest of us. It is such a small percentage of their net worth it does not even register. If that is not the case then I would not buy it at least not at those prices. I like good quality clothing but look for ways to get bargains and refuse to pay exorbitant prices. They have blazers on their website for $3-4K. I recently bought a tweed wool blazer by Geoffrey Beene in excellent condition on Poshmark for $10. Sven has a recent video where he puts together an expensive looking outfit for a few hundred. This site was one of his recommendations.
I was curious so I checked out their website and their Outerwear prices...I had to look twice at those prices..definitely some unique pieces, but I saw a regular looking bomber jacket you could buy at Banana Republic priced at $9k, an overshirt/shacket for $9,900...looks like it's a brand for those with more $$ than sense or so much money they just don't care...good for them, obviously someone is buying their goods.
Can you do a video about Kiton
could someone provide a list of scottish, english or italian merino wool / cashmere brands that are somewhat affordable? E.g. the scottish and english brands he mentions but does not name? Would be highly appreciated :)
I’ve bought some things from N.Peal, which is British, and found them good value for money.
Alan Paine , Johnstone’s of Elgin , John Smedley
Do Brioni make their own cloth or are they just designers, thanks
You didn’t mention their exclusive Vicuna sourced from Peru, it’s supposed to be softer than Kashmir or Mongolian sourced cashmere
Perhaps in another video, this one is all about cashmere :)
Is Stefano Ricci worth it?
do a review of the brand "The Row"
All of my loro piana garments come from thrifting, they're out there
can you kindly tell me the name of the second hand store?
@@Leileipku I've got a 2 piece hickey freeman suit made with loro piana wool and a blazer jacket, both from a salvation army near me
do hermes cashmere
Loro Piana is most famous for its vicuna products.
ill take my scottish knits all day long tbh
If it’s worth series do a video on Eddie Bauer
Please make kiton and ermenegildo zegna.
given today's environment in the US can you recommend a good tactical vest
This
My favorite series
Well 😅Vidalia onions are only grown in a area of Georgia but the onions don’t cost a fortune to buy them .The term a fool is born every minute comes to mind as I am watching this .
very good quality, but overpriced for what it is at full retail - in line with the LVMH luxury positioning
if you dont have cash, most of this luxury brands end up in a thrift store and you can buy it for 5 to 15 euro. I just got curious to see this brand because i bought 1 suit in the thrift store for only 10 euros.
Which country is the thrift store in?
So who’s better overall, Zegna or Piana?
Zegna for suits, Loro Piana for everything else.
Loro Piano is way better than Zegna even though they're on the same price level.
I have an Allen Edmonds baseball hat that is made by LP with their Storm System fabric. It is truly outstanding and has stood up to many New England winters.
I would like to see Salvatore Ferragamo for leather
my dad is a big fan of Loro Piana, Brunello, Isaia, Lardini, Kiton, but swears by Canali above all
is there a baby sleeping nextdoor?
What about Piacenza, which is still owned by the founding Italian family, unlike Loro Piana
Since when does LP manufacture in-House? I know companies that produce for them. Basically garments are made in house.
Jackets? No
Shoes? No
It’s worth it for me because I only buy Loro Piana on the secondary market. $80 To $120 for a hardly used LP cashmere sports jacket. Yeah, all day.
To spend thousands on something that’s not bespoke is tough to wrap my head around.