Possibilities vs Limitations of SEO for a Local Business

SEO is an excellent channel for home services to generate more leads, but it comes with some limitations. In this video, we’re aiming to paint a realistic picture of what you should expect with a local SEO campaign: For more info, check out the full post:
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Begin Video Transcript Below:
One of the first questions a business owner asked me when they figure out that we are search engine optimization specialists is, will this channel work for my business? And there are some incredible things that can be done with search engine optimization when it's done right, but there's also some limitations to this marketing channel.
And what I want to share with you in this video and demonstrate is that search engine optimization is not the end all be. For every single service-based business, but it is an important part of your marketing mix. So I wanna break that down here. Today I want to explain the difference between search engine optimization and other types of marketing.
Understanding that distinction will help you in tremendous ways. The second piece is really the ultimate limitation to being able to use search engine optimization effect. Especially if your business is a little bit more obscure. We'll talk about that in a moment. And the third thing, we're gonna actually break down what I think are the most important things to understand about what's possible with seo.
Really gonna share you some case study information that's gonna blow your mind. And then the second piece, share with you the downsides and things that you should expect before. You know, starting this journey on your own or hiring an agency yourself, you have to understand the limitations to this channel so that you can have a reasonable expectation of what you're getting into.
So let's talk about P versus P. I'll fill this in for you. Let's talk about it. So it's, thanks for push versus poll. You think about watching, uh, tv. Just watched the Super Bowl recently. There are a lot of commercial. That's push marketing. It's interrupted. It's in your face. You scroll your Facebook, Instagram newsfeed.
Now what do you see? Every fourth, fifth post is an ad that's push marketing. You're, you're taking your message and you're just putting it in front of people and hoping that enough folks see it. They will reach out, contact you for services. Search engine optimization is poll marketing, so it's only talking to and bringing in prospects that are already looking for and thinking about your services, finding the right vendor, all these different things, and so it's a very different group of people.
And what you'll also note and we'll talk about a bit more is that with push marketing, you can definitely reach more people, but less of them will be qualified. And with pool marketing, you're gonna reach the most hot and warm leads that you could possibly find, but there will be less of them. Okay. Big, big important distinction because if somebody's not looking for the service, actively looking.
There's no amount of search engine optimization that'll help you reach that person. So remember that. The second piece I wanna talk about before we break down the rest of this diagram is the education component. Spoke of the business owner that has this. Uh, contraption that can help you DIY some of your background.
Zero escaping. So you can take the rocks that are in your backyard and you can put them through this machine. It'll sift it all, take off all of the dirt and extra things so that you can use that rock somewhere else and just really beautify your backyard. And she was like, well, can we use search engine optimization to help that business?
• Possibilities vs Limit...
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