Norigin Media - Speaker Juan Fuentes Fernández from la Liga

Developing, Nurturing and defending a Global Player position in Sports TV
Juan Fuentes Fernández - Delegate to the Nordic countries LALIGA
Digitalization and enhanced broadcasting, the use of technology and a 360º approach to stop piracy, international development, and relations with broadcasters to nurture audiences, subscriptions, and fan bases are some of the core projects of LALIGA international strategies. Recently named “LALIGA EA SPORTS”, LALIGA´s positioning towards the cultivation of new audiences but also international partnerships goes beyond Spanish borders. With the challenge to shorten commercial gaps in the English Premier League and the same time to adapt its strategies to some of the biggest challenges in European football governance that are threatening the current status quo of local football leagues and clubs.