Norigin Media - Speaker Trine Thorbjørnsen from Allente

From Boomers to Gen Z - can we keep them all onboard?
Trine Thorbjørnsen - Nordic Head of Commercial Digitalization, Allente
Being the merger of the TV operators Canal Digital and Viasat, Allente is on a digitalization journey. While ensuring legacy customers are well taken care of, the company is also addressing new customer segments. But are the legacy customers more digital than you think, and does the Tik-Tok generation have other needs than expected? Trine talks about the importance of being data-driven, not falling into the trap of assumptions, and learning from mistakes.