I met April last week when we both spoke at a conference. Read the new book Tuesday morning and was experimenting with approaches from the book on my company’s pitch by Tuesday afternoon. It’s working great so far. This book is well written and extremely pragmatic. Highly recommend.
Hi April, another top-notch video-thanks for sharing your insights. I was particularly interested when you mentioned that we shouldn't compete with other solutions, but instead offer a distinct approach. It got me thinking: Would you say that this means we're creating a new category altogether? I'd love to hear your thoughts on this, especially because defining our own category could have some real strategic implications.
Every company I have ever worked with has had a unique approach to doing a specific job, but only about 10% of those were attempting to create new categories. You can have a new approach to doing CRM and still be CRM. For example when Snowflake launched, their new approach to data warehousing was do design the solution specifically for the cloud. The category was Cloud Data Warehousing. That's not category creation - they were positioning in an existing category (data warehousing) but for a specific subsegment (cloud).
Drowning you with all of this evidence from our company??? You think any of that evidence was biased??? Of course it was companies should have went immediately out and look for other evidence back that up nowadays you could use ai and ask for sources and companies would look pretty stupid😅
🎉🎉 I'm a huge fan of April and her positioning ideas strategies over the years and now I love that she's in my Lane B2B sales 😊 she is spot on how do I know because I've written two books and she's talking about a lot of what I talk about in my books first published in 2009 and 2nd April in 2023 😊
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I met April last week when we both spoke at a conference. Read the new book Tuesday morning and was experimenting with approaches from the book on my company’s pitch by Tuesday afternoon. It’s working great so far. This book is well written and extremely pragmatic. Highly recommend.
Hey thanks so much!
My book will be arriving tomorrow, can't wait to start applying this to my projects! Thanks for all of your amazing content.
Hi April, another top-notch video-thanks for sharing your insights. I was particularly interested when you mentioned that we shouldn't compete with other solutions, but instead offer a distinct approach. It got me thinking: Would you say that this means we're creating a new category altogether? I'd love to hear your thoughts on this, especially because defining our own category could have some real strategic implications.
Every company I have ever worked with has had a unique approach to doing a specific job, but only about 10% of those were attempting to create new categories. You can have a new approach to doing CRM and still be CRM. For example when Snowflake launched, their new approach to data warehousing was do design the solution specifically for the cloud. The category was Cloud Data Warehousing. That's not category creation - they were positioning in an existing category (data warehousing) but for a specific subsegment (cloud).
that makes sense. Thanks April!@@positioningshow
Drowning you with all of this evidence from our company??? You think any of that evidence was biased??? Of course it was companies should have went immediately out and look for other evidence back that up nowadays you could use ai and ask for sources and companies would look pretty stupid😅
This is amazing stuff,!! Thank you for sharing your observations ❤
Whete do I buy this book from,?
🎉🎉 I'm a huge fan of April and her positioning ideas strategies over the years and now I love that she's in my Lane B2B sales 😊 she is spot on how do I know because I've written two books and she's talking about a lot of what I talk about in my books first published in 2009 and 2nd April in 2023 😊