How to do market research

How to use market research to gain knowledge about your marketplace, your customers and their behaviour to target them better.
Find out more in our guide to market research and market reports: www.nibusinessinfo.co.uk/cont...
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nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
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Timestamps
0:00 What is market research and why is it important?
0:39 How to find potential customers for your business
1:17 How to find out what your potential customers want
2:50 Methods to gather market information
3:59 The difference between quantitative and qualitative research
4:20 Five tips to get the most out of market research
5:35 The benefits of market research

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Here from business start up course