Is VW experiencing its 'Kodak moment', where failure to adapt threatens its existence? | DW News

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  • Опубликовано: 26 янв 2025

Комментарии • 803

  • @kamilwojtyko6832
    @kamilwojtyko6832 3 месяца назад +435

    I used to work for the VW Group in SW Development. I can only say the had it coming for a long time. You just can't develop software the same way you develop mechanics, and the concrete-headed management has always failed to understand that.

    • @urbansenicar81
      @urbansenicar81 2 месяца назад +2

      Would you not develop software exactly the same way as you would a machine?

    • @CDubs754
      @CDubs754 2 месяца назад

      💯 Correct!

    • @MANxMACHINE
      @MANxMACHINE 2 месяца назад +44

      @@urbansenicar81 Software engineer here, who switched from a traditional engineering practice in university. The biggest difference up front is the fact that software engineering is much more about logical architecture than working with physical factors (unless you're in an esoteric field like quantum computing or such).
      Mechanical engineers for thye most part have well defined parameters that are bound by thermodynamics, material science etc. Software engineers are bound by the performance limitations of the hardware they run on, but much more by whatever shared logical model the team has chosen to structure and decompose their problems. Most modern software is developed in a far more iterative fashion than any kind of machinery, and it is much harder to simulate edge cases.
      There are exceptions - if you're at the bleeding edge of performance in machinery, you can run into the same problems. For example, Formula 1 engineers live in a similar world of constant uncertainty - think upgrades which often don't actually perform the way the team expected.

    • @forgotten_world
      @forgotten_world 2 месяца назад +10

      It is all about greed, all the new investment money moved to China years ago. Most German automakers have heavily oil money headed council, and they prefer to go bankrupt than accelerate the EV adoption.

    • @paulc6766
      @paulc6766 2 месяца назад +10

      the concrete-headed management, love it.

  • @SandorFule
    @SandorFule 2 месяца назад +33

    I was born in 63. I do not need those software features. I can turn the steering wheel manually, I can recognise the traffic signs, I can change lane, I can turn my head, I can reverse park...
    I just need a reliable, simple, durable electric car.

    • @shogun884
      @shogun884 2 месяца назад

      Exactly, keep it simple, I was born in 66 I've a 12 Yr old nissan which is just great and I've a 4yr old citroen with an intermittent electrical fault which up till now can't be fixed.

    • @mreese8764
      @mreese8764 2 месяца назад

      You'll need some navigation help to find chargers on your route. But even that can just run on a smartphone, possibly connected to the car with Bluetooth.

    • @brianbowers-x9q
      @brianbowers-x9q Месяц назад +1

      Well said that man soon you will just sit in the seat and the car will drive it's self

    • @markday5797
      @markday5797 Месяц назад +1

      I don't want an electric car, give me a petrol car with an efficient 4 zylinder engine. And 7 speed GSG transmission.

    • @shermc4587
      @shermc4587 Месяц назад +1

      You are old. How many more cars can they sell to you. Chasing old generation is what Cadillac did.

  • @iany2448
    @iany2448 3 месяца назад +130

    Before profit made in Chinese market masked VW inefficiency and cost heavy structure. Now tide starts receding, a naked swimmer can no longer hide.

    • @jasonmugridge
      @jasonmugridge 2 месяца назад +8

      Don’t think too many people in the west knew this. This will make Dieselgate look like a picnic.

  • @datianlongan5567
    @datianlongan5567 2 месяца назад +161

    VW has forgotten how to make a “people’s car” that is, above all, affordable. Please don’t blame the Chinese. At least they still understand the importance of affordability.

    • @warboyrb
      @warboyrb 2 месяца назад +14

      Exactly.
      It's not Chinese EV that's an issue - VW simply not making what people need and can afford.

    • @eadex360
      @eadex360 2 месяца назад

      @@warboyrb also blame their government,they should make subsidies for their products and added tariffs to competitors

    • @tiagoneves8072
      @tiagoneves8072 2 месяца назад +2

      @@datianlongan5567 you were right till you start speaking about Chinese. You just can't compete against a country that don't have the costs you have from people rights and green energy, for example. Woke culture is not free!

    • @JeeGee114
      @JeeGee114 Месяц назад

      They had an electric car that people wanted. The e Up.

    • @brianbowers-x9q
      @brianbowers-x9q Месяц назад +1

      The people's car namely the vw beetle was a pile of dung and sounded like it. Iconic to look at but that's as far as it goes

  • @calvinang1
    @calvinang1 2 месяца назад +282

    The chinese EV has not even effectively entered the EU market, and VW is already in trouble. How is that even possible?

    • @stevenvalle7319
      @stevenvalle7319 2 месяца назад +97

      Easy, VW made most of its profit in China. It is losing market share there and anywhere else that is not EU or US. VW has appreciable debt and fixed costs thus less sales means unit cost goes up. Cannot reduce prices as then cannot service loans...

    • @mastertrend4685
      @mastertrend4685 2 месяца назад +24

      VW did very poor in China

    • @cmdrstevemcmaru7417
      @cmdrstevemcmaru7417 2 месяца назад +49

      Have you ever driven an ID.? I own an ID.4 built in the USA, it had a couple of built quality issues and the software crashes all the time makes the car almost a nightmare although the design is nice (in my opinion). The communication module crashes leaving you without navigation, road sign assist, GPS and access to the CarConnect app. Not speaking of the driver display rebooting leaving you without any speed information. And the dealership always blames the software and that they cannot do anything. I am not wondering why VW is in trouble, this is the worst way of German engineering, ridiculous. Diesel cars are no longer the future and VW completely missed the opportunity to be innovative in the EV sector.

    • @deeplife9654
      @deeplife9654 2 месяца назад

      Most of the money they make is in china 🇨🇳. Easy answer

    • @YSKWatch
      @YSKWatch 2 месяца назад +32

      their European factories are paid by profit from china, now profit from china decreased (local brands eating their market) and they have to close European factories.

  • @kondgeo
    @kondgeo 3 месяца назад +137

    The incompetence of VW's management should be used as example in schools how not to do business 🤯

    • @ivicaanic5213
      @ivicaanic5213 2 месяца назад +1

      This! Most of their problems are from super incompetent management and they are still not able to see where exactly problems are, tragic...

    • @markdc1145
      @markdc1145 2 месяца назад +6

      They had the right guy with Herbert Dietz. The unions and board showed him the door for all his efforts. They didn’t want to hear the truth. 🤦🏻‍♂️

    • @jasonmugridge
      @jasonmugridge 2 месяца назад +2

      @@markdc1145their certainly going to hear it now.

    • @tasreasfatemsa8266
      @tasreasfatemsa8266 2 месяца назад

      German government has the best team of following US's order,nothing to do with business

    • @amandagrant4331
      @amandagrant4331 2 месяца назад +1

      The salary of VW executives are still very high.

  • @yankeewog
    @yankeewog 2 месяца назад +179

    But VW was a pioneer in Software Defined Vehicles.
    Remember Dieselgate?

    • @josepeixoto3384
      @josepeixoto3384 2 месяца назад +3

      yeah, my vw is from then, UNTOUCHED, the way VW intended, best car i've ever had,350000 and going like new, EXTREMELY economical too; ; THANK YOU VW!! f-u, GOVs, Regulators, go to...

    • @patrickgz
      @patrickgz 2 месяца назад +4

      Dieselgate was the beginning of it fall when its brand took a beating it never really recovered from. pr alone doesnt hold long. then came ev, software and the rest.

    • @ropi4524
      @ropi4524 2 месяца назад +2

      And even this only with the help of Bosch.

    • @ovidiu_stan
      @ovidiu_stan 2 месяца назад

      😂

    • @sergiocorzo8255
      @sergiocorzo8255 2 месяца назад

      😅😅😅😅😅

  • @Damocles-zy3cg
    @Damocles-zy3cg 2 месяца назад +56

    I live in New Zealand. Here European cars are known for being expensive to buy and expensive to maintain and not particularly reliable. I explained to my German friend that a Japanese car will generally run well over a 100000 km with no issues, where as German cars in (my experience) tend to have a lot of issues past this point. My German friend couldn’t even comprehend driving a car beyond 80,000 km, which I think reflects a culture problem in Germany.

    • @patrickmccutcheon9361
      @patrickmccutcheon9361 2 месяца назад

      Not the case with Mercedes which run a long time. The quality issue is with the VW brand which prices have risen and are no longer attractive.

    • @jl285
      @jl285 2 месяца назад +1

      Engine light 💡

    • @gargoyle7863
      @gargoyle7863 2 месяца назад +1

      @@jl285 😂 Engine light became a meme in Germany. I hope the industry heard the bell.

    • @gargoyle7863
      @gargoyle7863 2 месяца назад +1

      A lot VWs with 250000 km around. All build in the early 2010s. Then it went downhill with quality.

    • @jl285
      @jl285 2 месяца назад +1

      @@gargoyle7863 even the late 2020s they are very fragile here on Australian roads it takes just one pot hole 🕳️ to ruin your whole car structure so I mean all that driving performance, quality and agility goes to wastes on 🤷🏻‍♂️ the car was designed for the autobahn which we don’t have here in Australia also note the suspension ride here on Australian roads are too stiff and rough

  • @alexbroere2669
    @alexbroere2669 2 месяца назад +6

    I remember talking to my (ex) father in law. A man well known in the German car industry. But when you talked to him about Tesla and EV he would laugh say "it's just a bump in the road". Boy was he wrong and his attitude was exactly how other big German car companies felt.

  • @gregorywilson2124
    @gregorywilson2124 2 месяца назад +54

    55k euros? They should charge the name from folks wagon to Upper Middle class wagon.

  • @garyc7464
    @garyc7464 2 месяца назад +12

    The problem is that governments have been dictating to manufacturing what to make, but the public don't want to buy that product.

  • @CDubs754
    @CDubs754 2 месяца назад +104

    Having worked for a Tier 1 automotive supplier in the area of SW Development I personally witnessed the absolute incompetence with which so many management teams operated. Dunning-Kruger effect, meritless promotions and arrogance all come to mind.
    Meanwhile China has quietly done exactly what the market asked of them: manufacture high quality, low cost EVs with innovative technologies at scale.
    Now we’re all supposed to feel sorry for the legacy automakers and their suppliers while forgetting about getting overpriced autos and diesel-gate? The line workers yes, the managers no way. This is a Just Dessert.

    • @alexbian5567
      @alexbian5567 2 месяца назад +4

      Yeah, the people in charge of these programs at manufacturers and suppliers are largely business bureaucrats who have no idea how modern mission-critical software development works. Some of them may have a background in developing mechanical components or experience with low-level ECUs from years ago. Many more are just corporate ladder climbers. I once interacted with a guy from Porsche who was responsible for its third-party software integration program in a certain region at a developer conference years ago. The guy was dressed in a fancy suit and literally had his nose in the air. When asked about a popular third-party solution, he expressed disdain, saying, 'You know, we can just switch it off whenever we want....' To this day, their internal implementation hasn't matched that solution from a few years ago.

    • @youtubebob123
      @youtubebob123 2 месяца назад +3

      What i find interesting about these comments is everyone going on about how awful VW software is compared to chinese software. Yet in all car reviews, one the worst things about chinese cars is their software, and VW actually gets ok reviews now.

    • @monkeyfish227
      @monkeyfish227 2 месяца назад

      It happened to the European electronics companies, all gone.

    • @QuickBill9
      @QuickBill9 2 месяца назад

      Its only low cost because the Chinese State subsidizes the raw materials and energy costs. Once they've established their presence in the EU trust me, prices will go up.

    • @CDubs754
      @CDubs754 2 месяца назад +2

      @
      On the contrary prices will go down even more because when they start assembling more battery packs and cars in Hungary they will no longer be paying a 19%+ import duty.
      Currently the top of the line Nio or BYD has 95% of the performance of a Porsche Taycan at 30% of the selling price.
      If you want to go „low end EV“ a well equipped Seagull model from BYD with a range of >500km can be purchased NEW for

  • @robinhodgkinson
    @robinhodgkinson 2 месяца назад +96

    Just been in Shenzhen for a month and checked out a number of the latest EVs. They are very impressive and considerably cheaper. Couldn’t help thinking the European car industry is a dead man walking!

    • @JulesSch1
      @JulesSch1 2 месяца назад +14

      They will tariff the chinese like the americans when they can't compete to keep their dinosaurs in business.

    • @Hans-gb4mv
      @Hans-gb4mv 2 месяца назад +4

      One of the reasons cars are more expensive here is because of more strict safety requirements. Those Chinese EVs that are sold cheap in China are not allowed to be sold in the EU because they do not meet our safety standards. Another reason is the large amount of money the Chinese government is pumping into its car manufacturers to enable them to stay cheaper than the rest of the world. That is anti competitive behavior that we should not allow.

    • @atlantic169
      @atlantic169 2 месяца назад

      @@JulesSch1 It's not about dinosaurs. It's about unfair state competition. Europe and America have some great car manufacturers and they need to be protected from unfair competition. China cannot be allowed do dump state-sponsered loss-making cars on our markets to the detriment of existing manufacturers who have to adhere to environmental and labour laws and who are answerable to their shareholders. And particularly when China is no longer hiding the fact that it is a threat to our freedom and democracy. There are more important issues at stake than cheap cars.

    • @martingarrix7
      @martingarrix7 2 месяца назад +11

      @@Hans-gb4mv the Chinese evs are not safe, and they got 5 stars in NCAP🤣

    • @NormanStansfield1
      @NormanStansfield1 2 месяца назад

      EV's are garbage with very high EMF. It is like riding around in a microwave. EV's are far more toxic than ICE.

  • @waynegore5291
    @waynegore5291 3 месяца назад +69

    Germany is really on a correct path of de-risking and de-industralization. Congratulations, Germany!

    • @ankpms830
      @ankpms830 2 месяца назад +6

      No business no Risk

    • @markdc1145
      @markdc1145 2 месяца назад +8

      That’s what the greens want anyway. ♻️

    • @waynegore5291
      @waynegore5291 2 месяца назад

      It's dream comes true.

    • @amandagrant4331
      @amandagrant4331 2 месяца назад +2

      Germany can give up the automobile industry for the sake of western "values".

    • @ankpms830
      @ankpms830 2 месяца назад +1

      @@amandagrant4331 I recommend bicycle to be next Germany main industry, it doesn't need must energy from Russia

  • @stoenchu122
    @stoenchu122 2 месяца назад +21

    Or they can continue producing normal cars without thousand of electronics in them, because this is what most of the people want.

  • @msyahnaz3325
    @msyahnaz3325 3 месяца назад +58

    so vw's downfall is because of vw can't sell ev and cars that have bad softwares?
    not because of bad management, unrealible engine, bad tramission, bad marketing, bad pricing decisions, dieselgate scandal etc?

    • @RmAndrei93
      @RmAndrei93 2 месяца назад +4

      Easier to blame technology for failures than the managerial team

    • @daydreamer8373
      @daydreamer8373 2 месяца назад +2

      The management has been too slow to react to the challenge of EV's. The electric future is inevitable, and VW are in no shape to compete. They are not the only ones.

    • @msyahnaz3325
      @msyahnaz3325 2 месяца назад +2

      @@daydreamer8373 it''s more like vw's management is too cocky thinking german engineering is still the best. don't get me wrong, it's still good, but it's not what it used to be. or they are just simply too greedy...

    • @daydreamer8373
      @daydreamer8373 2 месяца назад +2

      @@msyahnaz3325 It is all those things. But it is the EV that has been the catalyst. VW old business model no longer worked, and needed swift action to address the challenges ahead. Legacy auto are in big trouble, not just VW.

    • @Alexandr_Velikii
      @Alexandr_Velikii 2 месяца назад

      @@daydreamer8373 Come on, we are talking about their present ICE cars, not theoretical future.

  • @COLLAPSE.of.US.ECONOMY
    @COLLAPSE.of.US.ECONOMY 3 месяца назад +29

    Northvolt, an EV battery maker that attracted a lot of attention in 2016 and received substantial financial subsidies from the EU, US, and Canada, has to lay off many workers. Northvolt shares are worthless now. The company, once promised to produce 16 gV EV batteries, now realized that it will not be able to compete with CATL's 500 gV EV batteries. One of the Northvolt plants, under development in Quebec, Canada, has to be delayed until 2026 or indefinitely. The plant in Germany was completely shut down.

    • @BjorckBengt
      @BjorckBengt 2 месяца назад +2

      At lest they try. Those who do not try are already doomed.

  • @pieinsky3142
    @pieinsky3142 3 месяца назад +21

    Unlike electric cars, the government didn't need to subsidise the sales of digital cameras and smart phones because they offered a better user experience. Maybe VW should pivot towards vehicles that people actually want and can afford.

    • @jasonmugridge
      @jasonmugridge 2 месяца назад

      They subsidise ice cars, Dieselgate being undoubtedly the biggest, so I don’t see the difference.

  • @josephjlailaty6489
    @josephjlailaty6489 2 месяца назад +4

    Simple fact just in Australia a polo was 14990 new and a golf was 22990 . Now Volkswagen have made cheaper quality cars and have nearly double there prices is a recipe for failure.
    Golf R was 50k now a nor al golf is 50k just out of this world .

  • @STARFLEETC0MMAND
    @STARFLEETC0MMAND 3 месяца назад +42

    My VW experience was awful, got rid of that money pit fast; then got a Toyota, it's now 15 years old without any major repairs.

    • @rz9017
      @rz9017 2 месяца назад

      thanks to EU neomarxism and ecological terrorism. are greens going to pay for salaries of workers from their own private pockets?

  • @davetekannon
    @davetekannon Месяц назад

    I am an inventor. We have a problem with VW. VW does not need to go broke. What is needed is to follow the markets and the markets say tastes are changing. What is the solution? Yes; it is necessary to scale down production---but not close the factories. How do we make this a win/win situation? You only build a car on an order from a client. Yes; this means streamlining the company employees, but it must be looked at as a drought. Farmers keep farming when the well runs dry and sure enough, after 2 or 3 years the rains come.

  • @AuralioCabal
    @AuralioCabal 3 месяца назад +197

    VW: ,"dont worry about those Tesla and Chinese EVs and their superior Software, We at VW have a Diesel cheat for that.😂

    • @knalltutemichl3473
      @knalltutemichl3473 2 месяца назад +4

      Several!!

    • @garydavis1528
      @garydavis1528 2 месяца назад

      No one else needed cheat devices to re engineer their engines to meet latest legislation so it just shows how bad their engineering always was, Vw was also done in the 1970’s for illegal emissions so they never learned having built and sold illegal cars then as well as between 2006-2020.

    • @dehren
      @dehren 2 месяца назад +1

      😂😂😂

    • @dehren
      @dehren 2 месяца назад +1

      True

  • @steveharvey6421
    @steveharvey6421 2 месяца назад +6

    VWs are often in the bottom third in reliability, and they are pricey. You cannot rest on the laurels of "German Engineering" forever.

    • @brianbowers-x9q
      @brianbowers-x9q Месяц назад

      Unfortunately the British went down that route built the mini what a cracking car but had gearbox problems and was it ever rectified or improved on no still the same today as it was then sat on our laurel's

  • @J.Harry.T
    @J.Harry.T Месяц назад

    I have a VW and was recently ‘invited’ down to the local showroom to learn about some ‘special offers’ arising from an ‘overstock’.
    In relation to a new Polo i asked the salesperson “what is the cash price of one of those?” Forty minutes later she still hadn’t given me a straight answer. I had to listen to interminable waffle about things like ‘alloy wheel insurance, ceramic coating’ etc.
    When, eventually I was given a price, it included all manner of extras that i didn’t want. By then i was so fed-up i just said goodbye.

  • @ДмитрийАндрианов-й4ы
    @ДмитрийАндрианов-й4ы 2 месяца назад +9

    The authors of the video wanted to show that the problem is only with Volkswagen. The entire German and European auto industry is on its way to its finish line, that would be more accurate.

  • @gordonnorris4202
    @gordonnorris4202 2 месяца назад +17

    Germany has to become a software powerhouse country if they want to survive in the future....attracting talents, software engineers, will be difficult with the problem of language barrier. If one wants to go to work and live in Germany without knowing german you will fail, that is not the case in countries like Switzerland, Netherlands, even Austria were with english you can easily live and work. It is visible also from this interview were so called high end experts they give the interview in german, for an english channel.

    • @Hullbreachdetected
      @Hullbreachdetected Месяц назад

      Just use AI like US, not...

    • @KAD010900
      @KAD010900 24 дня назад

      Just learn German if you want to live in Germany.

    • @gordonnorris4202
      @gordonnorris4202 24 дня назад

      @KAD010900 exactly the rigidity that is putting Germany down

  • @BjorckBengt
    @BjorckBengt 2 месяца назад +3

    They fired Herbert Diess. He was one of few who realised the need for change a decade ago. This is now a lost decade.

  • @deep.space.12
    @deep.space.12 2 месяца назад +11

    0:30 except it isn't. What the narrator think a modern car should be is exactly what VW management thinks it should be, apart from it being absolutely wrong. Just look at the other comments. When people buy a VOLKSwagen, they care about cost and reliability. Not some fancy "software-defined vehicle" gimmick. That's what wrong with the company.

  • @rebym
    @rebym 2 месяца назад +6

    Interesting how collaborating with Xpeng is dangerous for VW because they become dependent upon China but collaborating with Rivian isn't dangerous because you don't become dependent upon the USA. Considering that Germany is now highly dependent upon LNG from the USA (80% of all imports) because some unknown group blew up Nordstream one has to question the motivations behind such thinking.

    • @khanhhung8959
      @khanhhung8959 2 месяца назад +1

      Only germany is unknown. The rest of the world known.

  • @Bash_coope
    @Bash_coope 2 месяца назад +30

    Competition is always good for consumers, if WV goes, another good company will come don’t worry

    • @jasonmugridge
      @jasonmugridge 2 месяца назад

      And if you visit China you’ll see there’re already here.

    • @epoliv
      @epoliv 2 месяца назад +2

      @@Bash_coope But if you’re a german auto worker, you have to worry. Actually all of Germany is worried.

    • @Bash_coope
      @Bash_coope 2 месяца назад +5

      @@epoliv this is how market evolves, Germans will find their way, don’t worry

    • @Lucas-wn5wm
      @Lucas-wn5wm 2 месяца назад +3

      ​@@epoliv learn new skill and adapt. If not goodluck and rely on goverment to stay alive

    • @YSKWatch
      @YSKWatch 2 месяца назад +1

      biggest company in biggest economy in EU. imagine what happened 5-10 years from now to Germany and EU.

  • @tdebug1
    @tdebug1 Месяц назад

    I live in the EU and the cheapest ID7 at my local VW is 59k EUR in the price list, which means you need to pay AT LEAST 60k incl. delivery fee and that even if you come there with cash in a bag and don't take any additional options whatsoever (not even mats). Not sure where you can get it for 55k. In both cases, however, the price is ridiculous.

  • @SouthernSultan阿力
    @SouthernSultan阿力 3 месяца назад +31

    Volk, you have forgotten the meaning of the word
    So why would i care

  • @astraydhurion7697
    @astraydhurion7697 2 месяца назад +8

    All German brands were sit on mountains of cash for decades, but instead of actually investing in R&D, they produced powerful and expensive cars.

    • @patrickmccutcheon9361
      @patrickmccutcheon9361 2 месяца назад

      VW, BMW and Mercedes have invested in R&D. Much more than the France-Italian-American conglomerate Stellantis.

    • @astraydhurion7697
      @astraydhurion7697 2 месяца назад +1

      @patrickmccutcheon9361 Apparently, their much wasn't enough...

  • @Senen-l3z
    @Senen-l3z 3 месяца назад +43

    In 1997, Kodak had about 160,000 employees. And about 85% of the world's photography was done with Kodak cameras.
    Between 1996 and 2001, Nokia's revenue increased from 6.5 billion euros to 31 billion euros and between 1998 and 2012, Nokia was the world's largest mobile phone manufacturer. There are many other examples.
    This is what is going to happen to many companies in the west because of the smartness of east Asians.

    • @YSKWatch
      @YSKWatch 3 месяца назад +8

      at that time, BYD made battery for Nokia and some of Motorola phones.

    • @avandurion
      @avandurion 2 месяца назад

      Call it smartness, call it poverty, call it lack of education no one cares, all we care about is that their work is cheap.

    • @idkoolproduction
      @idkoolproduction 2 месяца назад +3

      Smartness or simply copy?

    • @YSKWatch
      @YSKWatch 2 месяца назад +9

      @@idkoolproduction for more than 1 decade, china register more patents than other countries, but this is not what they wanted you to know.

    • @jasonmugridge
      @jasonmugridge 2 месяца назад +6

      @@idkoolproductiontell me what battery tech have they copied?

  • @aleksandarmilosevic4629
    @aleksandarmilosevic4629 3 месяца назад +85

    The price is the issue, not that cars are bad, they are just overpriced

    • @gx4548
      @gx4548 2 месяца назад +11

      just admit it, the cars are bad, too, especially regarding longevity and the utter high cost in regular maintenance. criticisms on quality of German cars, including Benz and BMW, are flooded overseas. please stop pretending they do not exist any longer. this is just like bearing the head into the ground to avoid prey. this does not work.

    • @richardwilde1348
      @richardwilde1348 2 месяца назад +2

      Well, the underlying issue is the cost, or the deeper still efficiency of production, which is a harder problem to solve. Unless they are making an absolute killing in profit, which I doubt.

    • @kenho-wr5ul2rh7m
      @kenho-wr5ul2rh7m 2 месяца назад +2

      VW cars are like 10 to 20 years behind......

    • @jjohur
      @jjohur 2 месяца назад +2

      Not true. The ICE OEMs can’t produce the cars at a low cost compared to the Chinese and Tesla.

    • @Yutani_Crayven
      @Yutani_Crayven 2 месяца назад

      These aren't separate problems. Cars that can't be manufactured efficiently to enable a profit are bad / badly designed cars (and/or badly designed manufacturing lines, depending on how you look at it).

  • @msk3905
    @msk3905 22 дня назад

    I have a friend who works for VW group America and says VW is fine, what you are seeing is a well needed thinning out of waste. VW was founded with mindset of being a company for the people so created and provided careers to help Germans as the years passed this was abused resulting in countless inefficient positions that are not really needed. The EV debacle didn’t pan out as hoped so now find themselves doing some efficiency efforts and wanting to weed out waste meaning lots of positions being eliminated that the unions are unhappy about. Eliminating waste will help strengthen the company, no major issues but unions are crying and making a stink.

  • @bambangsetiadi7053
    @bambangsetiadi7053 Месяц назад

    In indonesia people choose japanese car, its so reliable until 15 years we only replace oil

  • @Sapphire1987
    @Sapphire1987 Месяц назад

    Don't even forget about SFD2 protection now, totally blocked out of all modules to do basic maintenance on. I'm looking at Tesla and Xpeng atm for a new ride. From a family who only had VAG cars in the past. For my part they can go bankrupt, blocking out maintenance OBD devices and 2-way communication is a step to far...

  • @mustang131radio
    @mustang131radio 2 месяца назад +1

    You start by saying a gas is being replaced by electric?? By what metric?

  • @matthewbaynham6286
    @matthewbaynham6286 2 месяца назад +12

    Hang on, everything is suppose to be in crisis, but the reason the trade union are going to go on strike is because of record dividends going to the share holders.
    Meaning VW are making more profit than ever, but in order to negociate a deal with the trade union Volkswagen are threatening to close 3 factory's and Volkswagen are saying there is a crisis.
    I think a balanced news report should have looked at what trade unions are complaining about and analysed those dividends to see if Volkswagen really are making more profit than ever.

    • @Yutani_Crayven
      @Yutani_Crayven 2 месяца назад +2

      VW might be making profit, just like Toyota is still raking it in by being the most efficient of the dinosaurs that are about to die out. But these profits are not coming off of EVs, so that's where the issue lies.
      Also, manufacturing lines for EVs have to be more efficient and automatized than those for gas cars, because the upfront cost of EVs is much larger (with savings on fuel and maintenance). That means fewer workers, which is something the unions also don't like.

    • @klausfreiburg7583
      @klausfreiburg7583 2 месяца назад

      A large part of the success of Chinese car companies are huge Chinese subsidies schemes. How sustainable this is remains still to be seen.

    • @FabioCapela
      @FabioCapela 2 месяца назад +1

      @@Yutani_Crayven Actually, the upfront cost of EVs should soon (as in, within a few years) be lower than that of an equivalent ICE car. The most expensive (and important) part of an EV is the battery, and battery prices have been consistently falling for over three decades, and are expected to continue falling until the end of the decade at least; battery prices in China seem to have recently crossed the threshold that makes EVs cheaper to produce than ICE cars (meaning BEV cars being designed right now in China should be cheaper than equivalent ICE cars when they are released a couple years from now), and while battery cost reductions outside China are lagging, other countries should get there too before the end of the decade (or faster if they don't mind importing batteries made in China).

  • @knockknock3686
    @knockknock3686 Месяц назад

    A company that releases a new model plagued with known faults, some dangerous deserve to go under. Ask any retailer about the new Tiguan.

  • @oleksandraverchenko9920
    @oleksandraverchenko9920 2 месяца назад +1

    Quality went tailspin, prices skyrocketed. Outcome was inevitable.

  • @LG-th8xt
    @LG-th8xt 3 месяца назад +79

    It looks like VW would rather go bankrupt than cut the prices of its products in half

    • @wizaaeed
      @wizaaeed 2 месяца назад +5

      Try to make a modern car yourself & speak about prices then!

    • @aynhiayraadr6599
      @aynhiayraadr6599 2 месяца назад

      VW doesn't wanna compete. Rather hold German market hostage

    • @LG-th8xt
      @LG-th8xt 2 месяца назад +13

      @@wizaaeed Nema potrebe, Kinezi su napravili znato bolje aute u pola cijene

    • @gx4548
      @gx4548 2 месяца назад +2

      people, except for the most wise ones, will only learn from the hard way.

    • @kurushseyfaddini1728
      @kurushseyfaddini1728 2 месяца назад +2

      You clearly have no idea what you're talking about

  • @Ben-uy3qe
    @Ben-uy3qe 2 месяца назад +1

    just keep to your audience. I visited Wolfsburg recently and it’s dull, all that money on the vw world thing . I own a mk7R manual and it’s gorgeous. too much emphasis on electric cars. It’s not what your audience wants. Keep your ID range so it’s the electric thing but keep on the petrol game . The GTI/R will always be legendary . Also the prices are insane £40k for a golf is crazy. Money is not getting better for most people. Secondhand prices are sticking high.

  • @phildavies7666
    @phildavies7666 Месяц назад

    Wife bought a peugeot 208 last month rather than a golf for the reason it is a better looking car with a better overall interior for a similar price. That simple!
    The golf just didn't excit her.
    A couple of years ago I bought an older 2013 aston martin vanquish. There are better sports cars from that time out there for less but frankly, I fell in love with how it looked. Its beautiful, and while the Porsche was a better all round car it lacked beauty. Ok my perspective, of course.
    VW stopped building cars people want to be in and drive.

  • @andradejea01
    @andradejea01 Месяц назад

    VW lost its ways. I remember that in the 90s and 2000s, VWs were truly "people's cars": durable, reliable, fun, comfortable, but yet simple and cheap to maintain. No more...

  • @rubylaser8601
    @rubylaser8601 2 месяца назад +2

    German car makers relied on Chinese market too deeply and for too long.

  • @oebydoeby
    @oebydoeby 2 месяца назад +1

    Just remove the logo from any VW brand and let someone guess which brand it is. They are all basically the same. They need to cut back to max 3 brands. But the whole organisation is so slow to change it will never happen so the market will change VW and let's see what is left in 5 years.

  • @brianbowers-x9q
    @brianbowers-x9q Месяц назад

    I remember that vw has always been expensive and when they go wrong and they do it costs an arm and a leg to repair. I would never ever by anything German. I got plant machinery and a truck and everything is Japanese so reliable

  • @duffman9
    @duffman9 2 месяца назад +1

    Their software is not that bad. But the switches and lack of backlit controls are complete incompetence that they refused to fix. Skoda makes the controls a lot better.

    • @jonathanvannier9797
      @jonathanvannier9797 2 месяца назад

      Yeah I want to know what is smoking whoever decided for this tactile switches with no feedback on the wheel and central panel.
      The software is bad compared to the competition, there's just no arguing against that. The software present in Teslas, Renaults, and lots of chinese cars is just miles ahead.

  • @EdsonBN
    @EdsonBN 2 месяца назад +1

    I feel these analysis are still missing it... cars have gone beyond how the battery is good (it has to be good), whats important now is software.... later autonomy

  • @Romasyd
    @Romasyd 2 месяца назад +1

    The 90s feel of this video is just as outdated as Volkswagen and it shows how the entire German society is completely lagging behind. Time to rejuvenate, also here at DW!

  • @wgemini4422
    @wgemini4422 Месяц назад

    Why don't they just standardize the interface and then open source the software? Each component's software should be fairly simple. The infotainment can be written by millions of experts who can provide any features people want. Allow the system to join home wifi and OTA updates can be done daily. You don't even need to put in a screen, just put in a universal mounting point with a usb c port.

  • @NZherewecome
    @NZherewecome 2 месяца назад +4

    Herbert Diess knew this was coming, shareholders sacked him in favour of continued profits no doubt

  • @Golth1502
    @Golth1502 3 месяца назад +7

    They had a good run, but we need to move on to the better options now.
    Hey but it was fun, they have a lot of (dark) history

  • @tritiyo_noyon
    @tritiyo_noyon 2 месяца назад +51

    What is happening with VW has nothing to do with electric cars. You presented it in a way that everyone is making money by selling electric cars only and we consumers are buying only electric. Which is utter non sense. VW is just pathetic in making good cars now. Can it come close to Toyota or Honda when it comes to reliability? Just admit it, they are making bad cars. AND stop indirectly pushing ideas like electric cars are everything.

    • @daydreamer8373
      @daydreamer8373 2 месяца назад +6

      Electric cars are the catalyst for what is happening. The EV future is inevitable, and legacy auto have been too slow to react. People want innovation and software, not dumb, slow, inefficient combustion engines. Legacy auto are in big trouble, They are like the Titanic heading for the iceberg, and can turn nowhere fast enough to miss it.

    • @infinitebeing1119
      @infinitebeing1119 2 месяца назад +1

      If not electric they could have focused on hybrids.

    • @BjorckBengt
      @BjorckBengt 2 месяца назад

      Electric software defined cars will totally dominate the near future. If you cannot compete, it doesn't matter how good your ICE vehicles used to be.

    • @daydreamer8373
      @daydreamer8373 2 месяца назад +1

      @@infinitebeing1119 The future is electric. Hybrids only delay the inevitable. Anyone not making huge investments in EV's are in big trouble.

    • @Alexandr_Velikii
      @Alexandr_Velikii 2 месяца назад +3

      @@daydreamer8373 Maybe future is electric, but I live in present and I want a reliable car with adequate camera, high resolution main display and perfectly working operating system. Unfortunately, VW cannot provide such a luxury in a regular car. Neither does Toyota. I guess everything thay can improve is their prices. The quality is only deteriorating.

  • @AIBot-d5r
    @AIBot-d5r 2 месяца назад +21

    The consumers in Europe are not demanding electric cars. The EU regulators are.

    • @Eric.T.Cartman
      @Eric.T.Cartman 2 месяца назад +2

      Exactly!

    • @keaixiaomeinv
      @keaixiaomeinv 2 месяца назад

      You're right. What consumers in Europe really want is cheap, reliable, and safe cars. Whether that means EV or ICE is far less relevant. The problem is that VW fails at delivering both.

    • @volkhen0
      @volkhen0 2 месяца назад

      Where will you get oil in long run?

  • @Joe-ij6of
    @Joe-ij6of 2 месяца назад +1

    Using Kodak as the butt of some joke as a cautionary tale? As an American from rochester ny I feel attacked, it also seen.

  • @gordonnorris4202
    @gordonnorris4202 2 месяца назад +3

    Also there is one thing called "corporate greed" which usually kills investments, innovation, competitiveness.

    • @rickhammond2473
      @rickhammond2473 2 месяца назад

      This has been going on since the late 70's and the damage is done and we are never going back sad but true.

  • @fishingoutofwater
    @fishingoutofwater 2 месяца назад

    You guys should definitely add subtitles

  • @Kyoshi23
    @Kyoshi23 2 месяца назад +2

    As expected once they cut the Russian cheap gas and oil, Germany industry slowly crumble

  • @imagevisdom
    @imagevisdom Месяц назад

    All I see the result of arrogance and incompetance. Avoiding necessary hard work to compete.

  • @Urmza
    @Urmza 2 месяца назад

    Dacia has great success in making simple transportation - something where VW started a long time ago but since has forgotten that simple means not having a thousand gizmos in the car of which alot are "set and forget" things.

  • @AlexT-v2m
    @AlexT-v2m 2 месяца назад +2

    It's as if the German industry is still trying to perfect candles in the age of LED lights.😂😅🤣

  • @rravisankar3355
    @rravisankar3355 2 месяца назад +2

    Volkswagen is on solid technical foundations as an automotive company and made some of the greatest cars for different market segments globally. At some point, they lost the plot and stopped investing in inhouse innovations for make their established models at the current level of expectations. Instead they started abandoning established models and given to panic adaptation of what other new eV players are doing. Look at Toyata who firmly charting their path of having strong presence in hybrid powertrains, refined ICE including diesels and also eVs in calibrated manner while all their great models are sold all around the world. Volkswagen should have continued with their iconic models like the Passat, Jetta, Golf and Beetle, modernised with highly efficient hybrid powertrains alongside other software based features and conveniences incorporated. Looks like they missed the step but still can be corrected.

  • @marcv2648
    @marcv2648 2 месяца назад +2

    VW will not be in business in 5 years. They are learning lessons far too slowly.

  • @abhinaysingh8306
    @abhinaysingh8306 3 месяца назад +16

    VW CARS ARE NOT GOOD. THEY HAVE MANY ISSUES AND THEIR AFTER SALES SERVICES ARE VERY BAD.

  • @SouthernSultan阿力
    @SouthernSultan阿力 3 месяца назад +67

    Modern Germany is a disgrace

    • @ananiaharutyunyan
      @ananiaharutyunyan 3 месяца назад +2

      Why?

    • @tonyh7158
      @tonyh7158 3 месяца назад +2

      ​@@ananiaharutyunyan sleeping with the enemy

    • @browngreen933
      @browngreen933 2 месяца назад

      Trying to be the opposite of Third Reich days? 😮

    • @browngreen933
      @browngreen933 2 месяца назад

      ​@@tonyh7158
      Ties with Russia have been cut.

    • @perpetualgrin5804
      @perpetualgrin5804 2 месяца назад +2

      They still built U-Boots, all is good.

  • @robek2623
    @robek2623 2 месяца назад +1

    Germany as a whole lags in technology.

  • @ScenicSunsets-ScenicViews-w3s
    @ScenicSunsets-ScenicViews-w3s 2 месяца назад +1

    Not a single mention of tesla??!! Herbert diese was acknowledging the problem and was trying to change direction but VW forced him out. For years, us Tesla fans, were saying teslas are computers on wheels and we were laughed at by them. How come Tesla makes cars profitably in Germany and you can’t?? You get what you deserve.

  • @AB_123_AB
    @AB_123_AB 2 месяца назад +2

    German trains can't even run on time anymore. This is the end of Germany.

  • @alexpavlov3535
    @alexpavlov3535 Месяц назад

    VW had nice sales in Russia. Germany, being not independent country, shut its’ own leg stopping buying Russian gas and imposing sanctions against Russia. I was working for German company long time - at least 10-15% of German export went to Russia. As for supply of natural resources - you know how much gas Germany was buying from us.

  • @anderacpharmd
    @anderacpharmd 2 месяца назад +1

    VW's have never been popular in the USA. They will have to maintain their position in Europe. While hybrids will continue to grow in popularity in the USA, EV's and PHEV's will never replace the ICE (so much space). So VW will have to focus on a continent that is determined to remove ICE's as they appear to be losing China.

  • @passais
    @passais 2 месяца назад

    Looking at the number of reports coming out of DW about the demise of VW you can see the shock this has given in Germany.

  • @_petar
    @_petar 2 месяца назад +1

    I watched a video how Golf 8 is made, well it is made by robots there are no people on the video, except some quality check points, so where is their cost coming from, it seems they overspend massively on software?

  • @samgoleman7089
    @samgoleman7089 2 месяца назад

    I visited vw the other day and looked at the new models and I am really surprised by the poor quality of the design In the new models unfortunately not the least attention has been paid to comfort and ergonomic details

  • @Senen-l3z
    @Senen-l3z 3 месяца назад +3

    January-June new vehicle sales in the Chinese market was 14,045,000 Production volume increased by 4.9% to 13,889,000 units. Chinese automaker BYD is the most wanted car in China

  • @zlatkosokolovic5715
    @zlatkosokolovic5715 3 месяца назад +13

    Kodak and Nokia comparison is misleading. VW should start to produce cars for ordinary people. Once again. Not for EU bureaucrats dreams.

  • @steeeif
    @steeeif 2 месяца назад

    Germans taught Russia will not adapt on the battlefield. But they forgot the fight of their own and how to adapt their industry...

  • @nejc3
    @nejc3 3 месяца назад +18

    The golden age of ICE infrastructure is coming to an end, as recent limited innovations struggle to sustain profit margins. Alternative platforms now offer more attractive solutions and are anticipated to experience strong, sustained demand. The automotive industry is rapidly evolving into a tech-driven field where failure to innovate equates to extinction.

    • @Wolfcamp555
      @Wolfcamp555 3 месяца назад +1

      Yes, 50% of total petroleum consumed by the G7 today will be unavailable by 2030.

  • @gargoyle7863
    @gargoyle7863 2 месяца назад

    Just make a holder for smartphone or tablet. No need to build in touchscreens or make it a "software driven vehicle".

  • @formula1fancolorado632
    @formula1fancolorado632 2 месяца назад +1

    If I was interested in making a profit and surviving I'd do the opposite of whatever VW does.

  • @timothydevries383
    @timothydevries383 2 месяца назад +3

    Electrification isn't the root cause of VWs problems. VWs problems are decay of quality, cost, good engineering and not listening to customers.

  • @richardpetervonrahden6393
    @richardpetervonrahden6393 2 месяца назад

    It isn’t just their inept software. Their mechanical quality and reliability are declining, all while their prices rise. It’s a repeat Boeing story… prioritize shareholder profits over product quality and staff well-being.

  • @MetalGear1
    @MetalGear1 3 месяца назад +10

    Software is the key. Whoever nails that wins.

    • @MrBearcatjew
      @MrBearcatjew 2 месяца назад +3

      no always will be reliability

    • @MetalGear1
      @MetalGear1 2 месяца назад +4

      @ EV’s are very reliable, not many moving parts. It comes down to software issues and user experience.

    • @cmdrstevemcmaru7417
      @cmdrstevemcmaru7417 2 месяца назад

      @@MetalGear1 Yes, correct and that is the main issue with the ID. series. The software is unreliable and a pain.

    • @viljamikoivunen6297
      @viljamikoivunen6297 2 месяца назад +1

      ​@@MetalGear1EV's are only 80% less reliable than traditional cars according to consumer reports. And significantly more expensive to repair

    • @MetalGear1
      @MetalGear1 2 месяца назад

      @@viljamikoivunen6297 look at studies not consumer reports and those are mostly software issues. Cost of parts will be coming down.

  • @4u4000
    @4u4000 2 месяца назад

    I don’t want a friggin SDV. I want a reliable combustion engine with immaculate bodywork that’s affordable. Basically greed is their killer.

  • @manikkalore1630
    @manikkalore1630 2 месяца назад +1

    Yeah ! Let's ignore the reliability and Pricing issues.

  • @RayNLA
    @RayNLA 2 месяца назад +1

    It’s called…”The Tesla Effect”

  • @Enoch9500bc
    @Enoch9500bc 2 месяца назад +8

    Access to cheap energy is what historically drove economies to rise. Blocking itself from cheap energy by sanctioning Russia and destruction of its own pipelines has led to increased prices in energy which are becoming increasingly unsustainable and unprofitable for the German market to compete with the rest of the world. It's not a rocket science it's a simple math.

  • @premiumvehiclesonly
    @premiumvehiclesonly 2 месяца назад

    They now use cheap materials but charge a premium price. Diesel gate.

  • @oldtechie6834
    @oldtechie6834 2 месяца назад

    Some day, moment like this will be called the VW moment.

  • @adi2.054
    @adi2.054 2 месяца назад +2

    The founder of VW would be rolling in his grave over this, RIP to the man

  • @rodneyedgar7448
    @rodneyedgar7448 2 месяца назад +1

    All mechanics in Australia ,despise vws .the gearboxes and quality of them can't handle Australia conditions. Not a liked vehicle maker in oz

    • @JeeGee114
      @JeeGee114 Месяц назад

      Blokes you can trust 🇦🇺.

  • @lukeclifton4392
    @lukeclifton4392 2 месяца назад

    VW learnt the hard way like all manufacturers the world over… EV’s aren’t worth the investment, when the auto market isn’t demanding EV’s. Chinese EV manufacturers are surviving on government investment and economy of scale alone.

    • @daydreamer8373
      @daydreamer8373 2 месяца назад +1

      I can't believe how many people still think combustion has a future. It doesn't, the sooner legacy auto get their head around that fact, the better their chances of survival. For many it is already too late.

    • @Simon-dm8zv
      @Simon-dm8zv 2 месяца назад

      @@daydreamer8373correct

  • @charliekopp443
    @charliekopp443 2 месяца назад +1

    When Volkswagen fired Herbert Diess, it was clear that they were doomed.

    • @garydavis1528
      @garydavis1528 2 месяца назад

      He is the guy that put Vw into its current situation as he deliberately set out creating illegal engines and cars that should never have been made let alone fraudulently sold to millions of people from 2006 - 2020. He should be in prison, he can’t go to the USA or anywhere where country have an extradition treaty as America will take him for their courts and into prison where 10 Vw managers have been for several years already. Following orders was no excuse for them. Vw refused to pay US $24 million for their release whilst Vw paid Deiss €40 Million when he was pushed out as a thank you for his work as ceo!

  • @johnjylanne7100
    @johnjylanne7100 Месяц назад

    German economy is being tanked by central banks like they did to Japan in the late 80's & early 90's. EVs are belly flopping, German auto industry sinking nothing to do with lack of innovation and a lot to do with energy prices & EU policy both of which are controlled by central banks.

  • @larslarsen5414
    @larslarsen5414 3 месяца назад +4

    Right now there is approx. 60.000 Teslas (all models) driving around in Denmark. And there is 47.000 VW E-cars (all models). In addition, there is approx 15.000 Skoda E-cars (owned by VW). So I wouldnt say that Tesla has won. I think the European E-cars are doing better in Denmark. I dont know about the rest of Europe.

    • @cmdrstevemcmaru7417
      @cmdrstevemcmaru7417 2 месяца назад

      But Tesla Model Y is the best selling car currently.

    • @viljamikoivunen6297
      @viljamikoivunen6297 2 месяца назад

      Numbers of sales don't matter that much, if there is not profit to be made. Tesla benefits from artificial taxpayer subsidies still, for years sales of carbon credits was only thing that made profits in their sales. Proper car companies make their profits by selling traditional cars, selling EV's is not profitable business

    • @larslarsen5414
      @larslarsen5414 2 месяца назад

      @@cmdrstevemcmaru7417 Yes. Tesla is doing great. One reason is that Tesla is again and again dumping the price on the European market. They can do this because support from the US government (for example in the US there 100% tax on Chinese cars). And with a close alliance with Trump Tesla will perhaps recieve further government support. It just funny how little this government support is mentioned by the US industries in general - doesnt fit the self-image I guess :-)

  • @stevehunter7402
    @stevehunter7402 2 месяца назад

    Just keep building Golfs - I’ll still buy them 🇨🇦

  • @Gogalen789
    @Gogalen789 2 месяца назад

    If people are not getting any smaller than VW is getting any bigger. Ow ! Ow ! Ow 😮 Stop pulling me by the ear ! That hurts !

  • @creosl
    @creosl 2 месяца назад +1

    Cheaper and cheaper parts combined with lousy software at a premium cost is a path to disaster. And dont forget record high dividend payments to stockholders the last years.