How Apple Lost Its Magic
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- Опубликовано: 8 июн 2024
- Apple used to be known for innovation but changed after Steve Jobs. Ready to sleep better? You're 1 click away: www.magbreakthrough.com/newst.... Use code: NEWSTHINK10 for 10% off.
Correction: 0:20 the event was held in October 2011, not June
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Articles referenced:
2:38 Readwrite article readwrite.com/whats-it-like-t...
2:49 CNBC www.cnbc.com/2017/01/17/tim-c...
7:47 The New Yorker www.newyorker.com/magazine/20...
11:20 Apple employee at Foxconn factory www.theguardian.com/commentis...
16:31 Financial Times www.ft.com/content/0b20032e-9... 
Наука
*Do you think Apple has lost its edge when it comes to innovation?*
Correction: 0:20 the event was held in October 2011, not June
Ready to sleep better? You're 1 click away: www.magbreakthrough.com/newsthink. Use code: NEWSTHINK10 for 10% off
No Steve
No Innovation
Tesla is the new Sony/Apple between the car, starlink, space industry, battery industry, and now I'm hearing modular homes and nueral link they are the innovative ones. Twitter doesn't count 😂
@@Any1SLu think??? Every company of elon musk is a bull####
Apple became woke, period.
@@jmjtv92 frontoagetech has a video why Apple is better without Steve Jobs and why it would have been dead after iPhone 4s. Thanks to Tim Cook who listened to Market
Steve is an artist and an innovator, Tim is a businessman.
Tim is less business in a traditional sense but more of a strategic operator. Steve went off of his gut and feeling.
Artist ? No.
Business tim? 🤣 👨🍳 is more scared of speaking 2 🍎 lead stock investors weekly report then 🍎 new creative invention.
Tim is a supply chain master
inovator NO
artist NO
sociopatic motivator Yes
he knew how to find capable inventors and sell their work
Steve sought innovation and highest-quality product, while Tim Cook prioritizes revenue above all else.
bingo
I think Tim Cook as CEO of Apple has done a phenomenal job. Look at the influence across the world; Apple is the most valuable company on the planet and customer satisfaction amongst its products is very robust. No one can replace Steve Jobs as visionary, but I would argue Tim Cook has done a really good job despite the scale the problem. Remember, even Steve Jobs made mistakes such as the Apple cube, MobileMe among other things.
@@Huhbear1 Cook did improve profitability... at the expense of innovation, quality, and the future. The quality and reliability of the software and the user interface have diminished, and * user delight* is no longer a company goal... profit is. I believe that Without innovative products, Apple cannot reach and sustain as a $3T company, and will decline. Augmented Reality (AR) or Health Maintenance could be the next Apple thing for growth... I don't think Tim Cook can do that without a chief innovation and design officer to guide and lead the effort...
@@tenminutetokyo2643 I know and Apple arguably is; look at their arm chips for their macs. They are superb compared to AMD or Intel. They are much faster and barely get super hot unlike the ladders.
There’s something to learn from the both of them.
Steve is an artist. He had what could not be taught in schools or on a job. Those types are irreplaceable. I'm surprised you didn't talk about Apple buying Beats by Dre the competition to the air pods and just putting that product aside.
Artist he definitely was not. He did not create things. He just had an eye for the right choices at the right time with the right people. Johnny was very lucky to be able to push his designs uninterrupted by others. If more companies work like this the world would be a better place and… apple wouldn’t be so special. I miss Jobs, I hated him and the way he treated people but I do appreciate his significance, passion and attention to detail. It still makes me very sad to think that he’s gone.
@@10secondsruleWhat is an artist? Moreover, I think your assertion that Steve didn’t create things is wrong. He is officially listed as one of the inventors in many of Apple’s patents.
Besides, he created Apple. This is as true as a litmus test. Without his presence, Apple hadn’t been and isn’t the same.
He also had the mind of an artist - as you said, he could filter the best idea. Now, the only thing keeping him from being one would be putting the brush to the canvas, which, sure he didn’t do much - recall the patents - but, he wasn’t the best low level implementer of things anyway - that’s why he hired. I think that’s what you’re trying to say. However, he was definitely an artist on the high level, carrying the company that was itself synonymous to art and creativity. So, in some sense he was a meta artist.
What do you think?
@@10secondsrule if you’re not already bored by us steve defenders, also consider:
most big artists today are barely “artists” by your definition. a designer rarely sources the plastic and assembles the product by hand;
most producers don’t make their own beats; most singers don’t write their own songs; most architects don’t build their own models
@@10secondsrule He definitely was an artist because beauty is in the eye of the beholder and you can say much the sane about art. Just because you dobt agree doesnt mean dick really.
Beats by Dre = Apple Music
The comparison to Disney is quite appropriate; Roy Disney cared nothing for the magic that drove Walt, but he solidified the business in a way that Walt never could have. Which paved the way for multiple Golden Ages for Disney in decades later on. Tim Cook is not innovative, but I also think we haven't seen the last great innovative CEO at Apple; we might just have to wait 10 or 20 years.
good point
I think pretty similar, but this company is far too large currently, which slows down the launching of state-of-the-art technology products.
For explanation: A significant problem for Apple in the last 6 to 8 years was the enormous quantitative scale of new hardware parts - which continuously spoiled their product lineup😁 and devoured their myth of being a state-of-the-art consumer product innovator.
E.g., the Toshiba mini drives and processors (not Toshiba) that made the first iPods realizable weren't producible on higher scales. I remember that in the first three years after the public launch, the entire world production was needed exclusively for iPod demand. So today, apple couldn't launch such products until the production lines can take their required scale.
We can recognize that pretty clearly at the Apple glasses: the distinct lenses and Displays needed for fatigue-free use aren't really new technology but couldn't build on higher scales until advantages in the manufacturing processes in mid-2022.
Frame rates below 90 Hertz and resolution below 2.8K per eye can trigger sickness for many people. So the same thing with graphics. Apple needed a significant GPU performance boost to enable the required specs, which was intended as a variant of an M2 Pro SoC. Apple had to stop it at the last second cause of “incompatibilities” (with TSMC’s 5nm architecture), and will be implemented in all 3nm SoCs of Apple. What is treated as one explanation of why the price per wafer goes beyond 20.000$.
Perfect comparison!
@@AlphaGeekgirl But I still think they impressed before. the Apple pencil and airpods and M1 chip are really game changing. Moreover, how can we have a different interface to electronics?? neurolinks??
@@aaaaasssss884 Yes, I think the criticisms of a lack of innovation are mostly baseless. If you're innovating much less than is possible, then yeah, you've stagnated. But if the basics of interface design, for example, have matured, then there may be nothing left to do other than change the wallpaper or go from skeuomorphism to flat.
The iPhone may already be a mature product as well. General improvement on all mobile phones, not just the iPhone, for a long while now is going to be limited to being less fragile, lighter devices with longer lasting batteries, better cameras, more sensors when they mature, more visually stimulating interfaces, perhaps stretching out or unfolding, with, stronger wireless networking, ... and then the OS and the apps. That may just be where we are in history. Apple didn't need to invent the periscope lens. Other manufacturers continue to innovate, and Apple will include them when feasible.
Apple is still a new company in a new field, but it is entirely plausible that it just took several decades to bring feature implementation to maturity.
So, any innovation would come from other market segments, and Apple Silicon is a fundamental example of that. New Macs don't look all that different from Macs a decade or two prior, but inside it's a whole new architecture. iCloud, Watch, Music, etc. are good for the company. Some are good for me, but it's not really important at all that Apple didn't offer them first.
There's a lot Apple does wrong, but that's beside the point here: innovation. In that regard, I don't see that they've missed many opportunities. It just seems the critics have found something to complain about and sound intelligent.
Apple's other problems are much more concerning (AirDrop unreliability, Wi-Fi and other network settings on Macs and iOS..., never-expiring undo's on Photos, AirDrop moving photos between devices losing or duplicating those photos, organizing and searching Photos and albums, screenshots on iOS going to Photos, but on a Mac, no (it takes a third-party app or Shortcut "Save Screenshot To Photos"), and on and on). These ongoing failures concern me.
Steve Jobs... the world would literally be completely different if he were still alive today
and it's different because of him
Frfr
@@luke5100and it would cost 150k and perform half as well as a Tesla.
Steve was literally the best slave driver, he was Elizabeth Holmes' idol, too bad she's female.
@@ValeriaZaragoza692nahh, competitor products were a joke when jobs was around
Tim Cook is the best thing that could happen to share holders but the worst that could happen to the products
You couldn’t be more wrong. The iPhone 14 pro max is literally the best phone on the market. Rivaled only be the S23 ultra
Why is everyone saying this? Tim Cook introduced the Apple Watch, apple Sillicon, Apple Vision pro, why does everyone claim there are no innovation anymore ?
@@honaldjason hahahaha you never understood Apple. Go compare benchmarks ya geek
@@thegermansteve5635 never claimed that there is no innovation. Problem is with lacking taste and bad prioritizations. Everything’s become much uglier hardware wise. Software wise, despite all the progress in Chips etc. my iPhone 4 (!!) was running much smoother than my 13 is now. Why is that? Probably because the software has been made so demanding for the chips, that despite their increase in capability, it still creates a more laggy experience. I don’t think Steve would’ve allowed for this, tone down the special effects etc. to make everything more stable
apple watch, air pods, vision pro...all unnder Tim...you literally have no idea what you are talking about.
Tim Cook’s mission: Money
Steve Jobs and Jony’s Mission: Marvellous Innovation
Everyone who works in a job wants to get money it isn’t weird that why they work if you want then work for innovation ONLY but not money. Tim’s and Steve’s job is for both. Bringing innovation , for money
c'mon maaan... not entirely!
This video reminds me of when I worked at a startup. We all slept in offices. Our customers loved our first product. We created three more models to sell alongside.
The team later disbanded without replacement. We make the same products, but suppliers send trash and hurt us everyday, and the customer has gotten more critical of our quality and processes.
Steve announced the iPhone and iPad without much grandeur. He just said “a phone, an iPod, and an internet communication device” and let the product speak for itself.
Although I'm not an Apple fan I've admired Steve Jobs for years. It's always a difficult task to keep the vision, focus, and drive once a company's original visionary is no longer at the helm. A brilliant businessman once told me, you will never be number one forever because there are too many people coming up who have studied you that will be fighting for that position, nothing stays the same, change is the only constant.
I've been fighting depression this winter and having trouble sleeping so immediately ordered your magnesium since I'm almost out of the one I've been using. Thank you for caring.
I hope you feel better and please take care of yourself
Vision pro entered the chat
Niche product. Too expensive and won’t be adopted by anybody but the most hardcore Apple nerds. And the most wealthy at that.
@@rogermoreno1152people said the same thing about the iPhone
@@arthurzetesyeah I mean I dunno, I think once VR gets to a point where it can be truly wireless maybe. Thats the only thing I don’t like about the Vision Pro is it has to be plugged in to use.
Well, that failed
I worked in Silicon Valley from 1977-2006 (Amdahl, Cisco, Tandem, HP, and was at 3 startups). I can tell you that many companies in Silicon Valley fail as soon as they stop listening to engineering (software and hardware) and only listen to the suits. I worked at Compaq in the late 90s, and IMNSHO, Cook was "just a suit." Not surprised at all where Apple has ended up where it has because many other companies ended up the same way while I was there (Amdahl, Four Phse, Memorex, Tandem) once taken over by suits. Now Apple is facing the almost certain destruction of China as its building center. Good luck seeing an iPhone 15 as anything "innovative" (i.e., other than a reworked 14). Quite frankly, I am gobsmacked that Apple has done as well as it has under Cook; that had to be due to the engineering folks still there like Ive.
Aren't they a trillion dollar company?
I love it! Your as old school as me! The non stop tlx and Gene Amdahls law of parallel architecture... enjoy our old age brother :)
Let’s not forget Synoptics
Worst mistake Jobs did was not appointing Scott Forstall as CEO. He was Steve 2.0
Great insight! What do you mean by "just a suit" tho?
I really, really, like your content. Researched properly, presented engagingly, and always interesting. Thank you.
The whole video misinformed viewers
@@00z53 Your statement is uninformative.
@@jonathanm9436 so is yours. The video was very poorly researched.
@@00z53 Mine expressed, as you can see, my assessment that it was well researched, and that I admired it for being interesting.
Yours baldly stated that it was misinformative. No supporting argument. How and why do you believe this? It's the same as accusing the writer of being anything else without supporting argument.
@@jonathanm9436 your actually correct. Even though I said it was misinformed I never gave my reasons. But since you asked nicely heres why I disagree.
I agree with many parts of the video but for some reasons it concluded Apple isn’t innovative without Jobs or Ive. Thats why I said its misinformed. Heres just a few of recent innovations:
Apple silicon macs. All day battery with overkill performance. Not something we have seen in laptops for a long time.
Apple Watch keeps saving lives.
iPhones are on par with cameras, recently got crash detection
The lack of innovation along with removal of ports, accessories, and increasing prices is why I will never spend of $500 on a flagship smartphone!
The seismic shift that took place after Scott Forstalls departure can not be understated. This was the definitive turning point in Apple’s company culture.
As always great products are the result of great employees. The unsung heroes the average joe never gets to hear about.
I'm sure that if he became the CEO instead of Tim, it would have been closest to the Steve's Apple. It wouldn't be as profitable as it is today, but the perfect balance between profits and innovation would be present.
As consumers, we all can feel this.
This is one of the few videos that I have watched past the first five minutes. I've spent years fascinated by Apple, but my time of being a fan is coming to a close. They don't excite me anymore and I have grown tired of their premium priced products, lack of upgradeability, etc. I look forward to the day Cook steps down and someone with new energy can hopefully reinvigorate what now seems to be a company that is a shell of its former self.
I also need to find a new river IRL.
There is no life after Steve Jobs, is that simple I've never own an iPhone however I've been a Fan of the man himself ever since I got my iPod back in 2006 when I was 14.
We need more visionaries like Steve Jobs. They’re the guys that push the boundaries of what others think is possible and create something sleek, beautiful, and functional. Just because he was kinda a dick sometimes doesn’t mean his philosophy shouldn’t be used by everyone to push the industry forward
Steve seemed to actually be the driving passionate creative leader which once he died Apple was a big ship in full motion which only needed someone to watch the numbers up until the point in time competition started creeping up technologically speaking!
This is the best channel I have discovered so far this year. Excellent job!
No shouting, no drama, no controversies. But lots of very interesting information 😊. Very well made films presented with a pleasant voice. Keep it up! 👍👏👏👏
Thanks for creating this video, the amount of research on the details of each event is quite evident, needs lot of hard-work, thanks for that. Being a fan of simple minimal design concepts, as a fan of Steve Jobs and Johnny Ive this video helped me calm down in some way, where you helped connect the dots of the past and present of Apple. Keep creating these wonderful pieces of art.
remarkable documentary, applause for the effort and thanks for sharing
I do miss Steve a lot
Sales is not running Apple. Tim Cook is an Excel spreadsheet guy. Excel is now running Apple.
I'd say that Apple still delivers fantastic products - typing this on an M1 Macbook Pro which is likely still one of the best notebooks in the market. But they don't look like luxury anymore. My older Intel Macbook, which was still designed by Jonathan Ive looks like a piece of luxury design - the new M1 macbook look like an average product that Dell or Acer could make. In general it's probably fair to say that Ive was as important as Jobs. Maybe the new AR glasses this year could bring back a little bit of this magic - Apple had no iPod moment for a very long time.
This is the fundamental problem: no new products since the Watch, that’s one product type since Steve’s passing a decade ago. Compare that with the 00s: iPod, iPhone, iPad. And the iMac, though that was arguably an incremental improvement.
I can’t see the AR gadget taking off, but that’s just a guess.
@@lawrencemanning what about AirPods? HomePod? AirTags? You missed these? We also got stuff like Apple Pencil, although being an accessory, was able to replace Wacom tablets for many artists and is used throughout the world by students for note taking, sketching and even 3D design. You have to give credit where credit is due. And the Pencil may have never have happened under Steve's guidance.
@@lawrencemanning airpods are tge beggest new tech product in the past 5 years by far!!! After apple released it in 2018 ever single tech company on the planet wanted to jump on the hype train
That’s a joke right? A wireless earbud?
The HomePod is at least not just an accessory. However by most reviews it’s inferior to most of its competitors.
FWIW I’m an apple fan. Typing this on an iPhone, my laptop is an M1 MacBook, etc. They do still make some great products, but they have lost the lead in innovation they had in the 2000s and early 2010s.
The thing is that they've made some really good decisions, did well with advancements, and introduced some pretty significant products since jobs died. So innovation.... 1. Apple watch and tweaking Iphone to maintain its dominance, 2. M1, M2, M series processors and the related computers that have brought a resurgence of Apple computer ownership. 3 Ipad pro (okay a stretch there maybe, but a lot of people are using it for productivity), 4. magic mouse, 5. air pods (which are the standard), 6. apple pencil. (maybe), and improvements in general to their software. This is damn good for an established industry. It isn't like they've missed out on a lot of the innovation in the industry.
At the second Tim became CEO Apple lost it's magic, and the day Tim did his first Keynote it was a confirmation that the magic is literally gone. That is sad. I wonder if a new CEO some how can make Apple more interesting to it's customers instead again of it's share holders.
If a new CEO prioritises customers over share holders, they will be replaced by the share holders with a newer CEO who prefers share holders over customers.
Because whether we like it or not CEO is appointed by the board members. And for the board, money comes first and customers come second
The magic is not gone yet, the magic just shifts a little bit. Tim Cook is doing a very good job at the moment to be honest. Apple Pay is successful, Apple watch is quite successful despite the problems it is having right now, airpods is highly successful also. He might not invent stuff as quickly as Steve Jobs, but he still creates and designs new products. Now apple will prepare to release the apple vision pro, which is innovative
Thank you for your respectful treatment of the topic. There's much to be said, and important lessons to be learned by those willing to dig into this moment of history. I strongly recommend Tripp Mickle's book, and insights by Cindy Pom. ♥
I have to say I really love this channel, I enjoy how informative it is. Keep it up...
Incredibly well researched this has been my fear but it’s sadly true
After Vision Pro, Apple went back to their original path. Creating a new era for humanity
Apple has been working on the Vision Pro for 10 years. They were always on the path. People just aren't patient enough to wait to see it before declaring doom.
Congratulations. This is one of the very best documentaries I've seen.
Tim Cook wasn't given enough credit. Steve's dead for more than a decade now and Apple just grew from where Steve left off. He's not a Jobs-level product dev but he's way more capable than Steve as a corporate manager.
Steve gives tim cook a credit thats why he choose tim cook and thats the only thing that important
Apple keeps topping lists of the best phones, tablets and laptops. That should say it all. And as you say they are still innovating in cars and in VR. Smartphones have reached diminishing returns and major innovations may or may not be feasible.
Has Apple lost its magic? Well people have been asking that for a decade now. But the brand loyalty is insane, even when there's clearly something better elsewhere
What’s better?
@@anoneemous406 depends on your nerds.😊
Any phone is better apple
Brainwashing is difficult to overcome
All phones that compete with the iPhone (Cost and features) are essentially as good as the iPhone.
Phones that truly push innovation are really expensive. Good and innovative design year on year doesn’t work for mass manufacturing.
Interesting to watch this video after the launch of Apple Vision Pro. True work happens behind the scenes. Let's see what the future holds.
This is really well made video ! Kudos to your hardwork 👏
Wow! What an insightful report. Steve must blessed this video.
Great work newsthink.
Impressive research, with a well-structured and thorough explanation.
Physical phone: little to no change other than slight camera changes and bionic chips.
Software in the phone: changing but mostly stuff already on Android phones.
Before vision pro release : how apple lost magic
After vision pro release : Why vision pro is new apple magic.
Fantastic research, and I like the new angle on this rather than the now-tiresome bio's about Jobs' life etc.
It's very sad that Steve Jobs prediction came true, that the designers and engineers would be ignored in favour of sales, finances, and 'business'. It's exactly what he warned about. It's why he was called back in 97 just before Apple was about to be shipwrecked (I love that crazy -arse statement from Gil Amelio, then CEO, that Apple is like a ship with a hole in it, and it's his job to steer it in the right direction,.... WTF?!?).
Tim Cook is becoming the new Amelio, but he did inherit a great company that was on a forward trajectory, so it could take longer (and Cook is a very good at logistics etc.). I really hope that they make a breakthrough with their upcoming AR and maybe a car. However, I seriously doubt it given their lackluster releases of the same-old designs (Apple Silicon is very good though, however, that seems to be a business decision to keep ahead as opposed to 'revolutionary'), because Jony Ive, the soul of the company, and other creatives have left, they would've had inside knowledge of the products Apple are working on.
If the new projects were revolutionary, they would've stayed. It's quite sad though that such a dynamic duo are no longer at the helm.
Btw, I love the research you put into the videos, and your narration is so calming and informative at the same time. And your sponsorship is actually something people don't realise that they need. Magnesium is super important (although they need to make sure they get the right type as some just go through you, literally).
I agree - AR, car, or Health.... and a visionary to lead the effort, while Tim focuses on production and profits ....
The sort of magic concoction couldn't have remained and we actually saw the problems of a heavily design focused apple with no handrails recently with butterfly keyboard and the touchbar. Some ideas are cool but need to mitigated. Tim Cook was a strategic operator but not really a captain if that makes sense. He didn't know when to say stop. He was kind of like a dad trying to stop his kids from going nuts while steve jobs was a cop.
Apple losing Steve Jobs is like NASA losing the Space Shuttle.
The screen size is getting bigger by cooks innovation
Great video! Was insightful and informative. Thanks!
🍎🍏
Nice video. It's not the problem of Steve's death that's slowing innovation at apple or any other smartphone company. In terms of technology, smartphones may have reached the pinnacle of innovation because of the small limited size, what all can be cramped into a phone is already there now, so going forward all phone upgrades maybe just software upgrades but cleverly marketed as intuitive and great feature which may not be the case.😎😎😎
Exactly this, we’re in the kaizen era now. People who think you have to revolutionise every few years should look at Porsche.
This is really good! Thank you so much for this!
Tim said he might leave apple after ten years in 2021, so this might not be the end for apple, but ever since the boycott on apple for no innovation, the company might not survive until then
To be fair, Tim has done a great job for apple. Steve’s “innovation” was taking other people’s inventions and then simplifying it for common use. Touch screen smart phones existed before iPhone, iPod wasn’t the first hard drive based music player. The hard drive in it was developed by Toshiba. The Mac OS origins are swiped from Xerox, but Amiga, Atari IBM also had early GUI based OS around that time. Steve was famous for taking away features early. I remember my first Mac didn’t have a floppy drive, had to buy a super drive extension to have this feature as we were still swapping files by disk in the mid to late 90s.
To Tim’s credit the iPad Pro has been pushed forward and as an artist tool it has been an amazing tool for me, especially on the go. That’s just an improvement on Samsungs note 12.1” which at the time was lagging like crazy, and lacked the apps. The Apple Watch came under Tim Cook, I hate it, but it seems popular with everyone else. He successfully grew the company and kept most of Steve’s philosophy in tact.
At least Steve brought new products to the table, regardless of how or whether… the trends might not be new or original but Apple did set them instead of chasing them. Tim hasn’t done anything new other than the watch and even that is fairly overpriced garbage as you note, the watch only sells because it integrates with every other apple product and you can always show it off.
Frankly Tim is just riding the wave that Steve created, Apple never took a different turn, just kept repeating old practices in Tim’s reign. If you remove the old Apple brand, the products just don’t stand out in any new way.
The iPad Pro with a Magic Keyboard and an Apple Pencil is an AMAZING combo. It didn’t get nearly the hype it deserved.
One of the most useful things I’ve ever seen. It truly is a laptop killer.
I completely disagree with your entire first paragraph.
You know, looking at my 13 Pro Max, it really makes me think that there’s a lot of hardships, sacrifices, sleepless nights that lead up to it being a thing in the first place and I will forever appreciate every single person who has worked for the company, even those who have possibly been done dirty by the company.
What a great doc, really well told.
Great research and video sister. Congratulations and Keep it up.
The M2 Max MacBook Pro is the most "magical" computer experience I've ever had. I wasn't into Apple products outside of the iPhone until recently. Insane battery life and the fan never kicks on outside of exporting. Would take this over literally anything they've put out in the past.
lol. Stop
Apple seems more interested in maintaining its walled garden than in innovating these days. Contrast with Tesla, which freely gives away its patents - because if someone is catching up, they're not innovating fast enough.
However, smartphones have become a commodity, with midrange phones today being at least as good as flagships two years ago. It's not that there aren't many great (practical) things that could be done, it's just too much effort for risk-averse companies today.
thanks for posting!
Well said!
Thank You for this video
I'm not sure Jobs being around would've made much difference in this case... His time at Next and Pixar gave him the opportunity to explore new paths... But he already brought the benefits of those experiences to the iPhone and Mac.
Even he would've needed years of experimenting with new ideas to be able to bring new magic to the table.
Meanwhile... Xiaomi is probably more of a successor to Apple's design philosophy, in that they brought something similar to the creation of... Pretty much every product that a user might need (which Apple has never been able to do properly, in part because they are too profit focused)
Xiaomi... Even has nice looking hammers and screwdrivers. lol
But anyway... If we look at thing like Apple releasing their own M1 and M2 processors... They're still definitely willing to take large risks... And they should be coming out with their XR headset in the next few months.
It may just be that the messaging has changed. The face of the company and how stories are told, has changed.
This is what I believe many people is overseeing:
Cook became CEO as a need due to Steve’s passing and whilst not wanting to be his copy, he also had to deal with a fast changing world, growing competitors and several ongoing projects coming to light like the new Apple Apple Campus whilst simultaneously dealing with post-Steve depression within the staff and Apple fans.
I believe he choose to slow down on making too many changes to existing products yearly, thus causing the impression of not innovating as much as Steve to be able to access what needed and could be done long term.
Not only he made sure the company was very successful by taking this questionable decision, but I personally believe Apple will make huge leaps in technology within the next 5 years, especially now they have things under better control (VR headset, Apple Car, more products and services).
that's a good analysis and summary
You did a great job with this production 👋
It's amazing how everyone takes a dig and says it's not innovating under Tim. Tim has been a great CEO..was at the helm of successful launch of Airpods and the M chipsets.
Phones are commodities now and there is that much one can do.
If Steve Jobs put the magic in Apple...then I believe that he did not fail in death.....Apple still has that magic and that Tim Cook (Steve's personally selected candidate) and his team have made for a more stable and prosperous Apple
Amazing, amazing effort in this
Surprised I haven’t seen your videos prior! Wow! Thanks for the info!
"Apple doesn't innovate" anyone who says this is really dumb they have basically created the wireless earbud, their watches are very unique and loves, the new apple silicone has literally changed the market. Apple off course isn't gonna create another invention as substantial as the smartphone these types of inventions don't come every 10 years
Imagine what the iPhone 14 would look like if Steve Jobs was alive.
This was very good… I’ve missed Steve since the day he left us!
That last part about salespeople eventually running an innovative company is applicable to more than just the tech industry.
Who else watching this on an iPhone?😭
Not me 😂
Mac
Windows Phone!
ipad
I think Apple has never really been on the bleeding edge of technology - they didn't invent the Smartphone, Computer Mouse, or Smart Watch... but they helped popularise them. By the same token they didn't invent foldable phones, VR/AR headsets - but may very well have a role in popularising them. Perhaps Tim Cook has just been unlucky... not to have been around at a time of more furtive ground for technology coming out of the lab (non-Apple based lab that is). I do think that the way some of the car manufactures behave (bullshit subscription based features, half useless auto-pilot, poor design features) - is making a nice void for a 'it just works' electric car.
…and yet they were THE most successful company converting an existing idea into one that far exceeded anything anybody else came up with, over and over and over again! Everyone FOLLOWED Apple’s ideas after they did and of course, with less success!
And you are wrong to say he didn’t invent the smart phone! Before the iPhone, there was no such thing. The BlackBerry was no smart phone!
Smart phone was a marketing term, so of course it’s about degrees and stretching the possibilities. iPhone *was* at least 3x better then the best completion on release, iPad maybe 2x if your feeling generous. Watch maybe 1.5x at most.
Cook hasn’t really added anything significant, just incremental improvements. I agree there’s an amount of bad luck in that, but also it seems Apple is happy with playing it safe, which is terribly sad.
I don’t think they’ll do a car. The technical challenges of doing it well are beyond everyone, even those with massive pockets like Apple.
So instead we will get some VR headset, which will probably carry on the straight line from the Watch and be 1.1x as good as the next best.
It’s real sad that Apple’s best days are very likely behind it, but it’s the way the universe works.
You are so good.. I got captivated the moment I opened the video.
A quote from the book mastery comes to mind: "“Most often you deviate because of the lure of money, of more immediate prospects of prosperity.Because this does not comply with something deep within you, your interest will lag and eventually the money will not come so easily.”
Tim Cook has done great
Tim Cook is a logistics genius
Wonderfull job making this video you have done!
Thank you for highlighting the truth
The Vision Pro is the best product Apple has ever created and Jobs would be jealous. It took some luck with the Zuckerberg induced VR and AR depression, but now Apple could capitalize big-time.
Given the introduction of Vision Pro, this aged real well real quick...
Great video thank you for sharing!
Jony Ive, who has the same birthday as myself, has designed a Linn Sondek LP12-50, special 50th anniversary turntable, it looks wonderful. Thank you Jony
This video has done well to convey what many of the consumers are starting to feel. The incremental gains of Apple is starting to look like an ecosystem control instead of bringing value to the consumer. A branding and badge instead of the innovative result. Tim Cook & the rest of Apple will have to ponder something amazing to stay cutting edge against the competition.
They literally pulled of an amazing chip transition for their mac line.
@@00z53 And that’s all they did! They just pulled off a chip transition and then thought, we're done! I have an M1 MacBook Pro and I certainly love my laptop but the Apple Silicon chips also lacks in many segments! Look at what bullshit they did with the entire M2 series. The GPU's are shit and absolutely terrible in all Apple Silicon chips. If you're up for efficiency, that's where it leads, else you might prefer an Intel or AMD chip.
@@NOTONtechsx whhhhhattt are you talking about???? Ok sure buddy you have the right to your opinion anyways
@@00z53 I would suggest not falling for the Apple Commercials and instead using the devices in-hand. I don’t deny that Apple Silicon chips are great but Apple intentionally is ruining it day by day. I never regretted the fact that I got the M1 instead of the M2 laptops. This year, they really pulled off some crazy genius stunts like putting a lightning Apple Pencil with a USB C iPad and limiting the USB C speed to USB 2.0. Then we have our iPhone 14, the same as the 13 with the same chip as well lol. I really regret buying the AirPods Pro as I wanted seamless switching between my MacBook and iPad and everyone knows how's the experience on macOS. It's so horrible that I had to turn it off, even though that was one of my primary reasons to get it. The reason I love my M1 MacBook Pro is because it's perfectly balanced between efficiency, performance and battery life. However, this will probably be the last ever MacBook I'll own, despite the fact that I prefer the macOS experience way more than Windows. My MacBook requires more maintenance than my Windows counterparts, is a dust-magnet, has an extremely delicate screen and the problem with the oleophobic coating wearing off has been in MacBooks since over a decade now. I don’t expect a compromised product, especially for a device that costs $1750. GPU's have always been inferior in MacBooks and iMacs but you could potentially buy an e-GPU back for intel Macs but with Apple Silicon Macs, you're screwed! The upcoming news about implementing MFC for USB C and potentially limiting speeds is also upsetting and I don’t think that Apple has a vision anymore, they're all in for profit!
Apple has indeed been on a steady decline since Steve’s passing. The software is continually riddled with bugs that don’t get fixed. Software updates Headline with “23 New Emojis”, as if grown people or professionals care about freakin emojis. This is why I backed up iPhone jaikbreaking. My iPhone was 10X more powerful and useful 10yrs ago when I was able to jailbreak. Many of the “features” Apple is slowly offering now, have been available on Jailbroken devices for over a decade. Some of the “tweaks”, as they were called in the jailbreak scene, were directly copied by Apple. I haven’t been able to use HTML email signatures on a $1,200 iPhone for many years due to bugs Apple refuses to fix or look into although they’ve been reported massively since iOS 9. Jobs was a stickler, and heads would roll if these issues existed in his day. Cook is focused more on Emojis and garbage that most people don’t care about. Sad part is, that Android and Windows software just doesn’t cut it. The fragmentation of software and lack of security just don’t cut it for me. We need another competitor in the market.
This ia a GREAT video. Thanks for posting!
That last quote is GOLD, it's a bit ironic coming from Steve given the feedback the engineers working with him, but maybe hindsight is 2020
I don’t buy an iPhone. I buy an iOS. The small changes on iPhone doesn’t disturb me. iOS just works.
Respected Steve, but still Tim Cook is doing a great job. He brought the idea of a new generation of Apple, one more diverse than the one that came before it.
The Magic keyboard and the iPad Pro is a truly innovative product. One of the most impressive products I’ve seen in a while (from a real world application standpoint)
Mr. Cook single-handedly turned Apple into Bud Light.🍺
Apple has not lost its magic. The thing is that people are harder to impress nowadays as one has seen it all and wants even more. Steve Jobs pioneered it when people's minds for technology were relatively virgin and new, hence it was easier to impress.
The M series chips happened under Tim Apple. The new mac's are revolutionary. Give him credit for his leadership
Amazing video, well done, I do feel the quality Is great but stay the same since few years...
Great quality!
You probably might want to look into Apple's ARM chip to see how they have innovated over the years.
Thank you!! I was looking for this!
I disagree that Apple lost its magic. Tim Cook is just a different person to the personality and character of Jobs. To simply write it off as 'Apple losing its magic' is a bit too far. And its not as if Apple has lost its direction, its still doing incredibly well under Tim Cook. Yes, Cook may not have the same focus on design as Jobs, but there are other factors that make him still a reputable CEO
A monitor stand cost 999$ it is a saleman that run a company.
@@freebiesdesign I agree I am not a fan of some of Cook's decisions. But Cook is different from Jobs and will have a different mindset to him. Cook just focuses more on profitability than premium quality like Jobs did. That doesn't mean that Apple lost its magic, it just means that its original magic has just changed
@@freebiesdesign the AirPods are the best selling headphones (or whatever they are) on the planet
something that i love is that i am watching this on my 2007 mac book pro timeless i love looking at it!
Job’s envisioned it, Ive designed it, Cook distributed it. They had different skill sets, without vision things go downhill sooner rather than later.
In the interim, 🍎 has many many very rich!