The Discovery That Changed Pixar's Storytelling
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- Опубликовано: 27 мар 2022
- Jessica Heidt, Pixar’s Script Supervisor, noticed a discrepancy between male and female characters and speaking lines in films. This sparked a shift in how they approached storytelling in animation.
#Pixar #GameChangers #BloombergQuicktake
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I never thought about Lightning McQueen as a white male LMAOOOO, it's a cartoon car FFS
"We may see lightning McQueen as a car but we're still interpreting that as Owen Wilson as a white male"
I'm sorry what? I do not interpret lightning McQueen as either Owen Wilson or white
This is what many of us in Eastern Europe call “the brainwashed liberal West”. People as so infatuated and indoctrinated with things such as “equality” that they start acting unequally and irrationally when making decisions.
Right - that was weird. I don't think of the cars from Cars in terms of race. Same goes for the fish in Nemo/Dory.
i just learned today it was voiced by Owen Wilson....
it's just an excuse to meet their means to an end...
...whatever their agenda is
Pretty sure kids will not see a talking red car as a human. It is a talking car.
This car is a white male... you lost me.
It's funny rewatching Toy Story 1 and seeing how the humans in that movie look like mannequins.
Diversity isn't and shouldn't be the real issue. The content is what should matter.
Having a shitty movie with diverse characters is a total waste!
They say this as if all female casts automatically make money. They don't and in fact those movie studios thay have attempted this saw nothing but flops. Story has everything to do with it and race/gender has none. Please stop gaslighting people for viewers.
They're not saying that the cast has to be all female. They are saying that there should be more diversity. In fact, movies with female lead protagonists (ie. co-stars) tend to make more money than movies with only male leads.
Pixar, please fire this woman. She has no idea of what she is taking about.
I honestly question the data. I'm liberal, and a parent of a 4 year old boy. The # of movies that he's exposed to that have strong human female leads waaaaaaaay outweighs the reverse. The male characters he tends to see are often portrayed as bumbling or irrelevant. If there is a decent male character, it either an inanimate object, a monster, a human hybrid, or an animal (with the recent exception being Joe Garner, in Soul). We're not really steering him either, but we do pay attention. This is just what he gets exposed to through "main channel" sources (Disney, RUclips, Netflix, etc.). If we can't talk about this honestly, then we can't have a productive conversation, and it provides absolute cannon fodder for those who want to talk about a culture war.
I wonder if they're adding up all the Pixar stuff from 1995 to now and you're looking at all kids fare (not just Pixar) but only the last couple years. That could explain your having such a different conclusion.
Feels like stuff is forced in and it feels awkward
so that's why pixar sucks now, eh?
If you are saying that movies dont intentionally have female leads, that would be some really biased view. I liked the new Turning Red movie but not because it has a lot of female characters but because it was fun! And fun is what matters not gender counting!
Almost all Disney movies have a female protagonist, look at all the Disney Princess with toys made for kids to kids.
how about just make a good movie that sounds good
Do what you want and if the story and its animation are good, it will quietly change the world. Getting in our faces with Woke crap, will not.
That's what perpetuates biases and the same problems in society.
Here we go again 😐
Sorry you get so offended by the idea of women having lines in movies. Try getting thicker skin or something.
@@faethe000 i not offended its that those woman should write there own story 😆
@@nayem_saki They did, and you're still offended.
Ok well, Does Disney care to comment on why they have so many Disney Princess movies and a lack of Disney Prince-centric movies? Like Disney may not act like they know this but their whole brand caters to little girls, women who are mothers, or women who want to be a little girl forever. Like I've never seen "the boys" pumped to go to Disney. It's almost always a woman driving the decision to hit the park and to go to the movies. The only exception is Marvel movies which I guess you can say are guy's Dinsey Princes if you want.
That's why they brought Marvel, Star Wars in first place
These efforts are exactly an attempt at fixing this issue. Look at the clips from news movies, shown in this video; they look nothing like "Disney princesses"; they look like real children with the full range of different appearances and personalities.
They shouldn't force diversity, that should be something natural and also not to exaggerate like what they did in the little mermaid.
How do you define natural diversity?
Nobody's forcing anything. If you don't want to watch anything except white men, just stop watching anything else. Whining about it makes you look weak and snowflakey.
@@ccpIz Sensitizing the population, especially the younger ones, about diversity issues to see races and ethnicities in the same way. It's specially about giving time and have pacience and not rush it.
@@ccpIz writing the story first and they happen to have a diverse cast would be natural. Writing out a diverse cast and figuring out a story afterwards is forced.
@Vasco Branco The so-called "forced" diversity is a clever marketing strategy to give something fresh and generate excitement among fans. Otherwise, it will be difficult to market Spiderman movies with similar stories as the predecessors. Same thing with Netflix's Bridgerton series
Dude I just want a good movie I don’t really care if a movie isn’t 50% women & 50% men?
Cringe! Too much virtue signalling 😔
"The Discovery" right... what did that wl discover exactly?
TRANSLATION: Fewer Male characters...and ZERO White Male characters. As they say, "Get Woke...Go Broke" The public knows when you're telling a good story and when you're JUST checking off the "diversity" boxes. Take a cue from Apple's Ted Lasso, plenty of diversity AND good storytelling.
I am amazed nthat people are still obcessed with colour and sex. Meritocracy is what counts.
meritocracy but people with different skin tones actually have it too. i know crazy right
And the box office taked...
This doesn't explain why Pixar storytelling has eliminated antagonists ever since Rataouille. The protagonist in every single animated film is fighting their own inner demons every film. It is really weird and it makes me feel uncomfortable.
maybe that sort of structure, in whether or not to have an external antagonist, is something that isn’t immediately related to the specific point in gender ratio covered in this video. but to the point of antagonists in general, i think the more recent films are exploring the internal struggles the main characters are feeling, and having said struggles bounce around in their own stories/minds, rather than have those same struggles clash with someone else (an antagonist). Toy Story 2, for example, didn’t have a TrueAnatagonist until later in the film, once the ideas on what it means to be a Toy and the role they serve is fully fleshed out and explored by Woody. it isn’t until his mind is made up that he clashes with Pete, who’s ideas and worldview are already established and apparently at odds with what Woody wants to do.
if i may ask, why does seeing a protagonist’s struggles make you feel weird and uncomfortable?
This video is not about that subject, so obviously it doesn't explain that subject.
But regarding your topic, maybe it's to do away with the post-war American black/white pure good/pure evil, un-nuanced storytelling that doesn't help us reflect well upon the world we are living in.
Diversity in movies be it LGBT, people of multiple races or women, it all feels really forced in movies.
It feels like movies are trying to be politically perfect. Their focus is on just that so the script and plot suffers The plot is an after thought!
Movies like Turning Red and Raya and the Last Dragon are examples of that. The female characters are unrelatable. They get women so wrong.
Movie makers should educate themselves properly on how to be inclusive. Not to tick a box or for viewership but to reflect real life.
Diversity in a movie should be natural. That's what makes the biggest impact.
Imagine a world where you have to think about quotas every 20 seconds 🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈
I just don't get the problem. When I was a kid I never had an issue with identifying with a character of a different gender or race. The problems they face should be relatable, that's all that matters and Disney/Pixar are really good at that.
Do you happen to be a man? Also, if it isn't a problem, then having more female or ethnically diverse shows/movies shouldn't be an issue.
You're definitely not someone who faced lack of representation across media.
Audience doesn't care about your diversity as long as the movie is good ! Industry shouldn't priortise diversity over story telling
Are you suggesting that diversity and good storytelling are mutually exclusive? I think you'll find that representing real diversity results in better stories being told, among many other resultant benefits to society.
@@djayjp tell that to the viewers of the latest Ghostbusters
@@mistermind8170 Still true overall. Bad films are made regardless.
@@djayjp Yes. When you prioritise one over the other, it is implicitly made mutually exclusive.
@@djayjp that is true. but often times bad films don't have core ideological flaws as the reason for the failures.
Im not saying it's because of the diversity (though tbh it does feel kinda forced sometimes, like they're putting way too much emphasis on a character like "Hey look, look, this is very special, there is a woman in this movie", and im just sitting there thinking ya, thats a woman, stop acting like it's some exotic creature from another world), but I've noticed that ever since I started to notice the above stuff, the general quality of the movie just seems to be going down.
I do not think that this is as big of a problem as they present it is.
Franchises like cars are mainly focused towards a boy audience, since girls by nature are interested in other topics different from speed and action.
I would argue that having a 10% female cast/characters in Cars 1 is actually a good idea because it gives scarcity to a resource (in this situation being female characters) which makes female leads stand up much more than the rest of the male cast.
In other words, with my argument I am hitting you with your own rocks on your own head.
*Dear Executives, Pay Attention:*
NEVER hire anyone for any role or position whatsoever simply because of their gender or race, instead hire ONLY based on Capacity and Competence, even if it means that 99% of a specific gender or race are hired to assume such roles or positions.
The market doesn't care if you have 50/50 gender and race distribution in your work force, all it cares is that you're Competent and Capable enough to earn your keep in the business world. If you decide to play politics with your keep, competitors will be more than delighted to fatally punish you for it.
These modern bunch of confused souls will resort to all manner of shaming tactics to guilt trip and reduce every component element in the world to their miserable mediocre levels. Rather than improve to catch up to speed, they prefer that the rest of the world "improves" to fit into their own world view.
Have your own standards and be proud of them if they work. Never allow the mediocres bring you down to their pathetic level. If it's not broken, don't fix it.
Just thought I should put this out there for whom it may concern.
Hi, I do some recruiting in my company (for high educated positions only). The vast majority of jobs are replaceable, even the high educated ones. You only need to give the "opportunity" to interview (not the job) to women and POC and you will find plenty of people qualified. There is absolutely no reason to focus only on "capacity and competence" whatever that means. Teamwork and dedication beats individual skill every single time.
I know you wanna feel special for your job and your academic score, but you're not. School scores don't mean shit, and a fuck ton of people can do your job better than you do. Including women.
@@ignaciob sure, teamwork beats individual skill, nevertheless it doesn't beat mediocrity, which is why some teams are just flat out better than others. You can have teamwork, but if the team is not made up of the right elements, productivity will suffer. You're not the only one vying for market share, so don't do charity with your recruiting.
Cool
I think that this QuickTake isn't hitting the point on the head that diversity is also a tool to broaden your audience and introduce ideas from a different (female/other minority) perspective.
It’s all money-making. Disney sells GLOBALLY, so it makes sense to produce diverse products.
But why should this be the standard or be promoted for non-global productions? Why not let a writer/producer/director make what they want?
The "quicktakes" in this comment section amuse me, to say the least.
The main character's demographics do not make up for bad writing.
Recently I started watching Turning Red; ten minutes in I checked my watch and the remaining running time. I thought "90 more minutes of this? No, thank you". And clicked away.
To be fair it did get much better after the first 10 minutes, if you like cute kids movies.
Money and time well spent by Disney.
I've noticed that there is no representation of blind people. Why the bias?
Pretty Ridiculous 🤦
Nice video.
Soul is just so good
I think inclusivity is essential, but to say that it's discriminatory to see one character as one identity rather than another is circumstantial, not a prejudicial view explicitly. I think it should get better over time as culture and experience disperses. Inclusion is a yes but as an excuse, and a premise is a no. like if it is a period of oh sally dropped the ball, everyone can see themselves dropping that same ball but the expansion into the specific experience as a lady and their mother. It is unique in contrast to a male experience of a guy and their mother. or a black guy and a white guy. i think it should just be simple to have the reason that everyone should be included should be enough. everything has a back story but to have a negative perspective of intent doesn't really have a place in society in means of progress
Don't make the diversity a main point. Make a terrific story that just HAPPENS to be diverse. Don't focus on it too much. The recent Turning Red movie's puberty metaphor seemed like an afterthought. The execution was flimsy which hurts your diversity point.
This!!!!!
This was fascinating. To actually objectively quantify the discrepancy as data was very insightful, especially when applied to something so creative like scripts!
fresh new original stories. what’s not to like?
A lot of stupid comments here, that's sad
Damn what an incredible amount of guys here in the comments against diversity, should be ashamed of themselves.
If by "guys" you mean "people" then I agree!
Representation in any industry, particularly Finance, is always a problem. Ask the top international banks to provide a demographic statistical analysis of their upper management and the locales they operate in. Still mostly white male/females in the upper ranks of the locations (even in Asia) is the answer. Spread some PIXAR problem solving around please.
That is Called Meritocracy...Fool
Uhm, have you been to a finance class at university? Please tell me where financial institutions (assuming in Western Europe/North America) can find all these coloured & qualified finance employees? And why should financial institutions be burdened with this, and not just hire based on merit?
Not in Asia i can assure you. The problem is you American think that race and gender should be seen in every aspect.
All of the regressive, status quo comments here plainly show those who haven't seen the Star Trek series....