Influencer Marketing Laws

Have an agreement in place.
The parties to the agreement are the brand and influencer, and should set out the following:
- That there is a paid agreement between the brand and influencer for the influencer to endorse the brand’s product or service for a specified period or number of posts;
- The payment is for the influencer’s honest opinion of the product or service, and there is no coercion to provide a positive review;
- The endorsement should suit the flow of the existing style and brand of the influencer; and
- The paid post should impact and stand out.
Have any further questions about influencer marketing laws? Get in touch with us today!
AMK Law
Level 14, 333 Collins Street
Melbourne VIC 3000
amklaw.com.au/

[@jakobbourne6381]

Avoid fake influencers, and always audit your prospects via *influencer auditor* to ensure legitimacy