Beyond Traditional Transactions: Experiential Marketing and the Value of Cultural Currency

Learn how you can connect with today’s consumer by retaining relevance for ultimate authenticity in this session of #performance2024. Hear from Jason Wu, Founder and Creative Director at Jason Wu and Dominic Kaffka, Senior Vice President at IMG Fashion Events and Managing Director at ‪@imgfocus.3733‬ as they discuss the role of cultural currency in navigating the ever-evolving business landscape.