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The Biggest Branding Mistake Etsy Sellers Make

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  • Опубликовано: 14 авг 2024
  • The biggest branding mistake that Etsy sellers make is not having a brand in the first place. In this video, I show you step-by-step how to create a brand from scratch that will boost your sales and business for years to come.
    0:00 Intro
    0:59 Why is Branding so Important?
    1:24 Choosing Your Name
    4:51 Making Your Logo
    10:07 Branding Your Message
    Links Mentioned:
    fonts.google.com
    dafont.com
    design-seeds.com
    ----------------------------------
    Things I Use:
    Silhouette Cameo 4
    Amazon (US): amzn.to/3frmsPd
    Amazon (CA): amzn.to/3oE1vFf
    Canon G3260
    Amazon (US): amzn.to/3oSTLRy
    Amazon (CA): amzn.to/3FyS41I
    Sticker Paper
    Amazon (US): amzn.to/3yoLzeb
    Amazon (CA): amzn.to/3v2IBKg
    Dymo Label Writer 450
    Amazon (US): amzn.to/3eVExG4
    Amazon (CA): amzn.to/3eZGDoF
    Rocket Blower
    Amazon (US): amzn.to/3uUMmS2
    Amazon (CA): amzn.to/2S1UHos
    Where I Get Music:
    www.epidemicso...
    ----------------------------------
    Keep in touch!
    / imtimkoa
    / imtimkoa

Комментарии • 98

  • @eveFlower101
    @eveFlower101 2 года назад +112

    A good way to test a brand name is to come up with 3 options, tell them to a friend and ask a couple of days later, see which one turned out to be more memorable.

    • @TimKoa
      @TimKoa  2 года назад +14

      Great tip! I may have to give that a try :)

    • @brendamorales3366
      @brendamorales3366 2 года назад

      Lol I didn't have a logo for 1 month and customers are very loyalty because of my service. But I need help in social media

    • @user-rh5kz5gw2g
      @user-rh5kz5gw2g 2 года назад +2

      @@brendamorales3366 Hey, what kind of help do you need for social media? I am setting up a business to help small business and it would be good to get a insight into what your looking for.

  • @patdigitalcreations
    @patdigitalcreations 5 месяцев назад +2

    I love the way you talk like you're talking to a friend but still sound so professional and very insightful. Your videos help me set up my shop properly. Thank you so much Tim.

  • @EmeryIsWatching
    @EmeryIsWatching 2 года назад +48

    I just want to say that I'm so thankful I came across your videos. I've been wanting to create a sticker business for a while now... I have all the equipment I need.. printer, cutter, paper, just everything... sitting there for more than a year now. But at the back of my mind, thought about failure and that stopped me from even starting to design it. Now I feel more inspired than before after watching your videos. I was just thinking about branding yesterday too... what timing! Thank you so much for your insight and your advice.. you are really helping a lot of people!

    • @TimKoa
      @TimKoa  2 года назад +6

      Thanks for the comment Emery! A lot of the times we can get overwhelmed with everything that's involved with starting and running a business, but all that really matters is the next step :)

    • @DigitalPlannerCo
      @DigitalPlannerCo 2 года назад +8

      Remember: To get something you’ve never had, you have to do something that you’ve never done! The best time to start was yesterday, but the second best time to start is today! Do it girl!!! 🙌 m
      And one more thing: Remember to never compare your story or your life’s “season” to someone else’s! Never compare your “beginning” to someone else’s “middle”; because your uniqueness and individuality are what separate you from your competition… Nobody has ever walked your shoes and there is only ONE of you in the entire world!
      Your STORY will set you apart; so don’t just sell products, sell your story and people will invest in YOU!
      xo,
      Brittany Erin
      Digital Planner Co.

    • @EmeryIsWatching
      @EmeryIsWatching 2 года назад +3

      @@DigitalPlannerCo Oh gosh this is such good advice, I love it! Thank you so much!! I'm so happy how supportive the creators and sellers are on here!

    • @tessH
      @tessH 2 года назад +1

      Hi I’m just watching this! How did it go?

  • @chriswadsworth8558
    @chriswadsworth8558 2 года назад +50

    I love that your videos are so succinct and to the point. There are so many people supposedly giving advice, but really are waffling repetitive nonsense. Yours make so much sense, this one in particular, and I’m happy to say my Etsy shop is all the things you suggest. Now I need to watch all your other videos I’ve missed. Thanks, keep doing what you’re doing! :)

    • @TimKoa
      @TimKoa  2 года назад +4

      Thanks for the kind words Chris! Wish you the best :)

    • @brendamorales3366
      @brendamorales3366 2 года назад +2

      Yeah because of him I am star seller and my sales super multiple. Now I need to understand social media

    • @MJ-oj2qv
      @MJ-oj2qv 2 года назад

      Hot tip. They're actors and make their living from acting on RUclips, no different to crisis actors and other types of actors that create our fake reality. It seems they are all the same genetic breed, too.

  • @Sacred.Wisdom
    @Sacred.Wisdom 2 года назад +7

    Thank you so much. Your videos are so clear, visual, organized, on-point, informative and engaging.
    Been on Etsy for almost 2 years without any real Branding. DEFINITELY will be taking it up a notch for the new year.

  • @sanchez1189
    @sanchez1189 2 года назад +4

    Omg thank you for this! I was struggling to design my name before I actually go and open up an etsy shop, and in true DIYer fashion 🙄 I've been wanting to make it myself...I thought just a simple name designed with colors would be too tacky...but you're so right...it can make a great impression and create loyal customers! You've inspired me...thank you! ✨️

  • @Ron-gm3zj
    @Ron-gm3zj Год назад +2

    That candle page was a whole mood.
    I've been keeping my shop on simmer for a while because I have a full time other job. Right now I only have a couple of stickers that sell consistently so I can rely on third party printing to ease things a bit but if it suddenly took off not sure how I would handle it. For the time being if someone orders it goes out same or next day depending on when it comes in and I'd hate to lose the ability to do that. I feel like it's a great customer service piece to get it out as soon as possible.

  • @katunger2407
    @katunger2407 2 года назад +4

    Thank you! Even though there are many videos out there on this topic, I've really come to appreciate your channel!
    It's clean and clear without distractions and I like that a lot. And I think this is the magic of our current times.. There might be lots of people doing the same thing but everyone has their very own unique voice and will speak to a certain type of person/ client... meaning there is enough for everyone 😊

  • @TimKoa
    @TimKoa  2 года назад +3

    Thanks for watching! Check out my Etsy SEO Guide here: ruclips.net/video/LqHAj9bgNLY/видео.html

  • @Maria-Maria00714
    @Maria-Maria00714 2 года назад +2

    I feel as though saying thank you it's not good enough but I lack words to describe how helpful your channel is!

  • @Macaronart
    @Macaronart 2 года назад +5

    This was an amazing video full of great tips! It was really insightful to watch creating a brand from scratch. I would love to see how you add your branding to your packaging when you’re mailing your orders 😊

  • @kaizen_5091
    @kaizen_5091 Год назад

    The final point near the end of this video really hit home. Worth the watch!

  • @MelissaRodriguez-ut2mb
    @MelissaRodriguez-ut2mb 10 месяцев назад

    Excellent advice. Thank you for sharing all your wisdom❤

  • @n.lwhitaker572
    @n.lwhitaker572 Год назад +1

    5:54 - I always loved getting into minor altercations with my typefaces. Sometimes you gotta show them what’s what.

  • @misosoupafly
    @misosoupafly 2 года назад +2

    Thanks for showing us an in-depth example! Really thought it was helpful 👍🏻

    • @TimKoa
      @TimKoa  2 года назад +1

      Glad it was helpful!

  • @TheSaweddle
    @TheSaweddle Год назад +1

    *Tim's Art Creations has left the chat*
    Thank you for your videos! Great information and very inspirational.

  • @baeskabee4686
    @baeskabee4686 2 года назад +1

    Amazing video! Thank you

  • @chrisdu6053
    @chrisdu6053 2 года назад +1

    Thanks for this great video.

  • @sonz4205
    @sonz4205 Год назад

    Love your way of getting to the name. Great thought process

  • @liliana2284
    @liliana2284 2 года назад +1

    You’re to the point and so genuine, thank you!
    Have you ever considered making a video on creating your own website? I’d love to see how you go about it. Thanks again!

    • @TimKoa
      @TimKoa  2 года назад +1

      I appreciate you! I'll add it to the list :)

  • @LittleGemsCreations1
    @LittleGemsCreations1 Год назад

    Loved the video and finally tackled the overwhelming concept of a logo. Thanks for the inspiration.

  • @guilsky8
    @guilsky8 11 месяцев назад

    Great videos Tim!

  • @beccabooer
    @beccabooer 2 года назад +2

    Your videos are truly awesome! Thank you for your advice!

    • @TimKoa
      @TimKoa  2 года назад

      I'm glad you like them Becca! Thanks for watching :)

  • @kurababucosplay
    @kurababucosplay Год назад

    I know you meant alterations but the idea of doing “minor altercations” has me cracking up. 5:55 like you’re gonna fight a logotype into being good 😂

  • @TrishTruitt
    @TrishTruitt 2 года назад +1

    Have you ever done a video on the need (or not needed) for filing for a trademark.

  • @roseargueta6345
    @roseargueta6345 Год назад

    thank you for sharing. I have watched a couple of videos this morning. They are pleasant to watch, you are humbly sharing and it shows!! I do agree with each step you have presented. Even though esty motto is we already having the customers for you but the shop owners still have to brand and advertise their stores.

  • @susanwaterworth5622
    @susanwaterworth5622 Год назад

    This was so incredibly helpful. Thank you so much.

  • @tcosmos
    @tcosmos Год назад

    Beautifully and simply explained 👍🏾

  • @DJMeCa
    @DJMeCa 2 года назад

    I wish I’d found your channel before now! You’re so great at sharing your knowledge in an easy to understand way. Thanks So Much!

  • @calliedaly1940
    @calliedaly1940 2 года назад +1

    Lovegram is a hecka cute name btw. Great video

  • @KenSolo
    @KenSolo 2 года назад

    dude. I dig your vibe and information. thank you for the positivity.

  • @brandi8040
    @brandi8040 Год назад

    Your videos are so valuable! Thank you for taking the time to make them!

  • @startingfromscratch9158
    @startingfromscratch9158 2 года назад

    I'm really loving this channel, Tim.

  • @svetlanachumakova5612
    @svetlanachumakova5612 2 года назад

    Hi, Tim! I want to tell you thanks for yours videos. I just started my Etsy shop and you help me a lot) thanks ♥️

  • @aanaholland9561
    @aanaholland9561 2 года назад

    Friggin awesomly great ideas! Wow thank you so much.

  • @dawnkromer9293
    @dawnkromer9293 2 года назад

    I literally love your videos! Thanks for all the good advice!

  • @Nai-09
    @Nai-09 2 года назад

    Most useful video I’ve watched in a while. Thx!

  • @danaiszaldiba3879
    @danaiszaldiba3879 2 года назад

    Thanks, thanks, and thanks for your videos Tim.

  • @HimeMarieMC
    @HimeMarieMC 2 года назад

    I loved this video great advice definitely! I made a brand name for myself however I might need to creat a cut logo that can be memorable or just recognizable. Thanks Tim!

  • @Ilikefrogs..
    @Ilikefrogs.. 2 года назад +1

    Used someone else's name, (which I came up with when I was 8 lol) as my brand name. Branding has been fun though, and people say it has a great flow and is easy to remember.

  • @guytiips3906
    @guytiips3906 2 года назад

    I never expect Etsy...I just connect my link to another platforms. #Love From Thailand

  • @Metal-Spark
    @Metal-Spark Год назад +1

    Hi Tim, I've been binging your videos for the past couple days and have found them very enlightening.
    I'm going to set up my own shop this year but I want to cast a bit of a wider net, I want to do stickers, pins, maybe bookmarks etc with my artwork.
    My niche wouldn't necessarily be a product but rather the subject matter of the artwork. Do you think it's possible for a shop to cast a wider net like this and still have a strong brand? Your own shop is very specialised, as is the example in this video so I'm doubting my direction.

  • @michellemurray1600
    @michellemurray1600 2 года назад

    Love your videos!!!! Thank you so much!!!!!!

  • @saiyangemini
    @saiyangemini Год назад

    and i suggest canvas they have alot of templates for logos ect 😄

  • @iveth5439
    @iveth5439 2 года назад +4

    What are your thoughts on rebranding? 🤐 I've had my etsy shop's branding for a year and it's not generic/bland, but sometimes I feel like it could use a little something *extra*! But I'm afraid that could confuse my customers?? Any advice? ;^;

    • @TimKoa
      @TimKoa  2 года назад +6

      Rebranding can be good! Remember when Google's logo was completely different? It might be confusing if you're changing your name completely though, so I'd be a little more cautious if you're thinking about doing that.

  • @rebbecakhan5262
    @rebbecakhan5262 Год назад

    Omg this is awesome! Can you please tell us how you grabbed the color from the design seeds website?

  • @Swati.CreativeHandEmbroidery
    @Swati.CreativeHandEmbroidery Год назад

    Thanks

  • @samantasingh3235
    @samantasingh3235 2 года назад +1

    Great Video! Quick question, when you grabbed the color from design seeds, did you use a particular tool? Thanks!

    • @TimKoa
      @TimKoa  2 года назад +2

      It's an app called Kelir

  • @jimmyvongmusic
    @jimmyvongmusic 2 года назад +1

    thanks for the video! is there a reason why we can't take a look at your Etsy? :)

  • @HaylieSings
    @HaylieSings 2 года назад +2

    Can you tell us the name of your shop?
    Also, I know you haven't been on Etsy for a super long time. Do you know of anyone who has had a slower growth to success on Etsy who is on RUclips? Like someone who had a shop off and on for a few years and didn't see growth until later? I feel like every Etsy RUclipsr seems to be people who experienced like, overnight success, and I don't think that's realistic for most people.

  • @CarlosDiazAustralia
    @CarlosDiazAustralia 2 года назад

    Thanks🙏🙂

  • @RailinX
    @RailinX 2 года назад

    Great tips!
    Another important thing is to check whether this name is already taken by someone else, and register a domain name for future use asap. I’ve come up with names I loved just to find out someone else is already selling the same type of products with the same or very similar name. Back to the drawing board!

    • @TimKoa
      @TimKoa  2 года назад +1

      That's a great tip, I always find myself snatching up domain names all the time. But then I also have a bunch a unused domain names of business ideas I never started 🥲

  • @oana7726
    @oana7726 Год назад

    Hello Tim! Great video and info, thank you! I want to open an online store with premium custom gifts and I am stuck at the name. All names I thought about are already used in some way. Can you help me with some info, please? Thank you!

  • @francosanson9623
    @francosanson9623 Год назад

    Fonts from Dafont are not commercially available for use

  • @chuforeichi
    @chuforeichi 2 года назад

    Hi, I'm a new subscriber so I'm not sure if you made of video of it. But do you have a video where you show a sample of your stickers or even a link to your etsy store. I just like visual sample of your experience.

  • @sbhm1108
    @sbhm1108 2 года назад

    Wonderful

  • @deannamaraschin6971
    @deannamaraschin6971 Год назад

    Tim, does your Etsy shop name have to match your registered business name? I saw this comment on one of your other videos where someone said: "I recently got an email saying that if my store name does not match the checking account used, they'll can cancel me in 30 days." -- is this true? What if your registered business name is already taken by another Etsy seller?

  • @kristineleedesigns
    @kristineleedesigns 2 года назад +3

    Definitely guilty of using my own name as my brand hahha

    • @TimKoa
      @TimKoa  2 года назад

      It's not always a bad thing! Depending on your niche it's a great way to add a personal touch to your brand :)

  • @ReynaDPerez
    @ReynaDPerez 2 года назад +1

    I named my brand IdentiTop - what’s your opinion on this one ?

  • @cosmic7826
    @cosmic7826 2 года назад

    hey I'm trying to start a little side hustle on Esty do you do anything different to keep your shipping costs low?

    • @TimKoa
      @TimKoa  2 года назад +1

      I use stamps for all regular orders and offer express shipping for an extra $10 if customers want it faster with tracking

  • @yogeshsavariya3769
    @yogeshsavariya3769 2 года назад

    Hey! Please make paid course about Etsy success and constantly sales?

    • @TimKoa
      @TimKoa  2 года назад +2

      One day when I have some time I was thinking of making one for free! Stay tuned to the channel :)

  • @zbruh7132
    @zbruh7132 2 года назад

    Hi Tim did you have to setup a business structure or llc for your business?

    • @TimKoa
      @TimKoa  2 года назад +1

      Yes! I set up a corporation after making what I'd say is significant money.

    • @zbruh7132
      @zbruh7132 2 года назад

      @@TimKoa thank you so much and I’m getting ready to release my Etsy shop January 1st or that’s my plan lol I just didn’t know if I needed a business structure first to start selling my stuff or not. Thanks again and your so inspiring that this is my first time commenting on anyones channel and I’m glad it was yours 🥰

  • @unsaiduntold
    @unsaiduntold 2 года назад

    Hi,
    What if someone claims that I've copied there Premade Logo on my shop.
    They threat me to remove it, else they will report it to etsy.
    Does this make sense? Or what actions could be taken? Although it is a Premade Logo, so can there be copyright issue in that case ?
    Appreciate your reply thank you :)

    • @candicewdowiak9254
      @candicewdowiak9254 2 года назад +2

      I’d say no , if it’s made on Canva or a computer they likely didn’t pay to copyright it . Also logos are all so generic now a days . Most nail techs have the exact same logo now adays all different sellers on Etsy

    • @unsaiduntold
      @unsaiduntold 2 года назад +1

      @@candicewdowiak9254 I mean they are a seller, and I'm a seller too, we both selling Premade logos.

    • @candicewdowiak9254
      @candicewdowiak9254 2 года назад +1

      @@unsaiduntold exactly so how can you sue over a pre made logo ? Makes no sense

    • @unsaiduntold
      @unsaiduntold 2 года назад

      @@candicewdowiak9254 Thank you so much for your replies ❤️

  • @janmariekelly4848
    @janmariekelly4848 2 года назад +1

    That's not pink, lol, but we get the idea.

  • @kilaninani
    @kilaninani Год назад

    Beware with those free font sites like Da font. I realized after many years of using these sites that a lot of these are uploaded by random people and even if you have commercial use OK checked it's not really the case, many of those fonts are actually pay to use lol

  • @shotsandbeerscandleco
    @shotsandbeerscandleco 2 года назад

    I used my business name on everything

  • @golfmaniac007
    @golfmaniac007 2 года назад

    dude....thats my company ...lovegram

  • @meadowbelle
    @meadowbelle 2 года назад +1

    Haha yep. That's my worst fear: someone saying, "i bought it on etsy." I do love etsy, but having your own branding is definitely essential!

  • @brendamorales3366
    @brendamorales3366 2 года назад

    I am a big fan of your videos. I sell very good organically but never tried social media. Do you pay ads for Instagram?
    I wish I can try and also tiktok. Please do a video about this.

    • @TimKoa
      @TimKoa  2 года назад +1

      Hi Brenda, I'm waiting until I have my own website up and running before running ads on Instagram/Facebook. That way I'm not paying to push customers to my Etsy shop and then paying the fees.

    • @brendamorales3366
      @brendamorales3366 2 года назад +1

      @@TimKoa yeah I hope in 6 months I create my website. You are Rockstar and you always write me good tips. Thank you 😘😊