Case study: Reward Gateway on harnessing the power of personalisation in thought leadership

In this webinar Bertie Heppel (Associate Director at Meridian West) is joined by Alex Powell (Director of Client Cultural Insights at Reward Gateway) and Ethan Murphy (Consultant at Meridian West) to discuss Reward Gateway's Economic Value Study.
The study is a great example of using research and personalising results to engage with a specific audiences. To date, the campaign has generated 40,000 social media impressions and contributed to £2.25 million in pipeline value. The research was a critical part of Reward Gateway’s ‘The Power of Appreciation’ campaign, now a finalist in the B2B Marketing Awards.
The webinar explores the role of research in underpinning the narrative, how personalisation techniques can drive engagement with a campaign, and strategies for maximising return on investment in thought leadership campaigns.