How to convince your boss that User Research matters | Sarah Doody, UX Designer

In this video, you will learn how to start a smart conversation with your boss and colleagues about why you and your team MUST be doing user research. I will give you strategies and examples of how to talk to them and what to make them think about so that you can help them see the value of doing user research and usability testing.
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🔎 USER RESEARCH MASTERY
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Want to learn more about how to do user research interviews and usability testing?
+ www.userresearc...
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ABOUT SARAH DOODY
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Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimize their user experience through metrics, research, and her years of product design knowledge.
In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.
Get my free UX newsletter, invites to live training and exclusive discounts on my courses:
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[@cherianporter9888]

Great video! Thanks!!!

[@SarahDoody]

Thanks for watching :)

[@hassanjokhdar]

Thank you very much for sharing your experience with user experience design with us, however, I have a small problem with your videos, your audio is lacking in sound. Thank you again

[@anauxistentialcxuxui9390]

Thanks for this video Sarah Doody, I really think that UX Research is the "True Gospel" of UX/UI design. I refuse to create a portfolio not rooted in research.

[@SarahDoody]

YES!!!! If you don't research ... then you'll likely spend a lot of time re-doing things over and over and over.

[@pawankumaruxui7026]

Thanks!!!