“ BERKSHIRE STOCKING PROMOTIONAL ” 1940s HOSIERY & NYLON STOCKINGS PROMOTIONAL FILM XD60434
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- Опубликовано: 24 авг 2024
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This 1940s color promo film produced by DeFrenes & Co advertises and explains the manufacturing process for Berkshire Stockings, at that time one of the world’s largest hosiery brands. The company was founded in 1906 in Pennsylvania as Berkshire Knitting Mills. Nylon fabric, which is shown in the film, was invented in 1939, but not used to mass produce stockings until after WWII.
The film opens with women’s stocking-clad legs going into a building with an “Employees Only” sign. The legs go into a Berkshire Stockings shop, where two brunette female employees wearing black dresses, nylons, and pumps talk. Beige and white stockings line the shelves behind the counter (0:40). The film follows a new employee on her first day at work. The employee places a tan Berkshire stockings box in a paper bag (1:26). A customer, Mrs. Jones, comes in with a run in her nylon stockings and asks to speak to the manager. She wears a black fascinator hat with flowers (3:19). A closeup of nylon stocking loops (3:56), a run in the stocking (4:04) and a snag. The store manager, wearing a pearl necklace and hot red nail polish, folds the torn stockings on the counter and puts them in a “Repair” bag (4:53). She holds a pair of beige stockings; the camera zooms in on her hands. She lays the stocking on the counter and folds it (6:06). The manager points to the stocking parts: the welt, the leg and foot, and the reinforced toe and heel (6:45). The manager unfolds an un-seamed full fashion stocking on the counter (7:12). A graphic shows a ruler next to the gauge for Berkshire Nylon 51 (7:38), a new type of nylon referring to 51 needles for each 1.5 inches of the knitting machine (7:51). Closeups of white women’s legs in nylons with different deniers (a measure of fabric thickness) are shown. A woman’s legs in tan strappy heels and a yellow tulle dress (8:30). A sizing pamphlet titled “How to Help Your Customers Buy Good Stockings.” (8:50). The manager places short, medium, and long-sized stockings on the counter (9:27). The new employee folds the stocking herself (10:26). The two employees sit in red and blue plaid wooden chairs. One shows the other pictures of cherry trees from her Washington, DC vacation (11:14). The manager, holding a lit cigarette, shows pictures from the Berkshire Knitting Mills at Reading, Pennsylvania, where the stockings are manufactured (11:36). Knitting machines operate inside the mill (12:08). Animated closeups of fabric being knit with a thread carrier, loops, needles, sinkers, and dividers (12:56). Animation of the presser edge and knockover bit (13:48). A knitting machine narrows the stocking with narrowing points (14:19). A male employee inspects stockings (15:16). A female employee feeds stockings into a looping machine (16:03). The manager takes off her black pump and shows the heel loops in her stocking (16:23). Female employees seam stockings at a row of machines (16:31). A closeup of a stocking seam on a woman’s legs (16:47). An inspector examines stocking seams (17:21). Employees inspect stockings on air operated expansion poles (17:43). Mannequin feet in stockings undergo friction tests (18:27). A Mullen test machine stretches and pressures stockings to test for defects (18:42). A woman watches a stocking stretched in a tensile strength machine (19:17). Two employees feed fabric into a pre-boarding machine to set the fabric under steam pressure (19:52). A female chemist tests a red dye in a beaker at a lab station (20:09), lays dyed fabric samples, and weighs dyes on a scale (20:30). Stockings are placed in dye nets and dye machines (21:04). Stockings in an extractor to remove moisture (21:32), and dried in boarding machines. A woman stamps the brand name on stockings (22:04) and packs them in cardboard boxes. Customers enter the store: a man in a grey suit (23:23), a woman in a grey hat with lace (24:06), and a woman in a black pillbox hat and fur scarf (24:52). Exterior Berkshire Knitting Mill, lined with cherry trees (26:05). The film ends with another series of women’s stocking-clad legs walking outside, going up plane steps, and dancing.
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Clothing history nerd here. There are still a few factories making fully-fashioned stockings! They’ve gone through a revival with women who wear vintage fashions. I’ve read that they’re not as stretchy as modern pantyhose and stockings, which is why they had to be shaped. They also can crease/bag at the ankles and knees, unlike modern ones. There were/are multiple styles of heel shaping, and the seams and heels can be coordinated to the main color, or contrasting. I don’t know how the wear compares with modern hose, but the reinforced toe, sole, and heel would definitely help. Some women keep a pair of soft cotton gloves to wear when putting on and taking off their fully-fashioned stockings to avoid snagging them, because they’re more expensive than what you find in stores.
We had pride and quality making things like this product here not many things are made here anymore also me being a male I think ladies looked beautiful and attractive with stockings and dress or skirt
It was such a great era in terms of people dressing up and looking good !
I've got a burning question....
Do they ACTUALLY repair nylon stockings? Or just throw them away and send a brand new replacement? I didn't realize stockings like that could be repaired.
In the first episode of Miss Fisher’s Murder Mysteries, Dot darns one of Miss Fisher’s stockings and Miss F compliments her on her work, so I suppose it’s possible. It would be an interesting challenge!
My mind is exploded thinking of them actually fixing it instead of throwing it away
Hubba hubba...
23:23 😱
🔝 🔝 🔝 unbeknownst to the young lady sales person 🎭 🚹 his friend 😮 not what she 💭 thought 🗨 👃🏼 🗨 🔝 his accent 🗣 ⏸ 🚹 ⏸ 👍🏼
Just a small note. Your icons, emoji, whatever they're called, don't show on every system.
Maybe my small point is, try to make your words convey your view. Ignore me, I'm far from a troll.
@@JustDrowsy I'm using a Lenovo laptop with Windows 10. I can see the emojis. If I try to copy/paste their comment, blank space appears instead of the emojis. I can, though, manually type it out verbatim with the emojis.....I just wasted 3 minutes of my life on that. I soo want it back.