Enrollment Marketing Meets Brand Strategy

In this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand messaging. The conversation touches on various aspects of strategic alignment, from web content audits to the importance of personalization and AI in marketing. Kristin shares her experiences and strategies from her extensive career, offering actionable insights for enrollment marketers looking to strengthen their institution's brand presence.
Key “How Tos” you’ll hear in this episode:
• Conducting an AI Audit: Learn how to use AI to evaluate your institution's website, ensuring that your content accurately reflects your brand and eliminating outdated or irrelevant information.
• Optimizing Web Content for Enrollment: Strategies for improving key web pages and ensuring a seamless user experience that aligns with institutional goals.
• Maintaining Brand Consistency Across Media: Tips on how to keep brand messaging unified across different media, including web, print, and social media, while tailoring it to specific enrollment audiences.
• Leveraging Campus Collaboration: How to work with various campus offices to ensure that enrollment marketing efforts are in sync with the larger institutional strategy.
• Utilizing AI for Enrollment Marketing: Explore the role of AI tools in life cycle marketing, focusing on acquisition, retention, growth, and advocacy to improve enrollment outcomes.
Guest Name: Kristin Nichols, Founder, Nichols Higher Education
Guest Social: / nicholskristin
Guest Bio: Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years. Throughout her career, she has worked at several top-tier institutions in the Northeast region. Kristin's skills in market research, brand development, digital strategies, and enrollment marketing have made a lasting impact on the industry. Currently residing in suburban Boston with her husband Chris and their two young children, Kristin devotedly balances a dedication to both her career and family. As a strategist and leader, she continues to shape the landscape of higher education marketing by contributing to the growth and success of the institutions she guides.
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Connect With Our Host:
Allison Turcio
/ allisonturcio
/ allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network (podcasts.enrol...) . If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions (podcasts.enrol...) and Visionary Voices: The College President’s Playbook. (podcasts.enrol...)
Enrollify is made possible by Element451 - the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (451.elmt.link/...) .
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event (element451.com...) .
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today (element451.com...) .