Reconnect | Reebok

Timed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction led by Vice President of Creative Direction at Reebok, Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso through the “Reconnect” film. Inspired by Osifeso’s own relationship to sports growing up, the film explores forward movement - literally and figuratively - and examines the relationships between ourselves, sports and our communities.
Credits:
Directed by - Jonas Lindstroem
Creative Direction - Jide Osifeso
Written by - Jonas Lindstroem & Jide Osifeso
Cinematography - James Laxton
Executive Producer - Patrick Driscoll
Production - Iconoclast
Executive Producer - Charles-Marie Anthonioz
Executive Producer - Jean Mougin
Line Producer - Jacqueline Wilkinson
Production Design - Carlos Laszlo
Styling - Dianne Garcia
Copywriting - Carissa Romain & Niall Power
Art Direction - Jeremy Haunschild
Graphic Design - Natalie Shields
Casting - Lashawna
Casting Supervisor - Dominique Booker
Editor - Carla Luffe
Colorist - Sofie Friis Borup
Visual Effects - Zero VFX
Sound Design/Engineer - Brian Heidenbrecht
Music House - Singing Serpent
Featured Music - Gabriels “In Loving Memory” & “Loyalty”

[@munzmedia2917]

This piece is so masterfully done.
The visuals, the dialogue, all of it.
"Your body is your first piece of real estate"

[@GreenCrib]

This is awesome! This is how you market a product. We need Reebok to be mainstream again. Great Sneakers company! More content Reebok, and New Sneakers.

[@datshaannie6944]

Really really good! Didn't know the filosophie of this brand! The body is a vessel, a piece of real estate. Time and reality, is what you really want! Noo sssoo good, so profound!! I'm definitely becoming part of the Reebok family.

[@aniruddhadas1385]

I'm a Big Reebok classic fan and user from my childhood in 90's and hoping to get that classic Reebok vibe 💯🌟👊🏼 loads of love and success from INDIA 🇮🇳✌️💌❤️

[@theillestpl]

Can't wait to see „new” Reebok!

[@lupeguerragarcia5404]

This is fresh air.

[@CAJH]

This was incredible!

[@kulte313]

Just do it !

[@Wladislav]

Very curious about what the future holds. I hope it's good!

[@juliantriana2326]

My final year project was based on Reebok's resurgence back into the sneaker market, with a emphasis on street\basketball culture. I really hope they make a move in this direction, this is a really positive marketing video

[@YeshwantP]

I need reebok to make a comeback in India too.

[@yo12370]

Here for Jonas

[@worldwiderevolutionsoon5979]

Now this is good, really good...

[@MasonHowell]

Thank You!

[@RyeIcatar]

Here we go!

[@karamakarama5409]

I’m not a Jordan or Nike guy but my favorite and childhood brand is Reebok

[@kidsentrocks8149]

Fire

[@1503paradise]

Dope

[@OaeFootwear]

YES!! 🔥🔥🔥

[@MasonHowell]

Thanks

[@donielledavis2793]

Let’s go M’Kaila!!!

[@RyanBalmesYT]

Lessgo!

[@H.Leofilms]

niceeeeee3

[@elbahamine2002]

First comment hello classics of the word