How to make a business case for social media

Michael Corcoran is the former head of social media for Ryanair and now the Managing Partner at Frankly.
So many marketers have a hard time convincing their leadership team that social media is a valuable marketing tool and should form part of an overall business strategy.
Michael certainly makes the case for investing in the platforms and in this session you'll learn why.
⚠️Warning, this one is a bit sweary! ⚠️