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How To Create A NEGATIVE Keyword List For Google Ads
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- Опубликовано: 14 авг 2024
- Want my agency to run your Google ads for you? Go here: heathmedia.co....
In this video I you exactly how to make a Google Ads negative keyword list.
Negative keywords are extremely important and can be the difference between a successful and unsuccessful campaign.
Like things Google Ads, knowing how to create a negative keyword list is crucial.
Here I show you my favourite ways to find negative keywords, using free tools and data you already have but probably aren't using.
#googleads #negativekeywords
CHAPTERS:
0:00 Why negative keywords are important
2:15 How to create a negative keyword list - technique 1
4:57 How to create a negative keyword list - technique 2
7:37 How to create a negative keyword list - technique 3
11:35 How to add negative keywords to a Google Ad campaign
12:21 Use the right negative keyword match types
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Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-negativekeywords0722-gadfy
This guy should have more subscribers than Mr Beast! Amazing work, thanks!
Every once in a while I had fun, but mostly I got bored and found myself drifting off. I enjoy this kind of video personally, I am positive that others would enjoy it too.
Thank you for getting right into the good part and not wasting time on long intros! 🙌
Brother, thank you. You’re providing so much value, and helping others (like myself) make money to survive. I know that sounds dramatic, but that’s truly what you’re doing.
I'm very happy to help :)
great video! thnx
I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.
is it a good strategy to start with a set of basic negative keywords in a new account? and any insights on negative keywords list best practice for different level (which -ves to add to what level? account, group or ad). Lastly, in my experience adding too many -ves limits the reach of that particular ad group or campaign.. so any rule of thumb around this?
I love how RUclipsrs always bring up videos to educate us on Google Ads and Google makes sure to redesign the interface or rearrange and hide features like 500x per year, devaluing videos like this completely.
Info was really good thank you ❤ love from India
Is it possible to add the broad, phrase, and exact match to a single NEGATIVE keyword? In an ad group?
Thanks for your answer
New channel is great, thank you and keep up the good work, 👍
Glad you enjoy it :)
My opinion is not terrible enough but not great either. I certainly don’t regret watching but I’m not in such a hurry to tell whether I would recommend it to others as well.
Ben, I cannot see the refine keywords option in my account. Is it not available now or it's because I have not runned a campaign yet
Where is “negative keyword” option in new design?
Not terrible but next to perfect in my option. I am still not sorry that I saw that movie, but I doubt that I would encourge others to watch it too.
Hey Ben Heath, Hope Your Health and Life was Good Sir, I have done the same method for 1year. eventhough some searches are repeating in the search terms. what to do on that?
Hi there and thanks for your content. I'm using google ads for my own electrician business for more than a year now. I got a ton of keywords related with my activity which bring no conversions at all. Just a few of them are generating all my conversions. What to do then with all those kwds with no conversion ? Would you recommend to pause or put them as negative even if they are related ? Many thanks ...
I would start by stopping targeting them and if you find that doesn't help, you can add some of them in as negative keywords - you want to be selective when doing that though.
Great tips. Thanks!
Glad it was helpful :)
Ben, PLEASE include a RUclips ads series in this channel. It would be so helpful for me and many other people who are just completely over Facebook. And if eventually you release a course specifically for RUclips ads, I will be first in line to buy it.
Awesome - glad to hear it and that's the plan
Thanks for the video. Why the term "near me" in your keyword is a good thing? If I want to look for something that is near me and end up finding out they are not then I just leave the site and keep on searching. This would be a click paid for no conversion.
You would only want to do that if you are only advertising in a local area. If you are actually near the prospect then it's great.
@@BenHeathGoogleAds many thanks, I didn't realise that aspect.
Hello Ben, looking forward to this new content! I'm trying a few campaigns and there many details that are unknown to me. For example, would you use 1 keyword only or several per ad group (exact match or phrase match)? All the best
Awesome - glad to hear it.
I would usually go with a group of keywords per ad group - 5 or 6 terms that are closely related
It was an average video to me. The advice the Creator shared was helpful but it was also things I already knew.Still not bad.
If I am trying to eliminate the the word "cost" because we showed up for cost of hardwood floor refinishing is it better to do the negative keyword cost as a broad match or type hardwood floor refinishing cost as an exact phrase negative keyword?
Good question - you want to add that in as a negative keyword.
You may also want to use phrase match on the main keyword but that does depend on what other terms are coming through that you don't want.
Hi Ben! I am running ads for a hardwood floor cleaning company. However, I am finding a lot of people searching for cleaning services coming up for my ads...which means people looking for house cleaning my ads are coming up and its not supposed to since I am only for wood floors. What is the best approach to stop this?
I’d first start by changing keyword match types to get more specific. Otherwise building up the negative keyword list is the way to go.
this is helpful
Thanks
Welcome :)
Average is maybe, not awful but not excellent. But that is just my guess. I'm not remorseless about watching, though I'm not in hurry to say "I have seen it!" to everybody else.
Is there a course for Google Ads Ecommerce, just like your FB Ads Course?
Not at the moment but there might be at some point
In the end, a decent way to kill 15 minutes, but not something I’ll want to visit again. That being said, have it your own way.