Measuring Sales ROI Focus on Effective Channels

How to effectively measure ROI on your sales efforts? As a fractional executive, here's a straightforward method: focus on channels generating the most closed leads, not just the most leads.
For example, if spending $1,000 on LinkedIn yields 10 leads and closes two, analyze the cost-per-lead and cost-per-closed client.
Simplify your strategy by honing in on the most profitable channel. Thoughts on focusing your resources like this?
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