What happens when AI hits the world's largest film industry? | India Explored | BBC News India
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- Опубликовано: 30 ноя 2023
- India is home to the largest film industry in the world, employing around a million people directly. With AI tools getting sharper and filling the internet with deepfakes of popular Bollywood stars including Rashmika Mandanna and Alia Bhatt, questions around the use of AI in Indian cinema have come to the fore.
From using ChatGPT to write movie scripts to using niche tools to recreate video and audio, where does AI fit in the overall filmmaking process? The BBC's Devang Shah spoke to award-winning filmmaker, Shekhar Kapur, and leading producer, Siddharth Roy Kapur, along with several others, to explore the present and the future role of AI in Indian films.
Produced and edited by Devang Shah
00:23 Shahrukh Khan's AI generated Diwali ad
00:40 Given the SAG-AFTRA strike in Hollywood, where is the conversation in India?
01:16 The first-ever AI based sequence in an Indian feature film
02:10 What is AI and what does it mean for scriptwriters?
02:35 Shekhar Kapur experiments with ChatGPT to write the script of Masoom - the next generation
03:29 AI and VFX
04:45 Minds behind RedChillies.vfx (RaOne, Jawan, Pathan) talk about limitations of AI
05:24 Guhan Senguappan talks about his AI based film scene with Tamil star Sathyaraj
06:37 Ogilvy India CCO talks about the AI generated ad with Shahrukh Khan
09:06 Siddharth Roy Kapur talks about the urgency discussing AI
10:30 Anil Kapoor copyrights himself
12:15 How can AI be useful?
14:30 Will AI takeover the world?
#artificialintelligence #ai #india #bollywood #cinema
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I think BBC is not neutral on basic human values's ground it's a western interests horn
specially on it's reporting on Palestinian
I feel that this corporation use scientific tricks to influence peoples on westerners intrests of power, streamline and showcasing them supreme thats why i unsubscribed it
Srk has ruined his f.ed face 😮with ai or vfx whatever.he looks creepy in films. Salman Khan is more intelligent 😂😂😂😂
I unsubscribe BBC inc because they don't demonstrate true values of journalism BBC inc support western agendas always instead of human rights and freedom of choice and diversity is BBC inc is blindly acting on Palestinian
Not 28 hamas attacker killed but 28000 innocent civilians killed
I like BBC before but now i hate it
I proudly say " the Indian express and the hindu " is more sufficient than BBC
Palestine occupiers killed journalists and BBC neglected journalism " history will remind"
SRK is a genius. He foresaw these technologies and invested in setting Red Chillies up long before anyone else did. We will still watch films with Khan saab in them long after he has passed away. He's created an indefinite digital asset of the SRK brand for perpetuity.
What are you saying ? Can you elaborate
@@itsbonkerjojo9028 He is probably saying that SRK's films are timeless.
@@Anonymous-bf5fk what are you saying ? Can you elaborate?
He talk about Red chillies VFX
RC is SRK's digital make up and vanity studio.
I highly appreciate this documentary makers referring it as Indian Cinema and not the lame term Bollywood
I am a computer science student studying AI, and I have a deep love, admiration, and fascination for films and Bollywood. I couldn't believe that I had never thought about AI in the film industry. I accidentally came across a video titled "AI in the Film Industry," and I was shocked and intrigued by the concept. This idea has now completely captivated me. It seems like a curious and interesting field, and I believe I may have accidentally found a passion that I would love to pursue. This could be a blessing in disguise, as we all know AI is the future. My main concern is ensuring its positive and healthy use. This field really needs genuine, good, and positive changemakers and contributors, as AI could also be used for harmful purposes. Indeed, the video sparked a very important discussion. 🙏
Srk 1st person Jo VFX ko industry pe introduce kiya, VFX ko advertising se utha ke movie pe use karna start kiya, production house open koya.
Nope, u r wrong, it was Eagle films, SRk bought their studio.
@@dogaterabaap really is eagle studios is now red chillies because I don't know anything
@@aaryantiwari9082 No, Red Chillies VFX started as its own studio. I don't know whether they bought Eagle Studios later, but your earlier statement of Red Chillies being first VFX studio is wrong. SRK started Red Chillies VFX division after seeing their use in Main Hoon Naa and Paheli.
& that’s why STK is the richest Acting star in the world .
He is just a genius !
Glad that Red chillies is Working on AI.
It was soul-piercing when Shekhar Kapur said "Who will rise out of chaos? People who are not afraid of Chaos." I think this is a message which is valid for people of all domains and profiles who are jittery with the exponential developments in AI.
Red chillies is the best.
Great video Devang! Very interesting and informative
Everything has its pro and cons and AI is also included in it but whatever let's see what will happen in future because we can't see that and Yeah Red chillies vfx is just wow . They really create vfx of international level❤❤❤
Why did you deactivate CC / subtitles ?
SRK is Genius..❤❤❤ He can sense future needs..
I work in AI industry and the way Shekhar Kapur summed up AI/ChatGPT is incredible. I could talk to this guy for hours together, and still learn immensely.
AI and all other developing technologies including robots will take over rapidly replacing humans in a major way in all fields, leaving humans with the minimum amount of creativity
expect for Shekar Kapoor, nobody had a clear understanding the intensity of AI
True. Very mature take on AI
Also Anil Kapoor....Although with copyrighting himself he might be risking irrelevance as most content would not have any trace or resemblance of him
Agree with you partially. Shekhar did sound more confident but others too had clarity of thought though they might not have put it into the 'right' words (or that part was edited).
Is shekar kapoor ka sushant se b kuch connection tha na? Yaad nahi kya par kahi toh naam aa raha tha iska
conclusion in last 3-4 minutes of video speak for themselves, I have watched such informative and good documentary after such a long time, good work
Thanks!
Any technology is just an enabler or a tool to do work easily. Film making is a tech intensive task. Without technology it would not be possible to produce movies like Avatar or Baahubali or an RRR. We should embrace technology to make our lives easier and any technology cannot replace humans but those humans who have not embraced it.
The way it is currently being used in India seems to be okay thus far. However, one cannot ignore the fact that studios and producers are greedy and will want to save money wherever they can. So if they can use AI to recreate digital personas of actors, smaller actors will be out of work even though their likeness is being used in a film. It can lead to complete monopolization of filmmaking and that is unacceptable.
For performing artists, let them scan your likeness but pay you whenever its used. Otherwise no deal.
Agreed.
I was Mr Shahrukh khans fans I watched his movies like DDLG DTPH…and many mores …I like to watch moves..specifically Bollywood movies…I watch it has a time pass and just enjoy my times …director direct producer produce and actors acts…that’s movies..and it’s a just a story play red by them on canvas…that’s it …enjoy your 1. Or 2 hours of watching and that’s it …nothing more than that …
Only authenticity will rule. Everything else becomes obselete. Replica of a replica of a replica, losing everything they intend to do with it.
I am doing a course on generative AI where LLM with trillion parameters are used to generate new data, and I was thrilled to see this presentation. I do feel AI won't be able to gain a major foothold in film industry other than making those VFX and jaw dropping moments. When it comes to acting, creativity, and emotions, AI would never be able to displace these areas.
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Yes, large language models today might not be able to, but don't forget how younge these generative models such as GPT 4 are. Already, these models have proven to be a very powerful tool for script writing becuase all human emotions can in theory be represented by a mathematical model. I am of the opinion that in the near future these machine learning models could be much better than humans in the creative feilds as well. Especially when it comes to bollywood where most of the screen writing is very superficial and the most successful actors are average at best (don't get me wrong, I love bollywood).
@TheLeadDeveloper704 but the whole generative model is based on pre-trained data and if you take into account millions of movie scripts the end result would be a script which is having some correlation with previous ones. I am also in for bringing AI to bringing things to life but one can't replace human thinking and creativity. Without the critical thinking and blend of creativity and innovation the movie making would not be the same. AI can be a facilitator but not an enabler in my view.
Hi jaideep, I am trying to my carrier as script writer in film industries .
Can you tell me that AI how much effect or replace writer of film industries....?
Thanks
Very frightening yet very interesting stuff
Sab agar AI hi hoga to a flim kya shoot karna ,stars ko Paisa kya Dena sab ek cartoon program bana di😮😂😂😂
The opinions of those whose occupations may be impacted by AI have not been presented by BBC India; only those of the filmmakers have. such as cosmetic artists, musicians, extras, and others. Since the goal of filmmaking is to cut costs, why should they be concerned about artificial intelligence?
Even before the AI strikes in India began, it appears that Indian filmmakers would pay BBC India to report in such a manner. They turned to the BBC in order to protect themselves.
I think it is golden time for an actor in entertainment industry, they can copyright their face, voice and assets, and charge them per use while they are sitting and not acting. we might be able to see Raaj kumar again.
Is that Walter white ?.. man his comment on AI was spot on..
This technology could help us giving back Isaac Newton his true skincolor after BBC casted an indian actor for him
LMAO BASED
Human creativity goes to a toss to do even simple things.. same like we rely on calculators even for a small calculations.. coming generation will go dumber and dumber in this area. Our creativity part of brain will go dead as we evolve..
Excellent 🎉
1:32 That information is wrong; Malayalam cinema already uses A.I. for their films. The upcoming film Bazooka, starring Mammootty, has used AI to create the film's visual style, lighting, and even the production designs.
Already lot of Edits are using to make Mammootty and Mohanlal to look young like Bollywood actors..Now A I also will be used to look these old fellows young.But don't it will look that natural.I seen Jawan and young Shahrukh's face was very artificial..I seen Animal but didn't noticed that much problems in Ranbir's younger face..Might be the use of Ai to look his younger was very less compared to Shahrukh..
@@Rockey736 You are completely mistaken, Malayalam films never used de-aging tech yet. And when I spoke about a.i, i was talking about a whole different area. Other than make-up, Mammootty and Mohanlal doesn't use a.i to look younger. I have seen them both in real life, so i know the difference. Don't know about Bollywood...
Super Guhan bro
You do not need to stop AI. You need to upgrade yourself to work alongside utilizing it.
Shahrukh Khan is the best hero in the world of all times .
0:13 why does he look like spielberg ?
damnn...interesting!
what alexa replied in the last😂
i m a professional in the industry and last time i worked in a commercial film and copywriter shown some tantram and did not pick call for some time . my producer ditched him in no time . these people who are saying AI is not gonna change anything . look in their eyes they know they are hoping for that but they know whats coming
Nice thumbnail 👌
GLOBAL icon Shah Rukh Khan (SRK)
Salesman.
The film industry is basically dead now and lawyers will become more important than scriptwriters. It's a very derivative industry with nearly zero original ideas (media used to call them DVD directors in past because they just copied Hollywood verbatim). Shekhar Kapur is probably the worst person to ask about this. He hasn't made or contributed in a single commercial bollywood hit (or even flop) film in the last 25 years. It's like asking Tarla Dalal how to make the best British Kedgiree.
Audio is great but fix the visual lip sync
Software Engineers have brought upon us our doomsday...
and their own lmao
@@hdl2084 funny how you are writing these comments while watching RUclips using the internet.
Film making looks fake
Not orginal.
That's what happened
Don't worry, AI in India is being used to show Indian actors guests, and anchors as white and red as Russian dancers in the background.
Shekar Kapoor spoke the most sane words among all
The last speaker's A.I. reply was .......
(I am just a movie watcher.)
If you allow handmade VFX, why not can you accept AI-made VFX ?
Movie maker will be able to decorate anything in a film more easily, and then, they will make more dramatic movie in a same cost.
I agree AI 'effects' for movies.
Another view, I wish that the scenarios of the movies should be controled by mankind who is professional.
Because AI lies a lot.
many thanks to movie makers and actors.
I like your concept on Artificial intelligence Shahrukh Khan sir.
What about mimicry voice and concepts like stand up comedy? Because PPL use this a lot.
Once we have quantum computing available we will be able to generate 1000s or even 10000s of movies/sec you don't have to do anything and it will be one of the best movies that you can watch if you don't like you can watch 10000 of different version of the same movie with 100000 of different actors.
shekhar Kapoor is excellent
Ai will become more advanced than what you see now on midjourney, runway, pika, moonvalley and others... it wont replace the hard work that we need to make a feature film, but as always we need to add our touch to what AI generates. One cant just blindly follow it. That is where we are now, but in near future, even that will be cut down, where one can trust these ai models, remember these models are generative ai and not the advance ai like we are talking about AGI and others. We are little far away from it, but the time to take, make images, characters, environments has gone down coz of these ai tools. You can make storyboard, shot lists before you start shooting movies. One who doesnt have expertise in photoshop, now can create and make images using AI.
Decentralization and Democratization of Film industry were very much needed. It will open avenues for commoners while so called stars will suffer. AI and Metaverse are coming to make every single person with or without resources to have a voice as today RUclips, OTTs and many social media have done. So I see AI in a positive way. Let's go for it...
Metaverse😂😂😂
@@robot9071 Yes, for sure
@@metaprofessor1 it's a joke.
For kids.
And for fools
@@robot9071 Need to wait for 5 more years to prove. Let's save this chat :)
now this is moral to still every thing from every just it will hert you in future
Given that most of the self made bollywood actors are already engineering graduates to begin with,it will be very easy for them to learn and adapt to ai/ml
Not all really pls .four five new generation actors even if they are engineering graduate that doesn't mean they can combat this AI intervention once it hits the industry..they are no technical guys sitting in rooms editing and doing cinematography..they are actors..actors work sooner later might get tranketted by AI
She didn't say "No"..!!
Thumbnail 😊
AI cannot replace human creativity as it is not perfect. However, when we watch new Bollywood movies, AI is being fully exploited.
Now filmstars will search online, Is AI going to take away our jobs?
😂
You do know thag lawyers are alive right? You cannot use it without permission of the person. They will make even more money using AI without even being present.
@@valley-girl AI will make new actors with new faces who don't exist in reality.
😮😮😮
LONG LIVE AI
Yes it's fine it's revolutionary already reduces all risk
Just start UBI because in next phase countries will use AI as a weapon towards another country's creative industry. Basic mathematics of this AI is in open source and many companies will try to build solutions to get venture money.
BAN AI!!
Isn’t VFX part of AI Ecosystem?
No because it is completely man made. Would you consider photo editting AI?
@@x87-64 isn’t AI man made? Collected all the data points that are already there and matching them. Are you sure?
@@mytravls and how do you think high-end VFX is done? you click some buttons, write some prompts and its done??
AI is manifestation of the cardinal sin we call sloth.
Alexa caught in her tracks!
For this reason now Bollywood is making more blockbuster movies that compete with Hollywood .
Is this called Ai? Its just composite gfx and vfx
👍
Heh heh, Roto and prep artists are in trouble.
You guys let AI do whatever you want it do in film making except direction !!😆 I would compromise if screen is writren by AI as they're fast abstractor and narrator but make sure what your director has in hand on set whether a "whole" or "hole" of wherever script is generated by these super screen writers !! By the way it's useful for those who could use it wisely in thier proven most productive, effective and alternative ways and places provided that possible "hazardous and reversed outcomes" are avoided in much prior of they could arrive. 🙂
An AI wont charge, AI ll be cheaper, AI will have no time constraints, there wont be any hassel where AI coming late in shoots, arguing with co stars directors producers..so its ein situation for movie makers but actors become jobless..
What a low quality production for a “BBC INDIA”? Couldn’t watch due to low audio quality
Srk face with this technology 😢😮 salman khan only ❤❤❤❤
Henceforth even Radhika Apte would be so fair and fancylicious! This is just what the leader of the 'whitewashed fairness' bollocks industry needed! 😂🤣
Radhika apte exist in film industry becuz of her skin show and sex scenes. Not becuz of her acting or brown colour
@@Dattebayo3089 you missed the point but that's ok because one has to focus first on micro aspects such as spelling, then other more macro matters, eh?
@@shijoejoseph2011 she said this. She became nude in short film cuz she was not getting work. And Bollywood gives chance to brown actresses. Deepika, Rani, Kajol, bipasha, Smita patil etc and more are brown. It's just in Bollywood many nepokids and Punjabi, Muslim actresses are there who are fair. All indian film industries give roles to brown actresses except Tollywood. Tollywood gives role to fair and non South actresses.
@@Dattebayo3089 how do you keep missing the point? For a country whose men are obsessed with white skin, this technology is all it needed. Shit is about to hit the fan and Indians will enjoy it.
Srk face looks weird in jawan and dunki. It’s almost like a fake cardboard srk. The eyes and expressions are biggest giveaway
Largest film industry? What's Hollywood then?
Why does one have to take a copy right on their own voice and image?!
By default ,humans should have their own privacy.
Srk is the face of India...🎉
I don’t think it matters. I mean I work in business services, technical services. I wrote and created so much content. Now you can just ask my documents the answer without reading or purchasing my document. Why should these people get any money for copyrights.
But then that IP would be owned by the organization that you worked for. Isn't it?
@@naanumrowdythaan well that’s my point - I copy the likeness of X actor from X film - which is not really owned by the actor.. it’s owned by the producer/studio of that film. That’s my point, these actors or writers already sold their ‘likeness’ or ‘image’ or ‘style’ in many of the numerous projects they did. Now AI should be free to use that by just buying rights to that one film. This is what happens in all other industries as you said.
Any Tool,. Is as Smart As its User,... 😉
Full support for AI
AI will kill the business of the great VFX artists. The way technology is going ahead. I would say another year or two. If folks are in denial. They will lose badly.
Fact is that late actor SushantvSingh Rajput was a genius and was at wrong place and he was doing a lot of research and projects in AI. But these fake Bollywood actors are not even properly educated and are talking about AI and technology all because of the black money they have to invest in projects. Sushant Singh Rajput was a topper and held an Engeneering degree. These Bollywood goons or rather mafias are nowhere in front of him. Sushant's mysterious death is still under investigation and all the technological projects he was working on are stolen. Where are they?? And now suddenly the entire Bollywood talking about technology when they don't even have basic education and values. All in India now know how heavily these people are involved in drugs and promote drug consumption. No this time common Indian people will not let thm get thm away. Trafficking is another angle.
AI cannot compare to what a human ingenuity can bring forth - at least I haven’t seen any inspiring designs - it just digs at already present data- which is completely boring. I’m and will stay a big fan of what God has ordained.
AI is just a tool that men has employed to amass a large fortune in exchange for substandard goods . I don’t know what nonsensical substandard advances we will witness in the future- I’d rather appreciate the exceptional gifts of nature , that is full of surprises , joy, n compassion.
AI will kill movie industry. AI will do to movies what RUclips has already done to journalism 😄
AI can make even Katrina Kaif a good actor
Alexa is lying. 😀
Can they create a new AI that can kill this very idea of Bollywood and its so called fans. I mean AI would crash at some point saying, what idiots watch this nonsense as even I cant make anymore of this illogical sh1t up. And the irony, a Bollywood's actor sues for copyrights?/ have you seen the amount of stuff they plagiarize?? Songs' ..stories etc The industry lacks any originality.
😂 okay but when tumbbad releases same intellectuals will ignore this movie 😂 hypocrisy
Ai is destroying 🎭 real art
Features video on AI is good topic... being teacher here' want to share some point.....
1.Firstly needs world 9 billion people's are not related to marketing or entertainment fields ..
2.. AI easy and every hands which made marketing and entertainment bussing very cheapest lowest ...single mobiles handlers user vfx or AI...so who will go to theater in next 30/40 decade ??!!
3..AI in future making or trying human into machine ..if i ask where is Shahrukh khan now ?! It is failed on currently situation....but new concept are hidden behind is... inserting sim chips into thats person..isn't it.?!! Go with flow way..
4. This completely hidden politics agendas playing a vitals roll starting frim entertainment, media or advertisement agencies to general people... as go with flow .. question is richest and celebrities save there copy to rights . there's personal..what abouts common people's rights there well beings..there's dignity... law and orders becoming more mess..
But systems willing go with flow.
5. Who is against with 5G technology which stills dangerous in govt registration records 3G/ 4G but companies selling there's products openly with 5G ...
6. Sirf entertainment entertainment entertainment se law and orders maintain nahi ho sakta... end technology or any AI will not representative of mankind humans and over powering natures..it safe for richest people BUT not for commons livelihoods..
Alexia with an indian accent?
Because these fake actors are not good at creativity, they talk about AI. AI will never replace Human creativity 👍 fake will always be fake and real things will always win
Chaat GPT 🍵
AI should be shut down
Finally everyone gets an equal chance at the pie. Good luck highly paid actors
Let them learn to do decent VFX work first. Bollywood's VFX looks worse than 80-90's Hollywood's VFX. They are 50 years behind in terms of Tech. So they Can think about these issues in 2075.
Watch Brahmastra
Btw most of US blockbusters have Indian animators.. A lot of them.. U can watch "Zero" to see what Red chilles have done as really good VFX..
@@RajSingh-xn8qd yes I did, in an empty theatre 🤣🤣 Such a horrible movie and VFX.
@@zeustyrol9570 yes of course because they are guided by visionary directors and paid by American producers. We have some amazing Artist, what we don’t have is a person who have the vision to execute the VFX properly. SS Rajamouli has the vision but can’t execute it properly.
@@sorvsnyl Movie could have been better, but the vast majority of people thought the VFX were Hollywood standard and the best India has ever done. You obviously do not know the company that did the VFX is DNEG, a multiple Oscar winning VFX studio, considered the top 5 best in the world, whose works include Avengers, Dune, Blade Runner, Marvel. A team of about 200 people from the studio worked on it of the best technicians from Hollywood. It is the first professional work to come out of India and generally out of non Hollywood industry. The next one will raise the bar even higher. Kalki is another one to look out for.
Very soon AI will generate movie from a script that is generated by LLM models
great i love AI
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Haha i understand what's their major concern, they are big rich studios who are making money from many brands by selling them expensive VFXs. Ai is also a kind of automation VFX which is easy and fast, but if normal people start using AI and effects from a laptop then who will come to them for costly effects ? Before matt painting in your VFX software , really painter use to get paid for it, dotn you guys ate their rozi roti ?? Real VFX and make up artist used to get salary which u guys replace with roto tracking in VFX . Bottom line darling it's not about normal people , it's about big fat people business which gonna effect, when normal people start doing same job in their laptop from their homes. Cheers to Ai !!!