AI Optimization: Navigating the Shift from Google Bots to AI Bots with Tracy Ingram

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Tracy Ingram is a recognized leader in the digital marketing industry, with extensive expertise in search engine optimization and bioinformatics. Over the years, he has enhanced the online presence of numerous local businesses, securing top search engine rankings and driving record profits. His agency specializes in the golf industry, utilizing a proprietary process called InboundROI to identify the most effective lead-generation pathways. With a career that began in the 90s with the launch of his university's eCommerce store, Tracy's dedication and innovative approach have earned him a reputable standing in the field. He is also a TEDx speaker and currently leads NeuroEM, a venture focused on breakthrough treatments for Alzheimer's.
As traditional search engines give way to AI-driven conversational agents, the rules of SEO are rapidly changing, or are they? This talk explores the rise of AI optimization (AIO) and its implications for your online presence. Discover strategies to adapt and thrive in a world where chatbots and AI assistants are the new gatekeepers of information.
What is AI Optimization?
Which AI is important
AI Bots vs Google Bots
How do you get in the training set?
Walk a mile in AI Shoes. Are you even using AI?
Helpful AI Tools as a Digital Marketer
Some of my favorites
Why learn prompt engineering?
Stupid, simple ways to get AI to do what you want
Some advanced stuff, I will not have time to cover in depth here.
Questions and answers provided by AI.