Fun way to learn 3 important UX Principles from Kinderjoy
HTML-код
- Опубликовано: 2 авг 2024
- Ever wondered why you can't put down your phone or why certain apps are so engaging? In this video, we uncover the secrets behind habit-forming products using Nir Eyal's "Hooked" model. We'll break down the four stages of the hook: trigger, action, variable reward, and investment, using real-world examples like Hot Wheels and Kinder Joy unboxing to show you how these principles are applied in product design.
But that's not all! We'll also dive into related UX concepts like the Ikea Effect, which explains why we value things we create, and the "Don't Make Me Think" principle, emphasizing the importance of intuitive design. By the end of this video, you'll not only understand how products hook users but also gain valuable insights to apply to your own UX design process.
Timestamps:
00:00:00 - Introduction
00:01:22 - Hooked Model Explained
00:04:28 - Learn How Variable Rewards Work
00:05:19 - The Ikea Effect: Why We Love What We Build
00:08:15 - Don't Make Me Think Principle: Keep Your Designs Intuitive
00:10:34 - Kinder Joy Unboxing
00:14:06 - Outro
Thank you Anudeep for this wonderful video and your simple and thorough explanation of how UX is implemented in Kinder Joy products.
Please keep on making these eye opening videos for up and coming UX Designers like me.
Your way of explaination is really good, Can you make a video explaining something like this for
Information architecture vs Site map
Coming up tomorrow! Stay tuned!
UX from Kinder Joy....again thank you Anudeep for sharing the info
IKEA effect! Yeah I guessed it!
I feel like hooked for the variable reward : As anudeep reveals about ux law behind the objects around us in every video 🎉
Haha the hooked principle behind the approach of learning! You figured out the secret 😅
Some amount of effort put into solving task increases reward expanentially. Not only you "gmabled" a car, you also need to arrange it, and you also get reward from that too, especially as a kid! >:3
Oh yeah, that is IKEA effect, now I know the name XD
Is the egg shaped packaging the Trigger? A pivot from usual confectionary packaging? A philosophical question of what will the egg produce?(Variable reward?)
Haha that’s an interesting thought! And yes the egg shape definitely acts as a trigger. They are certainly aiming at Kinder Joy being reminded every time you see an egg.
This example made me think of the sales going on in the brand stores. If I apply the same model, then
Trigger - would be the big banners placed outside the stores to let people know that they have a sale going on.
Action - would be people getting intrigued and wanting to visit the store to check out the items on sale even though they had no intention of buying something in the first place.
Variable Reward - can be the different % off on items (in the different aisles). If people think it is a good opportunity to buy something of quality at a discounted price, they might be motivated enough to buy it.
Investment - would be people going and actually buying something from the store.
am I right in thinking this way?
Thank you for another great vlog :D
This definitely inspires me to go to a physical store and talk about how the experience can make us learn about CX of ecom products! Thank you for the tip!
Anudeep you made me buy the kinder joy😂
Hi Anudeep, inspired by the kinder joy product concept, I just thought of an product "Happy Meal (McDonald's)"🍔, there the packaging is designed to be visually bright, some happy meal boxes come with features like puzzles, games, on the packaging itself, so that children engaged even after the meal is finished and packaging makes it easy for children to open and handle their food without depending on us😄
can i know how much this concept related to hook model stages
Oh yes Sumanjali! That's a great example too!