Thanks for watching guys. You can play War Thunder now with my link and get a massive free bonus pack including vehicles, boosters, and more: playwt.link/slowstart
In my middle school, you had to guard your locker when using it because kids would take Axe, duct tape the spray button down, and then chuck it in your locker and slam it closed if you weren't paying enough attention
The planet of the apes remake was making rounds when I was in high school. Once a kid in my gym locker room rigged an Axe can open and slid it through the changing area while howling , " *Apes Strong Together.* "
my axe body spray story is that in middle school a kid said that the hallways smelled awful so he sprayed axe VIGOROUSLY and basically gassed everyone in the class. later on we found out the bad smell was weed bc someone snuck it in to the school so the class smelled of weed AND axe body spray
I vividly remember when popcorn burned in my seventh grade class and then kids started spraying axe all over the room. It was more foul than any public restroom I've experienced.
That's how everyone hid their weed stank in highschool. I knew a girl in my ceramics class who did the exact same thing. Rancid. Just let the people smell your weed at that point.
@@SpensaaLinn Men’s colognes have some of the strangest names. Not AXE brand, but I saw a cologne at Walmart with a scent called “really ripped abs” lmao
im reminded of a memoir from the 40s talking about how her teen daughters would slap on a lot of musky perfumes with names like "aphrodesia", "quick passion, "come hither"; she pitied the teachers who had up to 30 girls all in the same room like that
I was in the trenches as well in those days. What memories of a simpler, but stranger time. The other day I took my friend who doesn't drive to the store who is only a few years younger and I convinced him that AXE is not good. He still bought it anyway. Lol.
We use to trade cans too sometimes or borrow others if they smelled better lol. I didn’t mind the axe spray much besides the nasty chocolate smelling one 🤮but always hated how weak the deodorant was lmao. Like two hours in the day and it wear off compared to old spice and even degree lasting all day even through a workout/gym lol.
14:23 That's disgusting. The mindset that men/boys should be grateful for sexual harassment, specifically from women, is a systemic issue... but I have never seen a company be this blatant in endorsing that mindset.
Great job. Nice mix of commentary and images. Daughter was the same age as the accidental target demographic of this here in Aotearoa/ New Zealand and we seemed to spend a couple of years surrounded by a fog of unwashed boys accompanied by a permanent cloud of Lynx (as it was known here). The combination of body odour and Lynx was such a special hell, l'm surprised you didn't mention it. It was a huge relief when boys finally got old enough/ignored enough to realise that it wasn't a magic spray and that they needed to wash too.
@@jmal I would like to blame you for falling victim to an ad campagne but I really can't, because those ads are genuinely so funny and a literal and figurative breath of fresh air
I remember my middle school banned aerosol deodorants, claiming it was because it could effect people with asthma, which makes sense but I'm almost 100% sure it was to avoid plaguing the school with the smell of Axe
@@KriegsverbrechenGaming30% lung function isn't asthma. Axe (/Lynx) absolutely does trigger asthma attacks in many asthmatic kids; I've even had to call some of the ambulances that prove it.
Body sprays/perfumes/scent sprays like that can trigger asthma but I don't doubt that your middle school also wanted to get rid of it. To this day axe causes me headaches (we're college students please pick something better) but I think I am also sensitive to smells because it's hard me to walk by candle stores and bath and body works.
@@KriegsverbrechenGaming ; does your homie have cystic fibrosis? my lung function was below 30% and i was a lung transplant candidate before they came out with trikafta. but also having low lung function in general isn't the same as asthma. asthmatics can have a perfectly normal lung function & still be triggered by air pollutants. lung function is just how much air capacity (among other technical things) your lungs have.
I want to say, I was just noticing your set background, and it's very well composed, I like the cooler tones for lighting and how you use beige and teal as well as warm lighting on yourself to give contrast, depth, and a sense of pop to everything. While it's something for most people to gloss over and not actively notice, it shows that you clearly put a lot of thought into your framing.
Ahh yes I’ll never forget that I was the first person they called to talk about the fire that got started in the locker room. I told the cops everything btw
Internet Old here: I was an RA (resident assistant) in a college dorm when Axe Chocolate came out (2006 ish), and EVERY FRESHMAN BOY got a mini can in their welcome to college box. (The girls got shaving cream.) The guys would freeze the axe cans, knock the caps off, and then leave them on the girls' floor to make "Axe B*mbs," and then the girls would do the same things back with shaving cream. It was a MESS; Axe smell and shaving cream just exploding out of trash cans all over the dorm. I was NOT sad to see that all aerosols were removed from welcome kits by the next year.
How would freezing the can and knocking off the cap make it a bomb? wouldn’t you just have a room temperature can of axe without a cap when it heats back up?
@@zeghetti595 Like bug bombs, except with deodorant instead of bug killer. Or, tear gas. Basically, instead of exploding with shrapnel it's a constant steady release of of the contents inside the can.
This brings back so many suppressed memories; a picture of the thick aerosol fog seeping out from under the bathroom doors into the middle school hallways just flashed through my mind. By eighth grade I no longer bothered to spritz on my own body spray weekday mornings because with so much Axe in the air my beloved Warm Vanilla Sugar was undetectable. What a nightmare. I remember when Old Spice exploded onto the scene in my last couple years of highschool, with their hilarious commercials. Axe was cut down with a single blow from Terry Crews's mighty (and definitely prehensile) dancing peck and at last the terror was over. As the incredibly cringey ads of some unwashed fool being dragged away by a random scantily dressed woman faded from relevance we all gave thanks.
we used to have AXE battles in the school hallways, we'd all bring our bottles of AXE and start spraying each other violently, some would even have two and dual wield AXE was later banned in school. NO ONE fell for the "you will get girls" campaign, everyone knew it was a joke, AXE itself was like a very early 00s ironic sort of joke and everyone was on it
Nah mothers thought it was a cool way to get their sons to stop smelling . Parents didn’t think it was a joke. But yes all kids thought it was a joke because we had no clue what we were doing with it and this just used it for chemical warfare
We had multiple assemblies about Lynx when I was in school. Kids setting off alarms accidentally, convincing a mentally disabled kid to spray it into his mouth, spraying it onto your skin until it left a mark (usually until it left a blister), exploding it by hitting it with a loose brick, and using them as flamethrowers. The girls' equivalent was Victoria's Secret body mist, which isn't an aerosol, and they would just spray it so often it was giving people asthma attacks. Of course, this was only a problem when the teachers was having asthma attacks, not the kids.
Lynx in the UK has partially shaken off its secondary-school-gym-changing-room image and has now adopted the secondary image of... Christmas gift sets you get given because the person didn't feel like putting thought into what to get you; you're already at the pharmacy buying tampons and ibuprofen so might as well grab a Lynx gift set whilst you're there so you can cross that off the Christmas list.
I remember kids in middle school "axe bombing" each other's lockers, the smell NEVER went away, literally could smell it down the hallway for like 6 months.
the funniest thing about seeing old spice mentioned in this video is axe was always the stuff my parents bought for my brother and i. but since they stopped, we've both switched to using old spice and neither of us realized the other have. we both just happened to find scents we liked with old spice
@@LordVader1094yes there deodorant is. the body spray is terrible just like any other cheap body spray stop being a cheap ass and buy some decent cologne like a real man that stuff isn’t supposed to be used by guys over 18 and even that’s a stretch why would you want to smell like a middle schooler it also smells cheap idk how you can say that it has any quality whatsoever
I remember never wearing any body spray until I got to high school, that mid to late 2000s era was completely dominated by Lynx/Axe, I'll always be able to tell the smell of Lynx africa from a mile off. The worst thing about lynx is that it's become a sort of default present in the UK for birthdays/christmas. Typically if an older person doesn't know you very well they'll give you a lynx gift set because they're cheap, but unless you're 12 years old no one actually wants them. I remember leaving high school in 2012 and that felt like it was definitely the turning point for lynx, it was like at that point it was no longer cool to use lynx and pretty much everyone would use a sport antiperspirant. I actually see a lot more teens nowadays using cheap colognes rather than body sprays like lynx, I think a big part of that is influencer culture where everyone wants to be seen as successful, so mimicking their favourite influencers using actual colognes has taken over brands like axe that relied more on traditional advertisements.
The Lynx gift set is kinda a gag gift in our family. When my daughter had her first Christmas as a teenager she had 4 of these sets of shower gel and body spray in Attract for Her. She hates the spray but is all good with the shower gel. Yet next Christmas she's guaranteed to get another set from at least one set of grandparents as everyone else over 13 does.
When I was a kid in a foster home, my social worker had gifted me a whole set of Axe products, something I genuinely hated because it never actually worked for me. But my foster mother forced me to use it despite my complaints because "It's rude and mean to not use a gift". The best thing that worked was Arm and Hammer deodorant and when I started using it, I never looked back.
The boy with a potato allergy who got fries & chips banned in his school = Villain. The girl with fragrance allergy who got AXE banned in her school = Hero.
the smell of axe dark temptation mixed with armpit smell after the gym class is unforgettable. at the same time, the girls were using Victoria Secret Love Spell or Pure Seduction
I was actually using the Vic. secret love scent spray low key....🤷♂️...it was more pleasant to me and the girls obviously didn't mind it ....but probably just as strong as axe tbh...
The worst combo is having the kid who is in the class for second time and loves axe chocolate and having the girl who loves to remind teachers using the most horribly sweet perfume to ever existed, literally one side smelled like sweat and axe while the other side was sweat and sweet perfume
When Axe Chocolate reached my school; half of the male population managed to get it. The first days it was a novelty, but soon everyone got tired of all that sugar in nostrils and sticky skin (even by indirect contact). But no one wanted to throw them away (some guys had earned the bucks to buy theirs) they kept using them until the cans ran out. And that's how we learned the Sunk Effect under the name Axe Effect
Credit where it's due for AXE, the shower-orb loofah thing (the Detailer or w/e they called it) is actually really REALLY good. Having a variable surface for scrubbing harder areas is good, and the rubber body gives it way more grip and control than the kinda loose floppy nature of a usual loofah from a bath shop.
@@theRPGmaster Their stick deodorant is my favorite. I have come to dislike the way antiperspirant ruins shirts and, when shirtless outside, can react with sunscreen. So I use the speedstick-style deodorant only. And I suppose it all has the same ingredients but for some reason Axe seems to work by far the best, as I found out after trying it on a whim for some reason after two decades of not even considering going near anything with that brand. I will give that sponge a try too!
@@salvadorromero9712tbh, almost all kinds of deodorant stained my clothes. The only one that i can use is the powdery ones. Its really cheap and the powder works for a whole day. The negative part is that it doesnt smell like anything.
With Axe vs. Old Spice, I'd say that a big difference in their brand imagery is that Axe comes across as a sort of immature wannabe-masculinity, whereas Old Spice comes across as the "real deal".
Well, it is the real deal as they had been making products since before like the dinosaurs. Everyone’s dad wore Old Spice deodorant and maybe even the fragrance.
Which is hilarious because aside from the original scent, old spice makes literal candy flavors that can give you a sugar headache from the smell alone Wolfthorn is just bubblegum! it's great!
In high school, every girl always stayed away from guys who wore Axe because it smells SO bad. It might have started as a joke, but it was true that there wasn't a single person who actually like the smell lol.
i (girl) used to use stick axe and it was great. i didnt cloud anybody with any axe fumes and if i forgot to put on deodorant sometimes it literally didnt matter because it had so much protection
I just found your channel at random through suggestions on my home page and I think its a massive crime that you don't have more subs. Your content's production value and quality is just objectively better than most channels with 2 million subscribers or more. Very very well done and hopefully you continue to grow faster and faster. 😌
I used to work at a LAN center near a couple of high schools (15-20 years ago), and so we occasionally ended up with customers who smelled utterly noxious - not from fragrances, just the body odour of teen boys who hadn’t learned hygiene yet. Luckily, the boss kept an emergency can of Axe behind the counter for that exact reason, so when those kids came in we’d just sort of vaguely spray the air near them as if it was air freshener, and they were always too distracted by the LAN games to notice. The public perception of Axe had already begin to sour by that point, and I went into that job looking down on it, but it was such a lifesaver that I now kind of have a weird fondness for it? Not that I’d ever wear it myself, but I appreciate that it has a purpose.
@@Jartran72 Sure, but Axe was the brand that the boss bought, because he was kind of cheap; so it was all we had on hand. But also there's a part of me that feels that the ubiquity of Axe in high schools probably helped prevent them from noticing what we were doing -- maybe if we'd used another deodorant (or an actual air freshener) in the same way they would have noticed more because the smell was more unexpected? Hard to tell. I tend to be pretty sensitive to artificial smells, but not everyone is.
my dad and i both used old spice so when my little brother hit puberty he got the same thing we used. it did not work. it wasnt even that he had poor hygiene, he just had a body odor problem, this was in the early 2000's and as far as i can remember axe was only just starting to take off, so mom bought him a can of it in desperation. the axe made it to where he was bearable to be around until it seemed like every boy at our school was using it and the locker room was shrouded in a constant haze of the stuff.
@@Equalizer2922I used to burn little bits of my arm with just a lighter and wait to see who in class noticed the smell first and caused everyone else to notice and freak out 😂
Hey @slow_start I found your channel tonight. watched the 5 Gum video, then found this one. gotta say, the nostalgia hits hard. I was born in '96, so was here for these fads and probably participated in them lmao. thanks for covering it- it's hilarious to see recognized.
A group of boys in my elementary school Axe bombed the halls on one of the Teachers' last day and she had an allergic reaction. So instead of a happy retirement send-off with her students and colleagues, her final day was spent at the hospital.
Going from cheap sprays to real cologne was one of the most game changing moments of my life. When you have nice cologne, you can dress however you want, and everyone will still compliment you. It's wild.
This comment was made by either: - 12 year old with no real social interactions - woman pretending to be a dude - 6'5 model with a worrying lack of awareness either way, cringe
I just checked the German Axe website before watching this video and surprisingly, they still teach people how to apply each product, and I didn't know why. Now that I've watched the video it totally makes sense lmao
This is wild, I've never seen one of your videos, but i was going through my 2004 high school yearbook with my wife and minutes later this pops up. I'm on sensory overload.
Feels like this is a case of it being over applied because I've had several girlfriends and even my ex wife all like the smell. But I use the anti perspirant after a shower, and I don't use half a can at a time. I think it's just really a case of not liking the smell of too much combined with body odour. Which to be fair, would be pretty much every womans first exposure to it.
The Orange one with tiny Red grains in it was AWESOME. It had Notes of Oranges, Orange blossoms, Sandalwood and musk and a tiny hint of YlangYlang as the topnote. I can't remember the name but it was the perfect summer bodyspray and bodywash. I am a girl but I LOVED it. But can't remember the name.
I remember in this era my parents bought me a pack of BOD thinking it was like a legit fancy cologne thing, by this time though I think everyone was realizing the axe trend was bad and so that pack was never opened. I still have it, maybe I could sell it for a fortune now. Also if you lived through a locker room that was swamped with AXE you probably are immune to everything at this point.
Bod's ad campaign was a bunch of extremely handsome muscular sweaty shirtless dudes playing various sports with each other with barely a woman in sight (but with voiceover repeatedly drooling about how sexy and muscular their physiques are) while seductively posing and mussing their hairdos and showing off their arm pit hair. Axe's ad campaign was consciously comedic, at a junior-high-to-college level, with "dorks" (albeit usually dorkily handsome hollywood-dork types obviously specifically chosen to walk that "aspirational" line with the viewer) spraying on the stuff and becoming instantly felt up and harassed and chased by crowds of outrageous smokeshows (there was even that ad, shown here, celebrating sexual harassment of dudes). It was like the Maxim magazine of ad campaigns. I have no idea why people (not you) have repeatedly confused the two and talked about them like they are in any way similar!
I did stand up in my school’s talent show in 2016 and one of my main bits was how other teens would try (unsuccessfully) covering up their funk with obnoxious spray ons instead of deodorant. Axe for boys, Bath and body works for girls. The parents in the crowd really loved that one.
A decade+ ago I smoked a bowl in my mom’s basement - first time indulging in it. I was tripping about the smell, so my buddy sprayed a full can of Axe to cover the smell… Obviously this didn’t cover the smell and only made it worse because now it smelled like smoke and a middle school locker room
I remember this. It always baffled me as a guy who wore actual cologne in middle and high school (in the 80s). Tuscany, Fahrenheit, and Drakkar were my jams back then. I remember my nephew kept two cans of Axe in his locker at school but was over the moon when I gave him a big bottle of Cool Water. He quickly got rid of that flavored Lysol.
I'm not black but I'm down enough to know you are with those endorsements! 😂 I'm middle eastern going for crazy spikey hair in 2000 and a friend recommended pomade...did I get my spikes? Yes! Did they ever go away?!?! Not for like 4 days!
This video is insanely well made, the pacing and editing is a masterclass, keeping me engaged in a topic I don't particularly care for, keep it up man ! Edit: + you're really funny
Yeah, as a guy from Russia I can confirm: totally no stigma for AXE here. Though I did fall in love with AXE when I was a prepubescent boy (AXE Excite forever in my heart), I still like it today, and both me and my girlfriend really like one of the newest scents you mentioned. Also, don't know if you did that on purpose, but I spotted at least two pictures made in Russia in your video: the more obvious one (a spray can in a hand) and the less obvious (the footage of a guy choosing a deodorant in a shop was taken in a russian supermarket called Magnit).
Russian here. i always hated these deodorants since school. Sometimes people spray these so much, its like getting pepper sprayed, except its a whole room. I, as a man, would always choose to smell like flowers and sweets, than whatever chemical warfare poisons those cans consist of.
@@LazyBuddyBan ну с печеньками же AXE вкусно нуу. А вообще имхо да, о вкусах не спорят. Просто считаю что надо этой штукой брызгать в пол пшика. Больше это перебор.
@@LazyBuddyBan, well, I didn't say, that no one dislikes AXE in Russia. But I guess you can agree with me that there's no strong association between AXE and prepubescent boys here?
Once Axe pigeonholed itself into appealing to the worst kind of teenage boys and manchildren, it was over for their overall reputation in the market and going "hello, fellow kids" didn't help them at all. Plus, the stuff doesn't really smell good despite improvements made to the formula. Old Spice not only has better ad campaigns, the stuff actually smells good and appeals to far more demographics because it's been around longer. To me, as long as you're not musty, I don't care what you use. Just bathe regularly and use deodorant. Please. It's literally the bare minimum.
wow i really just binge watched every video on the channel in one sitting. i am very excited to see more. youre very easy to have on in the background and listen to
My guy friends in school were insane. They used to get bored and spray Lynx on themselves and then set the area on fire. Luckily it would burn fast so only the hair got destroyed but it's a miracle nothing worse happened. Teenage boys are bananas. The female equivalent here was Impulse body spray. Everyone had one of those slim cans, including me :/ The STENCH of all those intermingling sprays in the girl's changing rooms, good lord.
I had both Impulse AND Lynx. I think that's just ungodly at this point. Not at the same time though. Maybe... maybe we should recreate this and spray ourselves with that butterfly Impulse and Lynx Africa and everyone will Explode.
in Middle School I was very sensitive to colognes and perfumes, they irritated my throat a lot to a degree where I'd cry and cough uncontrollably. So anyways in gym class I had to get changed in the bathroom instead of the changing room. This did not help with my bullying problem.
I'll never forget one certain day in school PE Class. one guy in our class basically bathed in Axe bodyspray after every class.. and on this one fateful day another guy took out a lighter and... LIT THIS DUDE ON FIRE no joke, this kid was so flammable, he turned into the human torch for a second. it luckily was more an evaporation than a fullon flame, but still, some of his hair went up, too.
I remember walking down the hallway next to the gym locker room in high school and needing to hold my breath because a class just got out and the boy's room reeked like a truck full of Axe crashed into the nearest wall. Cologne and perfume work on a bell curve, there is such a thing as too much.
Just got lured into this video by the yt algo and was sure that this a 5M+ channel just by how well the videos are produced. Kudos! You'll get there in no time when keeping this up! Count me in on the subscribers list.
Great video. Not going to lie, it was a little bit uncomfortable watching it with my Paco Rabanne Phantom, Old Spice Rock and Axe Black staring at me from the nightstand. Judging me an eachother silently 😅.
Like, the actual body spray? Or just axe bath/body stuff? Axe is the most popular brand for soap, shampoo, deodorant, etc. In the US, probably because of our exposure to the body spray as children lol
I'm gonna take a shot in the dark and guess that you are single and your family doesn't know how to talk to you about it. It probably doesn't really have anything to do with your smell. Taking an even wilder shot in the dark, they probably think you don't exhibit effort or take care of yourself.
I used to use Old Spice as my aftershave starting around 2003. Some of the women I dated really liked my fragrance. Sometime in the early 2010s, I had no idea that Old Spice had been taken over by the frat boys. I told someone that I was out with that I wore Old Spice, and I found out later she was really surprised because she hadn't pegged me as the frat boy type. It was around about that time that I learned about what has been happening with old spice. I tried switching to other classic fragrances like Pinaud Clubman, but eventually gave up and used a cream aftershave, and applied a fragrance separately (presently, Ralph Lauren, Ralph's Club is my default).
i couldn‘t come up with a joke so i asked chat gpt for „how you remind me“ lyrics that include axe body spray and chat gpt crashed multiple times lol Never made it as a wise man I couldn’t cut it as a poor man stealin’ Tired of livin’ like a blind man I’m sick of smellin’ without a sense of fragrance And this is how you remind me This is how you remind me Of Axe body spray
Just found this channel, already love how much effort you're putting into your content. Keep it up man, I see big things in your future here on RUclips.
I had an old bottle of Axe spray I hadn't worn in a long time. A week later, BOOM. I have a boyfriend. Turns out this stuff works on gay men once you let it age a couple years. 😂
There is something sorta camp about that 2000s frat bro image. Reminds me of the photoshoots XY did around the time. My boyfriend is proudly fruity and uses Axe sometimes for that exact reason
I was in high school in the late 2000s and I recall the hallways just reeking of Axe constantly. The guys who used it had no idea everyone was judging them for it. I'm honestly glad Old Spice took the market share back because their products actually smell nice and don't advertise the douchey lifestyle.
When I was in middle school a kid got an in school suspension for taping an axe body spray bottle so that it was stuck spraying and he hid it behind something in the hallway. I still remember my teacher noticing the smell from inside our classroom and freaking out lmao
At a certain point, going with a new brand is probably the best way to shake the stigma. What happened with Old Spice first required decades of having dropped out of public favour / mindset. I doubt any business is willing to wait that long to then be able to reshape the image of their product's brand.
Every time I hear about Axe somewhere, I think back to a comic I read by one of its loyal customers. It was pretty much a fake ad, like something you'd find in a magazine or comic book. The dialogue went as follows. "Did you bathe?" "No."
As an advertising and marketing student I love this deeply. The ads, the terrible placement and research. This is bloody hilarious. Also ~18:27, market research is important exactly for this reason. It's sometimes better to just advertise to the purchaser even if it's not the people your product is meant for.
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
Thanks for watching guys. You can play War Thunder now with my link and get a massive free bonus pack including vehicles, boosters, and more: playwt.link/slowstart
No.
I love you as a creator, but I do not enjoy War Thunder... as anything.
Steve Gooner looool 😂😂
season the escargot
grats on the sponsorship!
In my middle school, you had to guard your locker when using it because kids would take Axe, duct tape the spray button down, and then chuck it in your locker and slam it closed if you weren't paying enough attention
thats fucking funny and wish Id thought of that in high school
Ah yes, the Axe Bomb.
The planet of the apes remake was making rounds when I was in high school. Once a kid in my gym locker room rigged an Axe can open and slid it through the changing area while howling , " *Apes Strong Together.* "
The worst we ever did was steal chunks of some guy’s deodorant in the shape of bite marks and start rumors that he was eating it
Good times 😂
my axe body spray story is that in middle school a kid said that the hallways smelled awful so he sprayed axe VIGOROUSLY and basically gassed everyone in the class. later on we found out the bad smell was weed bc someone snuck it in to the school so the class smelled of weed AND axe body spray
What an absolutely vile combination of odours, and yet so very fitting for high school
I vividly remember when popcorn burned in my seventh grade class and then kids started spraying axe all over the room. It was more foul than any public restroom I've experienced.
Pretty sure this is every high school ever my guy 😅
That's how everyone hid their weed stank in highschool. I knew a girl in my ceramics class who did the exact same thing. Rancid. Just let the people smell your weed at that point.
@@yannickgrignon2473 junior high*
always gonna remember that great comment years ago:
"Women get to smell like flowers while men get to smell like concepts."
or something like that.
Like, what the frick is "cool sport rush"?? Lol
@@SpensaaLinn Men’s colognes have some of the strangest names. Not AXE brand, but I saw a cologne at Walmart with a scent called “really ripped abs” lmao
@@Omnibushido-gonna be honest I would buy that, just out of curiosity
@@Omnibushido- Yeah, that was Bod.
im reminded of a memoir from the 40s talking about how her teen daughters would slap on a lot of musky perfumes with names like "aphrodesia", "quick passion, "come hither"; she pitied the teachers who had up to 30 girls all in the same room like that
the moment a teen boy discovers what flammable means its over for everyone around them
Or huffable, its fun for about 3 minutes till you realize you wont be able to smell anything but dark temptation for a week.
Hey, I resent this post; I did NOT need to understand English to start setting things on fire, lmao.
They all do comprehend that , you condescending sexist.
SOMEONE USED TO CHASE ME AROUND WITH THAT SHIT MAN, good fucking times fr
Is it Flammable or inflammable lol
"Prepubescent ISIS cell"
I just laughed like a deranged hyena for the last twenty seconds.
I had to live through this. They used enough axe to kill a fucking elephant in there sometimes.
I can agree with this. I remember one time we legit had to get out of our classroom because some kids weren’t putting their axe away
Imagine reading that out of context lol @@Equalizer2922
I was in the trenches as well in those days. What memories of a simpler, but stranger time.
The other day I took my friend who doesn't drive to the store who is only a few years younger and I convinced him that AXE is not good. He still bought it anyway. Lol.
Bruh the amount of times someone strapped a rubber band across the trigger and made a gas gernade in the locker room I think I got cancer
We use to trade cans too sometimes or borrow others if they smelled better lol. I didn’t mind the axe spray much besides the nasty chocolate smelling one 🤮but always hated how weak the deodorant was lmao. Like two hours in the day and it wear off compared to old spice and even degree lasting all day even through a workout/gym lol.
The moment Old Spice brought in Terry Crews and had his abs start talking, Axe lost the war.
That wasn't Terry Crewes!! Lol I just remember he was on a horse
@@twiceshy9773 The guy on the horse is a different guy, but Terry was also in several old spice commercials.
Which shows the power of proper marketing because old spice sucks
@@idrathernot_2 I even ended up using it, and yes, it does.
@@idrathernot_2 nah old spice is good af 👌
Axe is the Spike TV of cologne
LOL
@@slow_start feel free to steal that
you stole this comment
@@redgehead417 nobody cares, literally everything anyone says is stolen from someone. Get over it.
@@redgehead417 wow you stole that comment
14:23 That's disgusting. The mindset that men/boys should be grateful for sexual harassment, specifically from women, is a systemic issue... but I have never seen a company be this blatant in endorsing that mindset.
Great job. Nice mix of commentary and images. Daughter was the same age as the accidental target demographic of this here in Aotearoa/ New Zealand and we seemed to spend a couple of years surrounded by a fog of unwashed boys accompanied by a permanent cloud of Lynx (as it was known here). The combination of body odour and Lynx was such a special hell, l'm surprised you didn't mention it. It was a huge relief when boys finally got old enough/ignored enough to realise that it wasn't a magic spray and that they needed to wash too.
Nothing was worse than hearing the locker room door open, followed by metal clinking, and the hiss of an aresol can
My old man refused to buy me AXE as a kid and he got me Old Spice instead. Thanks pops, you a real one.
Personally, I don't buy Old Spice for the scents. That's just a bonus.
Rather, I buy it for the absurdist humor in their Adult Swim-esque commercials.
@@jmal
I would like to blame you for falling victim to an ad campagne but I really can't, because those ads are genuinely so funny and a literal and figurative breath of fresh air
@@jayhill2193 horse
@@jayhill2193the Isaiah Mustafa and Terry Crews Old Spice ads. I remember those. 😂😂😂
Your old man made the right choice lol
I remember my middle school banned aerosol deodorants, claiming it was because it could effect people with asthma, which makes sense but I'm almost 100% sure it was to avoid plaguing the school with the smell of Axe
i have a homie with about 30% lung function, he said unless youre literally in the aerosol cloud it’s aight. so yeah. youre right it was a cover.
@@KriegsverbrechenGaming30% lung function isn't asthma.
Axe (/Lynx) absolutely does trigger asthma attacks in many asthmatic kids; I've even had to call some of the ambulances that prove it.
Body sprays/perfumes/scent sprays like that can trigger asthma but I don't doubt that your middle school also wanted to get rid of it. To this day axe causes me headaches (we're college students please pick something better) but I think I am also sensitive to smells because it's hard me to walk by candle stores and bath and body works.
As a person with asthma, you’re SO right. Deodorant just doesn’t cause me to not be able to breathe
@@KriegsverbrechenGaming ; does your homie have cystic fibrosis? my lung function was below 30% and i was a lung transplant candidate before they came out with trikafta. but also having low lung function in general isn't the same as asthma. asthmatics can have a perfectly normal lung function & still be triggered by air pollutants. lung function is just how much air capacity (among other technical things) your lungs have.
i definitely DIDN'T draw a pentagram with axe and set it on fire.
I want to say, I was just noticing your set background, and it's very well composed, I like the cooler tones for lighting and how you use beige and teal as well as warm lighting on yourself to give contrast, depth, and a sense of pop to everything. While it's something for most people to gloss over and not actively notice, it shows that you clearly put a lot of thought into your framing.
Thanks so much. It does take quite some time. I'm trying something a little different in this next video but I hope you'll like it!
I'll never forget the pre-teen flavoured PE lockerroom flamethrower experience.
yes lol
Axe body spray and lighters, individually, are pretty dangerous in the hands of young teens
Put them together? Pure Chaos
The ages of 11-13 are the Gremlin phase
Ahh yes I’ll never forget that I was the first person they called to talk about the fire that got started in the locker room. I told the cops everything btw
I remember it was annoying that everyone always kept spraying
Internet Old here: I was an RA (resident assistant) in a college dorm when Axe Chocolate came out (2006 ish), and EVERY FRESHMAN BOY got a mini can in their welcome to college box. (The girls got shaving cream.) The guys would freeze the axe cans, knock the caps off, and then leave them on the girls' floor to make "Axe B*mbs," and then the girls would do the same things back with shaving cream. It was a MESS; Axe smell and shaving cream just exploding out of trash cans all over the dorm. I was NOT sad to see that all aerosols were removed from welcome kits by the next year.
So at that age and time everyone knew axe was trash?
Freezing the cans is genuis! I don't know what I'll do with that info but it has potential. 🤣
How would freezing the can and knocking off the cap make it a bomb? wouldn’t you just have a room temperature can of axe without a cap when it heats back up?
bombs, just say the word bombs
@@zeghetti595 Like bug bombs, except with deodorant instead of bug killer. Or, tear gas. Basically, instead of exploding with shrapnel it's a constant steady release of of the contents inside the can.
Tapout shirt? Check. DC shoes? Check. Axe spray? Double check. Yep, it’s time for 8th grade
I haven't seen someone wear a Tapout shift in years
This image REEKS Rob Dyrdek
Don't forget your fitted flatbill Fox Racing hat and your can of Monster.
We should bring this look back
Jokes on you, I never stopped wearing DCs, those things actually have pretty good traction.
This brings back so many suppressed memories; a picture of the thick aerosol fog seeping out from under the bathroom doors into the middle school hallways just flashed through my mind. By eighth grade I no longer bothered to spritz on my own body spray weekday mornings because with so much Axe in the air my beloved Warm Vanilla Sugar was undetectable. What a nightmare.
I remember when Old Spice exploded onto the scene in my last couple years of highschool, with their hilarious commercials. Axe was cut down with a single blow from Terry Crews's mighty (and definitely prehensile) dancing peck and at last the terror was over. As the incredibly cringey ads of some unwashed fool being dragged away by a random scantily dressed woman faded from relevance we all gave thanks.
Dude you are so naturally funny. It only adds to your high quality execution. Absolutely love this channel
we used to have AXE battles in the school hallways, we'd all bring our bottles of AXE and start spraying each other violently, some would even have two and dual wield
AXE was later banned in school. NO ONE fell for the "you will get girls" campaign, everyone knew it was a joke, AXE itself was like a very early 00s ironic sort of joke and everyone was on it
I remember people actually believing in it. I was told that Axe has pheromones in it and that's why girls are magnetically drawn to it😂
Nah mothers thought it was a cool way to get their sons to stop smelling . Parents didn’t think it was a joke. But yes all kids thought it was a joke because we had no clue what we were doing with it and this just used it for chemical warfare
Fr, it did smell good, and it was fun to mess around with.
We had multiple assemblies about Lynx when I was in school. Kids setting off alarms accidentally, convincing a mentally disabled kid to spray it into his mouth, spraying it onto your skin until it left a mark (usually until it left a blister), exploding it by hitting it with a loose brick, and using them as flamethrowers. The girls' equivalent was Victoria's Secret body mist, which isn't an aerosol, and they would just spray it so often it was giving people asthma attacks. Of course, this was only a problem when the teachers was having asthma attacks, not the kids.
Anyone who’s ever liked or sponsored lynx should be on a terror watch list as far as I’m concerned.
it's England, are you at all suprised?
@@kalypso4133 i'm not english lol
@@siarhian10 Lynx is the UK equovilant, is it not?
@@kalypso4133 it's called Lynx in Australia, New Zealand, and Ireland as well. even then, 10,990,000 people in the uk aren't english
Lynx in the UK has partially shaken off its secondary-school-gym-changing-room image and has now adopted the secondary image of... Christmas gift sets you get given because the person didn't feel like putting thought into what to get you; you're already at the pharmacy buying tampons and ibuprofen so might as well grab a Lynx gift set whilst you're there so you can cross that off the Christmas list.
Im not from UK, but this comment is too real 💀
I have gotten that in the US, sooo its not just a UK thing. I actually like Axe though. Old Spice just smells too strongly of things i dislike.
I remember kids in middle school "axe bombing" each other's lockers, the smell NEVER went away, literally could smell it down the hallway for like 6 months.
the funniest thing about seeing old spice mentioned in this video is axe was always the stuff my parents bought for my brother and i. but since they stopped, we've both switched to using old spice and neither of us realized the other have. we both just happened to find scents we liked with old spice
Old Spice is legit really good lol
@@LordVader1094yes there deodorant is. the body spray is terrible just like any other cheap body spray stop being a cheap ass and buy some decent cologne like a real man that stuff isn’t supposed to be used by guys over 18 and even that’s a stretch why would you want to smell like a middle schooler it also smells cheap idk how you can say that it has any quality whatsoever
I love replacing spray paint logos with the Axe logo and leaving my unholy creation in change rooms.
Brother, that's f*n evil.
Menace behavior
your joking, but if you are not, you need to go to jail for a long time.
Yeah, those 10 inch tall, noticeably heavier with a much smaller nozzle and internal mixing bead, cans of axe that we all remember and know so well
As if I would ever just pick up a random can of axe and use it
I remember never wearing any body spray until I got to high school, that mid to late 2000s era was completely dominated by Lynx/Axe, I'll always be able to tell the smell of Lynx africa from a mile off. The worst thing about lynx is that it's become a sort of default present in the UK for birthdays/christmas. Typically if an older person doesn't know you very well they'll give you a lynx gift set because they're cheap, but unless you're 12 years old no one actually wants them. I remember leaving high school in 2012 and that felt like it was definitely the turning point for lynx, it was like at that point it was no longer cool to use lynx and pretty much everyone would use a sport antiperspirant. I actually see a lot more teens nowadays using cheap colognes rather than body sprays like lynx, I think a big part of that is influencer culture where everyone wants to be seen as successful, so mimicking their favourite influencers using actual colognes has taken over brands like axe that relied more on traditional advertisements.
yeah, I’m 21 and I got a set of the “women’s” line of lynx for christmas from my mum, I guess i’ve become her least favourite child 😔
The Lynx gift set is kinda a gag gift in our family. When my daughter had her first Christmas as a teenager she had 4 of these sets of shower gel and body spray in Attract for Her. She hates the spray but is all good with the shower gel. Yet next Christmas she's guaranteed to get another set from at least one set of grandparents as everyone else over 13 does.
The 90's Axe Africa was quite good actually, the new one is summed like the dude in the YT video who said "who would want to smell like Africa".
When I was a kid in a foster home, my social worker had gifted me a whole set of Axe products, something I genuinely hated because it never actually worked for me. But my foster mother forced me to use it despite my complaints because "It's rude and mean to not use a gift". The best thing that worked was Arm and Hammer deodorant and when I started using it, I never looked back.
The boy with a potato allergy who got fries & chips banned in his school = Villain.
The girl with fragrance allergy who got AXE banned in her school = Hero.
Yeah I hate that small child with a potato allergy that he didn’t choose to have
I mean one is food and the other is something non essential sooooo i am not sure you are making a point there
@@Tafrara-idir I see the comment more being about how the schoolkids viewed the kid who caused the new rule
bruh there are always going to be cross contaminants at a school, idek what event you are talking about but that kid was definitely in the wrong lol
i mean you can kind of avoid potatos if you try but its basically impossible to avoid chemicals in the air you have to breath
the smell of axe dark temptation mixed with armpit smell after the gym class is unforgettable. at the same time, the girls were using Victoria Secret Love Spell or Pure Seduction
I was actually using the Vic. secret love scent spray low key....🤷♂️...it was more pleasant to me and the girls obviously didn't mind it ....but probably just as strong as axe tbh...
The worst combo is having the kid who is in the class for second time and loves axe chocolate and having the girl who loves to remind teachers using the most horribly sweet perfume to ever existed, literally one side smelled like sweat and axe while the other side was sweat and sweet perfume
When Axe Chocolate reached my school; half of the male population managed to get it.
The first days it was a novelty, but soon everyone got tired of all that sugar in nostrils and sticky skin (even by indirect contact). But no one wanted to throw them away (some guys had earned the bucks to buy theirs) they kept using them until the cans ran out.
And that's how we learned the Sunk Effect under the name Axe Effect
Earned the bucks to buy them? What? All 3 bucks? 😂😂😂
Credit where it's due for AXE, the shower-orb loofah thing (the Detailer or w/e they called it) is actually really REALLY good. Having a variable surface for scrubbing harder areas is good, and the rubber body gives it way more grip and control than the kinda loose floppy nature of a usual loofah from a bath shop.
Exactly why I buy them. Super good for exfoliating knees and elbows.
Good to know. I actually really like axe products, they work, you get clean and smell clean (in moderation).
@@theRPGmaster Their stick deodorant is my favorite. I have come to dislike the way antiperspirant ruins shirts and, when shirtless outside, can react with sunscreen. So I use the speedstick-style deodorant only. And I suppose it all has the same ingredients but for some reason Axe seems to work by far the best, as I found out after trying it on a whim for some reason after two decades of not even considering going near anything with that brand. I will give that sponge a try too!
@@salvadorromero9712 I'll need to try the stick variant, thanks for the suggestion!
@@salvadorromero9712tbh, almost all kinds of deodorant stained my clothes.
The only one that i can use is the powdery ones. Its really cheap and the powder works for a whole day.
The negative part is that it doesnt smell like anything.
With Axe vs. Old Spice, I'd say that a big difference in their brand imagery is that Axe comes across as a sort of immature wannabe-masculinity, whereas Old Spice comes across as the "real deal".
Well, it is the real deal as they had been making products since before like the dinosaurs. Everyone’s dad wore Old Spice deodorant and maybe even the fragrance.
When you're 18: Axe
When you're 28: Old Spice
Just buy a microphone stand
Which is hilarious because aside from the original scent, old spice makes literal candy flavors that can give you a sugar headache from the smell alone
Wolfthorn is just bubblegum! it's great!
Old Spice is over the top and they know it. It's played for comedy. Axe wanted their "coolness" to be taken seriously.
In high school, every girl always stayed away from guys who wore Axe because it smells SO bad. It might have started as a joke, but it was true that there wasn't a single person who actually like the smell lol.
I like some of them
@@Robospy1but they never picked the good ones it was ALWAYS carpet bleach smell
i (girl) used to use stick axe and it was great. i didnt cloud anybody with any axe fumes and if i forgot to put on deodorant sometimes it literally didnt matter because it had so much protection
even if a scent started out good, when discharged a liter at a time in an enclosed space? wretched. kids didnt have the restraint so we all suffered
@@gwennorthcutt421 Yeah, the biggest issue with AXE is that you can easily spray way too much, and when kids have that option, lots of them will.
I just found your channel at random through suggestions on my home page and I think its a massive crime that you don't have more subs. Your content's production value and quality is just objectively better than most channels with 2 million subscribers or more. Very very well done and hopefully you continue to grow faster and faster. 😌
shoutout to the kid across from me on the middle school bus who accidentally sprayed an AXE can and started apologizing profusely
You can say they _axed_ it.
Good one
Badumm tsss 🥁🥁🥁
I used to work at a LAN center near a couple of high schools (15-20 years ago), and so we occasionally ended up with customers who smelled utterly noxious - not from fragrances, just the body odour of teen boys who hadn’t learned hygiene yet.
Luckily, the boss kept an emergency can of Axe behind the counter for that exact reason, so when those kids came in we’d just sort of vaguely spray the air near them as if it was air freshener, and they were always too distracted by the LAN games to notice.
The public perception of Axe had already begin to sour by that point, and I went into that job looking down on it, but it was such a lifesaver that I now kind of have a weird fondness for it? Not that I’d ever wear it myself, but I appreciate that it has a purpose.
So many other deodorants actually could have done tje same or better.
@@Jartran72 Sure, but Axe was the brand that the boss bought, because he was kind of cheap; so it was all we had on hand.
But also there's a part of me that feels that the ubiquity of Axe in high schools probably helped prevent them from noticing what we were doing -- maybe if we'd used another deodorant (or an actual air freshener) in the same way they would have noticed more because the smell was more unexpected? Hard to tell. I tend to be pretty sensitive to artificial smells, but not everyone is.
my dad and i both used old spice so when my little brother hit puberty he got the same thing we used. it did not work. it wasnt even that he had poor hygiene, he just had a body odor problem, this was in the early 2000's and as far as i can remember axe was only just starting to take off, so mom bought him a can of it in desperation.
the axe made it to where he was bearable to be around until it seemed like every boy at our school was using it and the locker room was shrouded in a constant haze of the stuff.
I remember watching a classmate of mine attempt to light a fire with a can of Axe. He lost his eyebrows and the start of his mustache. 😂😂
One boy at my school burnt his leg hair and it looked goofy
@@Equalizer2922I used to burn little bits of my arm with just a lighter and wait to see who in class noticed the smell first and caused everyone else to notice and freak out 😂
Hey @slow_start I found your channel tonight. watched the 5 Gum video, then found this one. gotta say, the nostalgia hits hard. I was born in '96, so was here for these fads and probably participated in them lmao. thanks for covering it- it's hilarious to see recognized.
A group of boys in my elementary school Axe bombed the halls on one of the Teachers' last day and she had an allergic reaction. So instead of a happy retirement send-off with her students and colleagues, her final day was spent at the hospital.
:(
"You start liking girls and start smelling bad" lmao it really is a cursed combo 😂
Hell, I don’t even use Old Spice and their ads are great.
Update: nope. They stopped using it.
"Dude-flavored", oh my gosh-
That statement left me in sooooo much pain lol
yummy
Going from cheap sprays to real cologne was one of the most game changing moments of my life. When you have nice cologne, you can dress however you want, and everyone will still compliment you. It's wild.
lmao
Yeah OK.
This comment was made by either:
- 12 year old with no real social interactions
- woman pretending to be a dude
- 6'5 model with a worrying lack of awareness
either way, cringe
I just checked the German Axe website before watching this video and surprisingly, they still teach people how to apply each product, and I didn't know why. Now that I've watched the video it totally makes sense lmao
That axe chocolate ad was the corniest thing, I can't believe it worked for many teens lmao
i remember it creeping me out as a kid lol
A friend of mine sprayed that into his mouth as a dare (14year olds amirite) and he got sick every time just from smelling it after that
Corny? That chocolate demon terrifies me
It smelled absolutely awful too, like melted plastic army men
Worked on me lol ngl, plus my mom told me it smelled nice
I once knew a kid who huffed axe just for the thrill. He never was quite the same but he's breath smelt alluring I guess
im cryingg omg
Brain damage speedrun
That’s somehow worse than sniffing sharpies.
@@Xxsoda_drinker_pro_fanxX true. But I'm sure the experience is the same, if not better than having experienced watching the borderlands movie
What a fool, computer duster was the way to go, not Axe
The 6Teen music at the start is perfect
This is wild, I've never seen one of your videos, but i was going through my 2004 high school yearbook with my wife and minutes later this pops up. I'm on sensory overload.
Using the 6teen music was a power movie!
I’m glad someone said it! Loved that show
I immediately recognized it and honestly? It fits
SIX TEENS
TRYING TO FIND THEIR WAY
A flash bang to the senses, almost as much as a fresh can of AXE
I heard it and instantly knew this guy had to be Canadian lol (edit: and also ya know, the Canadian flag in the background)
My favorite part about axe is that not a single woman ive EVER met thinks axe smells good. Every scent is horrendous and sickening lmfao
I liked one scent but that's it. Didn't make me want to date men wearing it but I did like it.
what? and here I thought it would make the inside of my highschool gfs legs turn into raging waters
Idk man Apollo and chocolate smells pretty alr
Feels like this is a case of it being over applied because I've had several girlfriends and even my ex wife all like the smell. But I use the anti perspirant after a shower, and I don't use half a can at a time.
I think it's just really a case of not liking the smell of too much combined with body odour. Which to be fair, would be pretty much every womans first exposure to it.
The Orange one with tiny Red grains in it was AWESOME.
It had Notes of Oranges, Orange blossoms, Sandalwood and musk and a tiny hint of YlangYlang as the topnote.
I can't remember the name but it was the perfect summer bodyspray and bodywash.
I am a girl but I LOVED it.
But can't remember the name.
I remember in this era my parents bought me a pack of BOD thinking it was like a legit fancy cologne thing, by this time though I think everyone was realizing the axe trend was bad and so that pack was never opened. I still have it, maybe I could sell it for a fortune now. Also if you lived through a locker room that was swamped with AXE you probably are immune to everything at this point.
or highly reactive to any kind of hard chemical smell xdddddd
Bod's ad campaign was a bunch of extremely handsome muscular sweaty shirtless dudes playing various sports with each other with barely a woman in sight (but with voiceover repeatedly drooling about how sexy and muscular their physiques are) while seductively posing and mussing their hairdos and showing off their arm pit hair. Axe's ad campaign was consciously comedic, at a junior-high-to-college level, with "dorks" (albeit usually dorkily handsome hollywood-dork types obviously specifically chosen to walk that "aspirational" line with the viewer) spraying on the stuff and becoming instantly felt up and harassed and chased by crowds of outrageous smokeshows (there was even that ad, shown here, celebrating sexual harassment of dudes). It was like the Maxim magazine of ad campaigns. I have no idea why people (not you) have repeatedly confused the two and talked about them like they are in any way similar!
We are all survivors of the great Axe war of the 2010s
Axe is part of the reason youth ministers have to emphasize that spraying deodorant does not replace a shower every year for youth camp
The editing on this video is phenomenal, great job!
I did stand up in my school’s talent show in 2016 and one of my main bits was how other teens would try (unsuccessfully) covering up their funk with obnoxious spray ons instead of deodorant.
Axe for boys, Bath and body works for girls. The parents in the crowd really loved that one.
did everybody clap and laugh?
@@kernel-pult Yeah, from what i remember.
Didn't expect Pedro Pascal to be to knowledgeable on axe
😭😭😭😭😭
A decade+ ago I smoked a bowl in my mom’s basement - first time indulging in it. I was tripping about the smell, so my buddy sprayed a full can of Axe to cover the smell…
Obviously this didn’t cover the smell and only made it worse because now it smelled like smoke and a middle school locker room
In the early 00's i kept a can of Axe "Kilo" under my driver's seat to spray after smoking up.
I remember this. It always baffled me as a guy who wore actual cologne in middle and high school (in the 80s). Tuscany, Fahrenheit, and Drakkar were my jams back then. I remember my nephew kept two cans of Axe in his locker at school but was over the moon when I gave him a big bottle of Cool Water. He quickly got rid of that flavored Lysol.
I'm not black but I'm down enough to know you are with those endorsements! 😂 I'm middle eastern going for crazy spikey hair in 2000 and a friend recommended pomade...did I get my spikes? Yes! Did they ever go away?!?! Not for like 4 days!
This video is insanely well made, the pacing and editing is a masterclass, keeping me engaged in a topic I don't particularly care for, keep it up man !
Edit: + you're really funny
THANK YOU
Yeah, as a guy from Russia I can confirm: totally no stigma for AXE here. Though I did fall in love with AXE when I was a prepubescent boy (AXE Excite forever in my heart), I still like it today, and both me and my girlfriend really like one of the newest scents you mentioned. Also, don't know if you did that on purpose, but I spotted at least two pictures made in Russia in your video: the more obvious one (a spray can in a hand) and the less obvious (the footage of a guy choosing a deodorant in a shop was taken in a russian supermarket called Magnit).
Same. Russian here I buy it from time to time. Think last time I grabbed one in Pyatorochka. Anarchy is my fave smell out of the line
@@steelclackers2611, not a huge Anarchy fan, but shaking your hand nevertheless, comrade :D
🤝
Russian here. i always hated these deodorants since school.
Sometimes people spray these so much, its like getting pepper sprayed, except its a whole room.
I, as a man, would always choose to smell like flowers and sweets, than whatever chemical warfare poisons those cans consist of.
@@LazyBuddyBan ну с печеньками же AXE вкусно нуу. А вообще имхо да, о вкусах не спорят. Просто считаю что надо этой штукой брызгать в пол пшика. Больше это перебор.
@@LazyBuddyBan, well, I didn't say, that no one dislikes AXE in Russia. But I guess you can agree with me that there's no strong association between AXE and prepubescent boys here?
Once Axe pigeonholed itself into appealing to the worst kind of teenage boys and manchildren, it was over for their overall reputation in the market and going "hello, fellow kids" didn't help them at all. Plus, the stuff doesn't really smell good despite improvements made to the formula. Old Spice not only has better ad campaigns, the stuff actually smells good and appeals to far more demographics because it's been around longer. To me, as long as you're not musty, I don't care what you use. Just bathe regularly and use deodorant. Please. It's literally the bare minimum.
I actually used to use Axe body spray all the time.
I still lie awake at night questioning my past self.
Same, I’m not ready to forgive myself 😂
It was the stupid chocolate man commercial that got me...
wow i really just binge watched every video on the channel in one sitting. i am very excited to see more. youre very easy to have on in the background and listen to
24:32 the walk in the end, rival's michael jackson moon walk
"France... The home of odor" lmao that shit eating grin as you said this really got me
Because they don't shower 🤣 probably why they rely on fragrances so much lmao
Axe advertisement makes me feel a lot of very strong emotions, and none of them are positive.
Except the one with crumbs. Shit just groovin'.
It's just creepy. Nothing about it is appealing.
My guy friends in school were insane. They used to get bored and spray Lynx on themselves and then set the area on fire.
Luckily it would burn fast so only the hair got destroyed but it's a miracle nothing worse happened. Teenage boys are bananas.
The female equivalent here was Impulse body spray. Everyone had one of those slim cans, including me :/ The STENCH of all those intermingling sprays in the girl's changing rooms, good lord.
Lucky? you mean unfortunately
I had both Impulse AND Lynx. I think that's just ungodly at this point. Not at the same time though. Maybe... maybe we should recreate this and spray ourselves with that butterfly Impulse and Lynx Africa and everyone will Explode.
I think this is the first new channel I've subscribed to in a decade
in Middle School I was very sensitive to colognes and perfumes, they irritated my throat a lot to a degree where I'd cry and cough uncontrollably.
So anyways in gym class I had to get changed in the bathroom instead of the changing room.
This did not help with my bullying problem.
I'll never forget one certain day in school PE Class. one guy in our class basically bathed in Axe bodyspray after every class.. and on this one fateful day another guy took out a lighter and... LIT THIS DUDE ON FIRE
no joke, this kid was so flammable, he turned into the human torch for a second. it luckily was more an evaporation than a fullon flame, but still, some of his hair went up, too.
I remember walking down the hallway next to the gym locker room in high school and needing to hold my breath because a class just got out and the boy's room reeked like a truck full of Axe crashed into the nearest wall. Cologne and perfume work on a bell curve, there is such a thing as too much.
That’s not what a bell curve is my gamer
Bro HOW did you not mention the "wash your balls" ad campaign lmao. I still remeber that era so fondly
Yea, Double pits to chesties come on!
Lets not forget the gift boxs sets your aunts and cousins would buy you for Christmas and birthdays 😂
Just got lured into this video by the yt algo and was sure that this a 5M+ channel just by how well the videos are produced. Kudos! You'll get there in no time when keeping this up! Count me in on the subscribers list.
Bro definitely uses Axe body spray
Axe is like the Spike TV of men's fragrances.....😂😂
Putting the filler music for 6Teen as the intro made me actually recoil in my chair. Good play sir haha
Fortunately I was an adult in the mid 2000's and realized that it was expensive cologne or none at all.
I go for the stuff that is 30-100 dollars. I don't want Axe but Im not paying 300 dollars for a bottle either
7:35 End of sponsor. (Also, I didn't use Axe as a kid, so I used the much more cheaper alternative Power Stick. In fact, I still use it to this day.)
Great video. Not going to lie, it was a little bit uncomfortable watching it with my Paco Rabanne Phantom, Old Spice Rock and Axe Black staring at me from the nightstand. Judging me an eachother silently 😅.
Why do family members still buy me this in my thirties?
Because you haven't told them to stop yet? Lol mine stopped buying it for me when I was like hmmm I don't like this scent anymore 🙃
They're trying to give off a message
Self report 😂
Like, the actual body spray? Or just axe bath/body stuff? Axe is the most popular brand for soap, shampoo, deodorant, etc. In the US, probably because of our exposure to the body spray as children lol
I'm gonna take a shot in the dark and guess that you are single and your family doesn't know how to talk to you about it. It probably doesn't really have anything to do with your smell. Taking an even wilder shot in the dark, they probably think you don't exhibit effort or take care of yourself.
I used to use Old Spice as my aftershave starting around 2003. Some of the women I dated really liked my fragrance. Sometime in the early 2010s, I had no idea that Old Spice had been taken over by the frat boys. I told someone that I was out with that I wore Old Spice, and I found out later she was really surprised because she hadn't pegged me as the frat boy type. It was around about that time that I learned about what has been happening with old spice.
I tried switching to other classic fragrances like Pinaud Clubman, but eventually gave up and used a cream aftershave, and applied a fragrance separately (presently, Ralph Lauren, Ralph's Club is my default).
Wow, that many women and still no wife? What a failure!
Axe is the nickleback of the cologne world and I'm tired of pretending its not. I love it and I'm tired of hiding it.
If that's true then I want to find all the colognes that smell like 100,000 bucks but cost a dollar!
i couldn‘t come up with a joke so i asked chat gpt for „how you remind me“ lyrics that include axe body spray and chat gpt crashed multiple times lol
Never made it as a wise man
I couldn’t cut it as a poor man stealin’
Tired of livin’ like a blind man
I’m sick of smellin’ without a sense of fragrance
And this is how you remind me
This is how you remind me
Of Axe body spray
I still use it weekly and know a few women who also use it 😂
You love it? Yikes
@@Green_Bean_Machine okay
8:56 I bet you had no idea how accurate that joke was.
Just found this channel, already love how much effort you're putting into your content. Keep it up man, I see big things in your future here on RUclips.
I had an old bottle of Axe spray I hadn't worn in a long time. A week later, BOOM. I have a boyfriend. Turns out this stuff works on gay men once you let it age a couple years. 😂
Magic potion
Grape juice into brandy
There is something sorta camp about that 2000s frat bro image. Reminds me of the photoshoots XY did around the time. My boyfriend is proudly fruity and uses Axe sometimes for that exact reason
Good to know.
@@GreenShark4bring back the 2000s gay frat bros
I was in high school in the late 2000s and I recall the hallways just reeking of Axe constantly. The guys who used it had no idea everyone was judging them for it. I'm honestly glad Old Spice took the market share back because their products actually smell nice and don't advertise the douchey lifestyle.
The middle school boys lockerroom was a god damn gas chamber
Old Spice smells like a chemical accident. I don't see the difference.
Any deodorant whatsoever will smell weird if you use a lot of it.
Here in the UK it's well known as the gift you don't want to get for Christmas and yet you'll get it no matter what.
my asthma was the worst in my youth and any sprays like axe or hairsprays would make me feel like I'm dying. glad I survived high school...
When I was in middle school a kid got an in school suspension for taping an axe body spray bottle so that it was stuck spraying and he hid it behind something in the hallway. I still remember my teacher noticing the smell from inside our classroom and freaking out lmao
every time dude your editing gets more and more insane, thanks for the awesome vids
At a certain point, going with a new brand is probably the best way to shake the stigma. What happened with Old Spice first required decades of having dropped out of public favour / mindset. I doubt any business is willing to wait that long to then be able to reshape the image of their product's brand.
Every time I hear about Axe somewhere, I think back to a comic I read by one of its loyal customers. It was pretty much a fake ad, like something you'd find in a magazine or comic book. The dialogue went as follows.
"Did you bathe?"
"No."
I hope this channel blows up in popularity, it would be very well deserved!
As an advertising and marketing student I love this deeply. The ads, the terrible placement and research. This is bloody hilarious. Also ~18:27, market research is important exactly for this reason. It's sometimes better to just advertise to the purchaser even if it's not the people your product is meant for.
Huge props to the Old Spice marketing team for both the content of the ads and for casting Isaiah Mustafa and his ridiculous amount of charisma.
I stumbled upon this video. I like the style and the production is top notch. Young Pedro Pascal, you’ve earned a sub from me.
The chocolate axe was banned at my middle school because it was a literal stick bomb
You are a legend.
Educational material made really fun. I love this so much.
6:07 oh my fuck I forgot about Axe bombing in the mid 2000’s ☠️☠️☠️☠️