AMD Almost Went Bankrupt…but were saved by Sony and Microsoft?

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  • Опубликовано: 6 сен 2024
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    AMD was in big trouble years ago - did Sony and Microsoft's decision to have AMD design the chips for the PlayStation 4 and Xbox One save Team Red?
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Комментарии • 426

  • @TeamCGS2005
    @TeamCGS2005 Месяц назад +1343

    Yes and let's not forget the fact that Intel would pay $1 billion dollars to Dell to not use AMD products among numerous other insidious tactics.

    • @sussteve226
      @sussteve226 Месяц назад +59

      So thats why my 2008 Dell is dying... huh.

    • @ConstanceJill
      @ConstanceJill Месяц назад +83

      @@sussteve226 or maybe it was one of the many models affected by the capacitor plague from around that era.

    • @TwilightWolf032
      @TwilightWolf032 Месяц назад +149

      And let's us not forget AMD won a lawsuit against intel for that practice, and the money they rightfully earned as compensation was used for R&D of the Zen processors!

    • @TeamCGS2005
      @TeamCGS2005 Месяц назад +46

      @@TwilightWolf032 Indeed. It's any wonder how they even survived long enough to court the likes of Sony and Microsoft in the first place.

    • @Wobbothe3rd
      @Wobbothe3rd Месяц назад +3

      Lies and COPE.

  • @burnyrx4205
    @burnyrx4205 Месяц назад +606

    Ah, yes... The dark ages of AM3 and FM2. Ryzen was such a game changer, an amazing comeback. Not to mention the insane improvements that Zen 2 and Zen 3 provided later down the line.

    • @lars9925
      @lars9925 Месяц назад +19

      The good old days!
      The AMD FX 8350 was the first CPU I bought with my own money and it did a pretty good job for its price. It was in my main system for 4 years and for many years further in a secondary system.

    • @indignasmr7379
      @indignasmr7379 Месяц назад +7

      The 8350 still has relevance in a home server setting, as most of it is lots of light threads. Anything to prevent ewaste (:

    • @Haargeroya
      @Haargeroya Месяц назад +6

      @@lars9925 I was in the same exact boat. I got a prebuilt with a FX-6200 right out of high school, swapped the motherboard and bought a FX-8350 to go with it, then gamed to my hearts content (with GPU upgrades to a HD7950, R9 390X, then 1080Ti) until I upgraded 4 years later to a Ryzen 1700X.
      The thing was a beast and it grew into early multithreaded gaming so well even with the "not really 8 cores but kinda" architecture limitations that bulldozer/piledriver had

    • @RubyRhod
      @RubyRhod Месяц назад +8

      I only bought one Intel: Pentium 3 900Mhz. AMD since then. Why? Because I don't understand Intels compatibilities. Same socket, but not electrinically compatible or not by bios or just because f*** you, that's why. You could almost never upgrade the CPU on a certain motherboard to next gen and so on.
      AMD was almost always pretty straight forward - if the CPU fits physically, it will run (again: ALMOST always). Gotta love that!

    • @indignasmr7379
      @indignasmr7379 Месяц назад

      @@Haargeroya I used a 3770K while my friends all bought bulldozers/piledrivers and eventually Ryzens. I was still using it as my main PC despite my NAS having a 2700X. One day it just died and I switched to using my NAS's board. I continued using the 3770K as my router when I did more diagnosing and found it to be the RAM. I agree with Ruby Hood the Intel's compatibility was confounding, and I hadn't even needed to think about it until I was trying to do something else with Intel and they had this massive grid of "oh the CPU can do this, but only with this chipset, but now it can't do this other thing"

  • @schrenk-d
    @schrenk-d Месяц назад +42

    Dr Lisa Su is a highly underrated piece of this puzzle.
    She is by far an away the main reason AMD survived. Her leadership led to MS and Sony using AMD for their new consoles.
    The fact that, as far as I can tell, you didn't mention her role is a bit of a cop out.

    • @arenzricodexd4409
      @arenzricodexd4409 Месяц назад +3

      when PS4 and Xbox one launch to the market Lisa Su is not even the CEO of AMD yet.

    • @syncmonism
      @syncmonism Месяц назад +12

      @@arenzricodexd4409 In fact, she was the lead designer of the chip used in the PS3

  • @MantaProx2
    @MantaProx2 Месяц назад +123

    Thankyou to the console gamers who kept AMD afloat. Imagine how the cpu market would be now without AMD creating Zen Ryzen/Threadripper/Epyc processors.

    • @arenzricodexd4409
      @arenzricodexd4409 Месяц назад +4

      those console deal does not really keep AMD afloat. more like lessen the bleeding that AMD had. because every quarter AMD still in the red despite having the contract for both PS4 and Xbox. in the mean time AMD have to let go one of their old headquarters, revise their agreement with GF, letting go the laptop market just so they can keep the company exist despite negative revenue. it was not until Ryzen start selling that they got a taste or real profit for the company.

    • @wellallnasib
      @wellallnasib Месяц назад +2

      Console gamers did not keep them afloat its their innovation in APU made made Microsoft and Sony choose them.
      The console sheep's would have eaten whatever Microsoft and Sony give them to play their HALO and COD at 30 FPS.

    • @Spartan-sz7km
      @Spartan-sz7km Месяц назад

      Monopolies will always kill innovation

    • @kevinerbs2778
      @kevinerbs2778 Месяц назад

      but they didn't. the cross licensing between intel & AMD, have kept AMD afloat.
      ET64 exist because AMD copywritten X64
      x86 instruction sets exist because intel copywritten x86

    • @blahajgaeming
      @blahajgaeming Месяц назад

      As a proud rx6800m, ryzen 9 9580 HX user, i can confirm that nvidian wires always burn down and intel always overheats 💪

  • @chekote
    @chekote Месяц назад +166

    I signed up for delete me like a month ago. I’m still alive. Do not recommend

  • @zavi3rz
    @zavi3rz Месяц назад +258

    Seeing how bad intel is screwing up low, I’m really thankful AMD survived till this day. Now if only it can get its shit together in the GPU side…

    • @BenderBendingRodriguezOFFICIAL
      @BenderBendingRodriguezOFFICIAL Месяц назад +8

      It's ONE bad generational launch in how many? Don't get overzealous. 🙄

    • @mrjoerizk
      @mrjoerizk Месяц назад +38

      Imagine if we only had Intel as a monopoly. They would have stuck with 14 nm till this very day, with very marginal 3-5% generational performance gains... Gives me the chills just thinking about it!

    • @jimmyneutron6189
      @jimmyneutron6189 Месяц назад +26

      Not just one, both 13900k and 14900k chips have been proving egregiously high failure rates. It wasn’t just a “bad product launch”, it was an overconfidence in their market share and single core performance.
      Not to mention how lazy intel got with the 10th-12th gen series in terms of generational performance leaps. They shat in the bucket, they’re just mad that people are just picking up on the smell now and need to take accountability for it

    • @arenzricodexd4409
      @arenzricodexd4409 Месяц назад +7

      @@mrjoerizk that's the problem with x86. PC market probably have many more players if the one that leading the market is something like ARM instead of x86.

    • @agostonpalatinus1513
      @agostonpalatinus1513 Месяц назад +2

      2 actually, they did not make good cpus since 12th gen (13th 14th)

  • @JakeSDN
    @JakeSDN Месяц назад +28

    This video missed a major reason. Nvidia held the Xbox games hostage. When Microsoft wanted to emulate their original Xbox games on the Xbox 360, Nvidia claimed that Microsoft would have to pay them a royalty for emulating the graphics of the original Xbox, so after arguing with Nvidia for a long time, Microsoft went with a process called software rendering. Apple’s problems with nvidia also stem from an Nvidia licensing “issue”.

  • @ChrisLove887
    @ChrisLove887 Месяц назад +84

    Anybody else remember when AMD’s Athlon dual cores were kicking the shit out of pentiums and AMD seemingly was content with that, then Intel released the i3, i5 and i7’s and just ran away with the market? I do.

    • @GSBarlev
      @GSBarlev Месяц назад +14

      God, I loved my Phenom II. It was my first DIY PC, and with those six cores I felt like I was driving a Ferrari.

    • @TrevorSlatery
      @TrevorSlatery Месяц назад +10

      intel was saved by the mobile team having a product in the works (the duo) that they stole for desktop. They have no hint of anything like that now, and would of used it before 14++++nm became a thing if they did.

    • @PurplePanda1233
      @PurplePanda1233 Месяц назад +14

      I remember intel paying off other companies to use their chips and ignore AMD

    • @metalWarriorCZ
      @metalWarriorCZ Месяц назад +2

      ah yes, legendary Athlon :-)

    • @CallMeRabbitzUSVI
      @CallMeRabbitzUSVI Месяц назад

      ​@@PurplePanda1233Yep I remember too

  • @claudiobizama5603
    @claudiobizama5603 Месяц назад +113

    A video on the PowerPC architecture would be great. Hard to find something easy to understand about it.

    • @pixelfairy
      @pixelfairy Месяц назад +3

      It's hard? My collage used it as the example for our undergraduate computer architecture class. But sparc when they taught us asm, and a fictional one, dlx, for an assignment to make an emulator.

    • @arenzricodexd4409
      @arenzricodexd4409 Месяц назад +3

      PowerPC. used to be king in the console world.

    • @syncmonism
      @syncmonism Месяц назад +1

      You most likely will never see that on any Linus Media Group channel, but I'm sure there are multiple videos out there on this subject from other channels.

    • @mbsfaridi
      @mbsfaridi Месяц назад

      @@arenzricodexd4409I know only Game Cube, PS3 and X360 used it, any more?

  • @Hotshot2k4
    @Hotshot2k4 Месяц назад +26

    I actually wondered why it was AMD who handled console processors despite being behind Intel and Nvidia in CPUs and GPUs respectively, so it's great to have an answer to that question after all these years. Although the video title makes it sound like Sony and Microsoft were doing them some kind of favor, rather than making a sensible business decision that AMD was well-positioned to fulfill.

    • @JakeSDN
      @JakeSDN Месяц назад +7

      This video missed a major reason. Nvidia held the Xbox games hostage. When Microsoft wanted to emulate their original Xbox games on the Xbox 360, Nvidia claimed that Microsoft would have to pay them a royalty for emulating the graphics of the original Xbox, so after arguing with Nvidia for a long time, Microsoft went with a process called software rendering. Apple’s problems with nvidia also stem from an Nvidia licensing “issue”.

    • @aravindpallippara1577
      @aravindpallippara1577 Месяц назад

      ​@@JakeSDNNvidia the company so psychopathic that even the OG psychos like apple don't deal with

    • @meneldal
      @meneldal Месяц назад

      Also consoles don't need the best performance, they want okay performance for a good price. And usually the underdog is more willing to give up on margins than the one dominating.

    • @JakeSDN
      @JakeSDN Месяц назад

      @@meneldal ATI was beating Nvidia at the time in that department.

    • @Hotshot2k4
      @Hotshot2k4 Месяц назад

      @@meneldal Yup, that's how I rationalized it at the time, and I'm sure there is some truth in that as well.

  • @contiplays
    @contiplays Месяц назад +187

    as a PC master race, I thank you, console peasants

    • @blackstarafro2
      @blackstarafro2 Месяц назад +5

      That is hilarious. But they are not peasants 😂

    • @TakaChan569
      @TakaChan569 Месяц назад +40

      As a PC gamer i hate the cringe edgy teen "Master Race" shit so much lol.

    • @MrRetroIsland
      @MrRetroIsland Месяц назад +22

      ​@@TakaChan569 yeah i always hate that "master race" phrase too, but gotta thanks those bunch of peasants for saving amd from death.

    • @Rullino32
      @Rullino32 Месяц назад +6

      ​@@TakaChan569The fact that many of them probably have a decommissioned office PC with an RX 580 used for mining makes it even funnier, I've had a PC with an Intel i3-2100 and AMD HD 6450 and the PS4 was the best way to enjoy good graphics for me, the only issue with consoles is online subscriptions.

    • @sm7085
      @sm7085 Месяц назад +2

      @@TakaChan569 It was funny when I was young. Now it's just cringe lol

  • @dystopia-usa
    @dystopia-usa Месяц назад +122

    Intel has historically used notably unfair/shady business practices versus AMD (& others) that were not in the spirit of proper "free market capitalism" to put it as nicely as possible. So, glad to see Intel suffering some these days with their faulty CPU's, etc. My 2015 PC build was the last time I used an Intel CPU.

    • @TwilightWolf032
      @TwilightWolf032 Месяц назад +17

      I have used both intel and Athlon CPUs before Ryzen, and I feel no need to go back to the blue side.
      It helps that, even though AMD has some anticonsumer practices (which company doesn't, even though none should), intel is far worse in that regard.
      My next upgrade will be another Ryzen CPU, I'm aiming for the 5800X3D. :D

    • @Wobbothe3rd
      @Wobbothe3rd Месяц назад

      Cope. Intel's CPUs have been and still generally are superior to AMDs. Period.

    • @anthonynehoda2064
      @anthonynehoda2064 Месяц назад +38

      @@Wobbothe3rd haahahahahahah lol superior only in amounts of blue screens

    • @myf-w
      @myf-w Месяц назад +17

      ​@@Wobbothe3rd Gaming servers are thinking in something different (i9 13-14th overclock CPU high crash rate)

    • @GSBarlev
      @GSBarlev Месяц назад +1

      Tbf, my 4790k is still going strong. It's been relegated to server duty, but I only replaced it as my daily driver because I _could,_ not because I needed to.

  • @ChrisSmith-tc4df
    @ChrisSmith-tc4df Месяц назад +18

    Let’s not forget the 2009/11/11 Settlement Agreement between AMD and Intel:
    As consideration for this settlement agreement alone, Intel agrees to pay and shall pay to AMD the total sum of One Billion, Two Hundred and Fifty Million Dollars ($1,250,000,000) 🤙, in U.S. currency, within thirty (30) days of the Effective Date.

    • @arenzricodexd4409
      @arenzricodexd4409 Месяц назад

      intel just paid AMD back then so AMD can stay alive not because they admit they do anything wrong to AMD. that's why they only paid that one billion to AMD not EU that originally come up with the case. in fact intel even challenge the EU ruling on that matter and a few years ago intel able to overturn the case decision. till this date intel still not paying the fine they were supposed to pay to EU.

  • @brokenocci
    @brokenocci Месяц назад +91

    I like how the ending background is made by dots so small that if you watch the video in different qualities you can see different patterns

    • @Zomboy4313
      @Zomboy4313 Месяц назад +10

      Wait there’s dots, never would’ve known that

    • @brokenocci
      @brokenocci Месяц назад +8

      @@Zomboy4313 I'm on a 2k screen so I noticed them watching the video in 4k portrait mode

    • @conorjohn490
      @conorjohn490 Месяц назад +8

      I only watch in Data Saver so I can get that old PS1 "warble."

    • @hackbarrow
      @hackbarrow Месяц назад +2

      Yeah you're right, I never noticed that

    • @kodaxmax
      @kodaxmax Месяц назад +1

      oh wow thats wild. cant see at all below 720p, at 1080 theires clearly a dot texture. At 4k theirs a corruagted line effect as well. I wonder if youtbe increases the color range as resolution increases?

  • @charlesball6519
    @charlesball6519 Месяц назад +6

    AMD was saved by the release of the AMD Thunderbird in the year 2000.

  • @cmrs521
    @cmrs521 Месяц назад +37

    Crazy to me that if I had had some money at the time when amd's share price was under two bucks and I actually knew about it and wanted to spend money on it. I would have actually made out pretty decent amount of money

    • @bythelee
      @bythelee Месяц назад +15

      Stock prices + hindsight = millionaire.
      The problem is, KNOWING how those share prices are going to change.
      While not getting caught in a bubble, and losing everything.

    • @sasquatchcrew
      @sasquatchcrew Месяц назад

      That was me, back in highschool.

    • @longjohn526
      @longjohn526 Месяц назад +1

      I was able to turn $2750 (early 2009) into $146,000 by late 2021 with AMD stock .... At the time I thought that was pretty good but it paled in comparison to my 2022 investment in Nvidia using the money I got from selling my AMD stock

    • @GSBarlev
      @GSBarlev Месяц назад +3

      I had access to an Nvidia Tesla card in 2011. I could have used it to mine Bitcoin. Instead, I donated my spare cycles to the World Community Grid and, helped, like, find treatments for childhood cancer or some nonsense. Oh well...

    • @anthonynehoda2064
      @anthonynehoda2064 Месяц назад +1

      lol if i would invested all of my money in AMD stocks, this company would flopped into oblivion just in a few months, thats how im lucky with investments

  • @Alexandra-Rex
    @Alexandra-Rex Месяц назад +7

    No problem, RILEY!
    Idea: Mice history with whatever was before ball mice, then ball mice, then optical and laser. And why it's called optical which clearly laser is too..

    • @gus473
      @gus473 Месяц назад +1

      Great episode idea 💡

    • @pixelfairy
      @pixelfairy Месяц назад +1

      That one's interesting! They should start with the first touch screens since those led to the invention of mice.

    • @CallMeRabbitzUSVI
      @CallMeRabbitzUSVI Месяц назад +1

      Short Answer: Optical mice were developed by 2 people independantly of each other in 1980 (Richard Lyons and Steve Kirsch) , but since the mice were tied to:
      1. An expensive Xerox Star 8010 computer system that sold for ($16,000-$100,000) -Richard Lyons
      2. And the other was tied to a special mouse pad you needed to use. Which costed a good chunk of change and was for the most part proprietary -Steve Kirsch
      People weren't going to pay those prices so people kept buying ball mice until in the early 2000s someone made an optical mouse than can be used on any surface. It was a bit more expensive than ball mice but over the years as people got tired of cleaning their ball mice, optical mice started to take hold and at the turn of the 2010s ball mice were completely eradicated!
      So in even Shorter, Greed kept the optical mouse from taking a foothold sooner than it did

  • @chris_sd
    @chris_sd Месяц назад +4

    My first PC builds were AMD (K8 and Athlon 64), and then it was team blue until my current machine (Ryzen 7800X3D) - glad my Xbox One purchase made that possible

    • @pakarpintu4917
      @pakarpintu4917 Месяц назад +1

      hoho, my first PC build is k5 p166, on that time they use same motherboard with intel Pentium 😁

  • @4RILDIGITAL
    @4RILDIGITAL Месяц назад +1

    It's interesting to see how console gaming played such a significant role in their survival and eventual success.

  • @ChrisSmith-tc4df
    @ChrisSmith-tc4df Месяц назад +5

    Also the strange Hades Canyon NUC that Intel/AMD collaborated on with the Intel Core i7-8809G Processor with AMD Radeon RX Vega M GH graphics. 🤔

  • @cerveraoliver
    @cerveraoliver Месяц назад +2

    PS3 and Xbox were not "ARM", but RISC processors. The difference is subtle, but you should be telling me!

  • @triadwarfare
    @triadwarfare Месяц назад +10

    Imagine in this timeline, AMD did collapse but Intel's 13 and 14th gen chips have been degrading similar to today. Intel would be livid that consumers don't have a choice and they didn@t have to work too hard to catch up with AMD.

    • @Rullino32
      @Rullino32 Месяц назад +2

      Don't forget the beastly Quad Core Intel i7 for only €699 if you're lucky.

    • @mtaufiqn5040
      @mtaufiqn5040 Месяц назад +1

      And the 13th and 14th gen probably still in a 14NM++++ PROCESS!!

    • @fhunterz1
      @fhunterz1 Месяц назад +1

      @@mtaufiqn5040 and 8 core max for i7 and i9

    • @conorjohn490
      @conorjohn490 Месяц назад +3

      Livid
      -adjective
      1. Furiously angry; enraged

    • @abdullahnadeem1823
      @abdullahnadeem1823 Месяц назад

      Perhaps nvidia would’ve tried their luck on the x86 architecture 🤔

  • @michaelrose5696
    @michaelrose5696 Месяц назад +14

    The Wii was the most popular console at the time 1:45

    • @syncmonism
      @syncmonism Месяц назад +4

      The Wii also used a "Power PC" IBM CPU, in addition to an ATI/AMD GPU.

  • @damson3413
    @damson3413 Месяц назад +3

    I remember all of this and saw it coming when they got the console contracts, I knew they'd probably come back with some insane CPU and I was dead on, my friends are STILL coping and seething about it. it's not even the first time this kind of thing has happened with AMD, it happens in cycles.

    • @Rullino32
      @Rullino32 Месяц назад +3

      Why are your friends seething, did they buy shares from Intel?

  • @hypershadow5g
    @hypershadow5g Месяц назад +1

    Don't forget about another point in AMD's favor: the bobcat architecture, which was a good low-power architecture, and slightly better than intel's atom offerings, and more preferable than the low power pentium offerings at the time, due to having more than dual core variants. Bobcat also didnt suffer from the "2 cores are 1 core" problem of bulldozer, either

  • @adventureoflinkmk2
    @adventureoflinkmk2 Месяц назад +1

    0:50 hey come on now the athlons on the socket 939 were awesome especially if you get a laptop socket 939 cpu and put it in a desktop pc

  • @albertwesker2k24
    @albertwesker2k24 Месяц назад +4

    Next time just tell if AMD is in trouble and I will step in.

  • @stevemaricar4350
    @stevemaricar4350 Месяц назад

    It's remarkable to think about how AMD's contract with Sony and Microsoft became the crucial lifeline during those difficult times.

  • @RideTheTeacups
    @RideTheTeacups Месяц назад +9

    How old are y’all? The 360 & PS3 were the most popular consoles?
    There was really only 1 other competitor in that space at the time - and by “popularity” (sales), the Wii smoked them so badly, they both immediately raced to add motion into their systems.
    I get that you’re focused on Sony and Microsoft, because that’s what your video is trying to focus on. But dude, you gotta fact check!
    If you’re gonna make a blanket statement like that, it’s embarrassing that you ACTUALLY meant “The 2nd & 3rd most popular consoles out of 3” instead.
    Doesn’t matter which is better, or which you liked more. The Wii wasn’t my favorite. But that’s not the stat the video went after.

  • @OriginalRaveParty
    @OriginalRaveParty Месяц назад +1

    The best presenter at LMG by a good distance. Top work 👍

  • @jordanferrazza8700
    @jordanferrazza8700 Месяц назад +1

    What about when Toshiba nearly went bankrupt (or when Westinghouse went bankrupt twice), or when HP nearly went bankrupt?

  • @Kaptime
    @Kaptime Месяц назад +1

    I pray one day AMD can have a Zen moment with a chiplet GPU or something.

  • @Blaquegold
    @Blaquegold Месяц назад

    It probably also helped that the AMD market share was so low both Sony and Microsoft probably got a great price which ended up as a win for all the involved parties.

  • @faenethlorhalien
    @faenethlorhalien Месяц назад +1

    Not a huge fan of AMD products, to the point that I don't what their specs are and I have always to ask "what is its Intel / Nvidia equivalent?", but it's important that they exist for the good of us all. This market is fucked up enough, what with the prices of GPUs going 8x their value pre-pandemic during it, and imagine now if they had an actual (not technical) monopoly on components. Ugh.

  • @Ideeem
    @Ideeem Месяц назад +1

    I wish I had bought AMD shares when it was announced they signed a contract with both Sony and Microsoft. Just didn't have money back then :(

    • @Rullino32
      @Rullino32 Месяц назад

      Same i also wished I bought AMD shares before Intel's instability issues.

  • @technicallyme
    @technicallyme Месяц назад

    Apple ditched power pc in 2006 for Intel and Nintendo stayed with them till the switch came out.
    Now risc is having a resurgence

  • @syncmonism
    @syncmonism Месяц назад

    Nintendo's Wii U (same console generation) also used an AMD GPU (but not an AMD CPU), and this was the first (and only) generation where all three major consoles had AMD chips in them.
    Nintendo was the first to use Radeon GPUs, starting with the Gamecube. While the Gamecube wasn't the most successful console, the hardware was considered to be excellent by game developers, with the only major complaint being the capacity of the disks, which was smaller than the disks used by Sony and Microsoft during that generation, and even this wasn't really that big of a problem, and was not the main reason why the Gamecube was badly out-sold by the PS2 and Xbox. The fact that the Wii and Xbox 360 both used very similar (but more powerful) hardware to the Gamecube is actually a big reason why both consoles were very successful, especially relative to the PS3, because the PS3's chip used a whole new weird design (and the lead designer was actually none other than Lisa Su, who ended up joining AMD not long afterward, and I'm guessing she probably had something to do with convincing Sony to switch to using an AMD APU with their next system, given that they had already developed a good relationship with her, and given that they were happy with the chip that she designed for the PS3, despite the fact that it scared away a lot of developers). While the PS3's chip was actually pretty well designed, and had a lot of potential, it took game developers a lot of time to learn how to program for it, and many developers were scared off of making games for it when they basically already knew how to program for the hardware that was being used in the Wii and the Xbox 360.
    It wasn't until the Xbox One and PS4 where consoles started using AMD CPUs as well as GPUs (incorporated into a single chip).
    AMD was by far the best option for game console companies during this time period, so it's not a coincidence that all three companies were using AMD chips at this time. The console makers definitely COULD have used Nvidia and/or other company's chips instead and probably would have still been able to be successful, but AMD's survival pretty much depended on the console industry to survive this rough patch.

  • @divin3d84
    @divin3d84 Месяц назад +2

    I'm sorry but Dr Lisa Sue is a major and I mean major reason why AMD is out of the red her chiplet design

    • @Zombi-uw9ml
      @Zombi-uw9ml Месяц назад

      Looked for this comment way too long

    • @syncmonism
      @syncmonism Месяц назад +1

      AMD's success and growth in recent years definitely does have a lot to do with how well they've incorporated and further developed chiplet based designs. However, Lisa Su definitely didn't invent chiplets. The technology was proven to work in the late 60's or early 70's, with some working prototypes, but because of how quickly the manufacturing processes were advancing back then, and because of how quickly the costs were going down, the added time, difficulty and complexity of producing multiple chiplets on a package wasn't considered worthwhile until much more recently.
      I'm not sure if AMD was actually the first company to bring a chiplet based design to market either, though they do seem to be the first company to do it on a large scale, and the way they've developed and continued to advance this type of packaging technology in partnership with their manufacturing partners has been a big part of their success over the last 8 years or so.

  • @Necessarius
    @Necessarius Месяц назад +4

    I was about to sell my AMD shares for that title

    • @TrevorSlatery
      @TrevorSlatery Месяц назад +1

      this is a intel shill hitpiece designed to cause just that sort of reaction.

  • @senraXD
    @senraXD Месяц назад +11

    We would probably be still using 4- and 6-core CPU's if AMD had gone under.

    • @slob12
      @slob12 Месяц назад +1

      Intel was content to rip the customer off year after year with small speed increases whilst Amd were in the ship.....The Zen architecture forced Intel to compete again and revitalised a stagnant market..As stated, I've only recently replaced my i7 2600k with a ryzen 7 5800x...the i7 2600k staying relevant and powerful enough for many many years just demonstrates intels lack of innovation.

    • @Rullino32
      @Rullino32 Месяц назад

      ​@@slob12True, same for my PC with the Intel i3-2100.

  • @Chlorindo
    @Chlorindo Месяц назад +1

    And now, AMD is PEAK due to their good marketing strategies & their biggest risk & biggest return was Ryzen series which makes it beat intel.
    Even alot of internet cafes in 3rd world like using this if it's CPU Intensive.

  • @kaizhu8337
    @kaizhu8337 Месяц назад

    AMD is the best turnaround story for the past decade. Too bad for Intel, can't find a capable CEO like Lisa Su.

  • @Triro
    @Triro Месяц назад

    Kinda wild to think of a world without AMD.
    Nvidia would have zero competition, and intel would probably STILL be on 14nm, if it wasn't for AMD, and the consoles keeping AMD afloat.
    So yeah. Thanks consoles for not letting the PC market get dominated by monopolies.

  • @davec817
    @davec817 Месяц назад

    u also have to understand in 2008 all companies were down with negative gdp growth aka a recession.

  • @sennpowerhv6922
    @sennpowerhv6922 Месяц назад

    I don’t know why people hated AMD and their amazingly powerful Phenom X6 and FX CPUs that towered over the intel competition (6-8 core vs 4 core) which also were more capable of high clocks than Ivy Bridge and even Zen 1

  • @CrocoDylianVT
    @CrocoDylianVT Месяц назад

    if I had a coin for each time a console manufacturer saved a PC hardware company I'd have 2, which isn't much but it's weird it happened twice
    (Nvidia saved by Sega and Microsoft in the late 90's and then AMD saved by Sony and Microsoft in 2013)

  • @GsrItalia
    @GsrItalia Месяц назад

    Neither Cell nor Xenon were ARM based. But as stated previosly in the video, PowerPC: both RISC, but different ISA. AFAIK the only ARM chip mentioned in the video is... Tegra X1.
    From a large, expert, experienced company like LMG which promised accuracy of data into the videos one years ago, quite inexcusable.

  • @majorsupton
    @majorsupton Месяц назад +1

    My pc is all amd. Rocking the Ryzen 5600 and rx 6700 xt. No nvidia or intel in my life.

  • @SeaJay_Oceans
    @SeaJay_Oceans 16 дней назад

    I'm still annoyed IBM dropped development of Warp OS/2 and gave up on the PC market completely. :-/

  • @yussafmalik7712
    @yussafmalik7712 20 дней назад

    AMD phenom processors were good. And AMD had quad cores while intel were mostly selling dualcores back in the day.

  • @tancar2004
    @tancar2004 Месяц назад +3

    AMD's Jaguar architecture used in the PS4 and xbox was just a revision of the Phenom X4 chips that had failed to compete with Intel's Core 2 Q6600 they just doubled the number of cores and added some minor performance improvements. Developers wrote for the consoles and then ported to the PC. Which is why pc games sort of stagnated in the 2010's. Anything that would run on the consoles would run on Intel's Sandybridge chips which were why they were still ok gaming chips years after they should have been considered obsolete. My buddy ran his I5-2500k until 2021 without overclocking.

    • @MrTkhan78
      @MrTkhan78 Месяц назад

      The AMD Jaguar CPU was not a revision of Phenom X4. It was a low power architecture a bit like how Intel had the Atom line of processors. This was very different, and slower to the Phenom based on the K10 architecture.

  • @doomer37
    @doomer37 Месяц назад

    I upgraded from a Core 2 Duo in 2012 with an FX-4100. Went back a month later to a Core i5. FX sucked.

  • @kevinerbs2778
    @kevinerbs2778 Месяц назад

    This isn't true because Intel can't have AMD die off because of its ET64 for Intel & AMD has a cross-licensing agreement for X86 so they both can't die without taking both of each other out.

  • @sepheul
    @sepheul Месяц назад +15

    HEHE.. and now Intel is in deep poo-poo.. while AMD is thriving

    • @Steamrick
      @Steamrick Месяц назад +3

      Intel has far too much cash left to be in deep. In 2023, Intel made about as much in profit as AMD had in revenue. Let that sink in. Intel's profits - while on the backfoot - are as high as AMD's revenue.

    • @anthonynehoda2064
      @anthonynehoda2064 Месяц назад +2

      @@Steamrick lol and they still cant afford to recall all failed CPUs, what a scummy company

    • @Rullino32
      @Rullino32 Месяц назад +1

      If you told that a decade ago, people would've thought you were insane, especially during the Core i3/i5/i7 vs the FX lineup.

    • @Steamrick
      @Steamrick Месяц назад

      @@anthonynehoda2064 Agreed. Intel got to where they are now by being utter scum.

    • @francishallare204
      @francishallare204 Месяц назад

      ​@@Steamrick Lawsuits should make a dent in those earnings.

  • @AC3handle
    @AC3handle Месяц назад

    I notice that after 2007-8, Dell stopped producing Athalon machines, but HP started putting out Other AMD machines soon after, under the Compaq line. While nowhere near as good as the intel machines, the AMD ones were fairly decent, I picked up a MB that had an A4 in it, which I later upgraded to an A10, and still use it as a lower end game machine to this day.

  • @-Gunnarsson-
    @-Gunnarsson- Месяц назад

    I like using Amd on my laptop.
    Runs cool and quiet.

  • @DynamicalisBlue
    @DynamicalisBlue Месяц назад +1

    2010 AMD was awful. Those chips totally bottlenecked the Xbox One and PS4.

  • @Exaris79
    @Exaris79 Месяц назад

    Intel literally bribed oem vendors&PC manufacturers them not to use or use less AMD in their product listings. They were found guilty of anti-competitive practice but somehow Intel was able to reduce the penalties that was awarded to AMD.

  • @Rullino32
    @Rullino32 Месяц назад

    As a PC and PS4 gamer, it's great that we indirectly contributed to AMD's success and even beating Intel, which is ironic since my PC had an Intel i3-2100, but I'll eventually go with AMD, I'll go for a laptop since I've seen the Asus TUF A15 with the Ryzen 7 7735hs costing about less or similar to the Intel i5-i7 12-13th gen even if they have the same RTX 4060.
    Edit:I've also had an AMD HD 6450 from 2011, which wasn't good for gaming, but it was my first AMD/ATI graphics card, I only had one issue in over 10 years until it broke.

  • @ColdPotato
    @ColdPotato Месяц назад

    LOL, been there has happened several times. Intel was playing super dirty in those days. As well as Microsoft.

  • @AwayFromTheWorld
    @AwayFromTheWorld Месяц назад

    I've been a long time fan of AMD and ATI, the components may not have been top of the line yet the pricing was just right for this poor nerd.

  • @WilliamNeacy
    @WilliamNeacy Месяц назад

    Seem to remember Microsoft investing in Apple as well. You don't want to be the only target for the DOJ.

  • @nothingtoseehere93
    @nothingtoseehere93 Месяц назад +1

    Nintendo and underpowered hardware name a more iconic duo

    • @syncmonism
      @syncmonism Месяц назад +1

      The Gamecube definitely wasn't underpowered, and the Wii U wasn't really either... And neither of them sold particularly well XD
      Their most successful consoles have generally also been ones which weren't actually that powerful. Even the Snes was actually not that powerful if you consider how much later it was released than the Genesis.

  • @no2475
    @no2475 Месяц назад

    Imagine if AMD had gone broke, we'd probably still be stuck with quad core cpus that make like 10% improvement every gen. Just the thought of that... ugh.

  • @MatthewMS.
    @MatthewMS. Месяц назад

    I remember when amd stock was at $6 and when it got to $12 I was like “dang; missed it” … fortunately I was buying NVDA instead at a now split adjusted $5 - $10

  • @jhoughjr1
    @jhoughjr1 Месяц назад +2

    Im never buying Intel anything again. They have shown what kind of company they are.

    • @Rullino32
      @Rullino32 Месяц назад

      Are you referring to their response related to instability or also other issues they might've caused in the past?

  • @choirulabidin9890
    @choirulabidin9890 Месяц назад

    Where is Lisa Su when Sony and Microsoft use PowerPC processor? Yes, IBM.😂😂😂

  • @stevenlee3661
    @stevenlee3661 Месяц назад

    The original xbox was literally a pc though. It had pc standard parts in it and you can even upgrade the cpu in it (unofficially).

  • @vtheman1850
    @vtheman1850 Месяц назад

    I'm optimistic about newer AMD cards(And yes I do buy AMD i don't just say it) simply because of the size of the console install base. The amount of data AMD must be collecting from PS5 and Xbox Series consoles really shouldn't be underestimated. Yeah they are behind nvidia with certain aspects but I genuinely feel like we might get something special with the 9XXXX or whatever they end up calling RNDA 5.

  • @jonasmartinez1739
    @jonasmartinez1739 Месяц назад

    Remember, Ryzen was last, hail mary prayer back in 2016... After ryzen came, then sony/microsoft came afterwards.

  • @RaD-re6kb
    @RaD-re6kb Месяц назад

    your passion for your topics shines through in every video!

  • @Banana_Knight
    @Banana_Knight Месяц назад +2

    Well to be fair about the X1 and not being in the PS4 and Xbox One, it came out in 2015....so Nvidia had the Tegra 4? When those systems came out, I know the Tegra 3's were out in 2011-2012, I remember my Nexus 7 tablet and the Shield handheld Nvidia came out with that had the Tegra 4, then it was the K1 after that with Kepler architecture,, they had a lot of mobile chips at one time LOL but still too weak to be put in those systems when they came out in 2013. So the X1 wasn't even available for them to ever use it if they wanted to. I know it was all gearing up for how weak the Switch is(on some ppl's opinion) but still. lol

  • @ViniciusSilvestre0
    @ViniciusSilvestre0 Месяц назад

    I would like very much to see what a AMD that has both a gpu and a cpu divisions that are on top of their game. Competing in two fronts is not easy. ack in 2011, the radeon team was (in my opinion) basicaly keeping the lights on at AMD. they still managed to somewhat be competive with NVIDIA while the cpu division strugled. And when the consoles came, well, they were the only ones who could do both. And now, the cpu division is at peek performance while the gpu division is there trying. I really would like to see what a competive market would be if radeon could really compete against nvidia and intel (ironically) wasnt shooting its foot

  • @RotcodFox
    @RotcodFox Месяц назад +6

    I didn't expect to see deadmau5 in a Techquickie video 😅 He's only my 2nd favorite music artist of all time

  • @majorhemroid
    @majorhemroid Месяц назад

    Even I switched off of AMD when I built a new system during this period.
    Big Daddy Intel was spanking them hard after they adopted x64 (which AMD pioneered) and AMD had no response.
    Edit: They pulled a 129/139/149k, refreshed parts with higher power draws and diminishing returns. Which turned everyone sour and Intel capitalized.

  • @cracklingice
    @cracklingice Месяц назад +2

    I mean it would explain why AMD was making PC enthusiasts subsidize gaming consoles since AMD was launching just the CPU similar to the entire Series S for the same price and the GPU similar to the Series X for the price of it too.

  • @djsharva6348
    @djsharva6348 Месяц назад

    Dr Su..the best CEO AMD has had till now🗿🗿

  • @satsumagt5284
    @satsumagt5284 Месяц назад

    The moment I used to have an XBOX ONE and now I have a desktop with an APU, which somewhat means I subsidised my own future desktop:

  • @Rylos277
    @Rylos277 Месяц назад +1

    Rumor had it that Sony was heavily considering investing in AMD around that time as they were worried that Intel would be the only x86 left on the market which is bad for everyone. It's also been suggested that AMD did some potentially legally grey sales to China for server chips at the time to stay afloat.

  • @ubiqueidiotae
    @ubiqueidiotae 27 дней назад

    Don't forget, Intel paid Dell Billions to not sell systems with AMD CPUs. Additionally, Intel also paid at least HP, Acer, and Lenovo to not sell and/or delay the launch of AMD powered products. Intel truly is a magical company. Sucks that I'm still using an Intel CPU because I have to...
    (ngl though) I was hopeful Gelsinger would turn the company around, focusing on the consumers and leading Intel into being honest competitors; basing success on their engineering skills, rather than anti-consumer business practices. Alas, with the handling of this recent cluster fk, even if Arrow lake proves to be some marvelous achievement, how the company operates hasn't changed at all... hard to be disappointed though, I'm the fool in this scenario...

  • @noquarteratall780
    @noquarteratall780 Месяц назад

    Yeah I'm glad AMD didn't completely destroy their company while they focused on console gaming, but it would have been much better for pc gaming if they had given intel and nvidia competition instead.

  • @Deletistjerk
    @Deletistjerk Месяц назад

    AMD shares went from $2 to $200 in 10 years 😮

  • @abidashhar8627
    @abidashhar8627 Месяц назад

    After 9yrs I moved from HP IntelxNvidia🤡 to MSI Ryzen 5 🗿
    To be fair the Vega 7 is 🔥 in 2024 but too Bad they stopped giving featured Driver Updates instead of security patches 😢
    Even Nvidia still giving Driver updates for 10yrs. That's what AMD should follow

  • @Alice.59
    @Alice.59 Месяц назад +8

    0:04 Something tells me this won't age well...

    • @Rullino32
      @Rullino32 Месяц назад

      It'll take a while before they overtake Intel in market share if you also include old PCs.

  • @user-rr1nj3fd2d
    @user-rr1nj3fd2d Месяц назад +2

    What is the late 2 thousands isn't it like 2700 - 2900 I feel like I'm not getting the gist here of this term?

    • @AtomixKingg
      @AtomixKingg Месяц назад +3

      same way you'd say late 2010s, it means 2007 - 2009 though your interpretation is also correct in other contexts.

  • @connorharris1900
    @connorharris1900 Месяц назад

    You should start your own channel Riley.

  • @stephenjones8928
    @stephenjones8928 Месяц назад

    I thank console gamers for the big revenue stream component they provide to the MSFS 2020 franchise. 🙏

  • @Aeturnalis
    @Aeturnalis Месяц назад

    3:20 skip ad

  • @julianneEVdmca
    @julianneEVdmca Месяц назад

    thank you Riley! tbh AMD was nothing before Liza. she really make great change . + no broken chip on ps4 and ps5 and new xbox !! ya fk nvidia chip's on xbox 360 and ps3.

  • @Nightykk
    @Nightykk Месяц назад

    Yet to fully watch it, does he cover how Intel paid OEM's* to not buy AMD parts? (*Dell, HP, etc)
    And how Intel was sued - cause they sure did that, and how Intel lost, and how Intel is still paying off on those billion dollar fines?

  • @outsideredge
    @outsideredge Месяц назад

    You could make the argument that Switch saved the Tegra business.

  • @2Kaleb
    @2Kaleb Месяц назад

    The Nintendo Wii also uses an ATI Chip as far as i know 🤔

  • @micas290
    @micas290 Месяц назад

    You just need to see gamers nexus video where they talk with engineers and they say ryzen saved them on computex

  • @reezdog
    @reezdog Месяц назад +2

    The thumbnail triggered me lol.
    Go team Red! 😊

    • @TrevorSlatery
      @TrevorSlatery Месяц назад

      this is a intel shill hitpiece designed to cause just that sort of reaction.

  • @Mikklee
    @Mikklee Месяц назад

    can you make videos on more older video cables like S-video ?

  • @MonkWithoutACause
    @MonkWithoutACause Месяц назад

    Welcome back to the Canadian cubicle. Stuck in Frasier hell myself.

  • @smalltime0
    @smalltime0 Месяц назад

    Nvidia also shot themselves in the foot by ceasing production of the Xbox's GPU which basically assured them that M$ would prefer AMD/ATi

  • @Thinkstation340
    @Thinkstation340 Месяц назад

    I have been using an AMD processor since 2014

  • @dumiicris2694
    @dumiicris2694 Месяц назад

    yeah thats clear and old news how did they recover and why not before and who to thank to is the question

  • @johnpaulbacon8320
    @johnpaulbacon8320 Месяц назад

    Great video. A what if scenario : AMD buys Nvidia and not ATI , AMD = Goliath and Intel = David? AMD ruling the PC market in all area's ; would Intel have a chance of taking AMD ( Goliath ) down?