Trade Shows 101: How to Sell Your Brand // Don Pietranczyk

Don Pietranczyk works on the world's largest apparel trade show, MAGIC! He talked to us about what makes a great trade show, brand marketing, and finally getting the sale to retail buyers, and more on Maker's Row Live! Check out full interview here: / 1092572504162427
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Quickest way to go out of business is to go to Magic, spend $15,000 to $30,000 and come away with nothing which is almost certainly what will happen if you have not done a previous show. "Do not exhibit at any show that you cannot first walk and Magic rarely lets prospective exhibitors in to walk the show. Starting with this show is the road to ruin. Walk any show before you exhibit.